Google has announced, that it has acquired ITA, a Boston based software company for $700 million. ITA specializes in the collection and organization of the airline data, details of the flight timings including the price of the availability of the flights for the specified destinations.

Google feels delighted to say that this software would make it easier for the users to book their air tickets online. In addition, users would get the correct and better flight information, without having to go out any where. This service would definitely encourage the passengers to book their air tickets and would increase the percentage of such passengers.

As of now, the customizable flight data is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways and Virgin Atlantic Airways and it would continue in the future also. Since Google doesn't currently compete against ITA Software, the deal will not change existing market shares.

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Google signs agreement with ITA for $700 Millions

Yahoo! has reported that some changes have been introduced to Yahoo! Search Assist that will provide the near real-time suggestions when the user type their query. Unlike before, the search results would now be more filtered and refined. The moment you type the query, it will show the list of fresh and nearest suggestions related to the query of course.

Lets take a look over to a screen shot.

Here the query typed was 'Netherlands vs' and the moment web search button was hit, it showed the current and nearest suggestions. As here you can see Netherlands vs Brazil, the world cup
football, that was held yesterday, appearing on the top.

The same feature prevails for in the Yahoo! News Search, wherein you will be able to get the most current and the latest information related to the query. This feature has really enhanced the search query experience by providing the most latest information.

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Yahoo! Search Provides Real-Time Suggestions!

Google has announced the launch of a new product extension called, Seller Extension Rating on Google AdWords.

This feature will make it easy to identify those merchants with a high rate. Now how does this work? Well, what does seller rating extensions do is, they attract the star rating of the merchant from Google product search to the AdWords ads .

These are the star ratings that allow the browsers to find the highly recommended merchants by the online shoppers, that means it will show only those merchants who have 30 or more ratings. Google added, that as of now, this seller extension rating would show the results in English language on Google.com.

Lets give it a try and search for ipod touch, the result would come on the top right side.

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Google AdWords Launches Seller Extension Rating!

Yahoo has published its online style guide as a printed book and it will be available in the market from 6th July onwards. The book called as, The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Digital World; will give you an insight to the writing style for the web. The press release says it’s the “first guide of its kind to focus on the specific issues associated with developing content for the online medium”.

Well in the book you will find all kind of knowledge and the guidelines regarding the writing styles that are prevailing in the present day world and are usually adopted by big online content writers. From the content page, it is understood that the book is all about the basic standards of writing styles and guidelines used in for web.

In the book, yahoo has recommended some points about SEO (Search Engine Optimization). They have stressed on the importance of keyword research in order to know the volume of the traffic on the web and with regard to this, they have advised :

• “Search engines, to understand what the subject of a page is, look for keywords throughout that page, including at the top (the introduction) and the bottom (the conclusion). But don’t just shove keywords into the top or the bottom of your page distribute them evenly throughout.”
• “To a search engine, good writing means using variations of your keywords, including those with different endings.”
• “Like a muffin with the right amount of blueberries, it [the page] should have juicy keywords distributed evenly throughout, but not so many that they overwhelm the whole.”
• “Strategically seed your copy with keywords”

Despite having so many features, experts have said that the book contains no such feature that could make it distinguished or unique in itself. Because there number of books and manuals available that have
proved better in the past times and are followed even today. So to what extent,Yahoo's style guide would serve the needy people is still uncertain.

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Yahoo! brings out the printed book of online style guide!

Google has done some very interesting changes in the homepage of Google news. According to Google, they have replaced the old look of the google news homepage with a transformed version of an easier and understandable form, that is just easy to use and will help the users to guide through the relevant news, excluding the stale types and highlighting the amusing ones. This new homepage will have user friendly features, with which you can share the news with your friends and within your social circle. As of now, this unique feature is only available and can be accessed by the US users.

Google has added a dynamic section in this new homepage called as ' News for you'. This feature will let the users view the news of their interest. What's more! You can even change the genre of your news by hitting the “edit personalized” option, from where you can select the sub stream for the news category you are interested in. And you can always change the preferences as per your wish by clicking the “Reset Personalization” option, this will clear all the preferences you made.

In addition to this, Google now is giving more control over the news that you would like to appear on your homepage. As in here, you can mention the list of news sources whose news you would like see more often. The great thing about this feature is that it won't deprive you to see the major news of the day. So by this way you can personalize your news. As for sharing the news stories Google lets you share the stories with your peers through Google Reader, Facebook, Twitter and Buzz.

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Google News becomes shareable & social!

The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community. These features are designed to get a better insight and performance by being user friendly. Some of the new features are as follows:

1. Reasons for Disapproval of Ads and Keywords

Now with this new editorial dashboard feature, users will be able to find out the reasons for the disapproval of ads and keywords. In order to fix up the issue and know the exact way, suggestions would be there on how to modify the ad. However, if before creating any campaign, the user familiarizes himself with adCenter Editorial Guidelines, all these disapprovals would be easily avoided.



2. Inclusion of Performance Dashboard

Now the user can see a performance dashboard on the adCenter homepage, that will provide the summary of the performance of the user's campaign and will help the user to optimize it accordingly. User can view options like spend vs. budget quickly along with the campaign impressions, CTR, clicks, conversions and average CPC. To get information on optimization by specific key performance indicators, user can visit SEM Intermediate Series of posts.

3. Expansion Of The Date Range For Reports

Talking about this feature, here the date range has been expanded, which was 90-days for the reports, to allow for year, on the demand of our community visitors. Visit Justin Vanning’s post, to know more Help Improve Your adCenter Campaign Performance with adCenter Reports.

4. Special Feature To Locate Time And Zone

With this new feature, user can now schedule his reports in the same time zone suiting the user's location by selecting the hour of the day and selecting the time zone. Besides this, by using the targeting feature in adCenter, the user can keep a track over the reports.

5. Better Import

The new enhanced import wizard will help the user by guiding step-by-step, whenever the user import the campaign data from other search engines. To know more visit and use adCenter Desktop.

6. Expansion In Reach For Content Ads

With this, now the advertisers are able to expand their reach as they can now place text ads next to relevant content on websites in the Microsoft Media Network. To know more on crucial campaign planning visit Microsoft Advertising Intelligence.

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Microsoft adCenter summer 2010 upgrades with New Features

MSNBot will be renamed to BingBot on 1st October this year, as said by the Bing Search Blog 

The whole Microsoft's Bing team has been busy in testing the beta bot since November of last year. With effect from 1st October, this beta label would be removed from the Bot and it would be renamed as BingBot.

With this report, people who have directives for MSNBot are in perplexed situation as to what directives will be obeyed by the BingBot. To this confusion, Bing has said that those who already have directives for MSNBot in their robots. txt file, BingBot will obey those directives only. However, if in another case someone has both the directives, say, one for MSNBot and the other one for BingBot, in that case Microsoft will listen to the directives for BingBot.

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Microsoft will Rename MSNBot as BingBot!

Larry Cornett, one of the recognizable faces at Yahoo, has announced to depart himself from Yahoo and said that it's time to move on to some other opportunities. Larry Cornett, Vice President of search consumer products at Yahoo, has always lead the company in their search advancements over the period of last 4 years. Some people are making rumors that, if Larry is leaving with his own wish or has been asked to leave right away, because Yahoo is cutting off positions in their organization, so this could be a reason for him to leave. He has started his own consulting business firm named as Brilliant Forge, where he will offer advisory services to other startups and more-established companies

Ending the note Larry said, that he will miss working with his passionate team and is going to miss them all.

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Larry Cornett quits Yahoo!

This week Google has given a surprise to its users by launching two new search features called as the Sunrise and Sunset. These search features will let the users know the exact timings of sunrise and sunset at different places of the world. Google has boasted that the timings or the calculation of the sunrise and sunset would be accurate and just predictable, unlike the weather predictions made by the forecasters. Giving justification to this statement Google added, “we calculate sunrise and sunset times based on latitude, longitude and the current time.” They also said, that for some of the places, most of the times the predictions just come out to be accurate within a minute or two.

For instance, if you want to know the time for the sunset in Mountain View, you need to type Sunset Mountain View, CA and the result would be like this:

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Google launches two new search features: Sunrise & Sunset!

A new negative keyword kit has been launched for free by WordStream. It is basically proposed for the marketers to locate and delete the absurd impressions and clicks. Besides this, it is expected to soar up the ROI by increasing click-through- rate and quality score.

How…? Well this tool would provide the users with suggestions of keywords, which they could mark as negative or relevant. By doing this, they would be saving their time, their money and obviously, the ROI would increase by removing the deadweight.

Well look at the above picture, the word reputation has been written as the keyword. On the left side

How it Works

You can see a box that has been generated by the negative keyword tool. Just right to this, you can see a box with Relevant written on the top. From here you will select the word if it is relevant or not and you can even refine the selection of your choice by checking whether the negative word match will be 'broad', 'phrase' or 'exact'.

Larry Kim, WordStream's Founder and VP of Product Development says, "The Free Negative Keyword Tool saves PPC advertisers the headache of going the long, tedious and expensive traditional route of waiting for your ad campaigns to mature and accrue query data, then sifting through search query reports to uncover negative keywords."

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Wordstream launches its free negative keyword Tool!

Google AdWords Blog has reported that they are going to retire the Adwords reporting center tab very soon. The reports that were used to be under the reporting center tab will now be shifting to the campaign tabs, where the users used to maintain their files and other reports. Google said that the users can now access all those reports that they had under the report center tab, on the same pages where they used to manage their campaigns. To this Google added they “plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.”

Hearing this statement from the Google many users are in dilemma of how to save those files and reports that they have under the report center tab, because as per Google, they will remove this tab anytime soon.

Well there is nothing to worry about loosing the data or files because Google is taking full responsibility to move all the key elements from reporting tab to the campaigns tab. They have also planned to delete the option 'create the same file in reporting center' from the campaigns tab. And when the reports will be completely transferred from report center tab to campaigns tab, Google will automatically discard the report center tab. Now the users can access, download and schedule their reports in the same single tab.

However, Google has stated about two exceptions to this decision and they are for those users who use the My Client Center reports and reports for TV ads won’t be transfered.

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Google AdWords Removing Report Center!

With the launch of 'Health OneBox' in 2008, Google has been developing well structured integration of Health-related content so that they appear at top of the search results.  For'diabetes' the search result looks like this on Health OneBox.

After gaining a healthy success and popularity for this, Google has now planned to proliferate this service by introducing and adding a new search feature for Medications. This is for those users who want to get information regarding some prescribed generic drugs. For instance, if the user is searching on these drugs, there would appear the full description and summary for the same. Besides this, Google has also tied up with the National Institutes of Health (NIH), where the summary links to NIH would provide the information as for the specific clues like "side effects"

As you can see in the above picture, Google provides a quick information regarding the query typed on Acetaminophen followed by information on its side effects, precautions and directions to use.

As of now this content and feature is available for US users only and Google has not yet assured the launch of this service in other parts of the world sooner or later.

In a research, it has been found that the search results for Pharma and Health Care are pretty ok from the advertisement point of view and are being considered as an important online ad spending category.

With this notion, Google would be able to gather traffic on this health area along with the revenues too.Thus, serving two benefits out of one act.

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New Health Search Feature for Medications on Google!

Now, apart from your own progress and performance, you can measure your competitor's performance too with the help of Google AdWords new tool called, 'Analyze Competition'.

So, the advertisers can calculate the range of the competition over the past two weeks with the help of this service. It is expected, that the performance result of various advertisers will certainly improve, as after knowing their competitor's state they could make the efficient changes. It is an inspiration generating service, where one advertiser gets motivation to enhance the business by selecting those particular things like keyword choice that makes the competitor a leader ahead them. So peeping on your competitors data will give you the opportunity to modify our content and also to enrich your business online.

Now lets have a look over the dashboard. 'Analyze Competition' would be in the opportunities tab, like in the picture of the dashboard shown below:

With 'Analyze Completion', advertisers will learn about, "the exact size of your competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers," AdWords said in a

Some people are confusing this service with a platter full of sweets, where they will be able to get all the information related to the competitor. But, it's not like this, as Google cannot violet their privacy policy, so there would be an anonymous data in the form of bar graphs. Another point that has to be noted down, is that, as of now this service is only available to a small number of advertisers, although the company has promised to expand it in the near future.

The link below will explain the process in a more interactive and an interesting manner.

http://www.youtube.com/watch?v=VjpVRyf-FaM&feature=player_embedded#!

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AdWords Launches Its New Tool ' Analyze Competition'

New features for Google Ad Planner and AdWords content network have been announced by Google at its AdWords blog.

Google publicly released a list of 1,000 sites of unique users and ranked them on the basis of category, visitors, reach and page views measured by Ad Planner. And biggest of all is that not only Google come out of this list, but it is also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. For activating this filter in Adwords, you need to go to your AdWords account and select “non AdPlanner 1000″ within the “category filters” section.

The Ad Planner 1000 list is considered as another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites.

Facebook.com ranked as number one site globally in this list, with 570,000,000,000 page views and 540,000,000 unique visitors. This list will be updated on monthly basis and does not include ad networks, domains that don’t have publicly visible content or don’t load properly, adult sites, and certain Google sites as well.

Further Google explains the source of this data as it comes from “aggregated Google Toolbar data from users who have opted in to enhanced features, publisher opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. The data is aggregated over millions of users and powered by computer algorithms.”

In addition to this, the other Ad Planner features released include a way to export your Google Content Network Placements from Ad Planner to AdWords and you can now create lists within Ad Planner.

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Google Shares Top 1,000 Most Visited Sites!

This is the tone that most of the blogs and discussions in forums have taken. Everyone is anxious about when it will come, what it is and what effect it will have on site rankings, but no one has any concrete information to share.

It's been almost a year since we first heard of Google Caffeine. The long incubation period, unprecedented for any other Google update, has contributed to making Caffeine seem like a mythical monster, which it certainly is not.

Here we will try to demystify Caffeine and discuss concrete measures you need to take to be ready for it.

Why is Google doing it to us?

Caffeine is an update to the Google search algorithm to make it more relevant, more accurate, more empowered to keep the spam sites out and bring new forms of results, such as social media and real time results, in. So, it is intended to be better for both searchers and webmasters. You have nothing to fear unless your business empire is built on spam sites troubling innocent people.

In fact, Matt Cutts had communicated long before that this is more aboutchanging core indexing and infrastructure.

We're not looking to make huge changes in ranking with this new infrastructure. Some rankings will change, but that’s not the main thrust of the infrastructure.

Google has been very considerate about the effects of its updates after the troublesome Florida Update, back in 2003. This time, rather than going ahead and unleashing it on the world, Google has made
available a preview to both developers and general users to get an idea of possible impact and accordingly tweak it before releasing it internet-wide.

As per the rare official communication in this regard, Google was using Caffeine algorithm in only one of its data centers by December. If Matt Cutts is to be believed, the Caffeine update has already been
implemented. In an interview with Business Week he had said "Caffeine was primarily an infrastructural change. That was a huge undertaking over many months from the crawl and indexing team."

However, there is general agreement on what Caffeine might include and what we can expect to change once it is implemented full scale.

If you are a SEO company or an eager, ahead-of-the-times Webmaster, you should be getting started with a few tweaks to your site. Here is a general outline of what is to be expected:

An outline of the Change We Need

Site load speed:

A search on Google, after Caffeine, is intended to be much faster.
Some developers claim that the new search is doubly faster than the current version. So, how fast your site loads is going to be more important than ever before in deciding how your site ranks.

You should be working on cleaning up the code, optimizing the images, working around flash features and anything else that is adding flab to your site. Make your lean and ready for the update.

Social media and real time Results:

This change is not unique to caffeine, as we have already seen Google working toward including results from Twitter, Facebook and numerous news sites. Definitely, this trend will become more pronounced. Social media has grown beyond anyone's expectations and search engines can't ignore it any longer.

The debate is on about the relevancy of these results but Google has been working toward mixed results for a long time, with experimentation in display. So, rather than fighting or ignoring it, you should be ready for it with your accounts on major social media platforms. It's advised that you should at least fill up the profile pages, if continuous posting seems like a tall order.

Keyword strings:

Keyword occurrence and content have been one of the most important ranking factors and an update is only expected. In addition to the presence of exact keyword term, related words and synonyms will weigh heavier in the new search algorithm. This is aimed at punishing keyword stuffing and bringing to top pages that truly deal with the topics of the search term. So, you need to stop tweaking your content for the robotic spiders and start writing them to be truly informative and helpful.

Domain age and authority:

This is one factor where you can't be expected to do anything. One thing may be, if you have a new domain, have a little more patience and stop trying to speed up the rankings through intensive link
building. In its search for relevancy, Google will consider older domains and authoritative sites as more worthwhile of the user's time. This would also tell you that if you have been trying to promote multiple domains in the same segment and ever launching new sites, you should stop and focus on the older and content rich sites.

Size of Index:

The new algorithm is slated to increase the crawling and indexing rates. It's already evident in the beta version of Caffeine. The competition for top ten is going to be fiercer. You need bring out wholesome improvement in your site and clean up the little details you have been putting off for long.

If you have large site and you can afford it, you should move to a dedicated server.

Rankings tend to rise or fall in unpredictable ways after every update. Same will be the case for Caffeine. But once the change settles, your site will be back to where it was, given that your site is not seriously lacking in any of the above points.

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Google Caffeine might already be here. What are you doing to survive?

Google has announced some significant improvement in the data provided by Top search queries feature in Webmaster Tools.

We previously just reported the average position at which your site’s pages appeared in the search results for a particular query. Now you can click on a given search query in the Top search queries report to see a breakdown of the number of impressions and the amount of clickthrough for each position that your site’s pages appeared at in the search results associated with that query.

Impressions is the number of times your site appears in search results for a query while clickthrough is the number of searchers who clicked on the search result to come on your site. The new data makes it possible to analyse the effectiveness of your SEO campaign and also helps target keywords in a more informed way.

The improvements includes providing results for more than top 100 queries, which used to be the top limit. Also, you no longer have to download data and create your own chart, now the data chart will be
displayed on the same page.

There is also addition of a data rage selector similar to Google Analytics.

If you have a frequently changing list of queries, the Top Search Queries also provides a feature to filter the data and keywords only.

We analyzed the new features on nearly 500 sites and noticed that clickthrough rates can be as high as 50% for really long tail keywords. With data like this, a webmaster is truly empowered to decide the direction of his search engine marketing campaign.

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Clickthroughs & Charts: Great New Additions to Top Search Query in Webmaster Tools

After a lot of speculation Google has finally changed its Cache urls from ip to sub domain. Our blog cache is now showing at webcache.googleusercontent instead of the normal ip as before.

As initially reported at Webmasterworld, now it can be seen across majority of Google Datacenters.

It seems to be a move to decrease the load on the ips and make it easier for users to relate the cache information to.

To quote what are Cached Links from Google:

Cached Links
Google takes a snapshot of each page examined as it crawls the web and caches these as a back-up in case the original page is unavailable. If you click on the "Cached" link, you will see
the web page as it looked when we indexed it. The cached content is the content Google uses to judge whether this page is a relevant match for your query.

When the cached page is displayed, it will have a header at the top which serves as a reminder that this is not necessarily the most recent version of the page. Terms that match your query are highlighted on the cached version to make it easier for you to see why your page is relevant.

The "Cached" link will be missing for sites that have not been indexed, as well as for sites whose owners have requested we not cache their content.

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Google Cache URLs changes to webcache.googleusercontent.com

It all started with the Google’s ‘Fibre for Communities’ program. While many mayors and cities decided on outdoing each other in heightened antics to drive Google’s attention, the capital city of Kansas issued a proclamation to temporarily change
its name to Google.

Now, to return the gesture, Google has changed its name to Topeka. The occasion being April Fool’s Day. The duration: one day. In an official seeming blog by Eric Schmidt has announced the new name of the company. The only giveaway being the humor.

Here is a sample of the generous humor.

• Correspondence to both our corporate headquarters and offices around the world should now be addressed to Topeka Inc., but otherwise can be addressed normally.
• Google employees once known as “Googlers” should now be referred to as either “Topekers” or “Topekans,” depending on the result of a board meeting that’s ongoing at this hour. Whatever the outcome, the conclusion is clear: we aren’t in Google anymore.
• Our new product names will take some getting used to. For instance, we’ll have to assure users of Topeka News and Topeka Maps that these services will continue to offer news and local information from across the globe. Topeka Talk, similarly, is an instant messaging product, not, say, a folksy midwestern morning show. And Project Virgle, our co-venture with Richard Branson and Virgin to launch the first permanent human colony on Mars, will henceforth be known as Project Vireka.

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Google officially renamed as Topeka!

The 6th SEMPO Search Engine Marketing Report is out. The report is an outcome of an online survey of almost 1,500 client-side marketers (advertisers) and agency respondents, from across 68 countries.

Here are a few important points from the report:

• As per the report, the North American search engine marketing industry has grown by 8% (from $13.5B in 2008 to $14.6B in 2009) and is projected to reach a value of $16.6B in 2010, an anticipated 14% growth.
• Companies continue to channel money into search engine marketing, moving away from direct mail (36%), conferences and exhibitions (24%), web display advertising (23%), and mostly from print advertising (49%).
• Google continues to be the dominant search engine for paid advertising, with 97% of companies paying to advertise on Google AdWords, 50% use Yahoo! Search (on decline since 2008) and 44% use Bing.

In fact, 71% of companies advertise on Google search network, while 56% use the Google content network (keyword targeted).

Talking specifically of the organic SEO industry, here are a few positive signs:

• Companies expect to spend 43% more on SEO in 2010 (44% specifically for North America)
• More than half of companies (52%) expect to spend more on SEO in 2010
• The number of companies who engage in search engine optimization (90%) has remained steady since 2007

Given that economy as a whole has improved over the last year, it is no surprise that PPC is poised to grow at healthy rate too. Here are a few indicators:

• Companies expect to spend 37% more on paid search in 2010 (38% for North America)
• 50% of the companies surveyed expect to spend more on paid search in 2010
• On a side note, proportion of companies (53%) not using a third party bid management technology, relying on search engine tools and Excel, for paid search marketing has decreased from earlier 57%

Social media, which is a new addition to the survey this time promises to be an interesting segment to watch. Data from the report suggests that growth will be slow and nothing spectacular is expected soon.

• 73% of the companies had a budget of less than $25,000 for social media marketing in 2009. 23% had no budget for this at all.
• Measurement of ROI is a major concern for 63% of the companies when it comes to social media. The related figures for SEO are 42% and 43% for PPC.
• On a brighter note, three quarters of companies are using Facebook (74%) and Twitter (73%) to promote their brands or companies.

The number of companies investing in organic SEO has remained steady. In fact, the projection for total business has gone up quite positively. But even then, more than half of the companies (51%) are spending less than $25000 a year on SEO. The corresponding figure for PPC much lower at 31% only.

When it comes to proportion of SEO budget spent with agencies, 43% of companies do not spend any of their natural search budgets with agencies.

It seems that the allocated budget for SEO by companies might go up in 2010. 52% of the companies expect to spend more on SEO in 2010 than in 2009. Only 9% companies will shrink their SEO budgets.

Summing it up, we can look forward to a happy, prosperous 2010. There quite a few details I would like to have talked about but I am running out of paper here

Let me know your thoughts and if there is something you would like me to dive in the report for.

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Post from: PageTraffic SEO Blog Now updated thrice a day!

SEO Industry Projected To Grow by 14% in 2010: SEMPO State of Search Engine Marketing Survey 2010

The new reports are all about seeing sales as a process than a one-click act. Google AdWords used to attribute the conversion to the last ad someone clicks before making a conversion. But now insights will be given into the multiple search process and prior interaction with your ads which led to the uccess.

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.

The funnel shows which ads the customers clicked before the ultimate conversion. Here is how it’s done:

An online vacation service called Flyaway Vacations is running AdWords campaigns for vacation packages in Hawaii. Their ads link to a site where visitors can book any or all parts of a package that
includes flights, a hotel, car rental, and surf lessons. Suppose that on March 10 someone searched for "hawaii vacation" and clicked on an ad for Flyaway's Hawaii package. A click was registered in their
AdWords account. Then, two days later, the same person searched for "flights to hawaii" and saw another ad for Flyaway, but didn't click. An impression was registered in Flyaway's AdWords account. Finally,
three days later, the same person searched one more time, this time for "flyaway hawaii." This time they clicked the ad, visited the site, and purchased the Hawaii vacation package.

Instead of showing only a purchase conversion for the "flyaway hawaii" keyword, Search Funnels will show an assist click for the keyword "hawaii vacation" and an assist impression for the keyword
"flights to hawaii".

The funnel helps track down all the keywords that helped in the conversion. Moreover, it helps identify the non-performing keywords too. It helps with the following:

Path Length: Average number of clicks and impressions prior to conversion.

Time Lag: The amount of time it takes a customer to convert after seeing or clicking on your ads for the first time.

Here are a few setting and conditions that applies:

• You must either have AdWords Conversion Tracking activated or import goals or transactions into AdWords from Google Analytics.
• Search Funnels are available in AdWords account only, not in Google Analytics.
• Data will be shown only for those keywords which show up at least in one conversion path
• This feature is currently limited to ads shown on Google.com and ad impressions/clicks within 30 days of the conversions

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

AdWords Search Funnels: New Reports on Keyword Conversions Launched!