Photograph by: Saumya Rastogi

Try a quick test. Go to your LinkedIn profile and read your headline.

Does it pique your interest to read more? Would an outsider of your industry understand what you do? Does it include strategic keywords? If your answers were no, you're not maximizing your headline. Although a short space, your few words can be an impactful tool to get noticed and to capture an audience. Isn't that one of your goals on LinkedIn? 

If you weren't impressed with your headline, start revising it. Your first step is to remove a past, current or dream job title. All of your job titles appear under the experience section in your profile. Up until a few years ago, I used my job title as my headline. I wasn't actively looking for a new position, so I never realized my mistake.

LinkedIn has evolved over the years creating new best practices and the headline is one of those improvements. Make sure you use it to help your cause.

Next, does your headline speak to your target audience? If your primary goal on LinkedIn is to find a new job, will it grab a recruiter or hiring manager's attention? If you're using LinkedIn to connect with new business partners, does your headline represent your unique personal brand and value proposition?

To take full advantage of LinkedIn we continually try to increase our exposure in searches and feeds by networking and publishing posts. The last thing we want is a lackluster headline to diminish our chances. All the views you work so hard to generate won't produce any results if you don't spend the time to maximize each part of your profile, primarily the headline and summary.

This prime spot in your profile is important real estate on LinkedIn. It appears with your name in search results and suggestion lists, not only in your profile view. It's like a tag line following you throughout LinkedIn. After learning about LinkedIn best practices, my headline has upgraded from "Global Advertising Manager" to "Business Development Consultant specializing in B2B Strategic Marketing, Advertising Sales + Technology Solutions." Although after writing this post, I don't feel it's powerful or interesting. It's time to take my own advice and make improvements. 

While working on my new headline, I'll keep these key points in mind: 

1. This is a chance to spark the interest of your target audience and to standout from the competition. Brainstorm by reading other profile headlines in your industry, field and whom have similar objectives. I was hesitant to look because I didn't want to feel I was using someone else's ideas. I got over that quickly because I have been impressed with many I've read. They've inspired me to rewrite my profile multiple times. 
2. Add keywords to promote your unique, personal brand. Be very selective because of the 120-character limit. My headline uses the maximum limit yielding only 12 words. That's the length of a sentence or just a couple short phrases. This is difficult because I changed industries recently. How do I combine two different fields into one, cohesive statement? I had to merge 18 years of advertising sales and marketing with 18 months of IT sales. 
3. Your headline should describe your core specialities you offer your primary, target audience.
4. Keep it simple. After you have it, survey a few of your business-savvy friends to see what they think. 

Do you have headline advice? Feel free to critique mine! 

Good luck to us all!

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The Job Hunt  

We make mistakes and no matter how hard we try, we'll continue to make them. Sometimes suffering through the consequences of a bad decision is the only way we learn not to repeat it, but it's not the way I like to learn. I wrote this blog to share my job search experience, so many of my posts tell of mistakes of mine in the hopes a fellow job seeker doesn't do the same. 

Here are five lessons I've learned over the course of my job hunt. Now you can get it right the first time. Take a look:

1. Don't paste your resume into your LinkedIn profile. Share your story. If you don't think your summary is interesting, neither will other readers. Show some enthusiasm and be clear and concise with your words. 
2. Always personalize your LinkedIn invitations. I'm embarrassed that I sent generic messages in the past. You don't need to write more than a few sentences in your email, but explain why you think you should connect. Either remind him/her how you know each other or "what's in it for him/her." I receive many generic invitations. I'm not offended, but I understand why it's considered best practice to customize. 
3. Prepare for your interviews. Invest time answering common interview questions. Carve out an hour here and there to think through your answers. Actually write your answers (type or handwrite). In every interview I'm asked to "tell me about yourself." With practice, you'll deliver smooth answers and impress your interviewer with intelligent and relevant replies. Practice with a friend or by yourself aloud. Repetition will increase your confidence and make you feel comfortable. We all perform our best when we feel secure. (Find basic sample questions with a quick Google search.) Practice your answers while your driving. The only way to improve is through practice. 
4. Qualify opportunities before committing time when possible. You're bound to waste your time because you won't find an opportunity if you aren't open to talk to people, but if you're proactive with research you'll waste less. For example, if I'm asked to have a "quick chat" regarding a job opportunity, I no longer blindly jump at the chance. I request a job description. After researching the company, checking reviews on Glassdoor and reviewing the job description, I decide if I'm interested to find out more.
5. Don't hesitate to contact a former colleague or an old friend for help. Ask for sponsorship when you're applying for a job at their company or request introductions to uncover opportunities at a target company. People want to help.  

I've definitely made more than five mistakes, but those were the top five most helpful lessons I've learned, so far. 

Do you have any job search advice to share? Did you have to learn the hard way? I'll take all the help I can!

Good luck to us all!  

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The Job Hunt  

I looked through my connections before I wrote this post for comparison. Fifteen percent of my LinkedIn contacts are missing profile photos. I know it's not a large amount. Of course, it's improved immensely since LinkedIn first launched. Still, I was curious why someone wouldn't include a photo.

A LinkedIn profile is important for everyone in the business world, not only critical to job seekers. I asked a friend why he didn't post a photo and he blamed it on his laziness. He knows he should add it, but he claims "it's no big deal" since he's "not looking for a new job." His response perfectly aligns with a LinkedIn survey called 2014 Talent Trends which reports only 15% of workers are happy and not looking to make a change.

If that's true, 85% of employed workers are looking for a new job or open to a new opportunity. Now, that's a huge number. With so much competition, my friend will need to change his mentality and adapt to the new business environment if he wants to progress quicker in his career.

I'm not suggesting he's not trying to further his career or he's not open to new opportunities just because he didn't post his photo. Obviously he recognizes the value of LinkedIn by using the tool, but he's not taking full advantage of it. LinkedIn rewards members who have the most complete profiles with more exposure. Your profile will appear ahead of others in searches. If that's not reason enough to add your photo, reports show a profile with a photo receives seven times more views than a profile without one. 

If you are looking for a job, adding your photo is essential. You're up against highly-competitive applicants. Take every opportunity to promote yourself. If you've read any job search advice, you know the importance of personal branding. Besides, you never know where you'll find your next opportunity, so make sure you're visible. 

Whether you need to add your photo or to update your current one, consider these tips:

1. Hire a professional photographer if it's within your budget. It's best to go to an expert if you want the best. Otherwise, ask a friend or you can take your own pictures.
2. I suggest taking at least four or five head shots with a simple background.
3. Dress as if you were going to an interview. You want a professional look.
4. The profile is for personal branding. Your children and pets are absolutely adorable, but save those photos for Facebook or Instagram. Post a picture of you and only you. Don't use a logo or an image other than your portrait --definitely don't use anything like the one in this blog post.
5. Don't forget to smile! I just read a post on Business Insider on this subject. Their advice was to "show a little happiness" to look most trust-worthy. They did research.

Try to update your photo annually. Admittedly, I recently updated a two-year-old photo on my profile. I've decided for my next update, I'm going to visit a professional photographer.

Good luck to us all!

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The Job Hunt  

During the hiring process, there are limited opportunities to deliver your value proposition. In case you're not familar with the term value proposition, according to Ivestopedia, a value proposition is "a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings."

Read more: http://www.investopedia.com/terms/v/valueproposition.asp#ixzz3ejlsCiaM 

During those rare and critical times when you're able to share your value proposition, be ready with a clear, cohesive and relevant message. If your reasoning is weak or sounds scattered, you won't progress to the next stage in the hiring process. You need to explain why you're the right candidate for this position and this company. Pull all your resources together and state your case (your value proposition). 

In the sales profession, before the value proposition mentality evolved, salespeople were known to use an "elevator pitch." I still hear the term today, but rarely experience it. Sales professionals know they'll be more successful when they focus on being a consultant. In an interview, instead of "pitching" to your interviewer, demonstrate your value. Whenever possible include measureable results with your achievements.

Last week after my initial interview with the HR manager, I received an email from her asking for my average sales in dollar amounts. I had used percentages in our discussion, but she was writing her recommendation email to the hiring manager and needed revenue numbers. The percentage was too vague.

Include your vision of the the position and how you will impact the company. Relate your message to the company. This will take some brainstorming, but the time will be well spent. 

Before you land an interview, use your cover letter as a way to personalize your value proposition for maximum impact. Before writing, think about what you know about the position and the company until you build your unique story. Imagine the ways you can help reach their initiatives. Define your ideas for facing challenges and creating solutions. 

You'll grab a hiring manager's attention if your value proposition speaks specifically to the position. At first, it may seem daunting, but once you tough it out through the first few, each time it becomes easier. If you aren't going on many interviews, focus on improving this part of the process.

During preparation, I review the job description and compare each responsibility, skill and requirement with my own. Usually it triggers experiences of success stories or lessons learned. Once you do that, begin to formulate what you can provide the company because of your specific mixture of skills and experiences.

Try to understand their needs and how your involvement will make an impact on reaching their goals. They are the customer. Help them understand what you can do for them because of your special mix of skills. 

VALUE PROPOSITION HELP:

Good luck to us all! 

The Job Hunt

Take a few minutes to research your interviewer while learning about the company. There's a chance you may discover a way to separate yourself from the competition and to be a standout, top-of-the-list candidate. There's also a chance you'll find nothing, but an extra ten minutes is worth it.

Whether it's a profile on LinkedIn, a bio from the company website, a public Facebook profile, press release or blog, take advantage of it all.

In my sales positions, when time permits, I learn a little about a person before a meeting. Most of the time, it helps me communicate better which leads to more successful engagements and relationships. 

Recently, I mentioned a similarity an interviewer and I had in our background. It wasn't anything exciting or not even a shared connection. We had both spent 15 years growing inside the same company before moving on to a new opportunity. She showed surprise that I took the time to make the connection. I'm not sure if it made a difference, but I made it to the next stage. 

So far, it's been easy to learn about my interviewers. You'll likely know the person's name prior to an interview, but if you aren't offered the information, ask for it. Then, Google the name and stick to reputable sources. It takes about five minutes or less. Before the Internet, it was highly unlikely to find any information on your interviewer. Thank you technology.

The top three reasons to research your interviewer:

1. Knowledge is always better than ignorance. You might uncover that you went to the same college, worked at the same company as your brother or have a similar interest. On LinkedIn you can identify shared connections or shared interests. Now, instead of scanning the person's office, you can pay complete attention to your interview. 
2. Your interviewer knows about you. Why not do the same? You may approach the interview differently according to what you know about the person and his or her experience.
3. Taking this extra step shows your high-level interest in the position. Enthusiasm and preparation sets you apart from the competition. I'm not suggesting you share personal information you may have uncovered. For example, don't tell him the picture of his son is adorable or mention irrelevant facts you may have gathered. If you do, you won't impress him or her, you'll ruin your chances of making the next stage closer to a new job. The intelligence you gather is mainly to help you relate to your interviewer, not appear like a stalker. 

How has taking the time to Google your interviewer helped you in a job interview? Please share.

Good luck to us all! 

The Job Hunt  

During a recent interview, I started asking questions long before I was asked any. Guess what? Out of the interviews I've had so far, I felt this one was the best. 

I didn't plan it. I began to ask questions like I would during a meeting with a potential client. I don't know if it was instinct, but I'm going to continue this strategy. I received a request for a second interview. 

The best sales strategy is consultative. It's simple, sensible and effective. Instead of a "sales pitch," ask and listen. Truly listen to the responses. 

As a job candidate, you want to be the best match for the position and receive a job offer. Focus on the job description. Many postings give detailed outlines of the most important skills, but it's an aerial view. During an interview ask relevant questions to dig deeper into the company's objectives. You want to understand the company and the role. Ask questions to uncover their problems and to understand. I suggest preparing at least five questions. I spend most of my time on this portion of interview preparation. 

If you take this extra step, you’ll impress your interviewer. Asking the right questions will set you apart from your competition. Do research and brainstorm to formulate your list.

Good luck to us all!

The Job Hunt  

I'm from a small, Chicago suburb. In high school, I was voted "Best-Dressed Girl" for the end-of-the-year school newspaper. It wasn't even printed in the yearbook. Small potatoes. Trust me, I wasn't headed for a career in fashion and I didn't own expensive clothes. My favorite clothing store has been TJ Maxx since junior high (aka middle school.) 

When the list was announced, I was surprised and not quite sure why anyone voted for me until my friend Kate told me. She said compared to our classmates, I dressed up every day. Now it made sense to me. I did always dress up, style my hair and apply my makeup before school. I tried to look "put together." 

I learned early, when I feel good about how I look, I am more confident. Some people might not agree because they don't like it, but they should try it. They might be surprised by how much it affects their entire attitude. Today was a terrible weather day for my hair and it made me feel sloppy all day. I doubt I would've done anything different during my appointments, but if I would've felt better about my appearance, I'd have enjoyed by day more and felt more confident. 

If you despise dressing up, you have no choice when you're interviewing. No matter how much we wish looks weren't a factor in first impressions, they are. What you wear matters and you need to dress for the job. During the hiring process, you're a sales executive working for yourself as a company. How do you want to be represented?

You don't need to have expensive clothes, you'll make a statement by taking the time to polish your look. After all, it's considered a form of politeness if you "dress-up." Show them you want the job by preparing for your interview as meticulously as you would for a first date (minus the date-night attire, of course). 

Here are some tips:

1. Keep your look simple; don't overdo it. Women, if you like to accessorize, take one item off before you leave for the interview. You don't want anything you wear to cause a distraction. Even though I'm a huge fan of red power suits, I usually choose a neutral color for first interviews. Remember you'll need more than one interview-worthy outfit. If things go well, you're likely to have at least two or more in-person encounters with the same company. I graduated in 1995 from college and at that time, we only needed one suit. Men should wear a suit and tie. 
2. Get a haircut! If you can't afford a salon cut, I can relate. There's no excuse for unkempt hair though. You can find an affordable, acceptable alternative.
3. Wear clothes that fit properly. It's likely if you're unemployed, you're under stress causing weight gain or loss. Make an investment in new clothing if you need a new size. It makes a difference in how you look and feel during your interview. You want to be comfortable.
4. Don't forget about your shoes. Make sure you don't show up in scuffed-up or worn-out shoes. Advice from my mother.
5. Go light on any fragrances. Put on half of the perfume or cologne you usually wear. You'd be surprised how many people have sensitive noses. You want them to talk about your skills, not your scent.
6. Wear a smile. It's equally as important as your attire. 

During your interview, the hiring manager can make assumptions. Even if you're an organized person, if you look unpolished or disheveled, your appearance says otherwise.

Judging people on appearance is a huge pet-peeve of mine and probably your's, but it's a reality of human nature. It's the first impression we make. What you wear and how you look matters.

If you have any interview attire suggestions or comments, please share. 

Good luck to us all!   

The Job Hunt  

I don't have my resume posted online. It's not on my LinkedIn profile, on my personal website nor on any job search site. Should I post it? Am I missing out on a valuable resource in my job search? 

As I always do, I turn to the experts for advice. After reading several posts,  I began to remember why I hadn't posted my resume. I didn't want to be subject to scams or spam. Some sites allow anyone with a credit card to view resumes. That won't exclude spammers or criminals. I don't want to spend time on fake leads or have my inbox jammed with junk. 

1. Be particular where you post. Read the site's conditions and privacy policies. Make sure you can delete your resume from their site.
2. Set up a disposble email addres in case you do get bombarded with unwanted emails.
3. Think about removing any school names because unless you sign a privacy agreement with the school, anyone can request your name and other personal information. (Don't list your school name? What to you list? BA from an undisclosed  school?)
4. Don't include reference information. I don't list my references, but if you list names, remove this section from your resume.

When I asked a friend in the HR industry his opinion about resume posting. He said some recruiters skip posting an ad and instead conduct a targeted search on resume databases to find candidates. He gave me detailed instructions on how to maximize a resume's exposure on Careerbuilder. You need to refresh your resume weekly to remain on top of the "pile" or else you'll become buried. Since you're found through searches, name your resume using relevant keywords and upload various versions.

I value his advice, so I posted my resume on Careerbuilder from Friday until Monday - a total of three days. I foolishly forgot to remove my number and email address! None of the responses were valid options for me, so I deleted my resume. I didn't have the patience to test it any longer.  Two weeks later and two companies continue to contact me despite the fact that I declined an interview. Now I've asked to be removed from their call list.

Is your resume online? Do you think I should try again? I haven't heard any success stories. 

Good luck to us all! 

The Job Hunt  

It's been over three weeks since I began testing the "power" of LinkedIn with what I've named "My LinkedIn Project." LinkedIn is important to your job search, but are you taking full advantage of its power? I wasn't. 

After reviewing my connections and target company list, I decided to look to my network to uncover opportunities.

Attempt #1

I saw a job posting at a friend's current employer. Even though the company wasn't on my target list, I did research and decided to apply.

Immediately after applying, I reached out to my former colleague via email and told her about the position. Even though it was a Saturday, I heard back from her that day. She told me she'd contact her corporate office and tell them about me. Unfortunately, the job had been posted for a few weeks and the following day she told me they hired a candidate. 

Attempt #2

I have a connection at one of my target companies. Although I didn't work with him on any projects, we did work at the same company for a brief period. Besides him, I had two second-level connections, so I decided to reach out to them all. I checked and didn't see any open positions fitting my skill-set, but approximately 80% of jobs aren't posted. That's a large amount.

All of my emails were answered and each person offered me an introduction email to their HR contact. There weren't any openings in sales or marketing, but I made connections with new people at my target company and received a few invitations to connect on LinkedIn. 

Attempt #3

A schoolmate from grade school through high school works at a company with a few job opportunities that looked promising. His company is large, but he was directly connected to the posting recruiter. Before applying I contacted him. Within an hour I had a response. It's refreshing to see people wanting to help. Asking for help is not a weakness, it's really the smartest thing to do.

My friend was candid and told me about chronic company problems which relates to why he's actively looking for a new position. He told me if I wanted to apply despite his feedback, he'd help. Despite his kind offer, I skipped applying for the job, but we both said we'd let each other know if we discovered any openings in our respective fields.

Since I've had positive feedback from these attempts, I'll continue to reach out to contacts in my network. It was a small step, but it's progress.

Have you been successful with shared LinkedIn connections in your job search? 

Good luck to us all!

The Job Hunt  

Early in my career, I made a big mistake in reference etiquette. When I discovered that it was considered unprofessional, I was terribly embarrassed. I understand now why it wasn't the thing to do, but at the time, I was inexperienced -- only five months out of college in the real world. My big mistake? I gave a reference for a job, but failed to ask him first if I could use him as one. A friend ran into our former boss and he shared that he gave me a good review, but he also told her I hadn't contacted him. Although I was embarrassed, I'm glad I learned then and not later. Luckily, he gave me a good review and didn't mention my misstep to the hiring manager.

I'm not sure why I didn't ask him. I honestly didn't know it was something I was supposed to do. 

Besides asking for permission, there are other things you need to do when choosing and working with references:

1. Clue them in when and how they'll be contacted. Many times you're told when your references will be checked. It's typically done after you know you've made it to another stage in the hiring process. I'm sure there are times when you won't know, but try your best.

2.  Share key information about the job. Mention any strengths you may need emphasized for a particular job by reminding him or her of a project or action exemplifying your capabilities. Based on information shared with you during your interview, you should have a good idea of the company's objectives for the position. Just like you tailor your resume for each job, if you want to show you are a good match, prepare your reference to help, too.

3. Keep in contact with your references by sending an occasional email or making a phone call. You don't have to share much or do it often, but you don't want any accidental comments made like, "I'm surprised she's still looking." Even though I'm sure it's meant to be a compliment, it could be perceived as a red flag to the company considering you.

4. One last important thing to remember, which I think gets overlooked, make sure once you have your new job to share the news and mail a thank you note for their help.

Do you have any tips for preparing  references? Please share.

Good luck to us all!

Not soon after the launch of LinkedIn, a rumor started that one of our sales managers was looking for a new job. No one heard she was interviewing, the word began circulating because the rep was collecting LinkedIn recommendations from every client, colleague, schoolmate and friend. I can remember a co-worker commenting that there was no way our boss wouldn't notice her activities since he was in her network. As time passed and she remained with our company, I realized she wasn't looking to leave, she made a smart move in personal branding.

She looks like a rock-star employee with a LinkedIn profile filled with positive, glowing reviews. I'm envious and regret that I didn't follow her lead and do the same. To be honest, she is a decent employee, but I wouldn't consider her star material. So how did she wind up with so many rave recommendations? She simply asked. 

Since the job market competition is fierce, I've decided to ask a few people in my network to "review me" by endorsing appropriate skills and by writing a short recommendation. Even though I already have four great recommendations on my profile, I want to make sure I promote myself as much as possible. Adding a few more, can't hurt and could help set me apart from another candidate applying for the same position.

Since I hadn't asked for recommendations during my job search, I decided to do some research to help with my approach, concerned that I follow best-practice guidelines. Now that LinkedIn has reached over one billion endorsements, it's time for me to get over my hesitation, listen to the experts and start asking. 

Tips to remember when asking for a recommendation:

1. Choose wisely by contacting key people in each position you've held. Make sure each contact makes sense and can add important information about your capabilities. Choose a variety of people to show a complete picture of who you are. I don't think I have to mention it, but don't email your entire network.
2. Help get the writing started by identifying specific areas you'd like him to mention. You are asking this person to take time from his day, so help save him time. Being specific helps focus your skills specific for your target job. 
3. Repay the favor by asking him how you can help. You may offer to reciprocate or he might need an introduction to someone in your network. It's better to ask instead of just writing a recommendation.

If you have any tips to share, please comment!

I have an update from my LinkedIn profile keyword post. By focusing on my keywords, my profile search appearances have increased from 2 a day to 5 a day over the last 12 days. Thank you job search experts!

March 8, 2013

AVERAGE PER DAY:

2 profiles views

2 search result appearances

March 21, 2013

AVERAGE PER DAY:

1 profile view

5 search result appearances

Good luck to us all!

The Job Hunt  

It's my first time unemployed, but it's not the first time a job loss has affected my life. My former spouse lost his job twice for a total of 15 months during our marriage. Unlike me, neither layoff came with severance pay and his unemployment benefits were about one-fourth the current coverage period. (Thankfully, he did find work and has been employed since.) Unfortunately, I only know of a handful of households who made it through the past decade unaffected by a job loss.

During his time off, I sympathized with him. I knew he felt awful, but not until I lost my own job did I realize how deeply it can affect you. The ultimate challenge is not allowing it to defeat you or slow your progress. 

Keep in mind that we decide how to react to what happens in our lives. We always have a choice. You're facing an uncertain period in your life. How do you want to cope with your loss? Do you want to suffer for weeks with negative thoughts which accomplish nothing or would you rather feel invigorated about exploring a new opportunity? This is an exciting time, too. Look upon this time as a chance to experience something new. 

It's not easy. Even if you work really hard at remaining positive, there will be times when you'll feel defeated, frustrated and discouraged. When these feelings begin, stop yourself. Those feelings exist and need to be confronted, but make a conscious effort to focus on the good. Be grateful. My mom has been offering that advice since I was young. I didn't understand it back then, so it didn't work, but it has been my coping mechanism for quite some time in my adult life. The results are invaluable. Negative thoughts will sabotage progress, so make sure to counter them with an opposite outlook. When I get discouraged, I remember that times could be worse. I list what I'm grateful for that day: healthy children, parents, brother and friends. I have a home to live in, a car for transportation...and so on. If you keep hope alive in your thoughts and continue moving forward you'll succeed. Your career isn't over, it's changing course to something better. 

Don't stop believing.  

It's a challenge to remain positive and encouraged during a job search. Obvuously, job loss is considered of the top 10 most stressful life events (Source: Holmes and Rahe stress scale). Unfortunately, I had 4 other top 20 stressers occur simultaneously. I'm not the the only one who experiences consequential "bad luck." However, I've experienced the opposite, too. My happiest times have been compounded by even more "good luck." 

Anyone facing unemployment is unsure and frightened. Whenever I feel weary, I list all the good things in my life. Soon my negative attitude reverses into a positive one.

Here are 7 strategies to stay positive while unemployed:

1. GET + REMAIN MOTIVATED - Keep your focus on your search and work hard. A job search is a daunting task, but be thankful it's not 1930 or 2009. There are jobs available and the market will grow. You will work again!
2. REMEMBER THAT YOU ARE NOT A LOSER - Keep your confidence level up by avoiding negative company. You're influenced by those around you. Spend time with people who make you feel good and have a positive outlook on life. It makes a huge difference. 
   
3. EXERCISE - You don't have to join a gym or run 5 miles a day (but if you can, do it).  Go take a walk. It's a scientific fact that exercise raises serotonin levels in your brain. I always feel better after any physical movement. 
4. GET PROPER SLEEP - Get at least 7-8 hours of sleep a night. Your brain needs to recharge while you sleep. If you're not getting enough rest, you won't be in top form. Don't sleep too much. If you're sleeping more than eight hours, talk to your doctor. Don't hesitate. You'd go to the doctor if you had a broken arm, right? 
5. EAT SENSIBLY - Stress can affect your eating habits. Make sure you choose healthy foods and eat regularly. If you cut out fast food restaurant meals, you'll feel better and save money eating at home.
6. CONNECT WITH PEOPLE - Find a reliable, support person (or group if you don't have someone) to lift you up when you're feeling discouraged. Don't withdraw from life. If you feel this happening, go see a professional. It's a sign of strength to ask for help. I used to think the opposite. I was wrong. 
   
7. REMAIN HOPEFUL and BE GRATEFUL - Don't ever lose hope. If you keep working at it, eventually you'll be employed. Things can always be worse. It's human nature to go through  "poor me" self-pity stages, but move past them by remembering all the good in your life. There's always going to be problems in you life.  

If you have any tips on how to stay positive, please share.

Good luck to us all!

Illustration by Amie Wu from flickr 

Because I have sales experience, I'm not new to rejection. Not every proposal of mine was accepted and there were times a client didn't renew a contract. No matter how many times I was rejected, I never let it stop me.  I kept going.

Despite my usual positive attitude, when I didn't make it to the third stage of a recent interview process, I took the rejection personally. It squashed my hopes for two full days. When you're looking for a job, there's no time to waste. 

By the end of the second "poor me" day, I decided I needed to toughen up and prepare for more rejection. Being passed over is discouraging, but you can't allow it to decrease your confidence. If you do, you'll continue to be rejected.

I know it's not easy to change your reaction to not getting the position. A job search is different than a sales proposal. We're human, not products. It's not that someone didn't need to advertise on my website or purchase my software. By choosing another candidate, they didn't want me! It's natural to take rejection to heart. Instead of feeling rejected, I need to realize I just wasn't chosen because they found a better fit for their needs. They made a business decision, not a personal decision.

If I remember to relate my job search to my sales experience, emotions won't get in the way. I knew my product portfolio wasn't the right fit for every company. To develop business, I chose prospects based on their need for my product. Looking at the situation this way takes away some of the sting.

When I lost a sale, I was disappointed, but not devastated. I'd think about how I would've handled something differently and try to improve. I'm trying to learn from each experience. I'll work on improving where needed and move on to the next job opportunity. The process allows you to practice sharpening your interview skills.

Do you have any tips for positive ways to cope when you don't get the job? Please share.

Good luck to us all!

The Job Hunt  

A friend insists that interviewing is easier for me than for him because of my sales experience. I don't disagree; there are benefits. Unfortunately, my first phone interview wasn't like a sales call for me because of one, vital factor- I didn't know how to position my product because I didn't practice.

A job interview is a sales call on behalf of yourself. You are the  product. I began using my sales skills and treat an interview like an upcoming sales call. I prepare for each interview with these exercises:

1. Memorize my resume and know the job description. Spend time working on how to answer, "tell me about yourself." It's the number one question on interviews and from my experience, I agree. Make sure you have a brief answer relevant to the position.

2. Learn about the company. Check out their website, social media channels and Google for media outlets about the company. The more you know, the more comfortable you will be. You never know when you can use what you learn to separate you from the other candidates.

3. You don't know the questions, but you can prepare answers to typical questions and practice. The key is to practice, practice and practice. Rewrite and practice, practice and practice.

4. Use a consultative approach to find out how you are a fit for the new position, hoping to solve their problems. Prepare specific questions. 

I know an interview isn't the same as a meeting, there's more on the line. The pressure we put on ourselves can be overwhelming. I know preparing takes away the anxiety. The more comfortable you are with your answers, the easier it will be.

Good luck to us all!

The Job Hunt  

Keywords are important to your LinkedIn profile. Just like businesses must pay attention to their keywords in their website content to generate traffic, job seekers must learn about the importance of keywords and how using them properly can put their profile in front of hiring managers and recruiters.

Because of my experience in advertising and marketing, I understand Search Engine Optimization (SEO), but reluctantly admit I hadn't related it to my LinkedIn profile until I began looking for a new job. You want to make sure your profile appears in relevant searches in your expertise and industry. Choose a list of at least ten keywords that you would use if you were searching for the right skill set for a desired position. 

I went to work on a LinkedIn stats hunt online to get an idea of where I stand in comparison to other members. Currently (2013) the average network size is 150 connections and 1-3 search result appearances a day. Obviously, the more viewings, the better chances of someone finding you as a good match for a job opening. I checked my stats and with only 7 views over the last week and 34 times appearing in search results in the past 2 weeks, I want to increase my views. 

2013 screenshot

After some research, I found a fun and useful way to "see" the current keywords in my profile via wordle.net, a word cloud creator. I copied and pasted my LinkedIn profile into the site and it made an image out of my text with the words repeated the most as the largest in size. Since I only had a few large words in the collage, I realized I wouldn't appear ahead of another member utilizing keywords. Since LinkedIn searches are based on keywords, it makes sense to follow this formula by adding new words to my profile. It sounds easy, but it takes time to find the words and make them work.

I decided not to make any changes to my summary and focus on my work experience. I added keywords words a recruiter may use to find a candidate with my background. I'll share my results in a couple weeks. Next post, I hope to share exciting news with the results of my LinkedIn Project.

Please share any tips that worked for you on LinkedIn. For a great explanation of SEO, check out this article: 

Good luck to us all!

UPDATE: RESULTS

3.26.13 Following expert advice more than doubled my search result appearances!

3.21.13

UPDATE

4.19.13 Continued to make changes and now I have averaged 10 search result appearances. Recently, I added "manager" and "director" in my title. A friend suggested this because she did it and noticed a difference in traffic.

4.19.13

UPDATE

5.16.13 Made minor changes, but my search results have still increased to over 13 search result appearances a day. However, my profile views have decreased! I need to increase profile views. I thought by increasing my exposure in the search results, I'd have more people reading my profile. I need to go to the experts and become an active group member by participating in LinkedIn groups. 

5.16.13

 UPDATE

7.28.15  

LinkedIn has changed for the better in several ways since my original post. Don't those earlier screenshots look ancient?

I'm not sharing a keyword update, but another way to increase your profile exposure. I have proof why my HR-expert friend said I had to work on reaching over 500 connections, when I had never looked at that number. I think I had about 300 at the time. When I hit 501 connections, I noticed a 34% increase in my "rankings" within the group "Professionals like me" of about 97 members. That's the largest increase I've seen in my rankings since they started.

7.28.15  

The Job Hunt  

It's time to test the power of LinkedIn. One of the main benefits of this networking tool is its ability to find mutual connections to a company or person. Once you have a list of your target companies, check for any second-level connections. LinkedIn will determine if any employees connected to the company will appear. You may be surprised how many you have. (Tip: follow your target companies on LinkedIn).

When you click on the company, you see your shared connection(s).  Depending on your relationship and comfort-level, you can email your mutual connection and ask for an introduction. If not, at least contact him or her to find out how they're connected. Likely, they know each other, but sometimes people may hardly know their connections, but you won't know unless you take the step.

If your able to gather information, determine if it's a worthwhile connection before reaching out to the person directly. Besides, any information you gather will make the email easier to write and your message more relevant for the recipient to read and respond. 

The second step is to write a short email making an introduction by mentioning your mutual contact. Immediately after, explain your reason for your email. No bragging and be brief. 

You can send an In-mail if you have an upgraded LinkedIn account or you can locate an email address. If you need help finding the person's email address, find the company's email domain and Google "@thecompanyURL.com" and you're likely to find the company's email format. 

Have you tried this or another way to connect through LinkedIn? Share your experience.

My LinkedIn Project Results: READ MY FOLLOW-UP POST HERE

Good luck to us all! Connect with me!

The Job Hunt  

Monday morning, a recruiter at one of my target companies requested an interview for the same afternoon. Talk about a great way to start the week, right? Well, I didn't know, but I had a big problem. I hadn't practiced my interviewing skills in years. I wasn't ready! The interview part of the process came sooner than I had planned and the day was jam-packed, busy. Unfortunately, I couldn't drop any of my plans because they involved other people and couldn't be rescheduled. I figured I'd have 30 minutes to prepare. I can't believe I agreed to the timing. I've learned to invest double to triple the time preparing depending on the stage of the interview process.

The day didn't go smoothly and instead of finding a quiet room, I setup for the call at a FedEx Office. I ended up having ten minutes to prepare. Although the location worked fine, I was worried that it wouldn't, so I wasn't relaxed. I thought if I asked for a change in time that it would be a strike against me, so I didn't think to request a different day.

Learn from my mistake and do this instead: 

1. PRACTICE, PRACTICE, PRACTICE! Grab a friend and a list of questions and practice answering them. I thought that I would be fine. As a sales person I feel every first meeting with a new prospect is a type of interview. I forgot that when I meet with these clients, I've always been prepared. I wasn't ready to talk about myself in an interview. Compose answers to common interview questions and practice. 

2. Study the job description and list examples of those skills in your work experience prior to your call. Prepare to tell specific stories about your experience and demonstrate your relevance to the company.

3. Location, location, location. Find a quiet place. It matters! Keep your notes with you. Using a earpiece allows me access to my resume, the job description, the Internet and my notes on my smartphone. I suggest using your car if you can't find a private, quiet location. 

Overall, it wasn't the most painful half-hour, but now I know that I should have been realistic and asked to interview the next day. Now I schedule interviews according to my availability and make sure I have time to prepare. 

Benjamin Franklin's wise words hold true, "By failing to prepare, you are preparing to fail."

Good luck to us all! 

The Job Hunt  

If only 20% of job openings are posted, I shouldnot spend time on applying for posted jobs. I need to focus the majority of my time going after the 80% not posted. 

It's easy to say I'll do it, but how? I've only been applying on LinkedIn. How do I uncover more opportunities? Experts suggest choosing where you'd like to work. Once you make a list, focus on learning about those companies. Network with someone from that company to get an introduction, referral or reach out directly to the right person at the company.

First, you need to create the list. A good starting point is the company search tool on Glassdoor. I'm able to search for companies by location and rating. If you haven't used Glassdoor, take a minute to visit. Before I accept any interview, I use their app on my iPhone to check reviews. There are more search options via your computer, but you can see reviews, CEO approval rating, interview notes and salaries via the mobile version.

Want expert help building your target list? Hannah Morgan from Career Sherpa gives step-by-step instructions in her post. 

Make a list of key criteria you require: location, reputation, company financial standing, benefits, interest in their products, etc. Check the company's website for information. Apply to any interesting positions, but don't be discouraged if you don't find an opening.

Once you have a few companies on the list, begin. Contact someone from each company via LinkedIn. If you have any shared connections, utilize the commonality. If not, you need to create a solid WIIFM (what's in it for me) value proposition worthy of a reply. 

Need help? Read how here http://bit.ly/hirevalue

Good luck to us all! 

How many times have you revised your LinkedIn profile? I haven't kept track, but I'd guess I've rewritten mine over a dozen times. Failing at my first attempts, I understand how to write a better bio.

On LinkedIn you have two opportunities to engage the reader to move on to your work experience: your headline and your summary. 

Think of your LinkedIn headline as a newspaper (or Internet news) headline for an audience of potential employers. Your profile needs to be professional, but not dry and boring. Admittedly, up until this year, that's how I'd describe my profile. It was bland. Create interest, keep it brief and make it relevant.

In my last position, I used my job title as my headline: Global Advertising Manager. When I began my job search, I continued to use it for a couple of weeks before I realized my mistake. The description doesn't tell you anything about what I do. It's much too broad and non-descriptive. 

TIP: Don't use "unemployed" or "seeking employment" ever. 

I made another wrong move by cutting and pasting my resume into my profile. If a recruiter is interested in you, the first check will be to review your LinkedIn profile. You don't want it to be a replica of your resume. Here's your opportunity to tell more about yourself and let your personality and enthusiasm shine through. Work to create a profile that tells everyone who you are and what you're capable of doing for a company. It's not as easy as it sounds.

If you want to hire someone to write your LinkedIn profile, I've seen many writers advertising this service. If you are writing your own, tell a story about your experience. Choose to describe problems you solved and how you did it. I listed some great profile articles on the Job Search Resources page to help with your profile. Here are few tips I've found along the way:

1. Change your LinkedIn profile URL
2. Don't forget to add keywords for increasing your exposure in LinkedIn search results 
3. If you have an online profile or website, add to "other" websites, so you can tailor the title of your link
4. Make sure you review your privacy settings 

Good luck to us all!

The Job Hunt  

There are countless ways to track your job search. The best way to organize and analyze your progress depends mostly on your work-style, but no matter your preferences, make sure you catalog your efforts. It doesn't take much effort. If you're unemployed, it's a requirement for government benefits and if your work search records are needed, you're all set. Even if you're employed, it'll keep you organized and in control. 

Track when you send anything, what you send, interview notes, whom you contact at each company and any relevant remarks. When you're in full swing of your job search, your tracking will help you with future conversations or interviews. 

I track my activities with Evernote. It's a free, multi-platform, electronic filing cabinet. I do pay for the premium subscription which organizes my entire job search process and my personal life. The app and online tools are easy to use and convenient. All my documents are searchable. I use it to record personal, business and household-type items for safety and convenience. And it's all backed up in the cloud in secure storage.

For my job search I've created a "stack" for Work, where I save everything. The information is accessible via my laptop or smartphone. I've tried other products, paid and free. I find Evernote fits my particular needs because I can blind carbon copy (bcc) my Evernote email address to record all my cover letters and resumes I send. It's just one simple step.

If you rather use a simple spreadsheet, that works, too. Upload it to a free cloud platform for easy access. Make sure the process you use isn't time-consuming. Keep it as simple as you can. 

The Job Hunt  

Lisa Rangal wrote a great article about tracking your activities to help assess your job search efforts. Looking at your search will determine how much work you are accomplishing. Analyze your number of connections. Add an extra column in your spreadsheet or review a time period of notes in Evernote marking how many times you connected with someone either via email, phone or in person who could help you find a job.

She suggested that you make at least 10 new connections a week to better your chances of finding a job. Two a day may sound low, but worthwhile connections can take time and if you're employed, time is limited.

If your current job search tactics aren't producing results, it's time to review your strategy and develop a Plan B.

Good luck to us all!