Yokohama’s BluEarth Tyres, For City, Performance and SUV Cars — Which Tyres?

Yokohama’s BluEarth Tyres

Which Tyres? takes a look at just how ‘Eco’ and eco friendly tyre can be. Yokohama’s BluEarth tyres range starts us rolling.

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Yokohama are one of the worlds leading tyre manufacturers. They are also a great tyre supporter in the motorsport scene. This involvement helps the Japanese tyre company to create better tyre products for the car replacement tyre market.

one such innovation has been the Yokohama’s Bluearth tyres range of tyres. As Yokohama dealers for their tyres here in Halifax we are big fans of their commitment to the BluEarth range which in my opinion demonstrates its commitment to reducing its environmental impact globally.

The Yokohama’s Bluearth tyres AE-01 tyre developments

Are the results of much of Yokohama’s environmental technology and experience. As a result, the Yokohama’s Bluearth tyres pioneered “Orange Oil technology”. Thus, in which oil from the peel of citrus fruit is used. Hence, to replace some of the more dangerous ingredients in the tyre itself. Therefore, reducing the harmful petroleum-based particles by up to 80 per cent.

Yokohama’s BluEarth tyres feature a combination of “NANO” blend compound technology. Including, external aerodynamic features. Naturally, and lightweight inner liner which makes the tyres more leak-proof and also lighter.

Yokohama is well known for their commitment to the motorsport scene.

For this reason, this is where many of the new tyre developments have come from. Including, the race track speeds up research and development for their tyre products. The Yokohama’s BluEarth tyres are made for the replacement tyre market and are aimed at small and mid-range car market; these are the AE-01 tyres.
For the drivers of larger cars. Yokohama have added their most recent addition. Of course, the BluEarth-A (AE-50). Which also uses the latest NANO-blend compound technology. Hence, which improves the levels of wet weather grip and also improves the vehicles fuel efficiency.
Yokohama’s flagship ADVAN Sport (V105) tyres also get the BluEarth treatment in certain sizes. Replacement V105 tyres with Yokohama’s BluEarth tyres technology allows vehicle manufacturers to offer a high grip greener tyre option for their top-of-the-range performance tyre models.

Yokohama’s Bluearth tyres have also won “original Equipment” approval

from Mercedes-Benz for many of its models, the V105 complete with the BluEarth symbol, are factory fitted to the latest S-Class, SL-Class and AMG C63 models.
Yokohama’s BluEarth tyres have also been chosen by many other leading car manufacturers such as Honda and Lexus as “original equipment”. Lexus recently chose the BluEarth E51A tyre as OE fitment for its new Crossover model, the NX in 225/60R18. This tyre also fits the Lexus NX, which also has hybrid engine technology and will be fitted on the range-topping F-Sport and Premier models.
These are great steps forward for the Japanese tyre company who have recently announced a research and development partnership with Kumho Tyres of South Korea, who by the way are also great participants in motorsport, to aid tyre development.

Michelin Earthmover Tyres and Giant Truck Tyres keep the Mining Industry on the Move- on Twitter

Michelin Earthmover Tyres

michelin earthmover tyres

When we said we also made BIG tyres, we should have said REALLY BIG! #TyreTuesday #Michelin

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Love looking at giant tyres like the one in the picture. I spent a period of my life fitting Michelin Earthmover tyres like these and loved the job.

We were based in Leeds here in Yorkshire UK and used to travel all over the country fitting and repairing these monsters.

There is no doubt that my 5 years spent in the world of these Michelin Earthmover tyres, were fantastic and also very informative. You could actually see how a tyre was really made, because of the huge size. We also remoulded and repaired these tyres at our factory and tyre repair shop here in Leeds Yorkshire. This all added to the experience that I gained in those five years.

We were all part of keeping Britain’s mining and road construction

michelin earthmover tyres
Removing a giant tyre using heavy duty equipment, was part of the thrill.

industries alive.

When one of these Michelin Earthmover tyres had any problems,

then we had to be there to put things right and keep these giant dump trucks rolling.

Every thing was on a massive scale to cope with these giants. The tyres were fitted onto the machines using large trucks with heavy lifting gear. We would sometimes have to break the beads with wooden wedges and brute force. This kept us all in trim and i still think that this was the fittest i have ever been in my life?

We also did other tyre makes at that time. The other big tyre company to be involved in Earthmover tyres was Goodyear. Goodyear had a very high level of experience with these giant tyres. Open cast mining was a on a huge scale in America giving the Goodyear Earthmover division much experience.

There is no doubt that all the experience that I gained was to help with my lifelong career in the tyre industry and using earthmover equipment has given me much experiences to right about, including this one.

Tyre Industry-A Look At What future is in store for us all from Pellon Tyres

One of the first points to make is where the relationship between the wholesale tyre industry and the retail tyre industry will ultimately end with the combination of the online revolution. I don’t profess to know the answer?

Up to recent times things have been ticking along in the tyre industry, with different online developments coming at us at a leisurely pace. As a progressive tyre retailer these new ideas have helped me move my business on. Instead of moaning about the increase in new web sites, that sell tyres at very low margins, I have joined the “quantity and not quality “brigade.

We became a fitting station for Blackcircles. I must admit at first I did this because I was intrigued at why my customers were buying from Blackcircles (BC) and not from me? I soon realised when speaking to the BC customers that they were not my customers at all. Only one out of the first twenty drivers had ever visited my depot before and not for tyres.

Tyre Industry

It looked like (and still does) that the BC customers were buying the leading brands and would have normally bought the tyres from a national tyre company or Kwik-fit.
We then became a fitting station for the ASDA website. I must admit that I like this system, because although the margins are low, we actually get the full tyre sale.

The system just drives extra traffic. I also did some research as to where the ASDA customers had previously bought tyres and some of these were in fact my old customers.

I had mixed feelings about this, but in the end if I had none worked with the ASDA formula then I could have lost the business to whomever else fitted the ASDA tyres in Halifax?
Our next online venture was with the Micheldever online system in conjunction with Cam-Systems stock system. This system is a very good thing for us.

Tyre Industry

It has enabled us to set up our own local prices with a stock that is held at the MD warehouse in Elland just five miles away. This is the type of system that I would recommend for the small tyre retailer. It allows you to change things around and optimize the site for Google and the other search engines.
The big thing I have learned though is that your local customers will look at your website and prices, but will NOT buy online. They will contact you by phone or actually call in with the online price.

This proves to me that it does pay to go online but not everybody buys online and also gives some strength to the retailer. I am also a member of Point-S and together with our online presence then our sales are growing.
One or two things have recently come to light? This I have to mention because it may be a different ball game in the near future. As we all know by now the great Michelin have bought a French online retailer and recently Blackcircles here in the UK

. In my opinion they will be driving the BC traffic through their ATS tyre retailer chain. They have said that this is what they will do in the rest of Europe and so there is no reason to believe that the UK will be any different?

Tyre Industry

Goodyear tyres did the same thing in America last year and bought an online tyre retailer to sell the Goodyear products direct to the public.
The wholesale sector is also once again trying to muscle in on shaping up a retail empire.

Stapleton’s tyres are now linked with Kwikfit and Micheldever want to double there retail outlets (Pro Tyres).
I must admit though the old saying “what comes around goes around “comes into mind. Those of us old enough can remember all this type of thing before, but it never closed us down; in fact we go from strength to strength.

It will be interesting however though how tyre manufacturers such as Bridgestone and Continental will react to Michelin selling their tyre products on the Blackcircles web portal?
Could we develop into an American style tyre retailer system, here in the British tyre industry, where the depots only sell one manufacturer’s product, similar to Michelin now in the Costco Cash and carry outlets?
Only time will tell.

Michelin V8 Supercar tyre- keeps eye on V8 Supercar tyre tender – Speedcafe

Michelin V8 Supercar tyre

Michelin V8 Supercar tyre

The giant French tyre maker, will consider bidding for the next V8 Supercar tyre contract if the category’s regulations change to ‘fit within the company’s DNA’, according the Australia-Asia marketing boss Tony Menard

Dunlop tyres have at the moment the licence tyre contract. Thus, to supply the V8 Supercars with their tyres. As a result,the contract has been held since 2002. Ending, is now set in 2017. Of course, this is when the giant French tyre company, Michelin could make a bid for the new tyre supply contract?

Consequently, Michelin V8 Supercar tyre are also expected to make a bid to supply.The lucrative F1 racing circus. Hence, when the Pirelli contract expires in the near future.

The rules for the Michelin V8 tyre, would have to change according to Tony Menard the  Australia/Asia marketing boss of Michelin, he said ” that Formula 1, which is supplied by Pirelli, and the World Endurance Championship provide the perfect contrasting examples of how a category can work for a tyre brand”

He was setting the table for different rules. Of course, about tyre sizes and compounds. Thus, which are  used at the moment.

I must admit that SKY television have hooked me in. Watching “Motors TV”. Of course, this channel shows everything to do with motorsport. Including the Australian V8 Supercar championships. The cars at the moment are running on Dunlop race tyres. I think though that the V8 Supercar tyre tender for the new season will see a successful bid from the giant French tyre company and the new season will see yet another TV screen full of the Michelin tyre adverts along with the F1 scene. Michelin seem to be pulling out all the stops in their endeavour to retain their top spot in the tyre world.

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Nokian building successful few months – Tire Business – The Tire Dealer’s No. 1 News Source

Nokian building successful few months

Nokian building successful few months

Nokian building successful few months

As a result, Nokian Winter tyres are made from special compounds that work best at temperatures of 7 degrees or less. Hence, most of Great Britain experiences temperatures. Of course, below this especially between December and February.

Subsequently, we can usually expect frost here in Halifax Yorkshire. Thus, on almost a third of the days of winter. Of course, with this type of Nokian tyre fitted. Then your stopping distance can be well shortened. Consequently, on snow covered and icy roads. Naturally,  your vehicle’s handling will be greatly improved. As a result, reducing the risk of skidding, aquaplaning or sliding.

Of course, in winter time. So the condition and performance of your tyres is extremely important. Winter tyres have specially designed tread patterns. These include, many more sipes than the summer tyres. Including silica added to the composition of the tyres compounds.

Hence, in order to provide the most effective grip. As a result improving handling and better safety for drivers. Of course, It’s an excellent idea. Therefore, to change to specialist Nokian winter  tyres to improve your winter safety. at the same time increasing your fuel efficiency. Most off all  ensuring the safety of you and your passengers during the winter months.

Safer driving is really important during winter. Therefore, in addition to fitting winter tyres to your car, there are other ways to improve your driving during the colder months:

building on successful few months – Tire Business – The Tire Dealer’s No. 1 News Source

Brake Check Time-Ensure Your Car Can Stop Properly Using Quality Brakes in Casper WY

brake check time

Brake Check Time

Ensure Your Car or Truck Stop Properly Using Quality Brakes in Casper WY – h


Good brakes are very important? it is brake check time again

However you would be surprised at the number of drivers. Thus, that call into my garage here in Halifax Yorkshire. Panicking about the DREADFUL noise coming from their car when braking. We know straight away what this is likely to be?

The brake pads?

This problem manifests itself. Of course, when the car has not had a service for a long period of time.

When we check the brakes. Then sure enough the car will have worn out brake pads. Usually damaging the  brake discs. As a result, the damage is caused. Because the lining on the pads has worn away completely. So is down to the bare metal. This in turn wears away the metal discs(rotors) causing then to require replacing.

This is why I say that it is brake check time again? The first warm summer weather is about to reach us here in Britain and millions of us will be driving to the coast or a theme park. For many families it will be their first real run out in their cars.

Brake Check Time

This is why it is very important to have your car serviced, even if it is only once a year. Car servicing also includes checking your vans brakes. Alternatively you could simply have your brakes checked at your local garage or auto-centre. many garages do still offer a free brake check. If you see this in your area then take advantage because it really is brake check time again.

Many of our customers here in Halifax Yorkshire are very sensible and do have a service before setting out on a day trip or indeed their annual holidays. We do often see though cars that are broken down at the side of the road. This could be avoided in many cases by having your car serviced or at least make sure that you have checked the car yourself before departing on your next journey, but do not forget that it is brake check time again?

#Eric Roberts

Wheel Alignment Problems: And How To Fix Them.

Wheel Alignment Problems

wheel alignment problems

Fixing wheel alignment problems should not take too much stress. Check the following and fix your wheel alignment problems in standby.


Another good article about your wheel alignment?

I guess that it is coming up to that time of year. When it is time to blow all the winter cobwebs off your car. Therefore,  prepare it for the summer ahead (if we have one?)

The Significance of Wheel Alignment:

Keeping Your Car on the Straight and Narrow Hey there, fellow drivers of Halifax and beyond! Today, I want to chat with you about something that might not always be on your radar but is crucial for the health of your car: wheel alignment. Now, I know we’d rather be talking about local landmarks or the best fish and chip joints, but trust me, understanding wheel alignment is just as important for your beloved vehicle.

 Picture this:

You’re cruising along the scenic roads of Halifax, taking in the stunning views, when you notice that your car seems to be pulling slightly to one side. Or maybe your steering wheel isn’t centred anymore. What’s going on? Well, my friends, that’s where wheel alignment comes into play.

What Exactly Is Wheel Alignment?

Before we dive deeper, let’s break it down into simple terms. Wheel alignment is all about making sure your car’s wheels are pointing in the right direction—not too much to the left or right, but perfectly straight. Think of it as a car’s posture check. Just like we Brits appreciate proper posture, your car needs it too!

Why Does It Matter? Wheel Alignment Problems

 Now, you might be wondering, “Why should I care about wheel alignment?” Well, my fellow Brits, there are several good reasons: Safety First: Proper wheel alignment ensures that your car handles well and stays steady on the road. No one wants to wrestle with the steering wheel, especially when navigating the tight corners of Yorkshire’s countryside.

Tyre Lifespan:

 Misaligned wheels can lead to uneven tyre wear. This means you’ll be shelling out for new tyres more often than necessary. With the cost of living in the UK, who needs that extra expense?

 Fuel Efficiency:

 Yes, you read that right! When your wheels are correctly aligned, your car doesn’t have to work as hard to move forward. This translates to better fuel efficiency and more money saved for a weekend trip to the Dales.

 Handling and Comfort:

 A car with proper alignment handles better, giving you a smoother and more comfortable ride. You’ll appreciate this, especially during those long journeys to visit relatives or explore the local countryside.

Local Angle:

Halifax’s Historical Roads Speaking of local interests, did you know that Halifax has a rich history dating back centuries? The very roads we drive on today have witnessed countless tales of trade and industry.

To truly appreciate our town’s history, it’s essential to maintain our vehicles, starting with wheel alignment. Imagine the cobblestone streets of the past and how important it was for carriages and carts to have their wheels properly aligned for a smooth journey.

The same principle applies to our modern-day cars. By taking care of our vehicles, we not only ensure our safety but also pay homage to the traditions of our town.

 In conclusion, so, my fellow drivers-Wheel Alignment Problems

don’t overlook the importance of wheel alignment. It’s not just about keeping your car on the straight and narrow; it’s about safety, savings, and the comfort of your rides through the stunning landscapes of Halifax and the UK.

Next time you’re enjoying a drive through our charming town, remember that proper wheel alignment is not just a technical detail but a nod to our rich history. Keep your wheels aligned, and your car will thank you with smoother, safer journeys. Until next time, drive safely and explore the beauty of our local roads!

Car servicing is all important.

So is wheel alignment. Not only does it wear your tyres down. But at a much faster rate. Accordingly, it can also affect the way that your car steers.

We have all felt the affects of your car’s steering and pulling. Either to the left or right? then this is usually caused by the car’s wheel alignment being out of alignment. Thus, most of our customers are now familiar with wheel alignment problems?

The obvious problem is that your tyres will wear off

at either the inside or the outside edge. This causes premature wear and, indeed, costs you money. The second most common problem is that their car will try to pull to the left or right when it is driven?

In my opinion, the best thing to do is to start by having your car wheel aligned when you buy some new tyres. You should then keep an eye on the tyre for any signs of irregular wear. It is also a good idea to have your wheel alignment checked at regular intervals. Make sure that your garage checks it when you have your car serviced.

if your car is pulling to one side, then it is very likely to be caused by your alignment being out?

Wheel Alignment Problems

A good tip is also to ask your garage to rotate the wheels from left to right or back to front. This will give you more even wear on your tyres. You have probably noticed that on most models of cars, your front tyres wear much quicker than your back tyres.

By changing them over (rotating) them, you will get more even wear and also spread out the cost when you require new tyres. Wheel alignment problems should not be a big deal and should be a part of your regular car servicing.

Wheel Alignment Explained : Camber, caster and toe?

Wheel Alignment Explained

Wheel Alignment Explained

Alright, folks, let’s dive into a topic that might not be on everyone’s radar but is absolutely crucial when it comes to keeping your car running smoothly –

Castor and camber.

 These two elements are like the unsung heroes of your car’s steering geometry, and understanding their importance can make all the difference in your driving experience.

So, picture this: you’re cruising down the road, wind in your hair (or not, depending on your style), and you notice that your car isn’t handling as it should. It feels a bit wonky, and you’re constantly correcting the steering wheel. Well, my friends, that could very well be a castor and camber issue.

 Let’s start with castor, shall we?

Castor is all about the angle at which your car’s steering axis tilts. In simpler terms, it’s the angle of your steering pivot when you look at it from the side. Think of it like the fork on your bicycle – when it tilts forward or backward, it affects how your bike steers. The same goes for your car.

Now, why is castor so important?

Well, it plays a significant role in stability and self-centring of your steering. When you’ve got the right amount of castor, your car will naturally want to go straight ahead without you constantly wrestling with the wheel. It’s like having a built-in compass for your car. On the flip side, if your castor angle is off, you’ll experience all sorts of steering woes.

 Too much positive castor can make your steering heavy and sluggish

 While too much negative castor can lead to instability, especially when cornering. Finding that sweet spot is essential for a smooth ride.

Now, let’s talk about camber: Wheel Alignment Explained

 The tilt of your wheels when viewed from the front or rear of the car. Imagine looking straight at your car head-on. If the tops of your wheels lean outward, that’s positive camber; if they lean inward, its negative camber. This might sound a bit like a geometry lesson, but bear with me because it’s vital.

Camber affects your tyre’s contact patch with the road.

 When you’ve got the right camber angle, your tires wear evenly, and you get optimal grip during turns. But when it’s off, you’ll notice uneven tyre wear, reduced traction, and that dreaded feeling of your car pulling to one side.

 So, why does this all matter?

Well, it’s not just about the smoothness of your ride; it’s also about safety. Correct castor and camber angles ensure that your tyres make full contact with the road surface, especially during those hairpin turns or emergency stops. And who doesn’t want maximum grip when it matters most?

But here’s the thing: Wheel Alignment Explained

 castor and camber aren’t set in stone. Over time, they can go out of whack due to normal wear and tear, hitting potholes, or even minor accidents.

That’s why regular wheel alignments are crucial. It’s like giving your car a check-up to make sure everything’s in tip-top shape. So, my fellow road warriors, the next time you’re behind the wheel and something feels a bit off, remember the unsung heroes of steering geometry – castor and camber.

They might not get the spotlight, but they play a vital role in keeping you safe and your ride smooth. Get that alignment done, and you’ll be cruising like a champ in no time. Safe travels!

Camber plays an important role in wheel alignment, as explained. Caster and toe both work in conjunction with camber to ensure proper tyre wear as well.

Wheel Alignment Explained, because it is a very important part of your car’s overall performance. This is not known by many car owners.

In my opinion, caster, camber, and toe are not things that the general public wants to know about?

They just want to know that their wheel alignment is correct and adjusted correctly.

I do feel that caster and camber will become more important in the future, with integrated electronic systems that will link the tyres, steering, and suspension more closely together.

This will be carried out on the expensive super-cars at first, before it is rolled out on the regular cars that you and I drive. Caster, camber, and toe can be better seen on the image rather than trying to explain them.

In my opinion, it becomes a little bit too complicated for the general public to know about. Mechanics should know to give them a clearer understanding of the mechanics of steering when carrying out a wheel alignment.

Wheel Alignment Explained

Wheel alignment explained does not go too deeply into the inner depths of steering geometry, and as long as our customers trust us to carry out a good job, then that is all that counts.

Caster and camber are something that are most affected when a car has a front end bump. This causes the front steering and suspension to become out of line. if this happens then the accident repair centre, has to completely realign your cars steering and suspension.

This is done using highly specialised and expansive equipment.

This equipment is very accurate and uses laser beams to help the technician to realign  the cars steering. This is also done from corner to corner and is known as four wheel alignment.

In most cases your car will just require a normal wheel alignment to correct the cars steering back to the original settings. The cost of this should be no more than £30 at your local tyre centre or garage.

Wheel Balancing should not be confused with Wheel Alignment? they are two completely different things.

Continental Tyres Hotel promotion

Continental Tyres Hotel promotion

Continental Tyres Hotel promotion

2023 Update, Of course, this promotion has now ended. However, I am keeping the blog running just out of interest.

The giant German tyre company. Hence, they are better known for their football-related offers. Such as the recent World Cup ticket offer, but they are now reverting to their old style.

The latest offer will be a free hotel stay for two. Therefore, for consumers who buy two or more of their car tyres. As a Continental tyre retailer. Continentals Tyres Hotel promotion offer will be available at the Pellon Auto Centre tyre finder.

Thus, we are looking for your size of tyre under Continental here in Halifax, Yorkshire, UK.
The competition will run from April to the end of May. As a result, they hope that their tyres will make the journey as pleasant as their stay in a hotel. The Continental Tyres Hotel promotion. Will be covered by radio promotions. Accordingly, social media and other things, such as Google, add words.

Here in Halifax, we will be advertising the Continental Tyres Hotel promotion on Phoenix Radio. This is the radio station local to the area of Calderdale.

Continental Tyres Hotel promotion

There will be two ways that you can choose which hotel. Hence, that you would like to stay in. The first way is to go online. Of course, to the Continental Tyres Hotel promotion road trip finder. Then choose to stay at one of their recommended hotels.

I suspect that they have done a deal with one of the large hotel groups. Perhaps, such as Premier Inns, but I am only guessing?
Or the second way. Will be just to choose from a selection of one of the 200 hotels on the website. In my opinion this will be a good deal for the customer.

Thus, and for Continental tyres, as the summer can be a slow time for tyre sales.
When you buy your tyres and select your hotel, you may want to go for a jog in the new Continental/Adidas running shoes.
The two companies have teamed up using the Continental M traction compound rubber, which will give the runner excellent grip on both wet and dry roads even in snow and ice a spokesman says…
“The Adidas innovation team faces exactly the same challenges when it comes to developing the perfect out-sole for trail and outdoor sports shoes.

So the obvious answer was to exploit the expertise and competence of both companies. The outcome of this technology and marketing cooperation will be available in the shops soon: superb trail running shoes with an innovative sole that sets new standards”.

Continental Tyres Hotel promotion

Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles.

Firestone Tyre Technology Shared Between Race Cars And Passenger Cars – CBS Local

Firestone Tyre Technology

A short history about Firestone tyres

Firestone is an American tyre company that was founded in 1900 by Harvey Firestone. The company initially focused on producing tyres for waggons, buggies, and other forms of transportation that were popular at the time. In 1906, the company introduced the first mass-produced pneumatic tyre for automobiles, which quickly became popular and helped to establish Firestone as a major player in the tyre industry.

Over the years,

Firestone has expanded its product line to include a wide range of tyres for various types of vehicles, including cars, trucks, buses, and farm equipment. The company has also been involved in motorsports, sponsoring various racing events and supplying tyres to teams and drivers.

In 1988, Firestone was acquired by the Japanese company Bridgestone, which is now the parent company of Firestone. Today, Firestone continues to be a leading global tyre manufacturer, with a strong presence in the United States and other countries around the world.

Firestone Tyre Technology

This is the kind of story that I like writing about?

The way that Firestone Tyre Technology. They are using different compounds and tread designs on their racing tyres. This research will eventually get back into the development of regular car tyres, which are used by you and I.

I am old enough to go back.

Accordingly, when Firestone tyres were introduced to the British tyre market in the early days, Firestone had many major problems. Especially with the radial tyres that are imported and manufactured in the UK.

like all the other major tyre companies. Firestone was attempting to replicate Michelin’s success with steel-belted radial tyres. Firestone Tyre Technology. This tyre was very popular among American automakers. because it was developed along with their type of suspension.

Firestone Tyre Technology

The Firestone 500 was their new radial tyre. This was to compete with Michelin. The radial tyres were more suitable. As a result, European cars were equipped with suspension, and Firestone Tyre Technology created a radial tyre. As a result, that caused them all sorts of problems.

The main problem was the belts in the tyres.

Hence, they were twisting because of rust entering the steel belt. This is known as tread separation. As expected, this can still happen if your tyre has a puncture, allowing the steel belt to slip.

However, this was a long time ago, and only old folks like me can remember these things. Firestone has become a part of the Bridgestone tyre empire and participates in numerous motorsport events. Firestone Tyre Technology is now assisting them in the development of tyres in order to create a better product for the ordinary cars that we all drive.