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		<title>The Top 10 “Enterprise Mobility” Blogs</title>
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		<pubDate>Wed, 19 Jun 2013 15:12:06 +0000</pubDate>
		<dc:creator>Kelly Rice</dc:creator>
				<category><![CDATA[Enterprise Mobility]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2965</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/02/iphone-light-bulb.jpg"><img class="alignleft size-medium wp-image-2329" alt="iPhone Light Bulb" src="http://kinveyposts.files.wordpress.com/2013/02/iphone-light-bulb.jpg?w=199" width="199" height="300" /></a>“Enterprise mobility” is a red hot term these days. Organizations are increasingly prioritizing the need to mobilize their workforce, their websites and their services. Yet because enterprise mobility is a relatively new topic, the perceived needs themselves are constantly evolving. To that end, we’ve curated a list of 10 blogs and websites that can help enterprise developers and architects keep current with the dynamic world of enterprise mobility. <a href="http://kinveyposts.wordpress.com/2013/06/19/the-top-10-enterprise-mobility-blogs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2965&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://kinveyposts.files.wordpress.com/2013/02/iphone-light-bulb.jpg"><img class="alignleft size-medium wp-image-2329" alt="iPhone Light Bulb" src="http://kinveyposts.files.wordpress.com/2013/02/iphone-light-bulb.jpg?w=199&#038;h=300" width="199" height="300" /></a>“Enterprise mobility” is a red hot term these days. Organizations are increasingly prioritizing the need to mobilize their workforce, their websites and their services. Yet because enterprise mobility is a relatively new topic, the perceived needs themselves are constantly evolving. To that end, we’ve curated a list of 10 blogs and websites that can help enterprise developers and architects keep current with the dynamic world of enterprise mobility.</p>
<p dir="ltr"><strong><a href="http://adamsivell.blogspot.com.au/" target="_blank">Adam Sivell on Mobility</a></strong></p>
<p dir="ltr">Adam Sivell is an IT professional from Australia who has worked on over 30 SAP and mobile projects in his career. His blog contains his thoughts on enterprise mobility with a detailed view on current and future trends in mobile computing.</p>
<p dir="ltr"><strong><a href="http://theemf.org/" target="_blank">The Enterprise Mobility Forum </a></strong></p>
<p dir="ltr">EMF aims to build a community for those interested in the strategies behind managing mobility solutions within organizations. Blog posts, research, interviews, and community discussions are among the site’s helpful content.</p>
<p dir="ltr"><strong><a href="http://www.cio.com/topic/3061/Mobile_Wireless" target="_blank">CIO .com</a></strong></p>
<p dir="ltr">CIO.com is one of the most high profile sites on this list. The site itself covers a range of enterprise topics &#8211; the link above is to their mobile section, and a quick search for <a href="http://www.cio.com/search?cx=005964914320811651291%3Axkqet_zlicy&amp;q=mobile+enterprise&amp;sa.x=-1409&amp;sa.y=-138&amp;cof=FORID%3A9&amp;siteurl=www.cio.com%2Ftopic%2F3061%2FMobile_Wireless&amp;ref=advice.cio.com%2Fblogs%2Fenterprise_software_unplugged&amp;ss=1486j243874j15">“mobile enterprise”</a> results in an even more specific list of posts. A must-read blog for top enterprise news and a plethora of other content.</p>
<p dir="ltr"><strong><a href="http://thevarguy.com/blog/var-guy-blog" target="_blank">The VAR Guy</a></strong></p>
<p dir="ltr">The mysterious, no-name creator of this site is an IT journalist who “allegedly covered the birth of Windows NT, the rise of Cisco Systems, and just about every technology wave since the birth of LANs.” The site covers a range of topics: cloud computing, open source, mobile, and several more, and features some great guest posts from experts at SAP, Carbonite and VMware, to name a few.</p>
<p dir="ltr"><strong><a href="http://infoq.com" target="_blank">InfoQ</a></strong></p>
<p dir="ltr">InfoQ aims to facilitate the spread of knowledge and innovation in enterprise development by providing unbiased, practitioner-driven conferences, content, and online community. The site has an extensive <a href="http://www.infoq.com/presentations/">collection of video presentations </a>on a wide variety of topics.</p>
<p dir="ltr"><strong><a href="http://www.citeworld.com/mobile" target="_blank">CITEworld</a></strong></p>
<p dir="ltr">CITEWorld covers topics related to BYOD policies, best practices, mobile device management and enterprise mobile apps.</p>
<p><strong><a href="http://www.enterprisemobilehub.com/" target="_blank">Enterprise Mobile Hub</a></strong></p>
<p dir="ltr">Produced by Computerworld, this site aims to build a community focused on, of course, mobility in the enterprise. The site’s packed with content, from infographics to whitepapers to good ol’ blog posts, plus has an active discussion board to which various mobile architect influencers contribute.</p>
<p><strong><a href="http://yoafzal.wordpress.com/" target="_blank">Afzal’s Blog</a></strong></p>
<p dir="ltr">Afzal is a Technical Architect who blogs about issues that other architects may face and offers solutions based on his experiences. Topics he’s covered in the past include Salesforce, SSL/TLS, firewalls and proxies, and more.</p>
<p dir="ltr"><strong><a href="http://www.eaconsult.com/blog-ematters/" target="_blank">EMatters by EAConsult</a></strong></p>
<p dir="ltr">This is the blog of company Enterprise Applications Consulting. Posts cover enterprise trends and news in lengthy but thoughtful detail and opinion.</p>
<p><strong><a href="http://www.enterpriseirregulars.com/" target="_blank">Enterprise Irregulars</a></strong></p>
<p dir="ltr">A blog by a diverse group of practitioners, consultants, investors, journalists, analysts and full time bloggers who share a common passion &#8211;  enterprise technology and its application to business in the 21st century.</p>
<p dir="ltr">For more great stuff on enterprise mobility, check out our list of mobile architects and mobile strategists to follow on Twitter <a href="http://www.kinvey.com/blog/2797/20-mobile-strategists-and-mobile-architects-to-follow" target="_blank">here</a>.</p>
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		<title>Beerdog: An App for Beer Drinkers, Backed by Kinvey</title>
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		<pubDate>Tue, 18 Jun 2013 15:11:08 +0000</pubDate>
		<dc:creator>Lauren Pedigo</dc:creator>
				<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[<p dir="ltr"><a href="http://kinveyposts.files.wordpress.com/2012/12/our-favorite-apps_icon-design1.jpg"><img class="alignleft size-medium wp-image-1800" alt="Our Favorite Apps_Icon Design1" src="http://kinveyposts.files.wordpress.com/2012/12/our-favorite-apps_icon-design1.jpg?w=300" width="300" height="300" /></a>Periodically, we’ll highlight killer apps that are backed by Kinvey. Today we’re showcasing Beerdog, an iOS app that’s dedicated to craft beer drinkers. The app offers two killer features - by far the easiest and most fun way to capture and share great beer and bar finds. It’s a way stay informed of new beers you might like to try, and where to get them.</p> <a href="http://kinveyposts.wordpress.com/2013/06/18/beerdog-an-app-for-beer-drinkers-backed-by-kinvey/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2871&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p dir="ltr"><a href="http://kinveyposts.files.wordpress.com/2013/06/beerdog-logo.png"><img class="alignleft size-full wp-image-2872" alt="Beerdog logo" src="http://kinveyposts.files.wordpress.com/2013/06/beerdog-logo.png?w=584"   /></a>Periodically, we’ll highlight killer apps that are backed by <a href="http://www.kinvey.com/" target="_blank">Kinvey</a>. Today we’re showcasing <a href="http://beerdog.com/" target="_blank">Beerdog</a>, an iOS app that’s dedicated to craft beer drinkers. The app offers two killer features &#8211; by far the easiest and most fun way to capture and share great beer and bar finds. It’s a way to stay informed of new beers you want to try, and where to get &#8216;em.</p>
<p><strong>Why we Love Beerdog</strong></p>
<ul>
<li>
<p dir="ltr">As a 21st century version of your “beer passport,” the app accurately records brews you find and where you find &#8216;em in just two clicks. All you do is take a picture.</p>
</li>
<li>
<p dir="ltr">It’s a visual, social and location-based app that highlights the unique beauty of craft beer labels.</p>
</li>
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<p dir="ltr">It’s a new, highly relevant communication channel between beer lovers, bars and brewers.</p>
</li>
</ul>
<p dir="ltr">As an early pioneer of consumer services on mobile, Beerdog Founder and CEO, <a href="http://www.linkedin.com/in/kevinjbradshaw" target="_blank">Kevin Bradshaw</a>, has been in the mobile industry since 1997. To brainstorm a new project he reflected on what he loves most in life &#8212; cell phones, beer and games. He couldn’t think of a product that truly integrated all of these things successfully. Then he realized that he’d just come up with the big idea for his next business. He thinks Beerdog might just be the first great example of truly “hyperlocal” marketing via cellphones.</p>
<p>Users simply take a picture of a beer bottle, beer tap or packaging and the app automatically tags the beer and the venue where you’re drinking it. Then, users can share it with their followers within the app, as well as instantly posting to Facebook, Twitter and Instagram if desired. When looking for new brews to try, start the app, hit nearby and all the great beers and bars nearby will be highlighted.</p>
<p dir="ltr" style="text-align:center;"><a href="http://kinveyposts.files.wordpress.com/2013/06/beerdog1.jpg"><img class="aligncenter  wp-image-2873" alt="beerdog1" src="http://kinveyposts.files.wordpress.com/2013/06/beerdog1.jpg?w=168&#038;h=299" width="168" height="299" /></a></p>
<p dir="ltr"><a href="http://kinveyposts.files.wordpress.com/2013/06/beerdog2.jpg"><img class="aligncenter size-medium wp-image-2874" alt="beerdog2" src="http://kinveyposts.files.wordpress.com/2013/06/beerdog2.jpg?w=168&#038;h=300" width="168" height="300" /></a> <a href="http://kinveyposts.files.wordpress.com/2013/06/beerdog3.jpg"><img class="aligncenter size-medium wp-image-2875" alt="beerdog3" src="http://kinveyposts.files.wordpress.com/2013/06/beerdog3.jpg?w=168&#038;h=300" width="168" height="300" /></a></p>
<p dir="ltr">An initial prototype for the app was built in the summer of 2011 by a group of engineers. Although successful, being 100% proprietary technology it was quite expensive to build and maintain. Kevin realized that in order to grow the business, efficiency was key. Eventually he discovered Backend as a Service and redesigned and coded the app with a single new partner, <a href="http://www.linkedin.com/in/jmargolese" target="_blank">Joel Margolese</a>, using Kinvey. Joel and Kevin run the business out of offices in Connecticut and Massachusetts.</p>
<p dir="ltr">“With Kinvey, the cost to scale is extremely low,” Kevin says. He estimates that using Kinvey will save between $150-$200K annually.</p>
<p dir="ltr">Beerdog is available for free on <a href="https://itunes.apple.com/us/app/beerdog-find-share-great-beers/id635335752?mt=8" target="_blank">iOS</a>. It’s been featured on <a href="http://americancraftbeer.com/item/5-stupid-questions-with-beerdog-s-kevin-bradshaw.html" target="_blank">AmericanCraftBeer.com</a>, <a href="http://www.boston.com/business/technology/innoeco/2012/03/new_iphone_app_beerdog_wants_t.html" target="_blank">Boston.com</a> and <a href="http://www.wickedlocal.com/cambridge/news/x42014758/Cambridges-Beerdog-sniffs-out-craft-brews#axzz2UsxR1Mzk" target="_blank">WickedLocal.com</a>. Beerdog is also the “<a href="http://ctbeerwine.com/news/beerdog-review-craft-beer-app-niche" target="_blank">Official Beer App of Connecticut</a>”.</p>
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		<title>Enabling Mobile Apps is the Killer Use Case to Drive Enterprise PaaS Adoption</title>
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		<pubDate>Mon, 17 Jun 2013 16:49:01 +0000</pubDate>
		<dc:creator>Kelly Rice</dc:creator>
				<category><![CDATA[Enterprise Mobility]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2953</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/03/1-nobg.png"><img class="alignleft size-medium wp-image-2502" alt="1-NoBG" src="http://kinveyposts.files.wordpress.com/2013/03/1-nobg.png?w=300" width="300" height="300" /></a>Platform as a Service has not gained much traction in the enterprise. CIOs have yet to buy the concept - there hasn’t been a killer use case for PaaS in the enterprise to convince them to do so. Here are our thoughts on why enabling mobile apps is the killer user case on driving enterprise PaaS adoption, and how BaaS and PaaS together can make this happen.   <a href="http://kinveyposts.wordpress.com/2013/06/17/enabling-mobile-apps-is-the-killer-use-case-to-drive-enterprise-paas-adoption/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2953&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://kinveyposts.files.wordpress.com/2013/03/1-nobg.png"><img class="alignleft  wp-image-2502" alt="1-NoBG" src="http://kinveyposts.files.wordpress.com/2013/03/1-nobg.png?w=240&#038;h=240" width="240" height="240" /></a>It has been <a href="https://www.appfog.com/savvis/">officially announced</a> that Savvis, a data center operator, acquired Platform as a Service (PaaS) company AppFog. This move lands Savvis its very own Cloud Foundry-based PaaS to run on top of its existing infrastructure. What this means for AppFog customers is more infrastructure options (including Savvis’ public cloud service), increased levels of support and accelerated launches of new features, according to their website.<br />
PaaS, as Barb Darrow <a href="http://gigaom.com/2013/06/13/breaking-savvis-to-buy-appfog/">points out</a> in an article from last week, has not gained much traction in the enterprise. CIOs have yet to buy the concept &#8211; there hasn’t been a killer use case for PaaS in the enterprise to convince them to do so.<br />
Let’s take several steps back, shall we?</p>
<p><strong>Exhibit A</strong>:  We’re in the late 90s. The web is growing, fast, and the enterprise CIO needed a cost-efficient way to launch and operate new websites. The web application server was the main catalyst that drove Linux in the enterprise &#8211; an open source operating system, running an open source application server &#8212; the killer use case that drove Linux adoption.</p>
<p><strong>Exhibit B</strong>:  Fast forward to the mid 2000s.  This time around, the CIO’s problem is that he’s in need of more servers to host new apps. Rather than a “one server, one application” approach, hardware virtualization allowed enterprise IT to run multiple virtual server instances on one beefy piece of hardware.  Server consolidation and the need to increase usage of server capacity, became the killer use case that drove adoption of virtualization in the enterprise.</p>
<p><strong>Exhibit C</strong>:  CIOs in enterprises are in need of a server that is accessible immediately; something that is self-service and reduces CapEx, OpEx, lead-time of server procurement and maintenance.  These crucial needs are met by Infrastructure as a Service (IaaS) in the cloud, providing file-based storage, virtual machines, VLANs, and more in a self-service model.</p>
<p>Three use cases and business drivers enabled Linux, virtualization and IaaS to achieve enterprise market penetration.  But, what is the “hair on fire” problem that CIOs have <em>now</em> that would drive them to use a Platform as a Service offering?</p>
<p>In our experience, mobile is increasingly driving the adoption of cloud in the enterprise.  Every CIO or CTO we talk to has “mobile” as a strategic initiative that they need to launch and get right in this fiscal year.  They see that they can achieve their mobility goals by leveraging cloud infrastructure, since mobility is an innovation project, and what better way to launch an innovation project than using something innovative like ‘the cloud’.</p>
<p>Enterprises use a Backend as a Service (BaaS) platform to tie various cloud and on-premise backend and authentication systems down to multiple native and hybrid mobile libraries. BaaS solutions are also increasingly being used to “mobilize” ISV software.  In addition, enterprises need a PaaS platform to host code that securely integrates their mobile apps to their organizations’ data and authentication systems, thereby improving the productivity of mobile developers within the enterprise. The PaaS platform is also used to run custom business logic code to incorporate advanced contextual capabilities into the mobile app, like image transcoding, rules-based alerts and voice recognition.</p>
<p>For PaaS platforms to gain adoption in the enterprise, the clear-and-present use case is Enterprise Mobility.  However, most PaaS platforms like AppFog don’t have compelling mobile offerings.  Kinvey is starting to <a href="http://www.kinvey.com/blog/2881/kinvey-google-partnership">partner with PaaS offerings like Google App Engine</a> to bring the world of PaaS and BaaS together.</p>
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		<title>App Ecosystem Weekly for 6/14/13: Google, Yahoo, Savvis Acquisitions</title>
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		<pubDate>Fri, 14 Jun 2013 15:14:58 +0000</pubDate>
		<dc:creator>Kelly Rice</dc:creator>
				<category><![CDATA[App Ecosystem Weekly]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2942</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/06/app-ecosystem-weekly_new.jpg"><img class="alignleft  wp-image-2943" alt="App Ecosystem Weekly_new" src="http://kinveyposts.files.wordpress.com/2013/06/app-ecosystem-weekly_new.jpg?w=584" width="374" height="267" /></a>It’s June 14, 2013 and welcome to this week’s issue of The App Ecosystem Weekly. This week’s update is all about acquisitions and partnerships in the mobile and web sector from Google, Yahoo, Savvis and HP. <a href="http://kinveyposts.wordpress.com/2013/06/14/app-ecosystem-weekly-for-61413/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2942&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://kinveyposts.files.wordpress.com/2013/06/app-ecosystem-weekly_new.jpg"><img class="alignleft  wp-image-2943" alt="App Ecosystem Weekly_new" src="http://kinveyposts.files.wordpress.com/2013/06/app-ecosystem-weekly_new.jpg?w=374&#038;h=267" width="374" height="267" /></a>It’s June 14, 2013 and welcome to this week’s issue of The App Ecosystem Weekly. This week’s update is all about acquisitions and partnerships in the mobile and web sector from Google, Yahoo, Savvis and HP.</p>
<p><span style="font-style:inherit;line-height:1.625;"> </span></p>
<p><strong>Savvis to Buy AppFog</strong></p>
<p>Savvis, a data center operator, <a href="http://gigaom.com/2013/06/13/breaking-savvis-to-buy-appfog/" target="_blank">has alleged plans to buy</a> Platform as a Service provider AppFog. The announcement is expected to officially be made on Monday. VMware vSphere and vCloud Director partner with Savvis, and so AppFog could give Savvis a well-known PaaS brand of its own. Barb Darrow of Gigaom <a href="http://gigaom.com/2013/06/13/breaking-savvis-to-buy-appfog/" target="_blank">writes</a>: &#8220;Given this news, it looks like AppFog technology will be more tightly wedded to Savvis/VMware infrastructure, but no one’s saying.&#8221; -</p>
<p><strong>Google Buys Waze for ≈ $1 Billion</strong></p>
<p>After much speculation, <a href="http://adage.com/article/digital/google-wanted-waze-local-ad-market-mobile/242041/" target="_blank">Google officially acquires navigation/location app Waze</a> for around $1 billion (official price has not yet been announced). Waze will remain a standalone app, but its technology will add some key features in Google&#8217;s map app, including one of its most popular attributes: traffic updates in real-time from people on the road. Waze, in turn, will be enhanced with Google&#8217;s search capabilities. The primary value for Google is the data Waze provides on location of drivers. Geolocation data can be key for contextual in-app advertising opportunities. With Google&#8217;s powerful search technology and Waze&#8217;s rich location data, the companies plan to <a href="http://googleblog.blogspot.com/2013/06/google-maps-and-waze-outsmarting.html?m=1" target="_blank">&#8220;outsmart traffic together.&#8221;</a></p>
<p><strong>Yahoo acquires photo app developer GhostBird Software</strong></p>
<p>Yahoo is on a very expensive shopping spree. One of its <a href="http://www.pcworld.com/article/2041670/yahoo-moves-to-bolster-flickr-on-phones-acquires-photo-app-developer.html" target="_blank">latest purchases</a> is GhostBird Software, a photo app developer that has created KitCam and PhotoForge, one of the first full-featured mobile photo editors. The move is undoubtedly in hopes of strengthening Flickr for mobile, suggesting a more advanced Flickr app is on the way. GhostBird&#8217;s existing apps will be removed from the App Store, and no more updates will be made, though previous owners of the apps will be able to re-download them through iCloud. While the acquisition could be great for enhancing Flickr, avid users of PhotoForge or KitCam weren&#8217;t so keen on the news:</p>
<p><a href="http://kinveyposts.files.wordpress.com/2013/06/yahooghostbirdtweet1.png"><img class="aligncenter size-full wp-image-2948" alt="YahooGhostBirdTweet1" src="http://kinveyposts.files.wordpress.com/2013/06/yahooghostbirdtweet1.png?w=584"   /></a></p>
<p><a href="http://kinveyposts.files.wordpress.com/2013/06/yahooghostbirdtweet2.png"><img class="aligncenter size-full wp-image-2947" alt="YahooGhostBirdTweet2" src="http://kinveyposts.files.wordpress.com/2013/06/yahooghostbirdtweet2.png?w=584"   /></a></p>
<p><a href="http://kinveyposts.files.wordpress.com/2013/06/yahooghostbirdtweet3.png"><img class="aligncenter size-full wp-image-2949" alt="YahooGhostBirdTweet3" src="http://kinveyposts.files.wordpress.com/2013/06/yahooghostbirdtweet3.png?w=584"   /></a></p>
<p><strong>HP + Google = IT in a Box</strong></p>
<p>Hewlett Packard and Google have <a href="http://allthingsd.com/20130611/hp-and-google-team-up-to-offer-small-businesses-it-in-a-box/?mod=atd_homepage_carousel" target="_blank">teamed up</a> to offer small businesses what they&#8217;re calling &#8220;SMB IT in a Box.&#8221; Essentially, it&#8217;s a bundle of software and hardware sold to companies that can be used in place of Microsoft Office. HP will package and resell Google Apps For Business management tools with its PCs, printers and other IT gear. Evidence of an <a href="http://www.businessinsider.com/hp-google-going-after-small-businesses-2013-6" target="_blank">HP / Google relationship</a> has also been found in the mobile sector &#8211; HP is selling a Chromebook and an Android tablet, which run on Google&#8217;s operating systems. It will be interesting to see what else the two companies collaborate on in the future, and whether or not the &#8220;IT in a Box&#8221; offering puts any sort of dent in Microsoft&#8217;s far lead in the office software market.</p>
<p>That’s it for this week’s App Ecosystem Update, covering mobile technologies, app development, and trends in the space. Please <a href="http://www.twitter.com/kinvey" target="_blank">follow us on Twitter</a>, <a href="http://feeds.feedburner.com/Kinvey" target="_blank">subscribe via RSS</a>, and stay tuned for future updates from the Kinvey team!</p>
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		<title>Top 5 Presentations on Mobile to Attend at Red Hat Summit</title>
		<link>http://feedproxy.google.com/~r/kinvey/~3/T5kMsgiFWKs/</link>
		<comments>http://kinveyposts.wordpress.com/2013/06/12/top-5-presentations-on-mobile-to-attend-at-red-hat-summit/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 17:01:30 +0000</pubDate>
		<dc:creator>Lauren Pedigo</dc:creator>
				<category><![CDATA[Company]]></category>

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		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/06/kinvey-at-red-hat.jpg"><img class="alignleft size-medium wp-image-2935" alt="Kinvey at Red Hat" src="http://kinveyposts.files.wordpress.com/2013/06/kinvey-at-red-hat.jpg?w=300" width="300" height="225" /></a> Kinvey is exhibiting at Red Hat Summit this week in Boston.  Our CTO, Morgan Bickle, has reviewed the presentation schedule and here's his take on the five mobile presentations not to miss. <a href="http://kinveyposts.wordpress.com/2013/06/12/top-5-presentations-on-mobile-to-attend-at-red-hat-summit/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2934&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://kinveyposts.files.wordpress.com/2013/06/kinvey-at-red-hat.jpg"><img class="alignleft size-medium wp-image-2935" alt="Kinvey at Red Hat" src="http://kinveyposts.files.wordpress.com/2013/06/kinvey-at-red-hat.jpg?w=300&#038;h=225" width="300" height="225" /></a>The Kinvey team is excited to unveil our <a href="https://www.openshift.com/quickstarts/kinvey-on-openshift">integration with OpenShift</a> and collaboration with the <a href="http://investors.redhat.com/releasedetail.cfm?ReleaseID=770972">Red Hat OpenStack Cloud Infrastructure Partner Network</a>! We&#8217;re <a href="http://www.redhat.com/summit/sponsors/">exhibiting</a> in the Partner Pavilion at Hynes; we&#8217;d love for you to stop by and see us. Our CTO, <a href="http://www.kinvey.com/about/morganbickle">Morgan Bickle</a>, has reviewed the <a href="http://www.redhat.com/summit/sessions/">presentation schedule</a> and here&#8217;s his take on the five mobile presentations not to miss.</p>
<p><strong>Red Hat IaaS Overview &amp; Roadmap</strong></p>
<p><strong></strong><em>Wednesday, June 12 from 3:40-4:40pm, Application and Platform Infrastructure track,  Room 302</em></p>
<p>In this session, <a href="http://www.redhat.com/summit/speakers/session.html#acathrow">Andrew Cathrow</a>, a Senior Virtualization Product Manager at Red Hat, and <a href="http://www.redhat.com/summit/speakers/session.html#abaron">Ayal Baron</a>, a Software Engineering Manager at Red Hat, will present an overview of Red Hat’s Infrastructure-as-a-Service (IaaS) offerings, including Red Hat Enterprise Virtualization and Red Hat OpenStack. Session attendees will learn how these offerings provide a common set of services and infrastructures for both traditional datacenter workloads and modern.</p>
<p><strong>Mobile &amp; Rich Client Smack Down</strong></p>
<p><strong></strong><em>Wednesday, June 12 at 6:00-6:50pm, Bird of a Feather track, Room 301</em></p>
<p>In this session, industry experts from Red Hat, W3C, and the community will show why their technologies are the present and future of mobile and rich client applications. They will discuss high-level concerns like trends in client technology frameworks and core enterprise concerns like security, off-line support, and data synchronization. This isn&#8217;t a sit-and-listen kind of session; you sign up for a 5 minute slot to push your favorite choice. Come with your questions and comments about directions, best practices, what you have struggled with, etc. Special treats will be awarded to audience members.</p>
<p><strong>Mobile Makes Your Enterprise Go Boom (The Good and the Bad Kind)</strong></p>
<p><em>Thursday, June 13 at 2:30-3:30pm, Application Development Track, Room 208</em></p>
<p><a href="http://www.redhat.com/summit/speakers/session.html#jbalunas">Jay Balunas</a>, Mobile Platform Architect at Red Hat will explore the latest in enterprise mobile development. What determines the outcome of a &#8220;good boom&#8221;, or a &#8220;bad boom&#8221; may be trickier than you think. Enterprises are burdened (or blessed) with new requirements for their developers and their infrastructures. Attendees will learn <span style="font-size:15px;font-style:inherit;line-height:1.625;">how to plan ahead and minimize risk. The discussion will cover options for applications and infrastructures, such as on-premise or Platform-as-a-Service (PaaS), mobile, web, hybrid, and native, and even integration options for existing services.</span></p>
<p><strong>Rethinking Mobile &amp; Web Applications with Errai</strong></p>
<p><em>Thursday, June 13 at 3:40-4:40pm, Application Development track, Room 208</em></p>
<p>JavaScript, HTML5 and mobile were the hottest trends of 2012 and are only getting bigger. JavaScript is viewed as the go-to solution for creating web applications that work for both desktop and mobile, but it has limitations that leave teams stranded. Red Hat Software Engineers, <a href="http://www.redhat.com/summit/speakers/session.html#lbaxter iii">Lincoln Baxter III</a> and <a href="http://www.redhat.com/summit/speakers/session.html#csadilek">Christian Sadilek</a>will demonstrate how to use native Java syntax in the browser to create fully dynamic, interactive, client or client-server applications using HTML5 templating, data-binding, and other programming models.</p>
<p><strong>OpenStack Architecture</strong></p>
<p><em>Thursday, June 13 at 3:40-4:40pm, Cloud Readiness track, Room 310</em></p>
<p>Red Hat Software Engineer <a href="http://www.redhat.com/summit/speakers/session.html#rbryant">Russell Bryant </a>will expand upon the 10,000-foot view provided in the OpenStack introductory session. He&#8217;ll dive into lower-level architectural concepts. Russell will discuss each of the integrated OpenStack projects included in Red Hat OpenStack 2.1, including: Nova, Glance, Swift, Horizon, Keystone, Heat, Ceilometer, and OpenStack Networking.</p>
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		<title>Intermediate Android Development: Action Bar Usage</title>
		<link>http://feedproxy.google.com/~r/kinvey/~3/Guq14TC8QGc/</link>
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		<pubDate>Tue, 11 Jun 2013 14:45:45 +0000</pubDate>
		<dc:creator>Kelly Rice</dc:creator>
				<category><![CDATA[Android]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2928</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/05/edteaching.png"><img class="alignleft  wp-image-2788" alt="EdTeaching" src="http://kinveyposts.files.wordpress.com/2013/05/edteaching.png?w=584" width="409" height="271" /></a>This March, our in-house Android experts Ed Fleming, Michael Salinger and Morgan Bickle taught a 2-day class at Intelligent.ly in Boston. The class, titled “Intermediate Android App Development,” gave developers the skills and knowledge needed to take their app to the next level. This lesson is a bit of a deeper dive into the Action Bar: learn about different usage methods, including  getActionBar, onCreateOptionsMenu, OnOptionsItemSelected, and Fragments. <a href="http://kinveyposts.wordpress.com/2013/06/11/intermediate-android-development-action-bar-usage/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2928&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>This March, our in-house Android experts Ed Fleming, Michael Salinger and Morgan Bickle taught a 2-day class at <a href="http://www.intelligent.ly/" target="_blank">Intelligent.ly</a> in Boston. The class, titled “Intermediate Android App Development,” gave developers the skills and knowledge needed to take their app to the next level. So that you can learn from these experts even if you didn’t attend the class, we’re sharing their lessons online – check out the “<a href="http://www.kinvey.com/blog/2561/intermediate-android-development-covering-the-basics" target="_blank">Covering the Basics</a>” video for an intro to some crucial Android concepts and the &#8220;<a href="http://www.kinvey.com/blog/2784/intermediate-android-development-action-bar-overview" target="_blank">Action Bar Overview</a>&#8221; for a high-level look at the action bar.</p>
<p>Their next lesson is a bit of a deeper dive into the Action Bar. Learn about different usage methods, including  getActionBar,<span style="font-style:inherit;line-height:1.625;"> onCreateOptionsMenu,</span><span style="font-style:inherit;line-height:1.625;"> OnOptionsItemSelected, and Fragments in the video below. </span></p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/Lvi0mApPkl4?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p>Stay tuned – we’ll be posting videos from the class regularly so you can learn from our Android experts without moving an inch. If you have any questions or feedback about this video lesson, let us know in the comments below!</p>
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		<title>How to Set Up your Kinvey Backend in 2 Minutes</title>
		<link>http://feedproxy.google.com/~r/kinvey/~3/m2khDT9A0HU/</link>
		<comments>http://kinveyposts.wordpress.com/2013/06/10/how-to-set-up-your-kinvey-backend-in-2-minutes/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 16:07:55 +0000</pubDate>
		<dc:creator>Lauren Pedigo</dc:creator>
				<category><![CDATA[Kinvey Features]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2808</guid>
		<description><![CDATA[<p dir="ltr"><a href="http://kinveyposts.files.wordpress.com/2013/05/video-screenshot.jpg"><img class="alignleft size-medium wp-image-2815" alt="Video Screenshot" src="http://kinveyposts.files.wordpress.com/2013/05/video-screenshot.jpg?w=300" width="300" height="182" /></a></p> We’d love to see you building something awesome and we’re here every step of the way. That first step is setting up your backend. Here’s a short video to help you get started creating a killer app. <a href="http://kinveyposts.wordpress.com/2013/06/10/how-to-set-up-your-kinvey-backend-in-2-minutes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2808&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>If you’ve previously checked out our <a href="http://www.kinvey.com/">Backend as a Service</a>, we thank you for it. If you’ve already downloaded some of our <a href="http://www.kinvey.com/resources/">content</a>, we thank you for that too. Now, we’d love to see you building something awesome and we’re here every step of the way. That first step is setting up your backend. Here’s a short video (less than two minutes) to help you get started creating a killer app.</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='584' height='359' src='http://www.youtube.com/embed/23nWTBoEFe4?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p dir="ltr">Thanks for your time; we hope you learned a little something about <a href="http://www.kinvey.com/">Kinvey</a>. If you have any questions, please don’t hesitate to <a href="https://twitter.com/kinvey">tweet</a> us or shoot us an email at <a href="mailto:Support@kinvey.com">Support@kinvey.com</a>.</p>
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		<title>The 7 Most Critical Questions to Ask When Creating a Mobile Strategy</title>
		<link>http://feedproxy.google.com/~r/kinvey/~3/VeivI9lCuJA/</link>
		<comments>http://kinveyposts.wordpress.com/2013/06/06/creating-a-mobile-strategy-questions/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 18:01:03 +0000</pubDate>
		<dc:creator>elederman</dc:creator>
				<category><![CDATA[Enterprise Mobility]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2886</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/06/kinvey-mobile-strategy-landing-graphic.png"><img class="alignleft size-full wp-image-2889" alt="kinvey-mobile-strategy-landing-graphic" src="http://kinveyposts.files.wordpress.com/2013/06/kinvey-mobile-strategy-landing-graphic.png" width="300" height="200" /></a>Today, we’ve released a free eBook titled, “The 7 Most Critical Questions to Ask When Creating a Mobile Strategy.” Instead of diving right in and offering advice on how to plan your mobile strategy, we wanted to take a step back and help you establish the who, the why, and the what - the questions your organization should be asking before formulating its mobile strategy. <a href="http://kinveyposts.wordpress.com/2013/06/06/creating-a-mobile-strategy-questions/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2886&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://kinveyposts.files.wordpress.com/2013/06/kinvey-mobile-strategy-landing-graphic.png"><img class="alignleft size-full wp-image-2889" alt="kinvey-mobile-strategy-landing-graphic" src="http://kinveyposts.files.wordpress.com/2013/06/kinvey-mobile-strategy-landing-graphic.png?w=584"   /></a>Today, we’ve released a free eBook titled, “<a href="http://www.kinvey.com/creating-a-mobile-strategy-questions" target="_blank">The 7 Most Critical Questions to Ask When Creating a Mobile Strategy</a>.” Instead of diving right in and offering advice on how to plan your mobile strategy, we wanted to take a step back and help you establish the who, the why, and the what &#8211; the questions your organization should be asking before formulating its mobile strategy. Here’s why:</p>
<p dir="ltr">Last month I attended <a href="http://www.forrester.com/Forresters+Forum+For+CIO+EA+Security+Risk+Infrastructure+Ops+And+Sourcing+Professionals/-/E-EVE5099" target="_blank">Forrester’s Forum for CIOs and Enterprise Architecture Professionals</a> in Washington, DC.  The goal of the Forum was to provide guidance and inspiration for IT leaders as they seek to “architect tomorrow’s business outcomes”.  Given the many conversations we have every day with prospects and customers that are attempting to figure out their mobile strategy, my goal in attending the conference was very much to learn – how are leading organizations developing <a href="http://www.kinvey.com/future-proof-your-mobile-strategy-forrester" target="_blank">future-proofed mobile strategies</a> and delivering value to their customers in a scalable, cost-efficient, and secure way?</p>
<p dir="ltr">One of the resounding themes I took away from the conference is that many IT leaders aren’t even sure where to begin when putting together a mobile strategy; they simply don’t know what questions to ask. They are already doing their best to figure out how to make sense of and then (securely!) leverage “cloud”, “big data”, and “social”, let alone mobile.  BYOD is a well-known challenge without a single optimal solution.  Architects in particular understand that SOA won’t cut it in the mobile world but they’re not sure what alternatives even exist.  And while many companies can imagine the value there would be in “mobilizing” their ERP or CRM, the web experience for these solutions typically leaves so much to be desired that a beautiful mobile experience doesn’t even present itself as a remotely realistic option.</p>
<p dir="ltr" style="text-align:center;"><a href="http://kinveyposts.files.wordpress.com/2013/06/screen-shot-2013-06-06-at-10-15-17-am.png"><img class="aligncenter  wp-image-2891" alt="Screen shot 2013-06-06 at 10.15.17 AM" src="http://kinveyposts.files.wordpress.com/2013/06/screen-shot-2013-06-06-at-10-15-17-am.png?w=497&#038;h=306" width="497" height="306" /></a></p>
<p dir="ltr">To this daunting challenge, Forrester presents an insightfully straightforward prescription: the best mobile apps, especially in the enterprise, are those that are custom built to a business process.  Or, put another way, the best apps focus on a business outcome (i.e. sales enablement, expense submission and tracking, mobile helpdesk) instead of simply “mobilizing” an existing web app.  Businesses don’t need new technology platforms, they need solutions (mobile or otherwise) that help their employees delight customers and more efficiently drive revenue, that enable their partners to more effectively go to market, and that more effectively deliver to customers the information and services they need.  Simply providing a (clunky) mobile web experience for existing business applications is not the answer. “Architecting tomorrow’s business outcomes” requires – to borrow from Salesforce.com – becoming a “customer company”, which means that IT needs to start by asking what their customers need and delivering solutions from there.</p>
<p>Our eBook, &#8220;<a href="http://www.kinvey.com/creating-a-mobile-strategy-questions" target="_blank">The 7 Most Critical Questions to Ask When Planning Your Mobile Strategy</a>”, is our own contribution to the cause.  In it, we have outlined best practices around which questions organizations should be asking when planning a mobile strategy, and how the answers to those questions can drive the development of an effective mobile strategy. <a href="http://www.kinvey.com/creating-a-mobile-strategy-questions" target="_blank">Download the free eBook here. </a></p>
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			<media:title type="html">elederman</media:title>
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		<title>Google and Kinvey Take Center Stage in Mobile BaaS</title>
		<link>http://feedproxy.google.com/~r/kinvey/~3/AaFGaI6rcdc/</link>
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		<pubDate>Wed, 05 Jun 2013 15:01:38 +0000</pubDate>
		<dc:creator>anniebourne</dc:creator>
				<category><![CDATA[Company]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2881</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/06/kinvey-google-partnership-pyramid-final.jpg"><img class="alignleft size-medium wp-image-2884" alt="kinvey-google-partnership-pyramid-final" src="http://kinveyposts.files.wordpress.com/2013/06/kinvey-google-partnership-pyramid-final.jpg?w=300" width="300" height="249" /></a>On Monday, Google announced their Mobile Backend Starter product, based on Google App Engine, which provides a viable BaaS option for many Android applications.  Then, two days later, Google expanded their offerings by partnering with Kinvey to provide a full-featured BaaS platform for enterprises to securely mobilize their ISV applications and legacy data. <a href="http://kinveyposts.wordpress.com/2013/06/05/google-and-kinvey-take-center-stage-in-mobile-baas/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2881&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>You may have seen this drama play out before &#8230;</p>
<p dir="ltr">Act 1:   Entrepreneurs see a problem emerging and start new companies to fix it.</p>
<p dir="ltr">Act 2:  Giant tech companies gradually awaken to the gap in their offerings.  First they discount it.  Then they study it.  Then they decide to build, buy, or partner to bolster their juggernauts.</p>
<p dir="ltr">This familiar theater is playing out in the Backend as a Service (BaaS) industry.  In Act 1, start-ups like Kinvey saw that inefficiencies in backend development were impeding app development.  Specifically, developers had to write the same backend code, over and over, for every mobile app they published.  Different developers would write these components in different ways, so recycling code was difficult.  So the BaaS industry emerged to create a “middleware for mobile” &#8212; unifying the code, making it available to developers in neatly ordered, standardized libraries, that scaled well in the cloud.</p>
<p dir="ltr"><a href="http://kinveyposts.files.wordpress.com/2013/06/kinvey-google-partnership-pyramid-final.jpg"><img class="aligncenter size-large wp-image-2884" alt="kinvey-google-partnership-pyramid-final" src="http://kinveyposts.files.wordpress.com/2013/06/kinvey-google-partnership-pyramid-final.jpg?w=584&#038;h=485" width="584" height="485" /></a></p>
<p dir="ltr">In Act 2, a new set of performers &#8212; base-level infrastructure players, like IaaS and PaaS giants &#8212; have taken the stage.  Whether through partnerships (Rackspace), product development (Google, Salesforce), or acquisition (Intel, Facebook), they are making carefully orchestrated moves on both sides of the curtain. Yet when it comes to the &#8220;built&#8221; solutions, we agree with GigaOm, which said the pure-play BaaS providers &#8220;<a href="http://gigaom.com/2013/06/03/google-takes-on-parse-with-new-service-for-mobile-app-backends/" target="_blank">offer broader feature sets and support for numerous mobile platforms</a>.&#8221; But the broader message &#8212; that the larger infrastructure players are considering mobile backend services to be a strategic overlay on top of PaaS &#8212; is a critical realization for the industry.  Said another way, PaaS can extend the functionality of BaaS. And to this end, Google has, quite literally, doubled down on its commitment by first announcing its own Android-specific BaaS for lightweight consumer apps, and then <a href="http://googlecloudplatform.blogspot.com/2013/06/bridging-mobile-backend-as-a-service-kinvey.html" target="_blank">partnering with Kinvey</a> to provide a solution for those developing sophisticated, cross-platform consumer apps and secure, data-intensive enterprise apps.</p>
<p dir="ltr">On Monday, Google announced their <a href="http://googlecloudplatform.blogspot.com/2013/06/get-your-mobile-application-in-the-cloud-with-mobile-backend-starter.html" target="_blank">Mobile Backend Starter</a> product, based on Google App Engine, which provides a viable BaaS option for many Android applications.  Then, two days later, Google expanded their offerings by partnering with Kinvey to provide a full-featured BaaS platform for enterprises to securely mobilize their ISV applications and legacy data.  Together the companies will provide enterprise developers with access to advanced BaaS features including security, online-offline caching, as well as a simplified way to run complex code on Google App Engine’s Platform as a Service.</p>
<p dir="ltr">We are thrilled to be part of this fast-moving drama. And we’re eager to see the curtains open for Act 3.   What do you think we’ll see next?</p>
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			<media:title type="html">anniebourne</media:title>
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		<title>How Songza Nailed It with Facebook Open Graph</title>
		<link>http://feedproxy.google.com/~r/kinvey/~3/56YGWJ8ZYhA/</link>
		<comments>http://kinveyposts.wordpress.com/2013/06/03/how-songza-nailed-it-with-facebook-open-graph/#comments</comments>
		<pubDate>Mon, 03 Jun 2013 17:32:04 +0000</pubDate>
		<dc:creator>Lauren Pedigo</dc:creator>
				<category><![CDATA[Facebook Open Graph]]></category>
		<category><![CDATA[mobile app development]]></category>

		<guid isPermaLink="false">http://kinveyposts.wordpress.com/?p=2718</guid>
		<description><![CDATA[<a href="http://kinveyposts.files.wordpress.com/2013/04/sonzga-nailed-it-2.jpg"><img class="alignleft size-medium wp-image-2719" alt="Sonzga Nailed It 2" src="http://kinveyposts.files.wordpress.com/2013/04/sonzga-nailed-it-2.jpg?w=300" width="300" height="262" /></a>If Facebook and the Open Graph are all about frictionless sharing, then Songza is all about a frictionless music experience. Read how Facebook Open Graph played in key role the success of Songza. <a href="http://kinveyposts.wordpress.com/2013/06/03/how-songza-nailed-it-with-facebook-open-graph/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kinveyposts.wordpress.com&#038;blog=40865200&#038;post=2718&#038;subd=kinveyposts&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p><a href="http://kinveyposts.files.wordpress.com/2013/04/sonzga-nailed-it-2.jpg"><img class="alignleft size-medium wp-image-2719" alt="Sonzga Nailed It 2" src="http://kinveyposts.files.wordpress.com/2013/04/sonzga-nailed-it-2.jpg?w=300&#038;h=262" width="300" height="262" /></a>If Facebook and the Open Graph are all about frictionless sharing, then Songza is all about a frictionless music experience. “We don’t want you looking at the screen,” said CEO Elias Roman. “We want you hanging out with your family, or doing whatever else you were doing.”</p>
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<p>If you’ve used his app or website, then you know what Roman is talking about. Songza‘s mission in life is to serve you music fast but without sacrificing quality. That’s why sign-in (required on mobile but not the web) is quick and easy through Facebook, whose network ensures you probably won’t have a cold start. Most likely your friends are already there. Unlike a lot of other music services, the app doesn’t ask you to build playlists; it already has them expertly curated for you. Or you can see what your friends have been listening to. When you enter Songza, you see very clickable buttons asking you for, essentially, your mood or context. Want an energy boost? How about a background beat for that Thursday afternoon impromptu get-together?</p>
<p>The Open Graph makes many of these product features possible, but it also helps grow the business. Songza does “sonic brand consulting” for companies it likes, such as Victoria’s Secret and Mercedes-Benz, for which it did a Fashion Week project. “Brands love that friends can see what other friends are listening to,” Roman said. “It’s fun to experience brands in a social way rather than a spammy way and that’s made possible through our Open Graph integration.”</p>
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<p><span style="font-size:15px;font-style:inherit;line-height:1.625;">Songza is a mobile-first company as far as Roman is concerned, meaning that it’s all about optimizing for small screens and fat fingers. 75 percent of consumption is mobile. “It’s a way of thinking about a constrained world,” he said. “You have very small screens. You have very limited interactions. Anything that requires typing is completely unacceptable. Anything that </span>requires more than your thumb is unacceptable.”</p>
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<p>So what does that mean for traditional navigation on Songza? <span style="font-size:15px;font-style:inherit;line-height:1.625;">Here’s Roman again: “Search and browse, the staples of most company’s navigations, are absolute power features on Songza. You can have a long and happy life with Songza and never have searched or browsed.”</span></p>
<p>The app’s sharing approach jibes with this, thanks to Facebook: “Seeing something in your feed, tapping it and having that open up right in your Songza playlist is really consistent with what we’re trying to accomplish.”</p>
<p>Post-Open Graph, Facebook has become the number-one referral channel for Songza. “Pre-Open Graph, it wasn’t on the map,” said Roman, who didn’t disclose the size of Songza’s user base but did give us an idea of how important Facebook is. “In the last 30 days, Open Graph integration generated somewhere between 500,000 and 700,000 referrals for Songza. We’re a decent-sized company—we’re not massive—and that’s a decent number for us.&#8221;</p>
<p>This is a success story of how Facebook Open Graph integrates with mobile technology. Kinvey can help “open” the Open Graph to an entirely new category of developer—you. Most popular Open Graph apps began as a Web app or were developed by mobile-first companies backed by heavy funding. As a member of <a href="http://www.kinvey.com/press/64/kinvey-selected-for-facebook-technology-partners-program">Facebook’s Technology Partner Program</a>, we aim to make it easier for any developer to build Open Graph apps. If you&#8217;re interested in building your own Open Graph apps, check our free eBook, <a href="http://www.kinvey.com/facebook-open-graph-ebook">The Developer&#8217;s Guide to Facebook Open Graph</a>. You can check out how Kinvey can help you build for Open Graph <a href="http://www.kinvey.com/facebook-open-graph-for-mobile-apps">here</a>.</p>
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