6 Reasons to Start Caring About Your Title and Meta Description Tags

Title and meta description tags are one of those things that are set up when a website is first built, and then no one ever thinks about them again. Before I got involved in search engine optimization, I didn’t pay much attention to them either, but now I’m the pain in the you-know-what who makes sure they’re the right number of characters, the right words in the right order, and they tell users—and search engines—what the heck a particular page is all about.

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January Inspirations

The PRI team shares the people, actions, inventions, and places that are currently inspiring us:

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Good design = Good design

“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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November Inspirations

The PRI team shares the people, actions, inventions, and places that are currently inspiring us.

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Put your house in order: A general contractor for marketing and communications

You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.

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October inspirations

Each month, we at PRI pause to reflect on those events, people, places, and things that have lifted our spirits and ignited our imagination.

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6 things Weird Al can teach us about business

Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the Billboard 200 in the fourth decade of his career. This past month, Weird Al Yankovic was everywhere. How the heck did he do it, and what in the world does this have to do with good business practices?

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You gotta be sincere

My mentor and friend, PRI founder Rich Mansfield, liked to talk about the importance of sincerity, and wind it up with song lyrics. “You gotta be sincere,” he’d quote from “Honestly Sincere” from Bye Bye Birdie. “You gotta feel it here,” he’d add, with hand over heart.

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It can be a polite world after all

I’m polite. All the time? No. For corroboration, ask my present realtor.

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