The use of metallic green and gloss black foil on white frost colorplan is perfectly offset by the extremely striking stark white and minimalistic appearance. In my opinion the metallic green band running throughout the stationery is absolutely stunning as its position remains untouched throughout the set, an extremely nice detail which adds an element of coherence to the various business cards, letterheads and envelopes. What I love about the positioning of the green band is the fact it may go unnoticed until the various pieces are aligned or sent in conjunction with one another.

“We know, if you can’t get your own stationery right what kind of a design company are you? “

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Deciding which project to feature was extremely difficult considering how many beautiful projects I had at my disposal, however the Oskar Kullander branding really stands out in terms of art direction. The use of Oskar’s sparse black and white nature photos is refreshing and really captures a mood and as a result is a great example of the calibre of work Lundgren+Lindqvist always produce.

“Oskar asked us to design his visual identity and to design and develop his new portfolio website. We wanted to create a no-nonsense identity that reflected the nature of Oskar’s work without being overly descriptive”

“A monogram, based on Oskar’s initials, with the ‘K’ placed within an abstracted ‘O’ mimicking the shape of a camera lens, became the base of the identity”

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Simple pleasures such as beautiful packaging can make all the difference to our daily routines which are often mundane and boring. Whilst the average customer or passerby may not appreciate the effort, care and extra expense involved in packaging I for one would love to buy goods which came in wrapped in aqua tissue paper or a bright orange coffee cup. Although packaging never physically effects or alters the end product, I can honestly say I get more enjoyment out of products which are beautiful presented, packaged and sold.

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The case study and identity of Wo Hing General Store, a restaurant situated in San Francisco, is particularly unique, striking and beautiful. The colourful, flowing abstract shapes were created by scanning cooked and uncooked noodles which create a consistent visual language across all of the restaurants printed literature and packaging.

“The logo plays with the delicate nature of noodles, a main staple on the restaurant’s menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food”

The use of electroluminescent ink is also extremely beautiful and relevant to the brand. Neon signs are almost synonymous with Chinese restaurants and therefore the window signage is the perfect visual reference to the type of cuisine that is being served and its respective history. In essence the Wo Hing identity is Intricate, elegant and simple. If I lived anywhere near San Francisco I would check it out in an instant to see this lovely work in its more tangible form.

“As a departure from the ubiquitous neon sign seen in many Chinese restaurants, Manual designed a lightweight transparent window sign, screen printed with electroluminescent ink”

“When it came to their identity, Bulbo knew the importance of portraying their products’ sophistication. They approached us asking for a for a brand identity that communicated the brand’s elegance above anything else.”

Images courtesy of Christian Stoll

As an interior designer I feel the identity and stationery of Bear René perfectly reflects the level of attention to detail and craftsmanship I would expect from a company who is ultimately responsible for the design & finish of an interior space. In my opinion the whole identity exudes luxury and therefore instills me with confidence. After all, surely a company who invests so much love and care into its stationery will do the same for its clients projects?

“An identity system was created which reflected the craftsmanship, detailing and sensitivity of their work on luxury home interiors”

Printed literature is beautiful when executed properly and the stationery depicted here is an example of why this industry will never die. The beautiful colour scheme is individual, unique and refreshing without being garish and the monogram is not only clever but intricate and striking -  two perfect ways of showcasing the company’s innate style and execution.

Absolutely world class with perfect execution…

“London has Bond Street. New York has Madison Avenue. Paris has Avenue Montaigne. Now the Web has Avenue 32, an online retail destination with a point of view all its own.”