<!doctype html><!-- start coded_template: id:2738223402 path:generated_layouts/2725340706.html --><!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="en"> <![endif]--><!--[if IE 7]>    <html class="no-js lt-ie9 lt-ie8" lang="en">        <![endif]--><!--[if IE 8]>    <html class="no-js lt-ie9" lang="en">               <![endif]--><!--[if gt IE 8]><!--><html class="no-js" lang="en"><!--<![endif]--><head>
    <meta charset="utf-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
    <meta name="author" content="PRI">
    <meta name="description" content="">
    <meta name="generator" content="HubSpot">
    <title>PRI | Blog | the Works</title>
    <link rel="shortcut icon" href="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/pri.ico?t=1491595271051">

    
    
    <script src="https://static.hsstatic.net/jquery-libs/static-1.4/jquery/jquery-1.11.2.js"></script>
    <script type="text/javascript">hsjQuery = window['jQuery']</script>
    <link href="https://static.hsstatic.net/content_shared_assets/static-1.4049/css/public_common.css" rel="stylesheet">
    <meta property="og:description" content="">
    <meta property="og:title" content="PRI | Blog | the Works">
    <meta name="twitter:description" content="">
    <meta name="twitter:title" content="PRI | Blog | the Works">


    
    

    
<!--  Added by GoogleAnalytics integration -->

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-16847645-1', 'auto');
  ga('send', 'pageview');
</script>

<!-- /Added by GoogleAnalytics integration -->

    

<meta name="viewport" content="width=device-width, initial-scale=1">


<meta property="og:type" content="blog">
<meta name="twitter:card" content="summary">
<meta name="twitter:domain" content="blog.priworks.com">
<link rel="alternate" type="application/rss+xml" href="//blog.priworks.com/rss.xml">
<script src="//platform.linkedin.com/in.js" type="text/javascript">
    lang: en_US
</script>

<link href="//cdn2.hubspot.net/hub/-1/hub_generated/template_assets/1495141902003/hubspot_default/shared/responsive/layout.min.css" rel="stylesheet">


<link rel="stylesheet" href="https://blog.priworks.com/hs-fs/hub/499784/hub_generated/style_manager/1433974991404/custom/page/Priworks-Apr2015-theme/Priworks-Apr2015-style.min.css">

<meta name="twitter:site" content="@priworks">
<link rel="next" href="//blog.priworks.com/page/2">
<link rel="canonical" href="http://blog.priworks.com">
    <!-- The style tag has been deprecated. Attached stylesheets are included in the required_head_tags page variable. -->


</head>
<body class="blog   hs-blog-id-2578184421 hs-blog-listing" style="">
    <div class="header-container-wrapper">
    <div class="header-container container-fluid">

        <div class="row-fluid-wrapper row-depth-1 row-number-1 ">
        <div class="row-fluid ">
            <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">
<!-- start coded_template: id:2725343896 path:generated_global_groups/2725340866.html -->
<div class="">        <div class="row-fluid-wrapper row-depth-1 row-number-1 ">
        <div class="row-fluid ">
            <div class="span12 widget-span widget-type-cell custom-header-bg" style="" data-widget-type="cell" data-x="0" data-w="12">

                <div class="row-fluid-wrapper row-depth-1 row-number-2 ">
                <div class="row-fluid ">
                    <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12">

                        <div class="row-fluid-wrapper row-depth-2 row-number-1 ">
                        <div class="row-fluid ">
                            <div class="span2 widget-span widget-type-rich_text custom-logo" style="" data-widget-type="rich_text" data-x="0" data-w="2">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_module_14291631111008780" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a href="http://www.priworks.com/index.aspx"><img src="https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=54&amp;name=pri-logo.png" alt="Publishing Resources Inc." width="54" data-constrained="true" srcset="https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=27&amp;name=pri-logo.png 27w, https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=54&amp;name=pri-logo.png 54w, https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=81&amp;name=pri-logo.png 81w, https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=108&amp;name=pri-logo.png 108w, https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=135&amp;name=pri-logo.png 135w, https://blog.priworks.com/hs-fs/hubfs/Priworks-Apr2015-Images/pri-logo.png?t=1491595271051&amp;width=162&amp;name=pri-logo.png 162w" sizes="(max-width: 54px) 100vw, 54px"></a></span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                            <div class="span10 widget-span widget-type-menu custom-menu-primary" style="" data-widget-type="menu" data-x="2" data-w="10">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_module_13884994340213" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_13884994340213" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="Priworks-Apr2015-SiteMap">
 <ul>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://www.priworks.com/profile.aspx">about</a></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://www.priworks.com/expertise.aspx">expertise</a></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://www.priworks.com/portfolio.aspx">portfolio</a></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="//blog.priworks.com/">blog</a></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://www.priworks.com/contact.aspx">contact</a></li>
 </ul>
</div></span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </div><!--end row-->
                        </div><!--end row-wrapper -->
                    </div><!--end widget-span -->
            </div><!--end row-->
            </div><!--end row-wrapper -->
        </div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->
</div><!-- end coded_template: id:2725343896 path:generated_global_groups/2725340866.html -->

            </div><!--end widget-span -->
        </div><!--end row-->
        </div><!--end row-wrapper -->

    </div><!--end header -->
</div><!--end header wrapper -->

<div class="body-container-wrapper">
    <div class="body-container container-fluid">

        <div class="row-fluid-wrapper row-depth-1 row-number-1 ">
        <div class="row-fluid ">
            <div class="span12 widget-span widget-type-cell page-center content-wrapper" style="" data-widget-type="cell" data-x="0" data-w="12">

                <div class="row-fluid-wrapper row-depth-1 row-number-2 ">
                <div class="row-fluid ">
                    <div class="span9 widget-span widget-type-cell blog-content" style="" data-widget-type="cell" data-x="0" data-w="9">

                        <div class="row-fluid-wrapper row-depth-2 row-number-1 ">
                        <div class="row-fluid ">
                            <div class="span12 widget-span widget-type-blog_content custom-blog-first-post" style="" data-widget-type="blog_content" data-x="0" data-w="12">
<div class="blog-section">

    <div class="blog-listing-wrapper cell-wrapper">
        
        <div class="post-listing">
            
                
                    
                        
                            <div class="post-item">
                                <div class="custom-feature">
                                        
                                            <div class="hs-featured-image-wrapper">
                                                <a href="//blog.priworks.com/6-reasons-to-start-caring-about-your-title-and-meta-description-tags" title="" class="hs-featured-image-link">
                                                    <img src="https://blog.priworks.com/hubfs/blog-files/15-07-6reasons-title-metadesc/code-behind3.png?t=1491595271051" class="hs-featured-image">
                                                </a>
                                            </div>
                                        
                                    </div>
                                
                                    <div class="post-header">
                                        <h2><a href="//blog.priworks.com/6-reasons-to-start-caring-about-your-title-and-meta-description-tags">6 Reasons to Start Caring About Your Title and Meta Description Tags</a></h2>
                                    </div>
                                    <div class="post-body clearfix">
                                        <!--post summary-->
                                        
 
  
  <p>Title and meta description tags are one of those things that are set up when a website is first built, and then no one ever thinks about them again. Before I got involved in search engine optimization, I didn’t pay much attention to them either, but now I’m the pain in the you-know-what who makes sure they’re the right number of characters, the right words in the right order, and they tell users—and search engines—what the heck a particular page is all about.</p>
 

                                        
                                        
                                        <a class="more-link" href="//blog.priworks.com/6-reasons-to-start-caring-about-your-title-and-meta-description-tags">read full article</a>
                                           
                                    </div>
                                                         
                                        
                                   
                                
                            </div>
                        
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
                    
            
        </div>

        
        
    </div>
    
</div></div>

                        </div><!--end row-->
                        </div><!--end row-wrapper -->
                        <div class="row-fluid-wrapper row-depth-2 row-number-2 ">
                        <div class="row-fluid ">
                            <div class="span12 widget-span widget-type-blog_content " style="" data-widget-type="blog_content" data-x="0" data-w="12">
<div class="blog-section">
    <div class="blog-listing-wrapper cell-wrapper">
        
        <div class="post-listing">
            
            
            
                
                
                
                
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10615">January Inspirations</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p>The PRI team shares the people, actions, inventions, and places that are currently inspiring us:</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10615">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10603">Good design = Good design</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p>“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10603">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10594">November Inspirations</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p>The PRI team shares the people, actions, inventions, and places that are currently inspiring us.</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10594">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10558">Put your house in order: A general contractor for marketing and communications</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p dir="ltr" id="docs-internal-guid-67fb7edf-66a4-af38-28d9-58acfa1ee6d2">You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10558">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10528">October inspirations</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p>Each month, we at PRI pause to reflect on those events, people, places, and things that have lifted our spirits and ignited our imagination.</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10528">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10506">6 things Weird Al can teach us about business</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p>Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the <a href="http://www.billboard.com/artist/431263/weird-al-yankovic/chart">Billboard 200</a> in the fourth decade of his career. This past month, Weird Al Yankovic was everywhere. How the heck did he do it, and what in the world does this have to do with good business practices? <a href="//cdn2.hubspot.net/hub/499784/file-2752680010-jpg/blog-files/article_weirdal-300x224.jpg?t=1491595271051"></a></p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10506">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10497">You gotta be sincere</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p dir="ltr" id="docs-internal-guid-d346f954-c193-46cd-5358-1164ec69f1eb"><a href="//cdn2.hubspot.net/hub/499784/file-2752679915-jpg/blog-files/article_sincere-300x224.jpg?t=1491595271051"></a>My mentor and friend, PRI founder <a href="http://priworks.com/richard.aspx">Rich Mansfield</a>, liked to talk about the importance of sincerity, and wind it up with <a href="http://youtu.be/5JXUA8oFWCc">song lyrics</a>. “You gotta be sincere,” he’d quote from “Honestly Sincere” from <em>Bye Bye Birdie</em>. “You gotta feel it <em>here</em>,” he’d add, with hand over heart.</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10497">read full article</a>
                                                    
                    </div>
                
                            
            
            
                
                
                
                    <div class="post-item">
                        
                            <div class="post-header">
                                <h2><a href="//blog.priworks.com/archives/10454">It can be a polite world after all</a></h2>
                            </div>
                            <div class="post-body clearfix">
                                <!--post summary-->
                                
                                
 
 
  <p dir="ltr">I’m polite. All the time? No. For corroboration, ask my present realtor.</p>
 

                            </div>
                                
                                <a class="more-link" href="//blog.priworks.com/archives/10454">read full article</a>
                                                    
                    </div>
                
                            
            
            
        </div>

       
       <div class="blog-pagination clearfix">
            
                <a class="all-posts-link" href="//blog.priworks.com/all">All posts</a>
            
                <a class="next-posts-link" href="//blog.priworks.com/page/2">Next</a>
            
        </div>
       
        
    </div>
</div></div>

                        </div><!--end row-->
                        </div><!--end row-wrapper -->
                        <div class="row-fluid-wrapper row-depth-2 row-number-3 ">
                        <div class="row-fluid ">
                            <div class="span12 widget-span widget-type-blog_comments " style="" data-widget-type="blog_comments" data-x="0" data-w="12">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_blog_comments" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_comments" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_comments">
</span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </div><!--end row-->
                        </div><!--end row-wrapper -->
                    </div><!--end widget-span -->
                <div class="span3 widget-span widget-type-cell blog-sidebar" style="" data-widget-type="cell" data-x="9" data-w="3">

                    <div class="row-fluid-wrapper row-depth-2 row-number-4 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_module_14291779378928831" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div class="blog-social-icon">
<a href="https://www.linkedin.com/company/priworks" target="_blank"><img src="https://blog.priworks.com/hubfs/blog-files/images/button_in.png?t=1491595271051" alt="Connect with us on LinkedIn"></a>
<a href="http://www.twitter.com/priworks" target="_blank"><img src="https://blog.priworks.com/hubfs/blog-files/images/button_twitter.png?t=1491595271051" alt="Follow us on Twitter"></a>
<a href="http://www.facebook.com/#!/pages/PRI/134347429926333?ref=ts" target="_blank"><img src="https://blog.priworks.com/hubfs/blog-files/images/button_fb.png?t=1491595271051" alt="Add us on Facebook"></a>
<a href="//blog.priworks.com/rss.xml" target="_blank"><img src="https://blog.priworks.com/hubfs/blog-files/images/button_rss.png?t=1491595271051" alt="Subscribe to our RSS feed"></a>
</div></span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                    <div class="row-fluid-wrapper row-depth-2 row-number-5 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_module_14291772575684266" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><img src="https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=155&amp;name=the_works.jpg" alt="the_works" width="155" data-constrained="true" srcset="https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=78&amp;name=the_works.jpg 78w, https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=155&amp;name=the_works.jpg 155w, https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=233&amp;name=the_works.jpg 233w, https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=310&amp;name=the_works.jpg 310w, https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=388&amp;name=the_works.jpg 388w, https://blog.priworks.com/hs-fs/hubfs/blog-files/the_works.jpg?t=1491595271051&amp;width=465&amp;name=the_works.jpg 465w" sizes="(max-width: 155px) 100vw, 155px"></span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                    <div class="row-fluid-wrapper row-depth-2 row-number-6 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-blog_subscribe " style="" data-widget-type="blog_subscribe" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_blog_subscription" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_subscribe" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_subscribe"><h3 id="hs_cos_wrapper_blog_subscription_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text">Subscribe to email updates:</h3>

<div id="hs_form_target_blog_subscription"></div>

  
 


</span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                    <div class="row-fluid-wrapper row-depth-2 row-number-7 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-post_filter " style="" data-widget-type="post_filter" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_post_filter" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block">
  <h3>Categories</h3>
  <div class="widget-module">
    <ul>
      
        <li>
          <a href="//blog.priworks.com/topic/about-us">About Us <span class="filter-link-count" dir="ltr">(67)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/best-practices">Best Practices <span class="filter-link-count" dir="ltr">(70)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/business">Business <span class="filter-link-count" dir="ltr">(97)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/business-communications">Business Communications <span class="filter-link-count" dir="ltr">(77)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/communications">Communications <span class="filter-link-count" dir="ltr">(92)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/design">Design <span class="filter-link-count" dir="ltr">(35)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/email-marketing">Email Marketing <span class="filter-link-count" dir="ltr">(1)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/marketing">Marketing <span class="filter-link-count" dir="ltr">(52)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/programming-and-coding">Programming and Coding <span class="filter-link-count" dir="ltr">(7)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/seo">SEO <span class="filter-link-count" dir="ltr">(4)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/social-media">Social Media <span class="filter-link-count" dir="ltr">(1)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/technology">Technology <span class="filter-link-count" dir="ltr">(37)</span></a>
        </li>
      
        <li>
          <a href="//blog.priworks.com/topic/tutorial">Tutorial <span class="filter-link-count" dir="ltr">(5)</span></a>
        </li>
      
    </ul>
    
  </div>
</div>
</span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                    <div class="row-fluid-wrapper row-depth-2 row-number-8 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-google_search custom-google-search" style="" data-widget-type="google_search" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_module_14291774401277272" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_google_search" style="" data-hs-cos-general-type="widget" data-hs-cos-type="google_search">        <div id="hs-search-module" class="hs-search-module b475627a-3a18-4cd6-888e-6453422e200f">
            <form class="hs-form">
                <div class="field" role="search">
                    <label for="hs-search-b475627a-3a18-4cd6-888e-6453422e200f"></label>
                    <div class="input">
                        <input type="text" id="hs-search-b475627a-3a18-4cd6-888e-6453422e200f" class="hs-input" value="">
                        <a class="hs-button primary">»</a>
                    </div>
                </div>
            </form>
        </div>
        <script>
  jQuery(function(){
      var $             = jQuery;
      var url           = 'http://google.com/search?q=site:' + location.protocol + '//' + location.hostname + ' ';
      var $searchModule = $('.hs-search-module.b475627a-3a18-4cd6-888e-6453422e200f');
      var $input        = $searchModule.find('input');
      var $button       = $searchModule.find('.hs-button.primary');
      if (false) {
          $input.val(decodeURIComponent(location.pathname.split('/').join(' ').split('.').join(' ').split('-').join(' ').split('_').join('')));
      }
      $button.click(function(){
          var newUrl = url + $input.val();
          var win = window.open(newUrl, '_blank');
          if (win) {
              //Browser has allowed it to be opened
              win.focus();
          } else {
              //Browser has blocked it
              location.href = newUrl;
          }
      });
      $input.keypress(function(e){
          if (e.keyCode !== 13) return;
          e.preventDefault();
          $button.click();
      });
  });
</script>

</span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                    <div class="row-fluid-wrapper row-depth-2 row-number-9 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-rich_text full-archives" style="" data-widget-type="rich_text" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_module_1430750832053688" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div style="padding: 0px 10px 0px 10px;"><a class="subscribe_link" href="/rss.xml">Subscribe via RSS</a>&nbsp;&nbsp;&nbsp;<a class="subscribe_link" href="/all" target="_blank">Full archives</a></div></span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                    <div class="row-fluid-wrapper row-depth-2 row-number-10 ">
                    <div class="row-fluid ">
                        <div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12">
                            <div class="cell-wrapper layout-widget-wrapper">
                                <span id="hs_cos_wrapper_module_14291775204137898" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div id="sidebar" role="complementary">
<ul>
<li class="widget widget_text" id="text-9"><h2 class="widgettitle">Authors</h2></li>
<li class="widget widget_execphp" id="execphp-3">    		<div class="execphpwidget"><div style="min-height: 160px; padding: 0px 10px 0px 10px;">
<a href="//blog.priworks.com/author/elena-nazzaro"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/side_elena.jpg?t=1491595271051"></a>
<a href="//blog.priworks.com/author/dany-petraska"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/side_dany.jpg?t=1491595271051"></a>
<a href="//blog.priworks.com/author/chintan-parikh"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/side_chintan.jpg?t=1491595271051"></a>
<a href="//blog.priworks.com/author/nichole-chobin"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/side_nichole.jpg?t=1491595271051"></a>
<a href="//blog.priworks.com/author/frank-j-mendelson"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/side_frank.jpg?t=1491595271051"></a>
<a href="//blog.priworks.com/author/allyson-murphy"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/side_allyson.jpg?t=1491595271051"></a>
</div>
</div>
</li>
</ul>
</div></span>
                            </div><!--end layout-widget-wrapper -->
                        </div><!--end widget-span -->
                    </div><!--end row-->
                    </div><!--end row-wrapper -->
                </div><!--end widget-span -->
        </div><!--end row-->
        </div><!--end row-wrapper -->
    </div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

    </div><!--end body -->
</div><!--end body wrapper -->

<div class="footer-container-wrapper">
    <div class="footer-container container-fluid">

        <div class="row-fluid-wrapper row-depth-1 row-number-1 ">
        <div class="row-fluid ">
            <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">
<!-- start coded_template: id:2753162018 path:generated_global_groups/2738221642.html -->
<div class="" data-global-widget-path="generated_global_groups/2738221642.html">        <div class="row-fluid-wrapper row-depth-1 row-number-1 ">
        <div class="row-fluid ">
            <div class="span12 widget-span widget-type-cell custom-footer-group" style="" data-widget-type="cell" data-x="0" data-w="12">

                <div class="row-fluid-wrapper row-depth-1 row-number-2 ">
                <div class="row-fluid ">
                    <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12">

                        <div class="row-fluid-wrapper row-depth-2 row-number-1 ">
                        <div class="row-fluid ">
                            <div class="span2 widget-span widget-type-rich_text custom-footer-link-social" style="" data-widget-type="rich_text" data-x="0" data-w="2">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_module_139575398594110" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><ul>
<li><a href="http://www.priworks.com/profile.aspx">Profile</a> Learn about PRI</li>
<li><a href="http://www.priworks.com/expertise.aspx">Expertise</a> Things we're good at</li>
<li><a href="http://www.priworks.com/portfolioHome.aspx?c=0">Portfolio</a> View our work</li>
<li><a href="http://www.priworks.com/csAdvisorIntelligence.aspx">Case Studies</a></li>
<li><a href="http://www.priworks.com/csAdvisorIntelligence.aspx">Contact Us</a></li>
<li><a href="//blog.priworks.com/">The Works Blog</a></li>
<li>©1991-<span id="ctl00_lblYear">2015</span></li>
</ul>
<p><a target="_blank" href="http://twitter.com/priworks"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/tiny_twitter.gif?t=1491595271051"></a> <a target="_blank" href="http://www.facebook.com/PRIWorks"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/tiny_facebook.gif?t=1491595271051"></a> <a target="_blank" href="http://feeds.feedburner.com/priworks"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/tiny_RSS.gif?t=1491595271051"></a> <a target="_blank" href="http://www.linkedin.com/company/1050930"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/tiny_linkedin.gif?t=1491595271051"></a></p></span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                            <div class="span3 widget-span widget-type-rich_text custom-footer-contact" style="" data-widget-type="rich_text" data-x="2" data-w="3">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_module_14291663847548703" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><a href="http://www.priworks.com/contact.aspx"><img src="https://blog.priworks.com/hubfs/Priworks-Apr2015-Images/bubble8.gif?t=1491595271051" alt="bubble"></a></p></span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                            <div class="span3 widget-span widget-type-rich_text custom-latest-project" style="" data-widget-type="rich_text" data-x="5" data-w="3">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_module_14291662578695915" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1><span>Featured Download</span></h1>
<p class="home_features_copy" style="margin-top: 0px;">Learn about the 18 SEO myths you need to leave behind in 2015, with our <a href="//info.priworks.com/18-seo-myths">complimentary guide</a>.</p>
<p><a href="//info.priworks.com/18-seo-myths"><img src="https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=221&amp;name=book-footer.png" border="0" alt="book-footer" width="221" data-constrained="true" srcset="https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=111&amp;name=book-footer.png 111w, https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=221&amp;name=book-footer.png 221w, https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=332&amp;name=book-footer.png 332w, https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=442&amp;name=book-footer.png 442w, https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=553&amp;name=book-footer.png 553w, https://blog.priworks.com/hs-fs/hubfs/blog-files/book-footer.png?t=1491595271051&amp;width=663&amp;name=book-footer.png 663w" sizes="(max-width: 221px) 100vw, 221px"></a></p></span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                            <div class="span4 widget-span widget-type-rich_text custom-footer-twitter" style="" data-widget-type="rich_text" data-x="8" data-w="4">
                                <div class="cell-wrapper layout-widget-wrapper">
                                    <span id="hs_cos_wrapper_module_139575399545412" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1>TWITTER</h1>
<a class="twitter-timeline" href="https://twitter.com/priworks" data-widget-id="598543935464681472" data-chrome="nofooter noheader noborders noscrollbar transparent" data-tweet-limit="1" aria-polite="polite">Tweets by @priworks</a>
<script>// <![CDATA[
// 
// 
// 
// 
// 
// 
// 
// 
// 
// 
// 
// 
// 
!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");
// ]]></script>
<p class="juiz_last_tweet_follow_us"><span class="juiz_ltw_follow">Follow</span> <a target="_blank" class="juiz_ltw_username" href="http://twitter.com/priworks">@priworks</a> <span class="juiz_ltw_ontwitter">on twitter.</span></p></span>
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </div><!--end row-->
                        </div><!--end row-wrapper -->
                    </div><!--end widget-span -->
            </div><!--end row-->
            </div><!--end row-wrapper -->
        </div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->
</div><!-- end coded_template: id:2753162018 path:generated_global_groups/2738221642.html -->

            </div><!--end widget-span -->
        </div><!--end row-->
        </div><!--end row-wrapper -->

    </div><!--end footer -->
</div><!--end footer wrapper -->


    
<script type="text/javascript" src="https://static.hsstatic.net/content_shared_assets/static-1.4049/js/public_common.js"></script>

    <!--[if lte IE 8]>
    <script charset="utf-8" src="https://js.hsforms.net/forms/v2-legacy.js"></script>
    <![endif]-->
 
<script src="https://js.hsforms.net/forms/v2.js"></script>

  <script>
      hbspt.forms.create({
          portalId: '499784',
          formId: '2f2ffb49-6318-4145-bfb4-de2daf807652',
          formInstanceId: '6815',
          pageId: 2578184421,
          
          pageName: 'PRI | Blog | the Works',
          
          contentType: 'listing-page',
          
          redirectUrl: 'http:\/\/blog.priworks.com\/?hsFormKey=4cc01eb457737d33a5ffa121f3eec6bb#blog_subscription',
          
          
          css: '',
          target: '#hs_form_target_blog_subscription',
          
          formData: {
            cssClass: 'hs-form stacked'
          }
      });
  </script>


<!-- Start of HubSpot Analytics Code -->
<script type="text/javascript">
var _hsq = _hsq || [];
_hsq.push(["setContentType", "listing-page"]);
_hsq.push(["setCanonicalUrl", "http:\/\/blog.priworks.com"]);
_hsq.push(["setPageId", "2578184421"]);
_hsq.push(["setContentMetadata", {
    "contentPageId": null,
    "legacyPageId": null,
    "contentGroupId": 2578184421,
    "abTestId": null,
    "languageVariantId": null,
    "languageCode": null
}]);
_hsq.push(["setTargetedContentMetadata", []]);
</script>

<script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/499784.js"></script>
<!-- End of HubSpot Analytics Code -->


<script type="text/javascript">
var hsVars = {
    ticks: 1510091322133,
    page_id: 0,
    content_group_id: 2578184421,
    portal_id: 499784,
    app_hs_base_url: "https://app.hubspot.com",
    language: "en",
    analytics_page_type: "listing-page"
}
</script>



<!-- start Main.js DO NOT REMOVE -->

<script src="https://blog.priworks.com/hs-fs/hub/499784/hub_generated/style_manager/1431095482790/custom/page/Priworks-Apr2015-theme/Priworks-Apr2015-main.min.js"></script>

<!-- end Main.js -->

<div id="fb-root"></div>
 <script>(function(d, s, id) {
  var js, fjs = d.getElementsByTagName(s)[0];
  if (d.getElementById(id)) return;
  js = d.createElement(s); js.id = id;
  js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&status=0";
  fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>
<script type="text/javascript">
  window.___gcfg = {
    lang: 'en-US',
    parsetags: 'onload'
  };
  (function() {
    var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
    po.src = 'https://apis.google.com/js/platform.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
  })();
</script>
 <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
 
    <!-- Generated by the HubSpot Template Builder - template version 1.03 -->

<!-- end coded_template: id:2738223402 path:generated_layouts/2725340706.html -->
</body></html>