Compiled by TechCrunch Europe and the start-up success indicator YouNoodle, the index is focused on mobile and web companies and covers the broad Europe, Middle East and Africa region (EMEA). “We wanted to use a data-led approach to create a list which could start to throw up both the themes and the diversity of this rich marketplace,” Mike Butcher of TechCrunch Europe writes. “We hope the TechCrunch Europe Top 100 will help throw some light on the European companies that are generating strong, genuine progress.” You can also read more about the TechCrunch Europe Top 100 Index here.

Most of our publishers already received the great news about our next “VIP welcome” advertiser herrenausstatter.de. Their partner programme is now marked with the VIP welcome logo within our network:

We talked to Christoph Hofmann, member of the board and responsible for Marketing and Sales at the DePauli AG, about the zanox VIP club:

What was your motivation to apply as a VIP welcome Advertiser?

Christoph Hofmann: “When we first were told about the possibility of being a part of the zanox VIP Club by our Affiliate Marketing agency explido WebMarketing, we were directly convinced by this idea. We are confident about this opportunity to boost our Affiliate Programme by working together with new Top-Publishers and the included advertising efforts.”

What do you think are your main advantages as a VIP welcome Advertiser?

Christoph Hofmann: “One of our main advantages is the cooperation with new high-performance Affiliates. In consequence of a couple of promotion activities by zanox we also reach a higher state of perception within the network helping us establishing many other promising co-operations.”

As a VIP welcome Advertiser, what advantages do the publishers get when they cooperate with you?

Christoph Hofmann: “Promoting herrenausstatter.de implies taking benefit from the high conversion rates of one of Germany’s top online fashion stores. We offer only the newest collections of over 100 leading fashion brands, such as BOGNER, Strellson, Tommy Hilfiger, René Lezard, Calvin Klein, Levi’s and many more. Furthermore we provide customer benefits like free shipping and a 30 day cash back guarantee.”

Is there any other message you would like to give to our publishers?

Christoph Hofmann: “First I want to thank our Publishers for their great support so far. Although we are trying best to give you sale-increasing advertising material, attractive commissions and good technical support – there is always something left to improve. So do not hesitate calling our Affiliate Managers at explido WebMarketing to tell them your wishes or ideas.”

The zanox partner programme herrenausstatter.de is managed by the agency explido WebMarketing. Michael Gemeiner from explido about the zanox VIP club:

As an agency, do you think the VIP Club is a good way to enhance the relationship between advertisers and publishers?

Michael Gemeiner: “A good relationship between advertisers and publishers is one of our main goals in our daily work. The zanox VIP Club offers publishers some really good additional features like a faster payout, no cancellations of sales and commissions. On the other hand advertisers get new co-operations with high performance publishers, so there is a win-win-situation for both sides.”

More information about the zanox VIP Club and “VIP welcome” advertisers are available on the VIP Club landing page and in our Official Blog.

Short-term fun though – this is how lovely Berlin summer looked just a few minutes later:

Let’s just hope it changes back to sun-and-heat mode as quickly as it just did and wishing you all a sunny weekend!

Be ready for an excellent conference programme including our CEO Thomas Hessler, multiple relevant exhibitors and exciting networking opportunities. Ensure your early bird special rate and register today!

Affilicon kicks off its international event series including various European locations and Asia. Get the latest news by joining their Facebook group.

Get the latest news, trends and opinions on the French Market – also via Twitter: http://twitter.com/zanox_fr

Enjoy!

These partner programmes fulfill high quality criteria – that is why they received the status “VIP welcome” and will be highlighted with a logo within our network. You can find the logo in the programme information next to the zanox AdRank:

We talked to discount24 and Jamba about their motivation to become a zanox “VIP welcome” advertiser, and how publishers can benefit from working with them:

Nicolas Borsum, Head of Online Marketing at discount24 GmbH & Co. KG:

What were your first thoughts when you heard about zanox VIP Club?
Nicolas Borsum: “We see the VIP programme as a good opportunity to realize the co-operation with strong and high-quality partners, and to emphasize our quality demands for our programme.”

What was your motivation to apply as a VIP welcome Advertiser?
Nicolas Borsum: “Getting in contact with Key Publishers for our business model to enable a sustainable co-operation in the long run. Through the VIP status discount24 intends to increase the attractiveness of the programme for Publishers. Assuming that the VIP co-operation allows long-term partnerships, publishers can invest more time in the development of the programme without taking any risks.”

How do you profit from being a VIP welcome Advertiser? What are your benefits?
Nicolas Borsum: “We consider it to be an advantage for publishers as well as for us. In the provision model as well as with technical guidelines both sides obtain a basis to ensure good results. We expect more exclusive applications through the VIP Publishers and therefore increasing sales for both sides.”

What are the advantages for Publishers co-operating with you as a VIP welcome Advertiser?
Nicolas Borsum: “We co-operate closely with the VIP Publishers and respond to their needs concerning advertising material, product data, coupons etc. Our goal is to achieve the highest conversion rates possible for our publishers. The general conditions should enable prosperous collaboration for all parties involved.”

Janine Jansen, Affiliate Marketing Manager for the brand Jamba at Fox Mobile Distribution:

What were your first thoughts when you heard about zanox VIP Club?
Janine Jansen: “My first thought was: We should be part of that! We were immediately convinced of the idea of zanox VIP Club, which provides its members with attractive programmes including above-average features. Nowadays, it becomes more and more difficult to distinguish oneself from the mainstream of other partner programmes and to compete for the best publishers. The zanox VIP Club opens up new opportunities for us.”

What was your motivation to apply as a VIP welcome Advertiser?
Janine Jansen: “In the context of our longtime international partnership with zanox we established a high quality affiliate programme over the years. It is a very particular honour to receive a VIP status for the partner programme of www.jamba.de from such a qualified partner. We thereby extend our already close partnership and at the same time achieve a higher visibility and appeal for our brand Jamba within the zanox network.”

How do you profit from being a VIP welcome Advertiser? What are your benefits?
Janine Jansen: “As a VIP welcome Advertiser we have the opportunity to extend our group of competent, professional and reliable publishers and thus reach even more partners. In this way, we can achieve a continuous increase of our conversions as well as a higher sales volume for all parties involved in the Jamba partner programme. The status of being a VIP welcome Advertiser results in stronger communication of our programme within the network and enables us to establish further close and successful co-operations.”

What are the advantages for publishers co-operating with you as a VIP welcome Advertiser?

Janine Jansen: “Promoting Jamba means to benefit from the high conversion rates of a strong brand. To achieve the greatest possible success we therefore provide our publishers with innovative conversion-increasing  advertising material. Additionally, we are constantly working on the improvement of our technical features.With the generator „Smart CO-IN“ publishers can easily create and integrate our contextual advertising material.
Furthermore, we offer very attractive premium conditions to our high-performing affiliates. The personal and individual support of our affiliates as well as their views are very important to us. Only together we can build our programme as attractive as possible. As a matter of course we ensure a fast approval of applications, real-time sales confirmation and also enhanced policies for traffic, tracking and SEM.”

More information about the zanox VIP Club can be found on our VIP Club Landing Page.

Our Spanish team will welcome you in Lisbon on June 24, 2009 for the OME Lisboa. Meet them at booth # 7.

Another exciting event will take place on June 25, 2009 in Milan. We will have a little office warming party in the new zanox Milan office. They recently moved to an amazing new location overviewing the city. Take a look at the new facilities and meet the Italian zanox team in their new residence.

We are looking forward to seeing you in any of these locations this week!

We can’t bring back the exclusive dinner at the German parliament’s building, the Reichstag, or the boat trip along the river Spree, but we can share some essential insights of this year’s zanox Global Alliance Summit in Berlin with you – that’s why we created a video summary of the conference, which gives you a great overview of our hot topics 2009: Panel discussions on CPA versus CPM, how affiliate marketing defies the recession, and of course latest zanox news: Our guests received detailed insights into the opportunities of the new zanox Application Store and the first zanox VIP Publishers were announced and presented to almost a hundred of our top-partners worldwide.

And last but not least our video recap also covers the world’s biggest and hottest publisher party, the zanox Summer Party. Check it out to get a glimpse of the great spirit of this year’s zanox Global Alliance Summit – we are already looking forward to 2010!