How To Beat 5 Scary EBiz Wholesale Problems, Day 1

October 23rd, 2017

Halloween…it’s that time of year again when they say the veil is thinnest between the good and evil forces of the world (oooohhh…scary!).

Whether Halloween is your bag of candy or it’s just another day to you, there are some TRULY scary forces at work in the Ecommerce wholesale industry that would curdle the blood of the most experienced tricksters. These forces work to damage the success of your ECommerce business EVERY DAY of the year, not just on Halloween.

So we thought we’d take this opportunity to show you how to get the TREAT for your EBiz this Halloween, instead of all the TRICKS.

Here’s Day 1: “Kill-O-Tron The Automated Product Feed”

“Kill-O-Tron The Automated Product Feed” lurks in the shadows of ECommerce. Like so many evil things hiding in ECommerce, it’s a Trickster; it makes everything look easy when it comes to sourcing products for your business, when in reality it sucks the life out of your business in several ways (bwahahahahaha!)

Being a Trickster, it hides behind many different names that seem benign and harmless, even inviting. It’s promoted by it’s minions as a solution for EBiz, but those evil minions know it’s just the opposite.

The only way to truly identify Kill-O-Tron in it’s many forms and names is to understand how it WORKS. We’ll start by talking about what the minions say that it DOES.

They say “Just use this App” or “Just connect to this system” that automatically populates products into your web site or online listings. Dozens, hundreds or even thousands of products you can sell online that AUTOMATICALLY get loaded into your web site or your online listings. You don’t have to upload the products, you don’t have to create descriptions, you don’t have to do ANYTHING; all these products will automatically show up and be ready to sell, and they’ll automatically update on a regular basis.

Wait…what? There LOTS of problems with that concept. However, just TWO of them should be enough to scare you away from Automated Product Feeds FOREVER.

LET’S TALK ABOUT THOSE TWO MAJOR PROBLEMS:

1. An Automated Product Feed loads tons of products into your EBiz WITHOUT any kind of Market Research. These feeds can push some decent products into your EBiz, but they also push tons of random products that the wholesalers and manufacturers SIMPLY WANT TO GET RID OF. So, they figure, why not use your EBiz as a dumping ground for things that they can’t sell otherwise?

No matter that you won’t sell them either; at least the junk products get exposure and SOME of them will sell, so it’s a partial win for the minions. But not for YOU.

2. Ever head of a little thing called Search Engine Optimization, or SEO for short? An important part of SEO is the wording and phrasing of your Product Descriptions. The search engines read through your Product Descriptions, and that has a lot to do with whether or not your EBiz will rank well in those search engines. Savvy EBiz Owners always REWRITE their Product Decsriptions to work well for SEO, because the standard Product Descriptions that come from manufacturers and wholesalers are LOUSY at SEO.

When you use an Automated Product Feed, the LOUSY Product Descriptions get dumped into your EBiz product pages. Can you rewrite them? Sometimes, but not always. It depends on what version of Kill-O-Tron The Automated Product Feed the minions sell you.

However, even if your version of Kill-O-Tron allows you to rewrite your Product Descriptions, it JUST DOESN’T MATTER. You can rewrite dozens, hundreds or thousands (if you have a couple of years to do it) of those Product Decriptions, but guess what happens next?

Kill-O-Tron The Automated Product Feed UPDATES every week or so. Every time it updates, ALL YOUR PRODUCT DESCRIPTIONS AUTOMATICALLY GO BACK TO WHAT THEY WERE BEFORE YOU RE-WROTE THEM!!!

So you can NEVER maintain an EBiz that ranks well in the search engines, because all your hard work in SEO gets completely wiped out and reset to LOUSY every few days!

SO WHAT DO YOU DO TO AVOID THIS BIZ-KILLER?

Never ever ever EVER use an “automated feed” or any other kind of automated process that puts products in your site or on your listings. Don’t believe the evil minions that are looking to trick you into becoming a dumping ground for random lousiness that will doom your EBiz from the start.

HOW DO YOU DO IT RIGHT?

If you want to load products in your EBiz that sell, you start with real wholesale suppliers, you research your products, you make sure that they are all part of the same ‘niche’, and you load them and maintain them yourself. It’s the ONLY way to do it, no matter how many masked evildoers show up at your door and try to convince you otherwise.

WHERE DO YOU FIND THE TREAT, INSTEAD OF THE TRICKS?

For 18 years, Worldwide Brands has been the Industry Standard for REAL wholesale and drop shipping products and suppliers. In fact, every Halloween, all the Tricksters in this business put on their Worldwide Brands Masks and start ringing doorbells, PRETENDING to do what we do.

But they don’t. They charge monthly fees, hidden costs, list substandard and often fake wholesalers, and always have an attic full of 10 year old bad candy to sell you later.

Only WE do what we do best.

September 2017 – Wholesale Suppliers Added

October 2nd, 2017

This is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of September 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 12,000 SKUS!

The newly added suppliers offer:

Wholesale Rifle Ammunition
Wholesale Footed Pajamas
Wholesale Women’s Jewelry
Wholesale Women’s Yoga Pants
Wholesale Hammocks
Wholesale Organic Bone Broth
Wholesale Hand Blown Art Glass
Wholesale Window Tinting Tools
Wholesale Ornamental Fish
Wholesale Natural Skincare
Wholesale Photo Prints
Wholesale Women’s Clothing
Wholesale Metal Wall Art
Wholesale Headset Systems
Wholesale Grill Pizza Oven Kits
Wholesale Mailboxes
Wholesale Blooming Tea
Wholesale Motion Controlled Drones
Wholesale Phone Camera Lens
Wholesale Collectible Dolls
Wholesale Magnet Sweepers
Wholesale Microscopes
Wholesale Plus Size Hosiery
Wholesale Truck Bed Air Mattresses
Wholesale BBQ Grill Blower Fans
Wholesale Handmade Keepsakes
Wholesale Hardware Hooks
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

FedEx Rate Increases – What it Means for Dropshipping

September 21st, 2017

FedEx recently announced that on January 1, 2018, they will raise their shipping rates for various services including; FedEx Express, FedEx Ground & FedEx Freight.

These rate changes are as follows:

  • FedEx Express, FedEx Home Delivery, FedEx Ground & FedEx Express: 4.9% average increase
  • FedEx One: 3.5% increase

Then on January 22, 2018, there will be some additional fees:

  • Third Party Billing Surcharge will apply to FedEx Express & FedEx Ground shipments that are billed to a third party.
  • Additional cost for packages that require extra handling, that are oversized, or unauthorized.
  • FedEx SmartPost will add dimensional weight prices
  • FedEx Freight will add an over length surcharge of $85.00 per shipment for packages that are 8ft or greater and less than 12ft in dimension.

You can see more information about this on FedEx’s site here: http://www.fedex.com/us/shipping-rates/

FedEx hasn’t indicated WHY they have  added these pricing increases, but from research, it’s to stay in competition with UPS who also did these types of increases in 2016.

The increases to take note of for dropshipping retailers, is the third party billing surcharge of 2.5% that takes effect 1/22/2018.  Due to the increase in third party billed transactions because of dropshipping, this is a fee that UPS has been collecting for a few years now so FedEx is just staying in stride with UPS.

Third party billing is when a shipping fee is paid by someone other than the sender or the receiver of the delivery. So a dropshipping supplier that is using your FedEx account information to charge shipping fees to, that’s third party billing and you can expect to see the 2.5% fee.

So make sure to make note of these extra shipping fees & plan for them starting January 1st because they will impact your business!

Lowest Price Ever Discount Ends Tonight!

September 6th, 2017

To celebrate Labor Day, we brought back our Lowest Price Ever Discount!

That discount ends tonight! So don’t miss your opportunity to become a lifetime member at WorldwideBrands.com for all your wholesale supplier needs!

Get your DISCOUNT HERE!

August 2017 – Wholesale Suppliers Added

September 1st, 2017

This is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of August 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 33,000 SKUS!

The newly added suppliers offer:

Wholesale Wooden Crates
Wholesale Sports Memorabilia
Wholesale Neck Pillow Solutions
Wholesale Custom Phone Case Makers
Wholesale Women’s Clothing
Wholesale Women’s Jewelry
Wholesale Astronaut Ink Pens
Wholesale Fashion Clothing
Wholesale Collectible Displays
Wholesale Organic Green Teas
Wholesale Resort Wear
Wholesale LED Flashlights
Wholesale Adjustable Tailgate Steps
Wholesale Automotive Lubricants
Wholesale Odor Eliminators
Wholesale Natural Supplements
Wholesale TV Wall Mounts
Wholesale Baby Clothing
Wholesale Handmade Clothing
Wholesale Plastic Bags
Wholesale Natural Fibers
Wholesale Healthy Snacks
Wholesale Outdoor Furniture
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

July 2017 – Wholesale Suppliers Added

August 1st, 2017

This is just a quick note to let you know what we added to the Worldwide Brands Directory of Certified Wholesalers for the month of July 2017 for our members!

We added suppliers, that together, offer a total SKU count of over 78,000 SKUS!

The newly added suppliers offer:

Wholesale Baby Cribs
Wholesale Nursery Furniture
Wholesale Children’s Educational Products
Wholesale Violin Cases
Wholesale Body Jewelry
Wholesale Men’s Suits
Wholesale Essential Oils
Wholesale Fair Trade Products
Wholesale Office Chairs
Wholesale Motorcycle Care Products
Wholesale Small Kitchen Appliances
Wholesale Emulsifying Equipment
Wholesale Healthcare Products
Wholesale Natural Soap Bars
Wholesale Handcrafted Jewelry
Wholesale Refurbished Computers
Wholesale Souvenirs
Wholesale Craft Supplies
Wholesale Electric Bikes
Wholesale Pet Calming Sprays
Wholesale Hidden Video Cameras
…and more!

Our members at WorldwideBrands.com, can setup notifications when we add new suppliers to categories that interest you. So take a look in your My Account area to set those up and then every time you login, you can see the newly added suppliers assigned to that category on the right side of the Directory.

If you are not a member yet, check us out today!

5 things you MUST know about EBiz Wholesale Sources[5]

July 21st, 2017

Here’s “5 things you MUST know about EBiz Wholesale Sources”, Day 5:

YOU MUST BE READY FOR THE HOLIDAYS RIGHT NOW

The Holidays come a little early every year for the online retailer – July to be exact. You need to be
preparing for the Holiday Season NOW, not later on in the Fall.

Most people think the Holiday buying craze starts the day after Thanksgiving, but the truth is it starts in
September and tops out toward the end of November. So NOW is the time to get your business ready for the busiest selling season of the year.

LEGITIMATE wholesale suppliers know this, and are right now finalizing their ordering schedules for the
products they’ll carry all the way through the end of the year. They’re going to order exactly what they predict they will sell…and NO MORE. Once the stock they order now has been sold out close to the Holidays, they will NOT restock.

Why? Because if they have any products left in their warehouses on January 1 (after the end of the year), they have to pay EXTRA TAXES on those products. NOBODY wants to pay extra taxes! So real wholesalers walk a tightrope.

They PROJECT what their sales will be during the Holidays, and they fill their warehouses based on those projections.

Then they hope they don’t run out of stock just BEFORE the actual Holidays, but they also hope they have nothing LEFT in stock AFTER the actual Holidays.

Legitimate wholesalers need to get their Retailers (you!) EXCITED about the products they’ll be carrying for the Holidays, because they’ll often carry new products that are being promoted on TV, etc., for the new Holiday Season.

SO, if you’re working with LEGIT wholesalers, they should be sending you product sheets and catalog inserts with new products and prices.

If you’re NOT seeing that happening right now, you could very easily be working with a fake wholesaler
(a middleman…see Day 1 of this series).

So ARE you hearing from your wholesale suppliers right now? (Um…I hope I’m not hearing crickets,
because that would be bad).

I’m going to hope you really do have legit wholesale suppliers, and right now they’re BOMBARDING you with info about their Holiday Season’s products, specials and deals.

YOUR job during all of this is to get your EBiz ready to promote those products. Keep in mind that there’s a little bit of a lag time in marketing online…if you want your Holiday marketing to be in full swing by September, you need to be getting it out there when? Yes, that’s right…right NOW!

As we move into the Holiday Season, you need to stay in touch with your suppliers and make sure you’re keeping an eye on the quantities of product they have on hand. The last thing you want to do is NOT pay attention to that, and end up back-ordering your customers in November. Because as I said, your wholesaler, if they’re legit…is not going to restock before the end of the year.

NOT SEEING CONTACT FROM YOUR WHOLESALE SUPPLIER?

Hmmm. Hate to say it, but it could very well be that you’re not working with a legitimate top level wholesale supplier.

You could very easily be stuck with a middleman (again, read Day 1 of this series) and middlemen don’t care about little details like causing your customers to be furious with you on Christmas Eve. There are SO MANY of these bad guys out there it’s really amazing, and really EASY to get stuck with one and not know it.

What to do about that? There’s STILL TIME to contact and work with REAL wholesale suppliers before the Holiday Season starts if you get on it QUICKLY.

HOW DO YOU DO THAT?

Well, your friendly neighborhood WorldwideBrands.com, that’s how.

WE FIND THOSE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be
wholesale directories (and apparently many other things)…

1. We research, verify and continuously update EVERY wholesale company we list.
2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners.
3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you.
4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees.
5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason.
6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet.
It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who are contacting you at this very time with Holiday Specials and info. If you’re not, you really should be.

The Holidays are of course the BIGGEST RETAIL SALES SEASON OF THE YEAR, and you don’t want to miss out!

In fact, as an early Holiday Gift, for a limited time (until MIDNIGHT TONIGHT) I’ll give you $25 bucks off our already excellent one-time-lifetime price.

Get your discount here: http://www.worldwidebrands.com/wbisave

If you haven’t read this entire email series, you really should. You can start with Day 1 of the series HERE. If you have, thanks for reading and have a Happy Early Holiday Season!

5 things you MUST know about EBiz Wholesale Sources[4]

July 20th, 2017

Here’s “5 things you MUST know about EBiz Wholesale Sources”, Day 4:

DOES YOUR SUPPLIER DELIVER QUICKLY ENOUGH?

When people buy products from your EBiz, they generally expect delivery within just a few days. The quicker the better, of course.

When you work with wholesale suppliers that are not 100% legit, (please read Day 1 of this series), you’re sending a product order up a chain of middlemen who each grab a bit of your profit for themselves and who would much rather go to the nearest Happy Hour and spend your money than actually forward your order email up to the next middleman in the chain with any alacrity. In other words, if you unknowingly used a fake supplier, you just paid a bad guy, and bad guys don’t care about YOU, they care about THEM.

Working with suppliers like the ones described in Day 1 of this series (seriously, please read it if you haven’t already!) causes delivery delays to your customer that make you look bad. That’s in ADDITION to the fact that you paid too much for the product (fake supplier!) and hurt your profit margin. You don’t want to be sitting there listening to your customers complain about delivery times, especially while you’re trying to bandage your hurt profit margin.

When you work with LEGIT suppliers (yes, Day 1 again…) your delivery times are always within customer expectations. Unless of course there’s a hailstorm that grounds UPS and FedEx planes or something, but that’s rare and when it happens, it happens to everybody, not just you.

One of the ways you can tell if you’re working with fake suppliers is to talk to them about their delivery times. If they CAN’T GIVE YOU A DIRECT ANSWER, they’re probably FAKE. Ok, if you’re just not going to read Day 1, I’ll simply point out that in this particular instance I’m referring to companies that PRETEND to be real wholesalers, but actually pass your orders on to OTHER wholesalers who actually fill those orders. The fakes jack up your prices and hurt your profit margins.

Sound far-fetched? It’s NOT. There are a LOT of those out there in all the dozens of sub-standard wholesale directories, and they promote themselves online as well.

ANYHOO…real suppliers will always have good delivery times, fakes will not. One of the ways you can test delivery time is to order one of the products you sell from your wholesaler YOURSELF, and have it delivered to your house. You should always do that at least once in your business anyway; you DO need to understand what your customer experiences when they order from you.

BUT THAT’S NOT ALL you should know.

There are some amazingly twisted little schemes going on out there in the world of wholesale supply and drop shipping that impact delivery times.

As one example, I’ve seen several Markesharks (have you read the rest of this series yet?) telling people to use sites like AliExpress as a source to buy ‘wholesale’ products and to have those products delivered to their customers via drop shipping. Yes, I’ve actually seen Markesharks telling people that.

Do you have any idea how painful it is to laugh so hard that you actually sneeze Root Beer? Well, guess what I was doing the first time I saw that little gem being touted online? You guessed it. I was sipping Root Beer.

Let’s break this down for a minute or three, shall we?

  1. We know that delivery time is critical in ECommerce. 3 or 4 days, no more than 5 days at the extreme outside is what you need for delivery time to keep your customers happy.
  2. If your EBiz is going to be successful, you need to work with real suppliers who provide real products at real profit margins.

Do both of those statements make sense to you? Are we absolutely clear on those two points?

Okay, good. Let’s take this Root Beer sneeze by the numbers.

  1. If statement #1 is true (and it is), WHAT SENSE does it make to use AliExpress for DROP SHIPPING? They ship their products from CHINA. CHINAAAAAA!!! In case nobody over at the Markesharks’ international headquarters in the Dewey, Cheetum and Howe building in central Utah has noticed, China is VERY FAR AWAY. Drop shipped products that are sent from China take WEEKS to arrive. WEEEEEEKS!

How happy is THAT going to make your customers?

  1. Are you going to find REAL suppliers of REAL brand name products on AliExpress? I’ll let you decide how you feel about that question after you read THIS ARTICLE from BuzzFeedNews on CNBC’s web site. (Yes, CNBC. The big news company). Please do read it; it’s important.

So, AliExpress…WEEKS to deliver, and THIS ARTICLE. You’re smart; you can draw your own conclusions. I’m just the messenger here.

HOWEVER…

It doesn’t end there. Lately I’ve been watching a new software app called Oberlo being proclaimed across the universe as “The Source Of All The Wholesale Products You Could Ever Want And It Loads Your Shopify Web Site With Hundreds Of Products Too!!!!”

SIGH.

Oberlo is JUST A SOFTWARE APP that loads up Shopify (and ONLY Shopify, apparently) web sites with hundreds of products from ONE “wholesale source”.

FIRST, just “loading up a web site with hundreds of products” is RIDICULOUS; a web site must be TIGHTLY FOCUSED into a single niche to ever be found online.

SECOND, care to guess what Oberlo’s “wholesale source” IS? Yes, you guessed right again.

It’s AliExpress.

REALLY HEAVY SIGH.

It pains me, it sincerely does, to see Shopify cyber-cloning dozens of minions who are promoting this Oberlo app through every social media outlet and forum known to Humankind with praise that’s so sickly-sweet it makes me feel like I’m inhaling honey. Of course, all this “make tons of money overnight!” Shopify-driven hype of the Oberlo app didn’t start until about 4 or 5 nano-seconds after Shopify BOUGHT the Oberlo app for 15 million bucks. (REALLY?? They could have just written it themselves…programs like that have been used by wholesale companies for YEARS!)

After spending 24 years in this business, I shouldn’t be surprised by anything any more. Yet, once again, I find myself surprised. Look, I LIKE Shopify. I really do. They have a great ECommerce platform for online sales and I actually recommend it to people I teach all the time.

But I just wish that for 5 minutes…just FIVE MINUTES…ECommerce Hosting platforms would stick to being ECommerce Hosting platforms, and quit trying to give ECommerce business advice. Just those few minutes would probably save hundreds of prospective EBiz owners from failure due to bad advice shoved down their throats by people who are NOT home-based business owners who actually SELL products online.

And again…SIGH.

ANYWAY, delivery times are important, REAL wholesalers deliver quickly through drop shipping and fake ones don’t, products shipped from CHINA take a LONG TIME to arrive, and beware of cyber-cloned minions who glad-hand “amazing apps”.

WHY DO YOU NEED TO KNOW ALL THIS?

Having been in this business for 24 years (as I said earlier), I’ve seen a LOT of EBiz owners who’ve been burned over lengthy product delivery times.

You need REAL wholesale suppliers who are actually IN the country you’re delivering to!

WE FIND THOSE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories (and apparently many other things)…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this! Get your discount here: http://www.worldwidebrands.com/wbisave

Next up, “5 things you MUST know about EBiz Wholesale Sources”, Day 5: YOU MUST BE READY FOR THE HOLIDAYS RIGHT NOW

5 things you MUST know about EBiz Wholesale Sources[3]

July 19th, 2017

“5 things you MUST know about EBiz Wholesale Sources”, Day 3:

WHAT SHOULD YOUR PROFIT MARGINS BE?

In retail marketing (which is what ECommerce product sales IS), the general rule of thumb is that you need at least 20% profit to survive (barely) and at least 30 to 35% to sustain and grow. More would be much better, of course.

When those profit margins just aren’t there, the first thing people do is blame the wholesaler. They MUST be fake. They MUST be overcharging. Like villagers with torches and pitchforks, they storm the walls of the wholesale suppliers and look for the monster they’re sure is lurking within.

Only there is no monster.

Legitimate wholesalers offer legitimate profit margins.

Now, don’t get me wrong here. If you read Day 1 of this series (which you did, didn’t you? Please tell me you did…) you’ll know that fake wholesalers and bad wholesale information abounds on the interwebs. The Markesharks (read Day 1, will ya??) make sure of that.

However, if you get your wholesale information and suppliers from a REAL Wholesale Directory (like your friendly neighborhood WorldwideBrands.com, for example…nudge nudge!) then your wholesale suppliers are absolutely 100% REAL. So why do you sometimes see profit margins that are so low that you couldn’t slide a piece of paper under them if you greased it with glycerin?

IT’S NOT THE PROFIT MARGIN. IT’S THE VENUE.

With real wholesalers, the profit margins are there and they are HEALTHY! It’s WHERE you sell online that’s the problem. I know a lot of people who read our emails sell on Amazon and eBay (which I like to collectively refer to as AmaBay, just because when it comes to this issue there isn’t any difference between the two). Still, knowing that, I’m going to risk bending some noses out of joint and simply telling you what’s really going on when you sell on AmaBay. So here goes.

When you sell on AmaBay, two things are happening.

  1. You’re selling in a BARGAIN-HUNTERS’ MARKETPLACE. eBay and Amazon both represent themselves that way; you know they do. The WORST PLACE you can put a retail business is squarely in the path of the most bargain-hunting group of consumers on the internet. No, not EVERYBODY is bargain-hunting on AmaBay. But MOST people ARE, and that’s not a good business model for a home-based EBiz. Ask anybody who has a business degree; they’ll tell you.
  2. The MAJORITY of your competition on AmaBay these days ARE large wholesale companies AND direct manufacturers. You’re COMPETING on PRICE against many sellers you can NEVER BEAT on price. Yes, it’s true, and I know many people don’t want to hear that. However, before anybody lights a torch and grabs a pitchfork, let me explain what’s happened to AmaBay in the last few years.

EBAY USED TO BE BETTER FOR HOME BASED BUSINESS

In the earlier years of eBay, up to about 2009, eBay was a place where you could make much more profit than you can today. It still wasn’t a gold mine by any means, because you were still dealing with bargain hunters and also with the ever-frustrating “Sort By Lowest Price” link that gives all eBay sellers that familiar “the monster is standing right behind me, isn’t he?” chill down their spines, but it WAS better than it is now.

The difference is a program that eBay started in about 2009. When their former CEO, Meg Whitman, left the company (in about 2009), the new management decided they weren’t making enough money. (Although if you’ve been inside the eBay headquarters in San Jose, like I have, they certainly don’t look like they’re hurting for cash).

So how to make more money, they wondered? I can imagine the meeting in the boardroom (but I won’t use real names).

I imagine Tibbet raised his hand and said, “what if we strengthen all the great programs that Meg Whitman helped put in place, like eBay University, the national ‘eBay Live!’ Convention, the outreach and training programs and all that stuff?”

I imagine that the board shouted “No!”, and promptly shut all those programs down forever (which they actually did).

I imagine that Johnson raised her hand and said “what if we help our home-based sellers by lightening up all our regulations, lowering our fees, allowing people to more easily appeal bad feedback and getting rid of the ‘Sort by lowest price’ link? That would stimulate more sales and better profits and help everybody!”

I imagine that the board promptly hollered “No!”, then created more regulations, raised fees, made it even tougher to appeal bad feedback, made the “Sort By Lowest Price” link even bigger (all of which they actually did), and then quietly had Tibbet and Johnson escorted from the room and fired.

I imagine that Mordecai raised his hand and said “what if we invite big wholesalers and manufacturers in through a back-door program and allow them to sell on eBay under assumed names so that nobody knows who they really are, and stimulate sales volume by pushing OUT the small sellers and lowering buyers’ prices across the board through big, direct wholesale sellers?”

I imagine that the board did a collective steepling of their fingers and gave a Monty Burns “Eeeeexxxellleennntt!” (it’s a Simpson’s reference…you get it, right?) and then promptly did just that (which, yes, they actually did).

SO, eBay USED to be a place where home-based business owners got together and sold things to people who wanted to buy them.

NOW, eBay is a place where many giant wholesale and manufacturing companies get together behind hidden identities, gleefully sneak up on and steamroll over all the unsuspecting home-based business owners, and sell things to people who want to buy them at low, low prices that no home-based business owner can ever beat.

When home-based business owners find themselves selling certain products in competition with these big companies on eBay, they generally see profit margins ranging from about 4% to about 11%. A business needs to make at least 20% to be sustainable, and 35 to 40% to grow, as I said.

If you’ve been frustrated with selling on eBay because your products don’t seem to have any profit margins against your competition, I’ll bet all of this explains a lot. Sorry for hurling a stink-bomb into the rose garden, but SOMEBODY had to tell you.

AMAZON HAS ALWAYS BEEN THAT WAY, AND DOESN’T CARE WHO KNOWS IT

While eBay has spent the last several years trying to imitate Amazon, Amazon has just rolled happily along being Amazon and not caring who knows it.

Amazon has ALWAYS favored large wholesalers and manufacturing companies selling DIRECTLY on their platforms. While the Markesharks take great delight in telling you to spend all your waking hours doing silly things like “retail arbitrage” and trying desperately to import products from China (which you should NOT be trying to do as a home-based business), they know that stuff won’t get you where you want to go.

So when you AmaBay as a home-based business, you’ll always be playing bumper-cars in the dark, crashing willy-nilly (yes, I said that) into other sellers that you don’t know are actually large wholesale and manufacturing companies who are perfectly happy to make a 4% profit margin, because that’s where they LIVE. Wholesalers and Manufacturers are USED to low margins, because they do such huge-volume business.

The absolute best way to avoid this is to sell on your own web site, where the people who search for products are using SEARCH ENGINES instead of simply going straight to AmaBay and bargain hunting all day long. Those who DON’T go directly to AmaBay and bargain hunt are willing to spend more money for what they want, AND you won’t crash into wholesalers and manufacturers in the dark all the time.

EITHER WAY, whether you AmaBay or sell on your own site, your best defense is a good offense (to screw up a perfectly good metaphor). And your best OFFENSE is REAL wholesale suppliers; not all that junk that everybody else puts out. When you work with REAL wholesalers AND you carefully research the products you sell and their profit margins, you’ll do just fine.

But whatever you do, please don’t blame the wholesalers. Not the real ones, anyway. It isn’t their fault.

WHY DO YOU NEED TO KNOW THIS?

Having been in this business for 24 years, I’ve seen a LOT of people who completely misunderstand wholesale suppliers and profit margins. Wholesale suppliers who are legitimate are a critical part of YOUR business success. The more you understand about them, the better off you are.

Understanding that when you work with real wholesalers, profit margin is a function of COMPETITION, not wholesalers, is extremely important. The LEGITIMATE wholesale companies out there DO provide REALLY good profit margins. You just have to be careful on the bumper-car track.

WE FIND THOSE RARE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this whole email! Go here for the discount! http://www.worldwidebrands.com/wbisave

Next, “5 things you MUST know about EBiz Wholesale Sources”, Day 4: DOES YOUR SUPPLIER DELIVER QUICKLY ENOUGH? Read it here!

5 things you MUST know about EBiz Wholesale Sources [2]

July 18th, 2017

5 things you MUST know about EBiz Wholesale Sources, Day 2:

DO ALL WHOLESALERS WORK WITH HOME-BASED BUSINESSES?

There seems to be an assumption out there that all wholesale companies work with all kinds of businesses no matter what, and that simply isn’t true.

In fact, genuine wholesalers that are willing to work with small home-based businesses are very rare and hard to find. That’s why we’ve spent 18 years of full time research at Worldwide Brands to locate the 8,000+ LEGITIMATE wholesalers we list, who WILL work with home-based business.

There are reasons for this:

  1. Wholesale companies are VOLUME businesses. Since they themselves work on a very small profit margin, they need to move a LOT of product through their warehouses on a regular basis in order to make money. That means they seek out LARGE accounts. They need to sell to big-box stores and companies in large volume in order to survive.
  2. Because they need to move large volume, they don’t like to break “case quantities”. Their operations work much faster and much more smoothly when they can bring in trainloads of cases of products from manufacturers, and send out truckloads of cases of products to large stores. In, out, done.

“Breaking a case” (opening up a case of 12 or 20 or 144 products, etc.) and selling just a FEW of the products in that case causes problems. Their warehouse space is at a premium. They need every square inch of that space to be fully functional and dedicated to moving product in and out of the warehouse all the time. When they “break a case”, they have to put the REMAINDER of that case (which they can no longer sell to a big-box store) SOMEWHERE. Multiply that by the dozens or even hundreds of cases they would have to break in order to sell small quantities to small businesses, and you can see that their critical warehouse space gets jammed up with partial boxes of products that are just sitting around taking up valuable space waiting for another small order. That affects their efficiency tremendously.

  1. Working with home-based business REQUIRES that they break cases, and THAT requires that they hire MORE EMPLOYEES, which raises their cost of doing business and cuts into their profit margins. When you’re just moving cases of products from a warehouse location to a loading dock with a forklift and sending truckloads of products to big stores, that’s EASY. When you have to break cases, then pick, pack and ship small quantities of products to small business customers, it takes MORE PEOPLE to do that work.
  2. Picking, packing and shipping small quantities means setting up ‘small volume shipping stations”. Depending on the size of the wholesaler, they may have to set up 1, or 2, or 5 or more separate “stations” where their new employees stack, pack and ship those small quantities. This also takes up more valuable floor space, and requires an investment in setting up the stations, and in buying individual shipping products like small boxes, fillers, shipping labels, label printers, etc.
  3. Working with home-based business requires more ADMINISTRATIVE staff. When a wholesale company opens itself up to working with home-based business, they get TONS of small new accounts. SOMEBODY has to set up and manage those accounts. That means they have to hire more people in the Office to do that. Depending on the size of the company and the number of accounts, this can get VERY costly.
  4. Working with home-based businesses requires that the wholesale company set up a different type of shipping account with UPS, FedEx, USPS or whatever shipping company they use. Direct distribution of case loads of products is one thing; shipping out individual products all day long is quite another. THAT comes with additional administration and expense as well.

SO YOU CAN SEE that by and large, wholesale companies are VERY reluctant to do this. It’s not simple. It requires a great deal of planning and expense, and forces the company to re-work it’s entire business model.

How do I KNOW all this? I used to OWN a wholesale company in New York. My company sold to both big stores AND to small home-based businesses; we instituted a drop-ship program for web site owners. So yes, I’ve been down that road and lived through all of the planning, expense, hiring and added administration that it requires.

WHY DO YOU NEED TO KNOW THIS?

Having been in this business for 24 years, I’ve seen a LOT of people who completely misunderstand wholesale suppliers. Wholesale suppliers who are legitimate are a critical part of YOUR business success. The more you understand about them, the better off you are.

Understanding that wholesalers who will work with home-based business owners like yourself are RARE and hard to find helps you understand that you can’t just go to Google, type “wholesale”, and expect to find companies who will jump at the chance to work with you. That’s nothing personal; it’s just based on the way these businesses operate.

Understanding that the LEGITIMATE (for more on why I include that word here, see Day 1 of this series!) wholesale companies who can help you the most are rare and hard to find helps you to understand what WE do here at Worldwide Brands as well.

AND it helps you to understand why it’s so important that you use our Directory.

WE FIND THOSE RARE WHOLESALERS FOR YOU, and THEN, unlike all the others who PRETEND to be wholesale directories…

  1. We research, verify and continuously update EVERY wholesale company we list. 2. We list ONLY LEGITIMATE wholesalers who have ALREADY AGREED to work with Home-based business owners. 3. When you contact our wholesalers, they KNOW WHO WE ARE and are happy to do business with you. 4. We charge a ONE TIME, LIFETIME ownership fee. Pay once, and you’re done. NO hidden monthly or annual fees. 5. We NEVER give, share or sell your personal information with ANYONE ELSE, for ANY reason. 6. We currently list more than EIGHT THOUSAND REAL wholesalers who represent more than FIFTEEN MILLION wholesale products you can sell online.

That simply doesn’t exist ANYWHERE else. We are the ONLY one of our kind. We know that because our Team is constantly checking out every online operation that calls itself a “wholesale directory”, and we have NEVER found another 100% legitimate company in this business.

WorldwideBrands.com is the ORIGINAL and longest-lived online EBiz Wholesale Directory on the planet. It is the INDUSTRY STANDARD that thousands upon thousands of successful home-Based ECommerce Business Owners have started their businesses with.

THIS IS SOMETHING YOU NEED TO KNOW

If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.

In fact, for a limited time (until this Friday the 21st at midnight) I’ll give you $25 bucks off our already excellent one-time-lifetime price, just for having the patience to read this whole email! Get the discount here! http://www.worldwidebrands.com/wbisave

“5 things you MUST know about EBiz Wholesale Sources”, Day 3: WHAT SHOULD YOUR PROFIT MARGINS BE? Read it now!