Andrews Promotional Products Blog

Why Use Tangible Incentives Instead of Cash

Wed, 21 Jan 2009 19:08:08 +0000

Promotional Products offer many advantages over cash when used in incentive programs. For example, tangible incentives and reinforcers are:

• Identifiable as a reward for extraordinary behavior. Cash, on the other hand, is a satisfier, more than a motivator.

• Positively associated. Gifts have a celebration connotation while cash is usually thought of in terms of paying bills, buying necessities and covering obligations.

• Guilt free. Recipients can enjoy their gifts without having to make the tradeoff of postponing a payment elsewhere.

Cost per call. Are referrals really free?

Sat, 20 Dec 2008 00:18:44 +0000

I had a very interesting conversation with the owner of a local plumbing service company. He is doing a great job of tracking the cost per call (ROI) for his marketing. He had daily statistics and looked at them regularly.

This company has three main sources of business:

Past clients or referrals from past clients
Yellow book advertising
Pay per click advertising with Google

He considered the past clients and referral to be "free" sources of business. He advertised in several different phone books and had a unique

What if you only had 100 prospects?

Sat, 20 Dec 2008 00:18:02 +0000

We work with a equipment manufacturing client (to remain nameless) that used to spend several hundred thousand dollars on print advertising. They ran ads in specialty trade magazines. This money was spent year after year, month after month.

How do you calculate ROI for a Brand? This is a question that has baffled marketers for years. Sure you can measure the effectiveness of advertising with a call to action, but how do you measure the affects of name recognition. The Big companies use focus groups and surveys, spending large sums of money on marketing research. For the larger brand name companies this is relevant and accurate.

But what if you are a smaller brand or better yet what if you only serve a niche market and the larger market has never heard of your product. How do you measure the ROI on your brand then?