http://www.digitalc4.com/ Digital C4 RSS Feed en-us ©2012 Digital C4 1330195022 Digital C4 RSS Generator 15   So the other day, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being sque.. http://www.digitalc4.com/blogs/Google-Plus%2C-Twitter-and-Providing-the-Most-Relevant-Search-Results.html Thu, 12 Jan 2012 10:48:22 -0700   I was recently reading a blog on ReadWriteWeb that highlights Matt Cutts’ video that discusses the importance of good content over SEO. He goes on to say that they try to make it so that “sites don’t have to do SEO&rdqu.. http://www.digitalc4.com/blogs/The-Future-of-Smart-Search-Engine-Optimization-Starts-Now.html Tue, 03 Jan 2012 14:06:17 -0700   As 2011 winds to a close (which frankly is hard to believe since it was just January!) we decided to roll out what will be our annual Digital Marketing Insights for the following year. Our Insights will focus on the three areas that make.. http://www.digitalc4.com/blogs/Digital-Marketing-Insights-for-2012.html Wed, 14 Dec 2011 10:12:51 -0700   So most of the talk lately has been whether Google+ will challenge Facebook in the consumer social media network space. Not going to happen! But… I would ask whether Facebook could potentially challenge Amazon in the consumer onli.. http://www.digitalc4.com/blogs/Could-Facebook-Challenge-Amazon-in-Online-Commerce.html Thu, 01 Dec 2011 09:57:55 -0700   Google continues to make changes to their search algorithm that effect the way that small and medium sized businesses rank. While their changes make it difficult for SMB’s to compete for search engine ranking share there’s al.. http://www.digitalc4.com/blogs/Two-Google-Updates-and-their-Effect-on-SMB-SEO.html Wed, 16 Nov 2011 11:42:04 -0700   I recently read Wendy Montes de Oca’s blog over at Target Marketing entitled, Is Blogging the Online Dinosaur? Before I could even imagine what she was thinking my eyes read down to the short third paragraph that said, “I beg.. http://www.digitalc4.com/blogs/Blogging-is-Anything-but-a-Dinosaur.html Tue, 08 Nov 2011 12:55:00 -0700 A recent article in on Mashable.com listed the following reasons Google+ has an advantage over other social business platforms, and could win over the social enterprise. 1. Smart Integration With Existing Google Apps 2. Google+ Already Knows .. http://www.digitalc4.com/blogs/is-google-plus-uniquely-positioned-to-win-social-enterprise-with-google-apps-integration.html Wed, 02 Nov 2011 12:45:38 -0700   A couple blog posts ago my business partner Jason wrote about 5 Reasons Google+ will Fail and +1 Why it Will Succeed.  The main reason (that he touched on) Google+ will fail is that they are simply too late to the party. If Google h.. http://www.digitalc4.com/blogs/a-Google-Plus-fail-at-least-I-think-so.html Wed, 19 Oct 2011 11:21:24 -0700   I’ve worked the better part of the last 15 years with B2B technology companies that sell products with lengthy sales cycles and high price tags; million dollar plus software or hardware solutions that take on average 6-9 months to .. http://www.digitalc4.com/blogs/Shortening-B2B-Sales-Cycles-with-Blogs-and-Custom-Content.html Wed, 12 Oct 2011 10:31:09 -0700   Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business?   R.. http://www.digitalc4.com/blogs/How-to-Be-Relevant-with-Online-Offers-and-Incentives.html Thu, 29 Sep 2011 08:00:13 -0700 “My Google+ home page is worse than a ghost town. It doesn't even feel haunted."  That’s what a writer from the Omaha World Heraldwrote about her experience with Google+.  Another writer, Dan Reimold at PBS.org, w.. http://www.digitalc4.com/blogs/5-reasons-why-Google-plus-will-ultimately-fail-plus-1-why-it-will-succeed.html Tue, 20 Sep 2011 13:35:13 -0700 So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiri.. http://www.digitalc4.com/blogs/Achieving-Online-Brand-Visibility-with-a-New-Website.html Mon, 12 Sep 2011 11:16:46 -0700 So Hurricane Irene has come and gone, and for most people on the West Coast it had little or no effect on their lives – which is a good thing. For me personally, all my family, and many of my friends, live somewhere on the East Coast, so Ir.. http://www.digitalc4.com/blogs/The-REAL-Power-of-Social-Media-and-Why-it-Needs-to-be-Part-of-Your-Marketing-Mix.html Wed, 31 Aug 2011 09:44:05 -0700 Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories.   Here .. http://www.digitalc4.com/blogs/Twitter-Management-6-Directories-to-Consider.html Mon, 22 Aug 2011 10:23:32 -0700 If you do any sort of social media marketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can eff.. http://www.digitalc4.com/blogs/Social-Media-Marketing-%E2%80%93-Getting-the-Most-from-Google-Reader.html Tue, 09 Aug 2011 09:10:53 -0700 We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be.. http://www.digitalc4.com/blogs/Custom-Content-Creation-Infographic.html Tue, 02 Aug 2011 13:47:54 -0700 Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created.  These are tried and tested content formulas that have been used for years.  The difference in today&rsqu.. http://www.digitalc4.com/blogs/how-to-optimize-blog-titles-5-easy-steps.html Mon, 25 Jul 2011 18:54:46 -0700 Search engine optimization (SEO) is as much art as it is science, and it’s by no means a simple undertaking. That said there are three simple SEO tactics that you should be implementing that will help your search engine rankings, and m.. http://www.digitalc4.com/blogs/3-Simple-Search-Engine-Optimization-Tactics-Every-Business-Should-Implement.html Fri, 08 Jul 2011 09:31:30 -0700 When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble op.. http://www.digitalc4.com/blogs/7-Content-Optimization-Tips-for-Better-Online-Brand-Visibility.html Tue, 28 Jun 2011 09:36:41 -0700 I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small.. http://www.digitalc4.com/blogs/Social-Media-and-the-Evolution-of-Lead-Generation.html Wed, 01 Jun 2011 12:09:56 -0700 Increasing your Twitter followers helps you or your company establish a social media network that can have many benefits, including an outlet for custom content, a sounding board for opinions and ideas, and possible base of prospects for social m.. http://www.digitalc4.com/blogs/7-Tips-to-Increase-your-Twitter-Followers.html Wed, 25 May 2011 12:12:27 -0700 We came across this VERY funny company (BuzzFeed.com) MEMO to employees on how to deal with the imminent rapture this Saturday, May 21, 2011.  We hope you enjoy it too!   http://www.digitalc4.com/blogs/MEMO-Rapture-this-Saturday.html Fri, 20 May 2011 14:58:35 -0700