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    <title>Meg Houston Maker</title>
    
    
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    <updated>2012-01-06T12:26:20-05:00</updated>
    <subtitle>writer • communication strategist • new media architect </subtitle>
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        <title>Passengers</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/yMk2eWnYADw/passengers.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2012/01/passengers.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef0162ff1f02a9970d</id>
        <published>2012-01-06T12:26:20-05:00</published>
        <updated>2012-01-06T13:16:43-05:00</updated>
        <summary>Is this the bus to New London? I looked up from my perch atop my luggage. I was tired of sitting, but too tired to stand. Yes. Well—to Hanover, I said. It stops in New London. I’m going to New...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Creative Nonfiction" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Essays" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Is this the bus to New London?</p>
<p>I looked up from my perch atop my luggage. I was tired of sitting, but too tired to stand. Yes. Well—to Hanover, I said. It stops in New London.</p>
<p>I’m going to New London, he said. My mother’s in the hospital there. For surgery. Her heart. He poked at his chest, his eyes swelling under thick glasses. We thought she was going to be okay, you know?</p>
<p>I’m so sorry, I said, rising. Do you need to use a phone? The din of the terminal swallowed my voice. I hoped I hadn’t sound patronizing.</p>
<p>Oh, I have a phone. I’ve been calling. My sister works in the kitchen there.</p>
<p>At the hospital?</p>
<p>Yes. She’s been there a long time. She’s with my mother. I haven’t talked with her. The operation is now.</p>
<p>Minutes before, I’d been the one asking for directions, from the young man with earphones ahead in line. He’d nodded briefly before returning to his music, attention fading from his eyes. He didn’t need a conversation.</p>
<p>New London has a good hospital, I told the man. She’s in good hands.</p>
<p>I’ve been on the bus since yesterday, he said. Yesterday at three. I came up from North Carolina. The seats were only this wide. He made a gesture and smiled, revealing ranks of crooked teeth. I wish I could take a shower, he added. You know how you get when you travel. I might smell bad.</p>
<p>He smelled like sweat and anxiety, like days without sleep. His tee shirt and pants were deeply stained, and his baseball cap bore the patina of hot work. But his shirt was tucked in, and he wore a belt. He looked like he’d spent years caring for himself.</p>
<p>This bus is comfortable, I said. Nice wide seats, and they show a movie.</p>
<p>I didn’t have money. My sister had to send me money, for the ticket.</p>
<p>There was a long pause. At the far end of the terminal someone began rallying a group of campers boarding a bus to the Cape. Their cheers boomed in the linoleum hall. Travelers looked around warily, knuckles tightening on their bags.</p>
<p>Suddenly the man grabbed an object from his belt and jabbed it toward me. It was his phone. I got three of these for fifty dollars! A good plan, you think?</p>
<p>I nodded reflexively, regaining my composure.</p>
<p>And I get 1,000 minutes and I can roll them over. I always let people use my phone. Because I don’t care. I have a lot of minutes.</p>
<p>He pulled the phone away and thrust his big hands into his pockets. He paused again and looked around. I sat back down. I was interested in his story, but I wasn’t sure I wanted to be the one he kept telling it to.</p>
<p>Is there another hospital up there? he ventured.</p>
<p>Yes, a big one in Lebanon.</p>
<p>That’s where my mother is. The big one. That hospital.</p>
<p>That’s a good hospital, too, I said, then added hesitantly, I have a friend who’s a cardiologist there.</p>
<p>Suddenly he seized at the neck of his tee shirt and jerked it down past his collarbone. I was dead for three minutes!</p>
<p>His pale, arching scar looked ghoulish in the fluorescent lights. I think I said, my goodness.</p>
<p>They were going to leave me, you know? Then I opened my eyes and they couldn’t believe it, because I had no pulse. But the man upstairs, he was looking out for me. It was because of him I came back. It was all gray and fuzzy. I couldn’t hear. I was in the hospital for five weeks. Then a few weeks ago this thing failed, and I had to have surgery again and be in the hospital for another ten days.</p>
<p>I reviewed the math. It’s good you’re well enough for this trip, I said.</p>
<p>I’m supposed to call my sister when I get halfway, so she can meet me. I can wait in the lean-to. Then I can go see my mother.</p>
<p>I nodded. There was another long pause. Finally he said, isn’t it interesting who you meet when you travel?</p>
<h3 class="entry-header"> </h3>
<p> </p>
<p>I watched him get off in New London and claim his oily duffle. A shapeless gray-haired woman hurried from the shelter to embrace him. He leaned into her, patting her back lightly. She was wiping her eyes, or maybe just squinting.</p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/yMk2eWnYADw" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2012/01/passengers.html</feedburner:origLink></entry>
    <entry>
        <title>Advice to Young Professionals</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/tQTLtBwxUv4/advice-to-young-professionals.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2011/08/advice-to-young-professionals.html" thr:count="7" thr:updated="2011-12-30T11:19:20-05:00" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef01539115b008970b</id>
        <published>2011-08-28T17:22:38-04:00</published>
        <updated>2011-08-29T12:54:29-04:00</updated>
        <summary>As a mid-career professional, I look back on my tenure in various organizations with a mixture of triumph and regret. Triumph because I’ve managed to achieve reasonable success, and regret because I lost a lot of time learning how to...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Communication Strategy" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>As a mid-career professional, I look back on my tenure in various organizations with a mixture of triumph and regret. Triumph because I’ve managed to achieve reasonable success, and regret because I lost a lot of time learning how to function within a workplace.</p>
<p>I never had a mentor, though there were times when I needed—and certainly deserved—to be set straight. I had been a good student, and assumed that being a good employee would naturally follow. It does not. Being a good employee, a good contributor, has something to do with <em>what</em> you know, but a lot more to do with <em>how</em> you put that knowledge to use.</p>
<p>What follows are a few tidbits of wisdom I wish someone had given me when, in my mid-twenties, I embarked on my career. The most fundamental lesson is this: you are solely responsible for cultivating your success within the organization. Your supervisor will not do this for you, and you shouldn’t assume others will, either. In a sense, you’re on your own within the ecosystem of the workplace, and it’s your responsibility to work in a way that fits the expectations of that culture. If you succeed, you will thrive. If you fail, even despite your good efforts, you will be miserable at best, and rejected at worst.</p>
<p>Gaining a foothold in a new workplace is largely about engendering trust. Younger people must be especially diligent to cultivate others’ trust, because older professionals, and by extension those who have been at the workplace longer, have established expectations of performance that usually come wrapped up in ideas about the right and wrong way to do things. To earn their trust and respect requires you to acknowledge that their methods hold some wisdom. In other words, it requires that you first respect the organization and some of the terms it sets. Only when you convey this respect will you yourself be granted the latitude to experiment, and to add your ideas to the mix.</p>
<p>Your employer hired you because he believes you can do the job. He has entrusted you with a role, and granted you a responsibility. He has taken the first step at trust. The next step, or series of steps, in the dance of trust are yours.</p>
<p> </p>
<p><strong>Don’t assume you already know everything you need to be successful.</strong></p>
<p>Your schooling and professional training prepared you for some of what you’ll be doing day-to-day. But your exercises in journalism school didn’t prepare you to knock out twelve travel essays in four weeks, and your course on engineering management didn’t give you any practical tips on managing a software contractor who won’t return your calls. Find others to learn from. Look inside the organization for wisdom on how to tackle these problems. Test assumptions and reality-check solutions with these wise others. If your original approach doesn’t work right away, switch strategies quickly; don’t keep hammering the same solution because it seems like it <em>should</em> work.</p>
<p> </p>
<p><strong>Be positive and proactive.</strong></p>
<p>Over time, you will develop your own good ideas, and you’ll also build a suite of professional skills that will provide you a framework within which to judge the ideas of others. Actively engage and collaborate with others’ ideas. If the person is honestly trying to contribute (as opposed to making points for themselves or grabbing your turf), then you should encourage their idea, build on it, and lend your own energy to it. If you make it clear you’re not planning to take credit, the person will learn to trust you, and will likely come to you for help in the future. </p>
<p>When another person suggests an idea that runs counter to your knowledge, understanding, or intuition, don’t respond with simple skepticism or, worse, eye-rolling. This will earn you a reputation as negative, critical, and tiresome to be around. People will stop floating new ideas to you because of the negative response. Instead, hear the idea out, and explore it with the other person. Engage with it, probe it. Use what you know, your own experiences, to ask the right questions that reveal whether the new idea holds water. Sometimes its possible, without any heavy-handedness from you, to guide the person to a realization that their idea needs improvement. Truly engaging with the other’s idea, even a weak idea, will earn you the reputation as thoughtful, receptive, and collaborative. You will still get a hearing for your ideas, but in the context of a conversation, rather than as a push-back. And you will be treating the ideas of others exactly as you wish yours to be treated.</p>
<p>This maxim basically boils down to “be easy to work with.”</p>
<p> </p>
<p><strong>Dress above your pay grade.</strong></p>
<p>It’s a cliché, but only because it works. This phenomenon is profoundly un-democratic, and thus hard to swallow, but people do grant greater authority to a person who is dressed for a role of greater authority. Make a sartorial gesture toward professionalism: no cargo pants, wrinkled tee shirts, or holey sneakers, even in a casual workplace, and even if you’re young and hip. It is possible to look young and hip and polished at the same time.</p>
<p>Dressing well demonstrates that you care about professionalism itself, and this garners the admiration of others who are more conservative or old-fashioned, some of whom will be your superiors. Dressing well doesn’t mean dressing to stand out. You want people to notice your ideas, not your clothing. (This is another reason why you shouldn’t dress down.)</p>
<p>Dressing well needn’t be expensive. Buy clothing out of season for best pricing, and frequent resale, consignment, and thrift stores. Have clothes tailored to fit your body; good fit is a hallmark of a well-dressed person.</p>
<p> </p>
<p><strong>Step up</strong></p>
<p>At one company, the CEO remarked to the head of quality assurance that he needed a strong leader of the sales team. The QA head said simply, “I can do that.” He didn’t actually know how to do it. He had never worked in sales. But he figured he could do it, and could figure it out. The CEO made him VP of Sales, and in that role he applied the focus, rigor, and people skills he’d learned in QA.</p>
<p>Here’s another kind of stepping up. You might notice something that needs doing and, not knowing whether you’ll be successful, make a start at tackling it. Once it’s started, you can bring it to your supervisor and show her your start. Usually one of two things will happen: either she tells you to continue, or tells you you’re off track. At that point you’ve not invested too much in the solution, but you have shown initiative.</p>
<p>There’s a key caveat here: don’t surprise your boss. Supervisors hate surprises because surprises represent risk, but it’s okay to surprise in a minor way with a completely positive thing. Just don’t let the side project go too long, because your supervisor’s plans may change the moment you tell them about it. Remember that their scope is much broader than yours, and that your actions may have distant consequences you’re not aware of.</p>
<p>When you do step up, especially into a role that’s a bit of a stretch, you might not succeed, at least not at first. But the simple act of stepping up is itself a powerful gesture, one that earns you respect and, in a healthy organization, can motivate others to support your success.</p>
<p> </p>
<p><strong>Form alliances.</strong></p>
<p>If you work in a large corporate system, you will likely need to forge partnerships across the organization with others in both lateral and vertical relationship to you in the org chart. Try treating these colleagues as if you were a highly paid consultant who has been brought in to serve them. Pretend your paycheck depends on that customer getting absolutely stellar service from you and your consultancy, and that your future work stream depends on your developing a great reputation that will earn you glowing testimonials. Treat everyone like royalty. This will build trust and credibility for yourself and your department.</p>
<p> </p>
<p><strong>Don’t get into a power struggle with your supervisor. You won’t win.</strong></p>
<p>Even if your supervisor is weak, ineffective, and known company-wide as a poor leader, you must not agitate against him. The way to gain authority in a workplace is to earn it through your good work, and to make sure your supervisor and others are aware of it. Do not to push back, undermine, go around, or engage in subterfuge with your supervisor. Others will notice this and will learn not to trust you. More important, the hierarchy of the corporate structure will itself work against you. Your supervisor has inherently more power and than you do, and once agitated, has a range of options for managing conflict that you do not. This has the possibility of putting you at an even greater disadvantage, and limiting some of the responsibilities you’ve worked hard to earn.</p>
<p> </p>
<p><strong>Be principled, but not rigid.</strong></p>
<p>Imagine the ideal, and pursue it, but don’t expect to achieve it. The ideal is often elusive. Business is people, people are messy, therefore business is messy. Strive for a good solution, one that solves the problem well. Put your optimization efforts into outcomes rather than process (unless your outcome <em>is</em> a process). Run post-mortem meetings to ensure the problems don’t recur next time. Take one hour a week to reflect on your work and imagine what you could have done better, but don’t beat yourself up if you don’t achieve perfection every time. Likewise, don’t stridently adhere to the “right” principle to the detriment of the project. If the score at the end is You: 1, Project: 0, you lose. Strive instead for a score of, simply, Project: 1. Remove yourself and your ego from the equation. Let the results speak for themselves.</p>
<p> </p>
<p><strong>When in doubt, overanalyze.</strong></p>
<p>Once you’ve been in a job a year or two, you will have had the opportunity to demonstrate success and show your expertise. Your good reputation will be based partly on word of mouth, but you should also cultivate a suite of reports that show the impact you are having on the organization. These should be based on hard numbers—outputs, not inputs. For example, rather than reporting how many hours you worked on a project, report the achievement gained from those hours. Rather than reporting how many calls you made, report how many leads these generated; the calls are important, but the leads are more so.</p>
<p>New problems will always emerge in which the market is undefined, the approach is murky, and criteria for success are unknown. Overanalyzing sounds wasteful, and it's somewhat provocative of me to promote it, but it’s better than under-analyzing, especially when you’re new. When confronted with a new problem to solve, don’t rely only on your intuition and previously established methods. Do the research, run the numbers, then formulate an objective strategy and organize your results—data and recommendations—into a presentation framework that others can quickly grasp. Backing up your insights with data means your insights will have a greater likelihood of taking hold.</p>
<p>Moreover, use this same approach for your weekly, monthly, and quarterly reports: constantly evaluate your program based on objective criteria. You might think you’re doing well to get N sales per week. But you won’t know if the competition is getting N+1, or if you could get N+3, unless you are constantly vigilant about the market, and are constantly analyzing your program. Your supervisor might not ask you for this, because he might be perfectly happy with N sales. But you should always do the hard, proactive, analytical work to see what’s possible, not just what is.</p>
<p> </p>
<p><strong>Become a good public speaker.</strong></p>
<p>Those who can make a good presentation are viewed as natural leaders. When you are clearly at ease before others, and when you clearly know your material, people grant you both good will and authority. If your work requires you to present to clients in a sales context, this skill is especially important. But it is actually important in any job, because it will help you in a range of business situations, from running a small meeting to presenting to the board of directors to speaking to a large audience at a trade conference.</p>
<p>Good presentations require you to focus on the audience—what they know, and what they need to know—not on yourself. A good presentation is one in which your data is on the overhead, but your ideas are spoken aloud. If you don’t know how to speak in public, or are afraid to do so, or if you don’t know how to present data so people can quickly absorb it, take a class. Sign up for any opportunity to practice this skill, and then practice it.</p>
<p> </p>
<p><strong>Stick with a job long enough to make an impact.</strong></p>
<p>The first six months in any job are a honeymoon period. Everyone will cut you slack because you’re new. The next six to eighteen months are harder. You’re expected to know your job by then, but you probably won’t have a handle on all the subtleties yet, including the interpersonal relationships that impact you. Also, you will have begun developing ideas about how you can change the existing system, but these may not always take hold right away, because you’re still learning, and people are still learning about you. This will result in frustration and anxiety, because you won’t be as effective as you want to be, and worse, people around you may seem ungrateful for your attempts to contribute. But stick with it, and figure out ways to show that your ideas will work. Use data, persuasion, negotiation, alliance-building, good presentation skills, and collaborative consensus-building to ensure your ideas get into circulation, and modify as necessary so they can be taken up by the system. People will value this, and thereby you, and being valuable and valued is key to any job’s success and satisfaction.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/tQTLtBwxUv4" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2011/08/advice-to-young-professionals.html</feedburner:origLink></entry>
    <entry>
        <title>On the Journal</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/6_a8RHi-wY0/on-the-journal.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2011/08/on-the-journal.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef015390cd6736970b</id>
        <published>2011-08-18T15:46:45-04:00</published>
        <updated>2011-08-18T15:46:45-04:00</updated>
        <summary>Writers: one of the best ways to improve your writing is to keep a journal, and to write in it daily. It works as do Czerny studies for pianists, keeping you flexible and practiced. Also, private writing will lessen your...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Writing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Writers: one of the best ways to improve your writing is to keep a journal, and to write in it daily. It works as do Czerny studies for pianists, keeping you flexible and practiced. Also, private writing will lessen your urge to infuse your public writing with your own personal machinations. By focusing your journal on yourself, you can better focus your writing on your reader.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/6_a8RHi-wY0" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2011/08/on-the-journal.html</feedburner:origLink></entry>
    <entry>
        <title>A Letter to my Donor</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/fuo2rIw1C7M/a-letter-to-my-donor.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2011/07/a-letter-to-my-donor.html" thr:count="2" thr:updated="2011-07-21T16:53:28-04:00" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef01538f9ea718970b</id>
        <published>2011-07-03T15:29:24-04:00</published>
        <updated>2011-07-03T17:49:35-04:00</updated>
        <summary>Dear Mr. X, On Sunday, 12 June 2011, I received my Masters of Arts in Liberal Studies degree from Dartmouth College. It had taken me six years to complete my studies while working full time, but this spring I had...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Writing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://engaging.typepad.com/.a/6a00d83420a73d53ef01538f9f2f02970b-pi" style="display: inline;"><img alt="Grad2" border="0" class="asset  asset-image at-xid-6a00d83420a73d53ef01538f9f2f02970b" src="http://engaging.typepad.com/.a/6a00d83420a73d53ef01538f9f2f02970b-800wi" title="Grad2" /></a> <br /> <br />Dear Mr. X, </p>
<p>On Sunday, 12 June 2011, I received my Masters of Arts in Liberal Studies degree from Dartmouth College. It had taken me six years to complete my studies while working full time, but this spring I had at last finished my thesis, a nonfiction account of an effort to find, fix, re-make, and re-make again a house in Lyme, New Hampshire. So with my fellow graduates, under gray skies that threatened to soak us all, I donned robes and hood and mortarboard, and marched onto the Green. </p>
<p>I was seated next to a colleague who had likewise pursued Creative Writing in the MALS program, an accomplished and talented writer who, like me, had undertaken graduate study in mid-life. The ceremonies are a lengthy affair, and the advanced degree candidates must sit through interminable speeches, plus forty-five minutes of undergraduate degree conferral. (Such is ceremony.) During one particularly slow moment, my colleague began idly perusing the printed program. Suddenly, she pointed to the page with a jolt. “Meg, look! You won the thesis award!”</p>
<p>When I enrolled in the MALS program in the winter of 2005, I had intended to focus my scholarship on studies in human-computer interaction, a field loosely connected to my career in software and web services. But my first course was in nonfiction writing, and in nine weeks I learned, first, that I enjoyed writing, and second, that it was one of the hardest things I could do. My professor was unfailingly patient, gamely reading through my novice efforts and pointing out the parts that were working well. But he also had an uncanny ability to see what was missing, to ask the key question that could crack open a piece at its hinge and lay bare its works for inspection. Writing is thinking, and thinking is hard.</p>
<p>As I worked my way through the creative writing curriculum, writing became part of my life’s mechanics, an essential process, deeply internal. It served as a kind of thinking-through in text of the subjects that most compelled me: nature, culture, food, wine, place, home, meaning, creativity. The results were usually shared only with one professor and those scattered others to whom it was assigned (like my classmates), or on whom it was foisted (like my husband). Working on my thesis these last several months, I expanded my understanding of the craft of writing, and developed techniques for planning and working out a book-length project. But I also learned more about myself, about what I know to be true about the poetics and praxis of home, and about what it means to make my own true place in the world—as a woman, wife, gardener, cook, and homemaker.</p>
<p>When my colleague blurted that I had won the award that bears your name, the news sent me reeling, delighted but also thoroughly astonished. I had heard about the award, of course, but that day the MALS program was graduating forty-one scholars, every one deserving of special approbation, and it was a great honor to be tapped by the faculty committee. Winning said, in essence, you are worthy, and your writing is good; it matters.</p>
<p>But in the very next instant, I realized something else, too, something much more important: that while writing is a deeply internal process, it is not <em>merely</em> internal. Writing goes forth, reaches with long fingers and toes, fingers its way into another’s mind, and maybe even changes it. Writing is, or can be, one of the most intimate and beautiful of acts. And so that moment on the Green I was suddenly forced to acknowledge that I now had yet another role, and that there was yet another dimension constituting my true place in this world: as a writer.</p>
<p>Thank you, Mr. X, for giving me a jewel that I will cherish always.<br /><br /></p>
<p>Faithfully yours,<br />Meg Houston Maker ’87, MALS ’11 </p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/fuo2rIw1C7M" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2011/07/a-letter-to-my-donor.html</feedburner:origLink></entry>
    <entry>
        <title>Words of the Day, 2009</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/3WLooXjlLCA/words-of-the-day-2009.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2010/01/words-of-the-day-2009.html" thr:count="1" thr:updated="2010-01-01T16:20:44-05:00" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef012876989df1970c</id>
        <published>2010-01-01T13:10:21-05:00</published>
        <updated>2011-12-27T17:46:09-05:00</updated>
        <summary>When I encounter a word I don’t know, or don't know well, I look it up and write it on a list. Often later, reviewing the list, I've forgotten what the word means, this word that had such audacity as...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Writing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>When I encounter a word I don’t know, or don't know well, I look it up and write it on a list. Often later, reviewing the list, I've forgotten what the word means, this word that had such audacity as to be new to me—me, a word person, right? So I look it up again, and since I’ve read its meaning once before, the word is a little more familiar. But it's now bereft of context, detached from its original mooring, stripped clean, incorporeal. It's no longer noun or adjective or verb; it cannot do the work of meaning making. It just lies mutely among its brethren, waiting.</p>
<p>I look at this list every day, lately, this impertinent, chanting crowd: violacious, adumbrate, exculpate, eidetic. And I pluck one word from its raucous company, and <a href="http://twitter.com/megmaker" target="_blank">give it primacy that day</a>. One day recently was cathexis. It was a deeply cathexis day. Another day was jejune, another revenant.</p>
<p>And so the word, connected to its day, re-acquires context, meaning, its queer significance. It can do some work, and so it lives again. </p>
<table border="0" cellpadding="10" cellspacing="5">
<tbody>
<tr>
<td valign="top">addlepated<br /> adumbrate<br /> ambage<br /> ambit<br /> ambsace<br /> anent<br /> anodyne<br /> antipodal<br /> aperçu<br /> apothegm<br /> apposite<br /> argot<br /> asperse<br /> assay<br /> asseveration<br /> atrabilious<br /> augury<br /> bathos<br /> bight<br /> bonnyclapper<br /> carom<br /> cathexis<br /> cenobite<br /> chimera<br /> cidevant<br /> crepitate<br /> demotic<br /> dithyrambic<br /> doppelgänger<br /> dulcet<br /> echolalia<br /> éclat<br /> eidetic<br /> elision</td>
<td valign="top">enate<br /> endomusia <br /> equerry<br /> eristic<br /> esurient<br /> exculpate<br /> exiguous <br /> fantod<br /> farrago<br /> febrile <br /> felix culpa<br /> fixity<br /> folderol<br /> frit <br /> gelid<br /> gnomic<br /> grimalkin<br /> hamartia<br /> heliopause<br /> heuristic<br /> hight<br /> holpen<br /> hortatory<br /> ignominy<br /> illation<br /> inveigle<br /> invigilate<br /> isogloss<br /> jejune<br /> jeremiad<br /> kilderkin<br /> landrace<br /> lanthorn <br /> magus</td>
<td valign="top">malefic<br /> manqué<br /> merlon<br /> metonymy<br /> monitory<br /> noumenon<br /> nowell<br /> numinous<br /> panegyric<br /> parvenu<br /> pelage<br /> pelf<br /> pellucid<br /> percipience<br /> peripeteia<br /> perspicuous<br /> philter<br /> pinguid <br /> pis aller<br /> plangent<br /> plash <br /> pleonastic<br /> pneuma<br /> popliteal<br /> praxis<br /> prolix<br /> propinquity<br /> prosody<br /> punctilio<br /> purlieu<br /> radix<br /> refulgent<br /> revenant<br /> rubescent</td>
<td valign="top">runcible<br /> sanguine<br /> sapid<br /> sate<br /> sept<br /> shrive<br /> sigil<br /> solecism<br /> stilly<br /> stochastic<br /> stria<br /> sublunary<br /> surcease<br /> syncretize<br /> temerarious<br /> thew<br /> thill<br /> threnody<br /> Torschlusspanik<br /> triskelion<br /> twee <br /> ungual<br /> uxorious<br /> veraison<br /> videlicet<br /> violaceous<br /> virescent<br /> vocable<br /> wattle<br /> witting<br /> wont</td>
</tr>
</tbody>
</table><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/3WLooXjlLCA" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2010/01/words-of-the-day-2009.html</feedburner:origLink></entry>
    <entry>
        <title>The Everyday Christmas Miracle</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/S4UUQ1MZhTU/the-everyday-christmas-miracle.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2009/12/the-everyday-christmas-miracle.html" thr:count="5" thr:updated="2009-12-27T14:29:29-05:00" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef0120a7801da4970b</id>
        <published>2009-12-26T17:45:47-05:00</published>
        <updated>2011-12-27T17:46:37-05:00</updated>
        <summary>Yesterday: Christmas day. The highlight, much more than the jollity of presents and family and music, was the companionship, throughout the day, of a barred owl hunting in our yard. We saw him first at mid-morning. I had seen out...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Writing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Yesterday: Christmas day. The highlight, much more than the jollity of presents and family and music, was the companionship, throughout the day, of a barred owl hunting in our yard.</p>
<p>We saw him first at mid-morning. I had seen out the window a swoop of wings and a settling, and I followed the gesture to the spot where a large bird now sat, streaked and stony, just inside the wood’s shadow. The three of us—my husband, my mother, and I—gathered at the window in the back bedroom to watch him, using our small spotting binoculars to get a better view of his contours and expression. He was beautiful, enchanting, but after awhile this idleness of watching made us restless, and we quit the bedroom for the warmth of the kitchen, called in by the smell of fresh Christmas tea bread warming in the oven, and the tea itself on the boil.</p>
<p>We were eating and sipping and chatting when my mother looked up suddenly and exclaimed, “Oh! Now the owl’s right here by the door!” The bird had pounced on some unseen quarry, and was now half-submerged in snow, his wings lightly aloft. He was not more than fifteen feet from the house, and this time when we gathered at the door to watch him, he looked straight up at us, his eyes meeting ours. These eyes were a deep coal-black, glossy and round, and his bill was a curl of yellow just in the center of his face. Around each eye was a ruffle of buff and gray feathers, a corolla that gave him an awake, penetrating look. It was hard to look away.</p>
<p>Perhaps the lot of us spooked him, or perhaps he had simply missed his quarry, and he retreated suddenly to a high branch at the back corner of the yard. But he quickly settled there and began another scan, twisting his head nearly half-way around, first right, then left, and then looking straight down at the snow below. And then he pounced again, landing hard, feet-first in the snow with a little plash, his head hitting lightly, too, and then raised himself up and stamped his feet once, then paused, and stamped them again. He swiveled to look this way, then that, keeping an eye for his own predators now that he was earthbound. He gave a few more stamps of his feet, and then with one powerful claw hauled from the snow a long black mole, lifeless and sagging, and placed it in his bill. Then, jerking his head once, then twice, then a third time, he swallowed it whole.</p>
<p>Up, and up, he lifted himself again to the trees, and without any pause began to hunt again, scanning downward, scanning the landscape, listening for the minutely audible susurration of tiny feet under snow, of fur and tail brushing channel walls, of the purr and chatter of near-blind mice as they met in surprise and greeted each other in the blue-white dim of their snowy passageways. The owl pounced again, but this time came up empty, and he moved to another part of the yard. And then, after another few attempts, he lifted away, off into the mottled gray of the winter woods, and was gone.</p>
<p>He was back in the afternoon, though, startling me by appearing once again through the window of the back bedroom, this time perched on a thick branch of our towering sugar maple. He saw me again, too, and our eyes met briefly, his black gaze looking deeply through me, and I felt a transfixed chill, as if it were I that was his prey. Then suddenly he broke and turned, looked down into the open plain of the yard, folded open his wings, and glided in a flawless arc to earth, landing hard in the snow once again. But at this moment my cat Rhubarb joined me at the window, and the owl looked up suddenly, startled by the cat’s appearance, and lifted up into the woods again, and again was gone.</p>
<div style="text-align: center;">◊</div>
<p>Later, I pulled on my tall boots and my parka and gloves, and I stomped into the yard to look at all the places the owl had been. Each landing spot was a hole in the snow about six inches deep, with a small, concave indentation at one edge that could only have been the impression of his bill. Sometimes his wingtips had made a fan in the snow around the hole, and some holes were bermed with loose snow at the edge where he’d kicked his feet.</p>
<p>I dug into every one of these holes, looking, and everywhere I dug I found the tunnels, part of the sub-surface network of comings and goings we humans see only in late spring, when the snow is on its last breath and the channels lie half-open, the plain evidence of a once-vibrant under-snow community. But the owl sees these channels all winter, sees them precisely and with both eyes and ears, and then leaves his own tracks in the snow, his own evidence of the miracle, this everyday miracle of hunting and feeding.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/S4UUQ1MZhTU" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2009/12/the-everyday-christmas-miracle.html</feedburner:origLink></entry>
    <entry>
        <title>Reading Glasses, Snow Shovel</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/0dYUpY1u_r8/reading-glasses-snow-shovel.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2009/12/reading-glasses-snow-shovel.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef0120a76a403e970b</id>
        <published>2009-12-20T12:07:46-05:00</published>
        <updated>2011-12-27T17:46:50-05:00</updated>
        <summary>Earlier this year I canceled my subscription to the New Yorker. The damned thing comes on like a snowstorm, all prose and folly, a blizzard of words. It's impossible to read it all in the time allotted, and the following...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reading" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Writing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Earlier this year I canceled my subscription to the <em>New Yorker</em>. The damned thing comes on like a snowstorm, all prose and folly, a blizzard of words. It's impossible to read it all in the time allotted, and the following week it comes around and hits you again. It seemed so bourgeoisie to subscribe and yet not read it all, almost unethical. I felt ashamed of the issues lying about, drifts of them languishing, reminding me of my inattention, my dilettantism. So I canceled.</p>
<p>Usually I feel better after a decision. Not so here. I missed it. Friends would occasionally remark on <em>New Yorker</em> stories they'd read, and while I'm never bothered when a friend talks about a television show (I haven't lived with a television since moving to college), I felt sorely left out. This mattered more. Here was compendium of our best writing by our best writers, the mouthpiece of our culture's mind, our collected ideas about who we are and what we are about. But I had willingly, willfully, set it to mute.</p>
<p>So today I re-subscribed. There was no one to stop me, to throw themselves, open-armed, before me, pleading sense and reason. I figure I'll read it at the gym while climbing my one hundred twenty-five stories on the stair mill (thirty minutes of slightly breathless vertical effort that always lands me, oddly, in the same place).</p>
<p>Batten down the hatches.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/0dYUpY1u_r8" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2009/12/reading-glasses-snow-shovel.html</feedburner:origLink></entry>
    <entry>
        <title>The New Corporate Website</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/wNCpY3jRsFY/the-new-corporate-website.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2009/09/the-new-corporate-website.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef0120a57c08bc970b</id>
        <published>2009-09-17T21:44:51-04:00</published>
        <updated>2011-12-27T12:32:18-05:00</updated>
        <summary>Even second generation corporate websites are looking pretty stale these days. The broadcast model, where the website was roughly a hyperlinked brochure, lasted about a decade. But now social media has permanently changed the way we communicate with our customers,...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Communication Strategy" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Writing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Even second generation corporate websites are looking pretty stale these days. The broadcast model, where the website was roughly a hyperlinked brochure, lasted about a decade. But now social media has permanently changed the way we communicate with our customers, and changed our customers' expectations of us. Customers expect dialogue. <a href="http://www.engagingexperience.com/2009/06/social-media-and-social-media-marketing-revised-definitions.html">As I've written before</a>, communications can no longer be one-way or even two-way; they have to be multi-way.</p>
<p>It seems we are finally fully awake to the notion that companies are cultures, and since cultures are people, companies are, essentially, communities or ecosystems of people. More enlightened companies realize that this interconnectedness means they must be transparent in their communications, and that it's no longer possible, in a multi-connected landscape, to speak to one constituency one way and to another constituency another way, or to hide conversations behind thick velvet curtains. This suggests that a corporate website should reflect community, too, a community in which each constituency—customers, shareholders, executives, managers, staffers—has a presence and a voice and is able to talk to, and with, each other.</p>
<p>Some might consider this multi-way conversation to be chaos. But it's only as chaotic as any real community is. Healthy communities have policies, rules of engagement, and norms to cope with chaos. In a corporation, there's usually a clear, if collective, agenda that everyone's working toward: better products, better customer satisfaction, better market share, better profitability, better experience. These goals don't need to be in opposition—and when they are, it can be useful to have a structure in place to work it out.</p>
<p>So maybe the corporate website of today should stop being a fancy brochure, and convert into something more like a social network, one that supports varying roles and myriad conversations. Sure, a customer could still download a Features and Benefits sheet if he wanted, or a pricing table. But the real meat of the matter, the real communication, would happen between constituents as a constantly evolving conversation. Meaning is made in the interstices, and the outcome could be a more organic, and more genuine, experience for everyone.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/wNCpY3jRsFY" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2009/09/the-new-corporate-website.html</feedburner:origLink></entry>
    <entry>
        <title>Getting Social Media</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/hoPXnPngDMw/getting-social-media.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2009/09/getting-social-media.html" thr:count="2" thr:updated="2010-06-02T22:10:22-04:00" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef0120a542161b970b</id>
        <published>2009-09-02T17:54:18-04:00</published>
        <updated>2011-12-27T17:47:27-05:00</updated>
        <summary>A senior executive I know recently returned from a conference on social media. It was his first exposure to social tools and social toys, their range and impact. He's never used Facebook, never Tweeted. "The conference was great," he told...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Communication Strategy" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>A senior executive I know recently returned from a conference on social media. It was his first exposure to social tools and social toys, their range and impact. He's never used Facebook, never Tweeted.</p>
<p>"The conference was great," he told me. Then, leaning forward conspiratorially, he added, <em>"I get it."</em></p>
<p>But knowing about social media isn't the same as getting social media. If you've never experienced it, you've never been exposed to its joys and pitfalls, never been offended when a friend or follower dumps you, never wondered whether your 140-character status haiku struck gold or a nerve with an important other, never struggled to reveal (or hide) your true character under the avatar, never delicately negotiated the intricate textual landscape of meaning, intent, and tone to reach across the electronic ether and win a new friend for life.</p>
<p>The normative is different in social media. If you use it, you will make mistakes. It will exhilarate you, and it will disappoint you. It will hurt you, and it will also heal you. Social media, in other words, is like sex: if you don't do it, you don't get it.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/hoPXnPngDMw" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.megmaker.com/2009/09/getting-social-media.html</feedburner:origLink></entry>
    <entry>
        <title>A More Social Definition of Brand</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/megmaker/~3/9VDux5QEHPk/a-more-social-definition-of-brand.html" />
        <link rel="replies" type="text/html" href="http://www.megmaker.com/2009/08/a-more-social-definition-of-brand.html" thr:count="8" thr:updated="2009-08-25T09:39:54-04:00" />
        <id>tag:typepad.com,2003:post-6a00d83420a73d53ef01157163c881970c</id>
        <published>2009-08-03T21:25:06-04:00</published>
        <updated>2011-12-27T12:37:11-05:00</updated>
        <summary>For years I've thought of a brand as the image of a company in its customer's mind. I still like that definition, but today, thinking about the new corporate communications landscape, it struck me that a brand is more like...</summary>
        <author>
            <name>Meg Houston Maker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Communication Strategy" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.megmaker.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>For years I've thought of a brand as <em>the image of a company in its customer's mind</em>. I still like that definition, but today, thinking about the new corporate communications landscape, it struck me that a brand is more like <em>the ongoing contact between company and customer</em>.</p>
<p>The shift in emphasis from the lasting impression to the act of making the impression has everything to do with social media. Now, these customer-company contacts are made daily in multiple active channels, sometimes simultaneously. Each contact fosters a new impression that's part of the customer's evolving understanding of the company.</p>
<p>The new definition also shifts the focus from permanent identity to a kind of perpetual re-creation of identity. This fits the way we all now communicate about ourselves and our institutions: our image, and its expression, is continually re-created in the public communications landscape, often in short bursts. Each burst contributes to the bigger picture of who we are and how we relate to others.</p>
<p>In other words, the brand isn't an outcome of the chatter; the brand <em>is</em> the chatter, more verb than noun. And it's important that corporations get that chatter right.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/megmaker/~4/9VDux5QEHPk" height="1" width="1" /></div></content>



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