We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.

Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.

If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.

You will discover:

✅ Why buying apps can outperform building

✅ How to evaluate apps before acquiring them

✅ When to double down vs kill an app

✅ The full app acquisition process (step-by-step)

Learn More:

🌐 BlueThrone: https://bluethrone.io/

👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/

🐦 Twitter/X: https://x.com/alwaysjoshp

You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd
*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results.

But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple.

You’ll Learn:

✅ How Wisey combines education & productivity tools to increase retention

✅ Why paid intro offers can outperform traditional subscriptions

✅ The onboarding flow that drives user commitment and engagement

✅ How tracking productivity patterns can improve user outcomes

This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization.

Learn More:

👉 Try Wisey here: https://tinyurl.com/359dfz3s

More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026.

You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ

*********************************************

SPONSORS

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠B7dev.com

*********************************************

Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets.

Must watch, if you're building, growing an app, or finding what to build next.

You will discover:

✅ Why micro-drama apps grew 126% YoY and how to replicate their success

✅ The rise of AI apps (Chat, Companions) and winning growth angles

✅ How to find winning creatives and spy on competitors using SocialPeta

✅ Top-performing ad creatives across regions (and why they work)

Learn More:

Planning to scale your app or game globally?

SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.

Start your data-driven expansion at https://www.socialpeta.com/.

You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator.

You’ll discover:

✅ How RiseGuide uses personalized onboarding to tailor your learning experience

✅ Why long-form onboarding flows can improve engagement in education apps

✅ How the app structures lessons to improve memory retention and focus

✅ The role of interactive learning, quizzes, and habit-building systems

Steve also shared insights on:

👉🏻 Best practices for self-improvement and learning apps

👉🏻 How to structure content for daily habit formation

👉🏻 What app founders can learn from RiseGuide’s user experience

This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills.

🔗 Learn More👉 Try the app: https://riseguide.com

You can also watch this video here: ⁠https://youtu.be/3NN4qlM_2aY

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠⁠https://encorekit.com/

*********************************************

Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app.

If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work.

You will discover:

✅ How to build high-converting paywalls using AI (live demo)

✅ The craziest paywalls that surprisingly work

✅ Real-time paywall ideas from the audience (and building them live)

✅ Creative monetization experiments most apps aren’t using

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠⁠https://encorekit.com/

*********************************************

Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.

If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue.

You’ll learn:

✅ 3-Screen Paywalls that increase subscription conversions

✅ Trial-to-Discount Strategy to convert hesitant users

✅ Paid Intro Offers that outperform free trials

✅ Reverse Trials that turn free users into paying subscribers

✅ Pay-What-You-Want Pricing to increase purchase conversions

If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base.

Want access to the full video course?

Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies:

https://appfounders.co

Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs:

https://youtube.com/live/jN6e9sSyaoo?feature=share

You can also watch this video here:

https://youtu.be/FWF_AbsR0qc

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month.

After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media.

In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike.

If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches.

You will discover:

✅ The landing page strategy he uses to validate app ideas before building

✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion

✅ The accidental $40K revenue spike caused by a cancellation flow mistake

✅ Why simple ad creatives outperform polished ads

Learn More:

Explore the KBMH App

https://kbmh.app

Follow Vadim on Instagram

https://www.instagram.com/vadim.kettlebell/

You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.

AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard.

Instead of digging through complicated reports, you can instantly see some important app metrics.

If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier.

Try it here 👇🏻

Use code EARLYBIRD to unlock the Lifetime Growth Plan for just $49 (normally $199), perfect if you want early access and to share feedback:
⁠https://appsignals.io?utm_source=podcast

You can also watch this video here: https://youtu.be/9IkraI0u4hE

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report.

The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually working in today’s subscription economy.

One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month.

If you’re building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue.

You will discover:

✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank

✅ Why hard paywalls convert 5× better than freemium

✅ The surprising truth about AI apps: higher revenue but worse retention

✅ The growing importance of web-to-app funnels and web revenue

✅ Benchmark metrics like conversion rates, RPI, and retention

Learn More:

Connect with David:

https://www.linkedin.com/in/drbarnard/

State of Subscription Apps 2026:

https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtube

You can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young (Founder of App Masters) breaks down:

✅ Why ecommerce apps convert 3X higher than mobile web

✅ How poor deep linking kills installs and revenue

✅ Smart banner mistakes even big brands make

✅ How Nike and Sephora handle web-to-app differently

✅ How to fix your mobile growth funnel today

If you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:

✅ Increase app installs

✅ Improve onboarding conversions

✅ Reduce cart abandonment

✅ Boost in-app revenue

✅ Create seamless deep linking experiences

We review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.

You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:

✅ Direct app install from smart banners

✅ Seamless product-level deep linking

✅ Reduced friction from web to app

✅ Better attribution and analytics

If you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.

Fix the funnel. Improve the journey. Increase app revenue.

🔗 Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9w

Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

You can also watch this video here: ⁠⁠

https://youtu.be/3PopKGfRj10

He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.

In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing.

If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks.

You will discover:

✅ How to generate and test hundreds of ad creatives per month with a tiny team

✅ How to treat App Store search like a code optimization problem

✅ Paid growth insights from Meta, TikTok & influencer marketing

Learn More:

Explore Be Hard

👉 https://www.behard.co/

Connect with Zakhar on LinkedIn

👉 https://www.linkedin.com/in/zakhar-azatian/

You can also watch this video here: https://youtube.com/live/TpH3xu-DjqU

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit.

You'll learn:

✅ How to sell apps on Flippa

✅ Common mistakes founders make during exits

✅ When it’s the right time to sell your startup

✅ Why distribution matters more than product

Steve also explains how he scaled App Masters from a side hustle into a 30+ person global team, and why he shifted from selling businesses to acquiring them.

If you’re a startup founder, SaaS operator, app developer, or entrepreneur thinking about selling your company, this episode breaks down the exit process step by step.

🚀 #1 Platform to Buy & Sell Online Business:

https://referral.flippa.com/j7zo8so2ql98

🚀 Join the App Founders Community:

www.appfounders.co

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: ⁠⁠https://youtu.be/Zh1E8ewIddo

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.

Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.

This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.

You’ll Learn:

✅ How top apps structure paywalls to increase conversions

✅ The smartest way to use trial-to-discount and paid intro offers

✅ How to recover lost revenue with winback and triggered discount strategies

✅ Pricing psychology tactics that increase ARPU without hurting conversion

Learn More:

Subscribe to the newsletter and get free access to the App Growth Playbook:

https://appmasters.com/appgrowth-playbook/

You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.

If you’re struggling to get downloads, this is the uncomfortable truth about app marketing in 2026.

You’ll Learn:

✅ The #1 mistake founders make in app marketing

✅ Why distribution beats product in 2026

✅ How to use ASO for organic growth

✅ Why Apple Ads is the best starting point

✅ The “get the refund” mindset for growth

✅ A controversial lifetime free growth hack (that still works)

💡 Key Takeaway:

App marketing is about finding your distribution channel first.

Features are easy.

Traffic is hard.

Distribution wins.

If you're serious about growing your app downloads in 2026, focus on channel market fit before writing another line of code.

Want help with your app marketing strategy?

👉 Work with us: https://appmasters.com

👉 Join our founder community: https://appfounders.co

Connect with Ethan Keiser:

https://www.instagram.com/itsethankeiser/

You can also watch this video here: ⁠⁠https://youtu.be/4ivLHY6PcD0

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback.

We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.

If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.

You will discover:

✅ What lifecycle experiments every subscription app should be running

✅ How to structure A/B tests beyond onboarding and paywalls

✅ Proven winback strategies that actually bring subscribers back

✅ How smart layers and options increase subscriber conversion

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

We cover the exact steps we use at App Masters to help clients find success, from keyword research to conversion rate optimization.

In this ASO tutorial, you will learn:

✅ The most important ASO ranking factors in 2026

✅ How to find low-competition keywords that still drive revenue

✅ The do's and dont's of selecting keywords

✅ Some Real Case Studies:

- $1,600 in revenue in the first 22 days from organic search

- $3,000/month purely from long-tail ASO strategy

- 90+ #1 keyword rankings using low-traffic terms

🔗 Resources:

✅ ASO Mobile (keyword research tool): http://bit.ly/49y6rEP

✅ Work with us: https://appmasters.com

✅ Join our App Founders community: https://appfounders.co

Join us LIVE on YouTube every Friday at 9am PST!

You can also watch this video here: https://youtu.be/ytAKZDh5eHU⁠⁠

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

But here’s the problem: faster development hasn’t led to better products or stronger app businesses.

In this livestream, we’re joined by Chaim Sajnovsky, Founder of B7 Dev, a development studio that has helped startups go from idea to launch for over a decade.

Chaim brings real-world experience helping founders navigate AI-powered app development, outsourced development teams, and early-stage decision-making. Together, we’ll break down why planning, positioning, and distribution now matter more than code, and why so many founders still fail even when building faster than ever.

You will discover:

✅ How AI reduced app development time and cost by 80%

✅ Why “what to build” is now more important than “how to build.”

✅ How to define your main hypothesis before writing code

✅ Why most of these features don’t drive product-market fit

✅ AI tools founders are using right now (including Claude Code)

Learn More:

https://www.linkedin.com/in/chaim-sajnovsky-5003494/

http://www.b7dev.com/

You can also watch this video here: ⁠⁠https://youtube.com/live/unb8p-5MkuA

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then expanding later.

Instead of launching as “another AI image generator,” this app positioned itself around photo restoration and revival and used smart ASO, onboarding, and paywall strategies to win in a brutally competitive market.

You’ll learn:

✅ Why niching down beats competing in red-hot AI categories

✅ How Photo Revive AI generates ~$500K/month (verified across multiple tools)

✅ The exact onboarding and paywall flow driving conversions

✅ How credit-based pricing controls AI costs and boosts revenue

✅ Why distribution matters more than features or UI

Steve walks through:

• Real revenue estimates from Sensor Tower, AppFigures, and AppMagic

• The full user journey from install → upgrade

• Paywall tactics most founders overlook

• How to start a niche, win early traction, and expand later

If you’re building:

📸 An AI photo or video app

📱 A consumer subscription app

🚀 Or trying to monetize without massive ad spend

This case study will change how you think about positioning, ASO, and monetization.

📄 Get the full app flow & screenshots (free):

👉 https://appmasters-co.kit.com/6c95612d01

You can also watch this video here: ⁠⁠https://youtu.be/VXzHlt_rldQ

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content.

With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.

If you’re building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.

You will discover:

✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them

✅ Creator-led growth in 2026 and beyond

✅ Lessons from BeReal’s journey: from viral hype → durable, loyal product

✅ Practical lessons app founders can apply to build durable growth in saturated markets

Learn More:

🌐 BeReal → https://bereal.com

🔗 Connect with Ben Moore → https://www.linkedin.com/in/bjacobmoore/

You can also watch this video here: ⁠⁠https://youtube.com/live/EOaBZvcvbg8

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.

He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, including what triggered Apple’s crackdown, what mistakes to avoid, and how app founders can still use promotions to kickstart downloads without risking app rejection or review removals.

If you’re struggling with app discoverability, ASO, or early traction, this video will help you understand the dos and don’ts of Apps Gone Free campaigns in today’s crowded App Store.

You’ll learn:

✅ Why AppAdvice shut down and what it means for app marketing

✅ Real case studies showing 2,000–6,000 downloads in days (post-AppAdvice)

✅How Apps Gone Free campaigns can still boost ASO and organic installs

✅ The right and wrong way to ask for App Store reviews

✅ How Indie App Santa fits into the future of app distribution

Key takeaway:

Apps Gone Free campaigns aren’t dead, but the rules have changed. If you run them the wrong way, you risk Apple intervention. If you run them the right way, they can still be one of the fastest ways to jumpstart app growth.

🔗 Resources & Links:

Indie App Santa (Apps Gone Free alternative): https://indieappsanta.com

Join the App Founders Community: https://appfounders.co

App Masters (growth strategies & breakdowns): https://appmasters.com

If you’re an indie developer, SaaS founder, or app marketer trying to crack distribution in 2026, make sure to subscribe to real-world growth strategies that actually work, not theory.

You can also watch this video here: ⁠⁠https://youtu.be/CFLZZ023Cac

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.

He’ll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.

You will discover:

✅ The experiment-driven framework that powers Hily’s growth (100+ experiments every quarter)

✅ How to grow in a red ocean market like dating apps

✅ What actually worked vs what failed — real growth experiment stories

✅ The data-driven mindset behind scaling from millions to tens of millions of users

✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experiments

Learn More:

Try Hily → https://hily.com

Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/

You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ss

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young breaks down why simple apps still win — and how distribution, not design, is the ultimate growth engine.

Steve will also show you how he vibe-coded his note-taking app.

💡 You’ll discover:

✅ How this 10-year-old Notes app ranks #2 for “notes” organically

✅ The $15/year pricing model that quietly drives consistent revenue

✅ Why distribution > features (and how to fix your ASO)

✅ The AI tool that lets you build your own Notepad-style app in minutes

Whether you’re an indie developer or startup founder, this breakdown will help you rethink how to build — and actually profit from — your next app.

🚀 Build your own app easily with AI: https://app.emergent.sh/?via=hitanshu

📈 Need help with distribution? https://appmasters.com

You can also watch this video here: ⁠⁠https://youtu.be/RclmkJ3atFs

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.

He’ll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.

You will discover:

✅ How localised ASO helped Momego reach 5M+ installs

✅ The Apple Search Ads strategy John uses to scale profitably

✅ How to test app icons, pricing, and onboarding flows that convert

✅ Why reverse trials outperform free trials for mobile apps

✅ The features that keep users paying (widgets + live activities)

Learn More:

🚊 Try Momego → https://apps.apple.com/app/momego-live-bus-train-times/id1281251210

🔗 Connect with John → https://www.linkedin.com/in/johnbairdmcevoy

You can also watch this video here: ⁠⁠https://youtube.com/live/jN6e9sSyaoo

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young reveals:

✅ The #1 mistake app founders make when building their first app

✅ The simplest MVP formula that actually drives revenue — not downloads

✅ Why distribution matters more than features

✅ How to build your Minimum Viable Revenue (MVR), not just an MVP

✅ Real-world examples of indie apps making $3K–$200K/month doing one thing really well

Whether you're a developer or entrepreneur, this is your roadmap to launching an app that makes money from day one — without wasting $30K on the wrong features.

🚀 Apply to work with Steve’s team: https://appmastersmvp.lovable.app/

👨‍💻 Learn how to build your MVP + go-to-market strategy from App Masters’ in-house portfolio experts.

Migraine Buddy: https://apps.apple.com/us/app/migraine-buddy-track-headache/id975074413

Remote for Firestick & Fire TV: https://apps.apple.com/us/app/remote-for-firestick-fire-tv/id1467189269

The Shortcut to Scale: The Distribution First Mindset: https://youtu.be/Dxk4TIvRa30

You can also watch this video here: ⁠⁠https://youtu.be/YwiXQp2CKNM

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:

✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)

✅ How to combine ASO + paid for explosive growth

✅ AI tools and automation that are changing mobile marketing

✅ The new rules for creative testing and user retention

Whether you’re an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.

Learn More:

Join the App Founder’s Community:

https://appfounders.co/

Use Code: NEWYEAR26 to avail 26% off on annual plans

You can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you.

You’ll see how:

✅ Every “failure” teaches you the next step.

✅ How I went from $0 side hustles to running a 30+ person global team.

✅ Why distribution (not features) was the ultimate game changer.

✅ The exact moment I quit my job and went all-in on App Masters.

Whether you’re an indie app founder, marketer, or dreamer trying to make it work, keep going. You’ll figure it out, too. 💪

You can also watch this video here: ⁠https://youtu.be/acJF7kqtx2Y

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.

Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.

You will discover:

✅ The product-led growth strategy behind LingQ’s global success

✅ How to scale organically by focusing on community and retention

✅ Building for long-term engagement: what keeps users coming back daily

✅ Why founder-led storytelling still matters in 2026’s crowded app market

Learn More:

🌐 Explore LingQ: https://www.lingq.com

You can also watch this video here: ⁠https://youtube.com/live/NSyW0hxytrU

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

The answer isn’t a marketing hack, or even an app idea — it’s community.

In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.

You’ll discover how joining the right community changed everything — and how starting his own mastermind (that later became the App Founders Community) became the foundation for long-term success.

You’ll Learn:

✅ The real reason community accelerates success faster than any marketing hack

✅ How to find and join a community that supports your goals

✅ Why mentorship and collaboration beat “solo hustle” every time

✅ The framework Steve used to grow from $0 → 7 figures

You can also watch this video here: ⁠https://www.youtube.com/watch?v=kKlscFzwNnA

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.

💡 You’ll learn:

✅ How to use newsjacking to ride trending moments

✅ Why timing and humor drive engagement in niche communities

✅ How a single push notification led to massive UGC and downloads

✅ The power of creative risk-taking in app growth

📈 Results:

69K+ impressions

Record app downloads

Highest branded search traffic in 16 months

Sometimes, it’s not about spending more — it’s about knowing when to strike. ⚡

You can also watch this video here: https://youtu.be/xkpMXmO1074

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.

You’ll discover:

✅ The psychology behind high-converting Web2App funnels

✅ How Headway turns quiz-takers into subscribers

✅ The “winback” email sequence that drives extra revenue

✅ Smart upsells & pricing tricks that boost LTV

✅ Why longer funnels sometimes convert better

If you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.

Try web2wave: https://web2wave.com

Special App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

👉 Watch now to learn how to build a Web2App funnel that actually makes money.

Check out Diversify Your Facebook Ads with Web2App Campaigns:

https://youtu.be/NMtxdFyV3E8

Check Headway:

https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832

The Anatomy of a High-Converting Paywall

https://youtu.be/7B3Y2THVEEw

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUD

You can also watch this video here: https://youtu.be/ELt0hjABIqY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

🔥 Piko AI: Mood Tracker Journal

🔥 ZipSign

🔥 Bodpic: AI Body Visualizer

You will discover:

✅ How to find high-impact keywords using ASOMobile’s ASO tools

✅ Real examples of title, subtitle, and keyword optimizations

✅ How to identify high-opportunity, low-competition terms

✅ Pro ASO workflow you can apply to any app today

Learn More:

🧠 Try ASOMobile → http://bit.ly/49y6rEP

🎁 Use promo code APPMASTERS40 to get 40% OFF any plan

You can also watch this video here: https://youtube.com/live/f4ZnGy-1S9c

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

You’ll learn:

✅ How Meta Ads secretly boost your organic downloads

✅ How to measure incrementality (without spreadsheets)

✅ Why cross-channel tracking is the next big thing in 2026

✅ How top apps are using these insights to scale profitably

Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

👉 Watch now to future-proof your app marketing strategy.

📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.

Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.

You will discover:

✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok

✅ How portfolio growth differs from scaling a single app

✅ How to set up your social media channels to fuel app installs

✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage

✅ The #1 mistake founders make when transitioning to paid marketing

Learn More:

Check out:

https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178

Connect with Ben:

https://www.linkedin.com/in/boonya-kitpitak/

You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:

💡 You’ll learn:

✅ The Fame Frame strategy: use recognizable people or brands to build instant trust

✅ How to turn your product into a story or skit people want to share

✅ Why metaphors outperform plain messaging

✅ How to use AI tools (like Sora & InVideo) the right way

✅ Finding and working with creators & influencers efficiently

If you’re an app founder, growth marketer, or creative strategist — this is your AI content playbook for 2025.

You can also watch this video here: https://www.youtube.com/watch?v=--5AtglgpxY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.

He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.

You will discover:

✅ How developers can turn churned users into paying subscribers

✅ The psychology of user retention and what triggers reactivation

✅ Why traditional monetization models are broken for consumer apps

✅ How Encore’s SDK simplifies subscription monetization

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄

In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to:

✅ Craft a unique & enduring core value promise

✅ Align product, marketing & monetization teams

✅ Drive LTV up & CAC down with a loop that compounds

✅ And… when to keep it simple vs. go full Duolingo

Whether you're building a $10M indie app or aiming for $10B scale, this is the playbook you’ll come back to — especially if you want to master onboarding, pricing, and revenue capture.

👉 Watch now and learn how to turn installs into revenue, fast.

Watch the full episode 👇🏻

https://youtube.com/live/PKzmTSjuf-o?feature=share

You can also watch this video here: https://www.youtube.com/watch?v=tLdsJbNNgxk

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

Use the promo code APPMASTERS40 to get 40% off any plan, for any period — at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, from November 24 to 30, get 50% off any plan, for any period — at http://bit.ly/49y6rEP

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.

NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.

If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.

You will discover:

✅ How to use localization to achieve product–market fit in your home country

✅ How NubCal built traction by understanding Thai culture, language, and user behavior

✅ Meta Ads strategies that work in growing international markets

✅ How non-US markets can offer lower competition and high ROI

Learn More:

Check NubCal: https://nubcal.com

Use this special code for a 20% discount on NubCal's annual package:02C353

You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkU

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.

You’ll learn:

✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)

✅ How AppFigures & Sensor Tower reveal hidden keyword gold

✅ Why AI & simplicity are the perfect combo for profitable apps in 2026

✅ The secret metric that actually matters more than your features

🔥 Key Takeaway: Stop obsessing over features — focus on getting downloads and optimizing your ASO, keywords, and pricing strategy. Good enough is good enough when you have the right distribution.

Check Out the Cool Collection from INTO THE AM: https://intotheam.com/APPMASTERS

You can also watch this video here: ⁠https://www.youtube.com/watch?v=Au8_tLs1x5s

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.

This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!

Learn More:

Join the App Founder’s Community:

https://appfounders.co/

You can also watch this video here: ⁠https://www.youtube.com/live/ruhh71nqzeY

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives.

You’ll see:

✅ How Learna creates multilingual AI-generated video ads

✅ Real app revenue data and country breakdowns (via AppFigures & AppMagic)

✅ How AI allows developers to scale ad production 10x faster

✅ Why relying on brand search terms and meta ads is key for 2026 growth

If you’re an app marketer, indie developer, or UA manager, this breakdown will show you how to use AI ads to boost installs, retention, and revenue — just like the top-grossing apps in the App Store.

🔗 Tools Mentioned:

Create AI UGC ads at scale:

⁠⁠https://www.arcads.ai/?comet_custom=appmasters

💬 Comment below if you’re using AI for your ads or app marketing!

You can also watch this video here: https://youtu.be/Jl72iBou2vw

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.

We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when paid ads and influencer campaigns fall short.

You’ll see real questions, real strategies, and actionable takeaways you can immediately apply to your own app growth journey.

You will discover:

✅ What to prioritize after ASO and ASA

✅ When Meta ads actually make sense

✅ How to test and find viral formats that work

✅ Community-led growth via Reddit and niche forums

✅ Hidden wins from non-US markets most founders ignore

Learn More:

Scribbe: AI Notes Taker

https://apps.apple.com/us/app/scribbe-ai-notes-taker/id6736370215

Connect with Neil:

https://www.linkedin.com/in/neil-saduka/

Work with us:

https://appmasters.com/

You can also watch this video here: https://www.youtube.com/live/5GvJprsRLjs

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.

You’ll learn:

✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR

✅ What “keyword installs” really are — and why big companies secretly use them

✅ Why some “grey-hat” tricks still work (but come with a warning )

✅ What Apple’s quietly cracking down on in 2025

✅ How to grow smarter without getting banned

This talk is part of the App Growth Annual 2025 by RevenueCat — a must-watch series for app founders, marketers, and product managers who want to scale smarter and grow faster.

👉 Watch the full RAGA 2025 playlist:

https://www.youtube.com/playlist?list=PLsFOrkX_y0B6o8zs8PUOWQbUi_nTQn_uD

You can also watch this video here: ⁠https://www.youtube.com/watch?v=UnqjBY3tUo8

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.

In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn’t simply build better; they built more innovative paths to market.

This is a talk about flipping the script: why the fastest way to grow isn’t adding more features, but finding the right shortcut to scale.

You’ll learn:

✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO

✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets

✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app

✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app category

If you’re serious about app growth — this talk is your 2025 playbook.

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!

We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀

https://shorturl.at/gmZog

You can also watch this video here: https://www.youtube.com/watch?v=Dxk4TIvRa30

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.

When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered most.

That “aha!” moment led to IQ121, a beautifully designed app built to help families stay connected, prepared, and in control, no matter what life throws at them.

Kunal shares his full journey, from the app idea to launch, and what’s next for IQ121. You’ll hear how a real-life family emergency inspired a global app idea, learn how to create purposeful apps, and discover how app technology can truly support and strengthen families.

PS: Raj might blush around new people, but Kunal’s ready to talk apps - LIVE 😄

You will discover:

✅The real story behind IQ121 and how one family emergency sparked a global idea

✅Why founders should solve problems they’ve actually lived through

✅The growing trend of “family-first tech” and why it’s the next big app category

✅What’s next for IQ121 and how Kunal’s creative background shapes its mission

Learn More:

Explore IQ121:

https://iq121.com

You can also watch this video here: https://www.youtube.com/live/WOvAzavRBdA

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.

In this video, you’ll learn:

✅ Why our Indie App Santa app was removed from the App Store

✅ How Apps Gone Free campaigns can skyrocket downloads and revenue

✅ The safe growth hacks that still work for indie developers

✅ Steve’s perspective on Apple’s controversial policies

You can also watch this video here: https://www.youtube.com/watch?v=2S8Lqu_50EM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.

We’ll dive into how he’s mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how simplicity has become his secret weapon. You’ll also hear how he applies the science of pricing to boost conversions, and why focusing on making one feature exceptional can outperform adding dozens of mediocre ones.

You will discover:

✅ The strategy behind scaling an app portfolio to $868K

✅ How to build powerful influencer partnerships that drive authentic growth

✅ The philosophy of “simple is more” and how it fuels sustainable growth

✅ The pricing science behind turning users into loyal, paying customers

Connect with Alim:

https://www.linkedin.com/in/alim-charaniya-08562092/

You can also watch this video here: https://www.youtube.com/live/1iOGvI5nRwQ

Watch the previous livestream with Alim:https://youtube.com/live/60oAI-rh42I?feature=share

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Mike’s obsessed with one thing — making apps people keep using.

He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy.

He’ll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs into sustained subscribers — without blowing the budget on ads spend.

If you’re building a subscription app, this episode shows you exactly what to do after the install to keep users hooked, engaged, and paying.

You will discover:

✅ The growth formula nobody talks about — Retention + ARPU beats Acquisition

✅ How to turn installs into subscribers in the first 24 hours

✅ The habit-loop framework behind top 10% free-to-paid conversion rates

✅ How to show value before the paywall and prevent early churn

✅ How light AI insight amplifies retention

Learn More:

📱Abide – Bible, Prayer, Meditation App

https://apps.apple.com/us/app/abide-bible-prayer-meditation/id726031617?ppid=2719275d-ebab-4341-9fb6-5ea68b7ef8ae

💼 Connect with Michael on LinkedIn

https://www.linkedin.com/in/rotella

Get unlimited access to all of Abide’s meditations and bedtime stories.

Get 25% Off Abide Premium! 🚀

https://abide.com/ref/appmasters

You can also watch this video here: https://www.youtube.com/live/mEmInDjKInw

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

You’ll discover:

✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)

✅ How to test creatives the smart way (and avoid rookie mistakes)

✅ Scaling tactics: budgets, duplicating campaigns & targeting geos

✅ Why ROAS is the only metric that matters long-term

This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀

Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com

You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.

He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.

If you’re just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success.

You will discover:

✅ How to bootstrap an app from $0 to $200K/month

✅ Finding product–market fit in a competitive niche

✅ How to learn marketing strategies by analyzing competitors

✅ Real-world lessons from Desmond’s growth journey

Learn More:Check out the app:www.lifereset.com

You can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFs

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way.

You’ll learn:

✅ The future of Web2App funnels (why top apps are using them)

✅ Campaign structure & tracking setup that actually works

✅ Key funnel benchmarks & conversion math you must know

✅ How to send events (Pixel vs. Conversion API)

This is your Web2App Funnels 101 — the perfect starting point to grow your app with Meta Ads.

Meta Business Partner specializing in web2app funnels - web2wave

🔗 Learn more at: https://web2wave.com

You can also watch this video here: https://www.youtube.com/watch?v=BtEN-jVhpt8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.

Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.

If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.

You will discover:

✅ A real-world ad monetization case study behind $450M in revenue

✅ Ad monetization models that unlock massive growth

✅ Mediation system secrets, how to pick and optimize like a pro

✅ Who the true power players are in ad monetization today

Learn More:

Subscribe to Felix’s newsletter:

https://felixbraberg.substack.com/

You can also watch this video here: https://youtube.com/live/3cQAE-IbLxk

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools.

These "single-player utility apps" solve niche problems and scale like crazy.

From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today’s smartest builders are skipping the complexity and going straight for conversions.

You’ll discover:

✅ Why app ideas don’t need to be complex to make money

✅ How simple 15-screen apps are hitting $40K MRR

✅ The viral strategy behind Cal.ai, Umax, Quitter & more

✅ Why TikTok + Subscriptions = mobile app goldmine

✅ How to niche down for emotional impact (the "Seizure Relief" insight 💡)

These are battle-tested mobile growth lessons from founders who are crushing it without overbuilding.

💬 Drop your biggest app idea mistake in the comments. We’ve all been there.

You can also watch this video here: https://www.youtube.com/watch?v=iDgdcTHooms

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t theory—it’s a front-row seat to the tactics that actually work when you’re competing against the big players.

Here’s what you’ll learn:

📌 How to position your app to stand out against well-funded competitors

📌 Cost-effective growth tactics that still deliver big results

📌 Proven ways to build retention and loyalty without huge ad spend

📌 Real-time insights from live coaching you can apply right away

You can also watch this video here: https://youtube.com/live/gMY5bSyaciw

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months? 📲
In this case study, I’ll walk you step-by-step through how one indie founder used Indie App Santa and ASO optimization to supercharge downloads, grow revenue, and turn early users into paying customers.

You’ll see the exact numbers, the growth hacks that worked, and why running the right promotions can kickstart your app’s journey to long-term success.

You’ll learn:
✅ The exact promo strategy we used to supercharge downloads
✅ How ASO (App Store Optimization) boosted organic growth long-term
✅ The role of user feedback & feature updates in scaling revenue
✅ Why Indie App Santa is the best affordable alternative to paid ads

👉 Perfect for indie developers and app founders who want a proven strategy for scaling fast without burning thousands on ads.

You can also watch this video here: https://youtu.be/Po44HS490Ik

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.

Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.

Whether you’re an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today’s competitive landscape.

You will discover:

✅ How to design paywall experiments that actually move the needle

✅ Go-to-market strategies for launching and scaling apps

✅ Web vs App: when and how to go beyond the stores

✅ Retention strategies to turn early users into long-term customers

Learn More:

Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you’re looking to join a mission-driven team!

You can also watch this video here ⁠https://youtube.com/live/xHB1N14DBIM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’ll show you how we took one client from 50 reviews a month with a 4.3 rating → to nearly 400 reviews a month and a 4.5 rating, all by changing when and how we asked for reviews.

You’ll learn:

✅ Why timing is everything when asking for app reviews

✅ The psychology of “win moments” that drives 5-star ratings

✅ How one simple A/B test 3X’d reviews and boosted ASO

✅ Proven strategies for brand-new apps, established apps, and everything in between

✅ Extra hacks like lifetime free promos and web-to-app funnels to accelerate ratings

More reviews = better ASO, lower cost-per-install, and higher trust with users. Whether you’re a solo indie dev or running a top-grossing app, these tactics will help you scale ratings, improve retention, and grow revenue.

You can also watch this video here ⁠https://youtu.be/vWCn_y5ANHU

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you’re an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.

If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won’t want to miss this.

You will discover:

✅ Why off-platform payments are the future of game and app monetization

✅ The rise of web shops - and how to set them up for success

✅ Proven ways to boost retention, cut acquisition costs & gain user data

✅ How developers can balance compliance, user experience, and profitability

Learn More:

📲 Build your own Web Shop: https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=AppMasters1

You can also watch this video here: ⁠https://www.youtube.com/live/Ug1ZbWR6rOU

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.

You’ll learn step by step how to:

✅ Research competitor ads and find proven winning scripts

✅ Remix and adapt scripts for your own app or business

✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots

✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs

✅ Build ad creatives that boost installs, engagement, and revenue

This is the same UGC ad strategy that’s delivered incredible results for our clients. Whether you’re in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

📌 Tools mentioned:

👉 Arcads.ai – AI UGC Ad Creator https://www.arcads.ai/?comet_custom=appmasters

👉 TikTok Ad Library – for researching competitor ads

💡 Some of the best-performing scripts' Notion board - https://arcads.notion.site/Brief-What-is-Arcads-233b2f4721ce80c2a3e9e06f5307db02

You can also watch this video here ⁠https://youtu.be/nTV3k8BQlus

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.

You’ll learn step by step how to:

✅ Research competitor ads and find proven winning scripts

✅ Remix and adapt scripts for your own app or business

✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots

✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs

✅ Build ad creatives that boost installs, engagement, and revenue

This is the same UGC ad strategy that’s delivered incredible results for our clients. Whether you’re in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

📌 Tools mentioned:

👉 Arcads.ai – AI UGC Ad Creator https://www.arcads.ai/?comet_custom=appmasters

👉 TikTok Ad Library – for researching competitor ads

💡 Some of the best-performing scripts' Notion board - https://arcads.notion.site/Brief-What-is-Arcads-233b2f4721ce80c2a3e9e06f5307db02

You can also watch this video here https://youtu.be/nTV3k8BQlus

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.

Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.

You will discover:

✅ Journey of building and scaling MeWe in a Big Tech world

✅ How indie founders can use AI and social media marketing to scale apps

✅ Strategies for attracting investors without massive ad spend

✅ A social framework for rebooting the internet with ethics and privacy at the core

Learn More:

MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474

Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.

Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.

You will discover:

✅ Journey of building and scaling MeWe in a Big Tech world

✅ How indie founders can use AI and social media marketing to scale apps

✅ Strategies for attracting investors without massive ad spend

✅ A social framework for rebooting the internet with ethics and privacy at the core

Learn More:

MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474

Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.

Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.

You’ll discover:

✅ How music impacts user behavior & session length

✅ Real-world data: 1.7x–2.5x lift in D90 retention with music

✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)

✅ The hidden challenges of licensing—and how Feed.fm solves them

✅ Practical tips to integrate music into your app without huge costs

Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.

Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/

📌 Work with us: https://appmasters.com

📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.

Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.

You’ll discover:

✅ How music impacts user behavior & session length

✅ Real-world data: 1.7x–2.5x lift in D90 retention with music

✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)

✅ The hidden challenges of licensing—and how Feed.fm solves them

✅ Practical tips to integrate music into your app without huge costs

Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.

Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/

📌 Work with us: https://appmasters.com

📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.

Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.

You will discover:

✅ How to spot and fix a broken onboarding flow

✅ AB test ideas that actually move the needle

✅ Psychology tactics to persuade and retain users

Learn More:

🌐 Website: https://clear30.org/

📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.

Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.

You will discover:

✅ How to spot and fix a broken onboarding flow

✅ AB test ideas that actually move the needle

✅ Psychology tactics to persuade and retain users

Learn More:

🌐 Website: https://clear30.org/

📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.

These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.

You’ll learn:

✅ How to use App Store Optimization (ASO) to drive free, high-intent downloads

✅ The “Lifetime Free Offer” growth hack for instant traction & reviews

✅ Localization tricks that open up whole new markets overnight

✅ How to use Apple Search Ads & Meta Ads efficiently (even with $10/day)

✅ Why focusing on the right keywords can make or break your launch

✅ The simple math formula that keeps your app business profitable

Whether you’re launching your first app or trying to revive a stalled product, these budget-friendly app marketing strategies can help you scale faster without overspending.

📌 Work with us: https://appmasters.com

📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.

These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.

You’ll learn:

✅ How to use App Store Optimization (ASO) to drive free, high-intent downloads

✅ The “Lifetime Free Offer” growth hack for instant traction & reviews

✅ Localization tricks that open up whole new markets overnight

✅ How to use Apple Search Ads & Meta Ads efficiently (even with $10/day)

✅ Why focusing on the right keywords can make or break your launch

✅ The simple math formula that keeps your app business profitable

Whether you’re launching your first app or trying to revive a stalled product, these budget-friendly app marketing strategies can help you scale faster without overspending.

📌 Work with us: https://appmasters.com

📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

From monetization and paid ads to scaling your app business — no topic was off-limits.

If you missed it live, catch the full conversation on our podcast and get all the valuable insights.

Learn More:

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

From monetization and paid ads to scaling your app business — no topic was off-limits.

If you missed it live, catch the full conversation on our podcast and get all the valuable insights.

Learn More:

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.

This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:

✅ Find high-intent, low-competition keywords

✅ Validate keyword trends using Google Tools

✅ Use tools like AppFollow, FoxData, VidIQ, and more

Tools featured in the video:

Google Trends - https://trends.google.com/trends/

AppFollow - https://watch.appfollow.io/apps/1

Fox Data - https://foxdata.com/en/

Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/

VidIQ - https://vidiq.com/

Ready to actually grow? This is the stack we use daily.

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.

This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:

✅ Find high-intent, low-competition keywords

✅ Validate keyword trends using Google Tools

✅ Use tools like AppFollow, FoxData, VidIQ, and more

Tools featured in the video:

Google Trends - https://trends.google.com/trends/

AppFollow - https://watch.appfollow.io/apps/1

Fox Data - https://foxdata.com/en/

Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/

VidIQ - https://vidiq.com/

Ready to actually grow? This is the stack we use daily.

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.

Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.

You'll learn:

✅ How Coursiv grew to $1.8M+ with smart funnel design

✅ Why their quiz-based onboarding converts like crazy

✅ The psychology behind their paywall with a countdown

✅ Tips to implement Web-to-App strategies for your app

✅ Why long pricing pages boost conversions (with examples)

Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

🚀 Learn more about Coursiv → https://coursiv.com/

IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150

Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1

💬 Drop a comment with your favorite funnel strategy or questions you have.

Work with us: ⁠https://www.appmasters.com⁠

Indie App Santa: ⁠https://www.indieappsanta.com⁠

Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.

Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.

You'll learn:

✅ How Coursiv grew to $1.8M+ with smart funnel design

✅ Why their quiz-based onboarding converts like crazy

✅ The psychology behind their paywall with a countdown

✅ Tips to implement Web-to-App strategies for your app

✅ Why long pricing pages boost conversions (with examples)

Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

🚀 Learn more about Coursiv → https://coursiv.com/

IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150

Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1

💬 Drop a comment with your favorite funnel strategy or questions you have.

Work with us: ⁠https://www.appmasters.com⁠

Indie App Santa: ⁠https://www.indieappsanta.com⁠

Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.

Why this works:

✅ Just a 5% boost in retention = up to 95% more profit

✅ 26% of users churn after day one — let’s fix that

✅ Gamification keeps users coming back daily

✅ It works for any app category: fitness, finance, utility, entertainment

🔥 Featured Tool: Gamezop

Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.

✅ No coding headache

✅ Takes less than 30 minutes

✅ Boosts MAU, DAU, and Revenue

Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.

Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.

Use this link to get started, and get a limited-time 60% revenue share:

https://business.gamezop.com/?utm_source=appmasters

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.

Why this works:

✅ Just a 5% boost in retention = up to 95% more profit

✅ 26% of users churn after day one — let’s fix that

✅ Gamification keeps users coming back daily

✅ It works for any app category: fitness, finance, utility, entertainment

🔥 Featured Tool: Gamezop

Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.

✅ No coding headache

✅ Takes less than 30 minutes

✅ Boosts MAU, DAU, and Revenue

Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.

Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.

Use this link to get started, and get a limited-time 60% revenue share:

https://business.gamezop.com/?utm_source=appmasters

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.

She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.

We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.

You will discover:

✅ How to scale an Android app using Google Ads and ASO

✅ Why most indie developers fail with Google Ads and how to fix it

✅ How to launch AI-powered apps without a big team

✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob

Learn More:

Connect with her:

https://www.linkedin.com/in/fatemeh-vahdatpour/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.

She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.

We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.

You will discover:

✅ How to scale an Android app using Google Ads and ASO

✅ Why most indie developers fail with Google Ads and how to fix it

✅ How to launch AI-powered apps without a big team

✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob

Learn More:

Connect with her:

https://www.linkedin.com/in/fatemeh-vahdatpour/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.

Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.

You’ll Learn:

✅ Why iOS users convert faster and spend more than Android users (with real data)

✅ How to use remarketing to boost retention and lifetime value

✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them

✅ Growth tactics from top apps like Timu that increase repeat purchases

✅ The “5% Retention Strategy” that can grow revenue by up to 95%

If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

📌 Key Recommendations from the Report:

Start user acquisition campaigns earlier to reduce CPI risk

Shift more budget toward iOS for higher returns

Make remarketing a core growth lever in mature or saturated markets

🔗 Download the full report → https://shorturl.at/uJmak

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.

Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.

You’ll Learn:

✅ Why iOS users convert faster and spend more than Android users (with real data)

✅ How to use remarketing to boost retention and lifetime value

✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them

✅ Growth tactics from top apps like Timu that increase repeat purchases

✅ The “5% Retention Strategy” that can grow revenue by up to 95%

If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

📌 Key Recommendations from the Report:

Start user acquisition campaigns earlier to reduce CPI risk

Shift more budget toward iOS for higher returns

Make remarketing a core growth lever in mature or saturated markets

🔗 Download the full report → https://shorturl.at/uJmak

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

You'll learn:

✅ How Routinery ranks #1 for “morning routine”

✅ What’s working in its onboarding & paywall strategy

✅ Monetization tactics that drive conversions fast

✅ The one growth strategy that most devs ignore

✅ My personal morning routine & productivity boost formula

If you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.

Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.

Get MagicMind today:

You have a limited offer you can use now, that gets you up to 50% off

your first subscription or 20% off one time purchases with code:

APPM50 at checkout

You can claim it at: ⁠https://www.magicmind.com/APPM50⁠

Work with us: ⁠https://www.appmasters.com⁠

Indie App Santa: ⁠https://www.indieappsanta.com⁠

Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠

*********************************************

Follow us:

YouTube: ⁠⁠AppMasters.com/YouTube⁠⁠Instagram: ⁠⁠@App Masters⁠Twitter: ⁠⁠@App Masters⁠TikTok: ⁠⁠@stevepyoung⁠⁠Facebook: ⁠⁠App Masters⁠⁠

*********************************************

You'll learn:

✅ How Routinery ranks #1 for “morning routine”

✅ What’s working in its onboarding & paywall strategy

✅ Monetization tactics that drive conversions fast

✅ The one growth strategy that most devs ignore

✅ My personal morning routine & productivity boost formula

If you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.

Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.

Get MagicMind today:

You have a limited offer you can use now, that gets you up to 50% off

your first subscription or 20% off one time purchases with code:

APPM50 at checkout

You can claim it at: https://www.magicmind.com/APPM50

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing.

You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.

You will discover:

✅ How to use AI to level up your ad creatives

✅ Content workflows with and without AI

✅ The “AI Prioritization Index” for deciding what to build next

✅ How to run high-impact campaigns without blowing your budget

✅ Indie-friendly growth tools you should use

Learn More:

https://www.linkedin.com/in/naycook/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing.

You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.

You will discover:

✅ How to use AI to level up your ad creatives

✅ Content workflows with and without AI

✅ The “AI Prioritization Index” for deciding what to build next

✅ How to run high-impact campaigns without blowing your budget

✅ Indie-friendly growth tools you should use

Learn More:

https://www.linkedin.com/in/naycook/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.

Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.

You’ll learn:

✅ Why web paywalls convert up to 3x more than mobile ones

✅ The 14-block structure of a perfect web-to-app paywall

✅ How to personalize offers based on quiz responses

✅ Why timers, huge discounts, and upsells dramatically boost LTV

✅ Real-world examples from top apps like BetterMe

If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.

All you need to build your web2app funnel:

https://www.web2wave.com/

Contact with Igor: https://www.linkedin.com/in/igorlyu/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.

Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for.

You will discover:

✅ Steve’s live teardown of CarSnap’s ASO strategy

✅ Quick wins for improving onboarding & retention

✅ Growth hacks for niche apps without paid ads

✅ How to stand out when your audience isn’t on the App Store

Learn More:

Connect with Max:

https://www.linkedin.com/in/max-gorman

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.

Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for.

You will discover:

✅ Steve’s live teardown of CarSnap’s ASO strategy

✅ Quick wins for improving onboarding & retention

✅ Growth hacks for niche apps without paid ads

✅ How to stand out when your audience isn’t on the App Store

Learn More:

Connect with Max:

https://www.linkedin.com/in/max-gorman

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

🚀 You'll Learn:

• Why most Meta ads fail at first

• The role of capital and what to expect early on

• Why you must understand hooks, CTAs, and creative angles

• How to handle account restrictions and support nightmares

• The surprising power of a hard paywall strategy

This is a masterclass on performance marketing, creative testing, and building profitable mobile apps through paid acquisition.

👀 Don’t miss Alex’s story of spending $14K/day and generating 1,000+ trials in a single day.

Watch the full episode: https://youtube.com/live/iYCPvl0jipE?feature=share

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this session, you’ll learn:

🚀 Unexpected growth tactics that drive real installs

💸 How to scale without burning ad budgets

📲 The power of paywall experiments & pricing hacks

🤖 The role of AI in modern creative testing

🔁 What’s working right now across top-performing apps

These aren’t your typical growth tips — they’re battle-tested strategies with real results.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."

Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.

Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss.

Learn more:

https://www.businessofapps.com/insights/paywall-optimization-reimagined/

https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH

You’ll Learn:

✅ How to rethink paywall optimization with emotion, animation & psychology

✅ Real paywall examples that boosted revenue and went viral

✅ What “situational marketing” actually means—and how to apply it

✅ Marketing fundamentals most app marketers are missing today

Connect with Tigran:

https://tigranmk.substack.com/

https://www.linkedin.com/in/mkrtchyantigran/

https://t.me/mk_tigran

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."

Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.

Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss.

Learn more:

https://www.businessofapps.com/insights/paywall-optimization-reimagined/

https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH

You’ll Learn:

✅ How to rethink paywall optimization with emotion, animation & psychology

✅ Real paywall examples that boosted revenue and went viral

✅ What “situational marketing” actually means—and how to apply it

✅ Marketing fundamentals most app marketers are missing today

Connect with Tigran:

https://tigranmk.substack.com/

https://www.linkedin.com/in/mkrtchyantigran/

https://t.me/mk_tigran

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies.

They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization.

You'll discover:

✅ Steve’s go-to growth hack for taking apps from 0 to thousands of downloads

✅ How to combine rating prompts, ASO, and lifetime offers for a high-impact launch

✅ The power of keyword-first app development and niche targeting

✅ What really works in paywall A/B testing (weekly vs. yearly, free trials, layout)

✅ The top app categories where short-term subscriptions drive the most revenue

Whether you're launching your first app or scaling to the next level, this episode is packed with actionable insights.

Learn more:

LinkedIn: https://www.linkedin.com/company/adaptyio/

X (Twitter): https://x.com/AdaptyTeam

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.

We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford.

Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth.

You will discover:

✅ The exact AI tools you can use to automate paid ads

✅ Why “AI actors” are the future of video ad creatives

✅ How to build hundreds of ad variations from just one script

✅ The indie-friendly framework for scaling user acquisition with AI

Learn More:

⁠https://www.arcads.ai/?comet_custom=appmasters⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.

We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford.

Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth.

You will discover:

✅ The exact AI tools you can use to automate paid ads

✅ Why “AI actors” are the future of video ad creatives

✅ How to build hundreds of ad variations from just one script

✅ The indie-friendly framework for scaling user acquisition with AI

Learn More:

https://www.arcads.ai/?comet_custom=appmasters

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights.

You’ll discover:

✅ Top-performing competitor ads

✅ Viral UGC creatives and hooks

✅ AI tools for fast, localized content creation

✅ Insider tips to test, kill, and scale winning creatives

We also break down examples using top-charting apps and show how to find ads by keyword, page ID, or niche.

Whether you're a growth marketer, app founder, or media buyer, this walkthrough will level up your 2025 creative strategy and help you outsmart the competition.

Watch the full episode: https://youtube.com/live/aHQN8ZRR8TA?feature=share

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.

We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.

You’ll Learn:

✅ How to choose the right creators for your app genre

✅ What to include in a killer influencer brief

✅ Budgeting strategies—from $500 to six-figure campaigns

✅ How to track success with MMP links, attribution & in-game KPIs

✅ Building long-term creator partnerships that drive ROI

Learn More:

⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.

We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.

You’ll Learn:

✅ How to choose the right creators for your app genre

✅ What to include in a killer influencer brief

✅ Budgeting strategies—from $500 to six-figure campaigns

✅ How to track success with MMP links, attribution & in-game KPIs

✅ Building long-term creator partnerships that drive ROI

Learn More:

https://www.linkedin.com/in/marion-balinoff/ng for Apps

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-speed content factory.

You’ll learn:

🔥 Why your content strategy IS your growth strategy

🎯 The “content factory” model used by top founders

📊 Tools & processes to react fast to market shifts

💡 How to spot trends, replicate winning ideas, and test fast

This mindset shift will transform how you think about growth, from “running campaigns” to building a machine that never stops shipping.

Watch the full episode:

https://youtube.com/live/aHQN8ZRR8TA

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions.

Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.

You will discover:

✅ How to build a high-converting web-to-app funnel using AI & smart tools

✅ How to use storytelling to emotionally connect with users during onboarding

✅ How to fix your paywall with clear pricing and a compelling value prop

✅ The cheat sheet for turning passive browsers into active subscribers

Learn More:

All you need to build your web2app funnel:

https://www.web2wave.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions.

Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.

You will discover:

✅ How to build a high-converting web-to-app funnel using AI & smart tools

✅ How to use storytelling to emotionally connect with users during onboarding

✅ How to fix your paywall with clear pricing and a compelling value prop

✅ The cheat sheet for turning passive browsers into active subscribers

Learn More:

All you need to build your web2app funnel:

⁠https://www.web2wave.com/⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.

In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.

You will discover:

✅ Building AI-powered paywalls that actually convert

✅ Running pricing experiments without the guesswork

✅ Why the best marketing happens inside your app

✅ The overlooked power of discounting

✅ How to build like the top 1% — even as a solo founder

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.

In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.

You will discover:

✅ Building AI-powered paywalls that actually convert

✅ Running pricing experiments without the guesswork

✅ Why the best marketing happens inside your app

✅ The overlooked power of discounting

✅ How to build like the top 1% — even as a solo founder

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

📊 Stats You'll Learn:

76% of users make purchases from social media recommendations

74% of users buy because an influencer recommended a product

Real-world examples from Calm, Crossy Road, Flappy Bird, and Zero

You’ll Discover:

✅ How to drive downloads using influencers

✅ Viral growth through referral marketing

✅ Proven partner marketing strategies using email confirmations

✅ How to make your users want to share your app for free

✅ Affordable tracking tools (like Airbridge) to measure what works

This isn’t theory — these are tested frameworks we’ve used to help over 3,000 apps grow their downloads and revenues.

***************

Firebase Dynamic Links is shutting down on August 25.

A lot of app marketers are searching for deep linking alternatives. If you’re still using FDL, it’s time to make the switch (no, seriously) before broken links derail your user journeys.

Airbridge DeepLinks is a lightweight, affordable replacement for Firebase Dynamic Links. Offering everything you loved about FDL, plus more control, customization, and insight.

What makes Airbridge DeepLinks different?

→ Migrate FDL links in minutes with a no-code template (just 3 steps in 3 minutes)

→ Edit and manage all links (including API-created ones) in one dashboard

→ Customize your branding and track performance in real time

→ Update redirects, paths, and branding even after links go live

🚨 Special Offer for App Masters viewers 🚨

Use promo code APPMASTERS (available to the first 300 users) to claim your 3-month free trial. Offer ends August 25—when Firebase Dynamic Links shuts down!

What happens after the free trial, you might ask?

→ The first 10,000 MAU stay free forever.

→ Beyond that, it’s just $3 per 1,000 MAU.

🔗 Redeem Now:

→ Get Airbridge: https://appmasters.com/deeplinks

***************

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.

Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and spill a little post-MAU tea together. 🍸📱

You will discover:

✅ The best app growth tips we brought back from MAU

✅ How to turn post-conference inspiration into Monday execution

✅ The AI tools and frameworks top app marketers are using right now

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.

Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and spill a little post-MAU tea together. 🍸📱

You will discover:

✅ The best app growth tips we brought back from MAU

✅ How to turn post-conference inspiration into Monday execution

✅ The AI tools and frameworks top app marketers are using right now

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

📌 See how a simple change to our paywall doubled trial activations

📌 Learn the psychology behind “priming” your users

📌 Discover the UX tweak that improved trial-to-paid conversion

📌 Includes real-world examples from our own apps

Whether you're an indie developer or scaling an app portfolio, these insights will give you actionable tests you can implement today.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He’s helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store.

Alim shares the exact blueprint for building with Flutter, AI tools, and no-code platforms — proving that launching a successful app business is more accessible than ever.

You’ll learn the secrets behind building fast, validating your idea early, launching MVPs and making real money — all without hiring expensive developers.

You will discover:

✅ Why most apps aren’t actually hard to build — and how to get started

✅ How to validate and launch an MVP quickly (without burning cash)

✅ Monetization strategies that work for indie developers

✅ Why understanding user behavior is more important than code

Learn More:

Build your app without code:

(Use this code and enjoy $500 off on their plans)

https://start.ambitiouslabs.io/appmasters?utm_campaign=appmasters

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He’s helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store.

Alim shares the exact blueprint for building with Flutter, AI tools, and no-code platforms — proving that launching a successful app business is more accessible than ever.

You’ll learn the secrets behind building fast, validating your idea early, launching MVPs and making real money — all without hiring expensive developers.

You will discover:

✅ Why most apps aren’t actually hard to build — and how to get started

✅ How to validate and launch an MVP quickly (without burning cash)

✅ Monetization strategies that work for indie developers

✅ Why understanding user behavior is more important than code

Learn More:

Build your app without code:

(Use this code and enjoy $500 off on their plans)

https://start.ambitiouslabs.io/appmasters?utm_campaign=appmasters

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business.

💡 If you’ve ever said:

“I need more downloads!”

…You might just need a better paywall.

🔍 What You’ll Learn:

📌 Which paywall format 3x our AI app's revenue

📌 How a weekly plan with a 3-day trial beats a yearly plan

📌 What RevenueCat’s latest subscription report tells us

🔗 Know More:

RevenueCat State of Subscription Apps 2025 Report: https://www.revenuecat.com/state-of-subscription-apps-2025/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.

We’ll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.

Whether you’re just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what’s working (and what’s not) in 2025.

You will discover:

📌 How AI agents are reshaping marketing & creative workflows

📌 Why most AI-generated UGC ads flop — and how to fix them

📌 How to implement AI agents (even with a small team)

📌 Where the future of AIGC, creative testing & performance is headed

Learn More:

https://www.linkedin.com/in/hamza-alsamraee/

www.newform.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.

We’ll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.

Whether you’re just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what’s working (and what’s not) in 2025.

You will discover:

📌 How AI agents are reshaping marketing & creative workflows

📌 Why most AI-generated UGC ads flop — and how to fix them

📌 How to implement AI agents (even with a small team)

📌 Where the future of AIGC, creative testing & performance is headed

Learn More:

https://www.linkedin.com/in/hamza-alsamraee/

www.newform.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including:

✅ New monetization opportunities are now available

✅ How Paddle manages payments, refunds, taxes, and fraud compliance

✅ Key considerations before moving away from Apple’s in-app purchase system

✅ How this shift could impact LTV, attribution, and growth strategies

💡 Whether you’re a solo developer or running a growing SaaS business, this change is too big to ignore. Learn how to take advantage of the new policy, boost your profit margins, and regain control over your business model.

🔗 Learn more: www.paddle.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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This is the ultimate passive income app, and in this video, I broke down exactly how it works, why it’s CRUSHING it, and how you can apply the same principles to your own app.

You'll learn:

📌 What are painkiller apps, and how do they differ from vitamin apps

📌 How to build apps that solve real problems and convert HIGH

📌 Real App Store Optimization strategies that drive passive revenue

📌 How to validate painkiller ideas and find underserved niches

Whether you're just getting started or looking for new ways to grow your indie app business, this breakdown is your blueprint for finding real opportunities in the App Store.

Shout-out to AppFigures for helping me uncover these numbers! 🙌

👇 Drop a comment and let me know — are you building a vitamin or a painkiller?

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.

Whether you’re running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.

You’ll learn:

✅ How subscription apps are evolving in 2025

✅ Key monetization trends from the RevenueCat report

✅ What makes creatives actually convert (from AppsFlyer data)

✅ Real examples of winning monetization strategies

Learn More:

AppsFlyer’s The State of Creative Optimization - 2025 Edition:

https://shorturl.at/qlEfh

RevenueCat’s State of Subscription Apps 2025:

https://www.revenuecat.com/state-of-subscription-apps-2025/

App Peak Valuation Report:

https://my.apppeak.com/valuation-report-page

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.

Whether you’re running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.

You’ll learn:

✅ How subscription apps are evolving in 2025

✅ Key monetization trends from the RevenueCat report

✅ What makes creatives actually convert (from AppsFlyer data)

✅ Real examples of winning monetization strategies

Learn More:

AppsFlyer’s The State of Creative Optimization - 2025 Edition:

https://shorturl.at/qlEfh

RevenueCat’s State of Subscription Apps 2025:

https://www.revenuecat.com/state-of-subscription-apps-2025/

App Peak Valuation Report:

https://my.apppeak.com/valuation-report-page

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.

Here’s what you’ll learn:

✅ The truth about high-traffic keywords and why they won’t help you early on

✅ Is AppAdvice bad for your app? Nope—and we’ll show you the numbers to prove it

✅ Why ASO is just one part of a much bigger growth strategy

If you're serious about growth, this video will save you time, money, and a whole lot of trial and error. It's not about hacks—it’s about building smart.

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.

Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.

💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!

You’ll learn:

✅ Sustainable user acquisition strategies that scale

✅ Proven retention & engagement tactics that keep users coming back

✅ Live answers to your questions on retention, app growth & more

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.

Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.

💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!

You’ll learn:

✅ Sustainable user acquisition strategies that scale

✅ Proven retention & engagement tactics that keep users coming back

✅ Live answers to your questions on retention, app growth & more

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.

You'll learn:

✅ Why the first 5 minutes of user experience can make or break your app

✅ Creative ways to collect real user feedback—without breaking the bank

✅ How small onboarding tweaks doubled camera opt-ins

✅ The exact moment to ask for reviews to maximize App Store impact

✅ Proven ASO techniques that drove 53,000+ reviews organically

Whether you're launching your first app or scaling a startup, these insights are pure gold.

Watch the full session here:

https://youtube.com/live/QKnRO_A_tkU?feature=share

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.

Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.

You will discover:

✅ 7 new ASO tactics you need to test in 2025

✅ How to adapt your strategy across different growth stages

✅ What’s working now in ASO for both indie and enterprise apps

Learn More:

Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.

Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.

You will discover:

✅ 7 new ASO tactics you need to test in 2025

✅ How to adapt your strategy across different growth stages

✅ What’s working now in ASO for both indie and enterprise apps

Learn More:

Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the right balance between gaming for fun and using those experiences to build a successful business and mindset.

🚀 How to turn video games into life lessons

🔥 The secret to self-growth through gaming

🏆 How to stop comparing yourself and focus on your journey

Let’s turn play into progress and start winning in real life.

Watch the full session here:

https://youtube.com/live/Pzx5B5fnN8s?feature=share

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀

You'll discover:

📌 What makes an app idea profitable and scalable

📌 Common mistakes to avoid when building your app

📌 Live audits of different app categories

Whether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market.

👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited!

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀

You'll discover:

📌 What makes an app idea profitable and scalable

📌 Common mistakes to avoid when building your app

📌 Live audits of different app categories

Whether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market.

👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited!

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.

👨‍💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test.

📲 Whether you're a marketer or a dev, this guide helps you:

✅ Set up multiple icons in Xcode

✅ Configure and name them correctly

✅ Submit your build for A/B testing

✅ Use Apple’s native tools to see which icon performs best

✅ Test icons even during pre-order!

This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance!

Learn more about Justin and his apps: https://logicalmagic.tech

Follow him: https://x.com/JJAllenTech

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.

We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.

You will discover:

✅ How AI is reshaping the consumer subscription industry

✅ Proven strategies to optimize growth, pricing, and retention using AI

✅ Key opportunities & challenges for consumer and prosumer AI businesses

Learn More about Phil Carter:

Website: https://www.philgcarter.com/

Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq

Substack: https://philgcarter.substack.com/

Maven Course: https://maven.com/philcarter/consumer-subscription-growth

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.

We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.

You will discover:

✅ How AI is reshaping the consumer subscription industry

✅ Proven strategies to optimize growth, pricing, and retention using AI

✅ Key opportunities & challenges for consumer and prosumer AI businesses

Learn More about Phil Carter:

Website: https://www.philgcarter.com/

Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq

Substack: https://philgcarter.substack.com/

Maven Course: https://maven.com/philcarter/consumer-subscription-growth

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************