Internet Marketing And Search Engine Optimization Podcasts by Optimum7.com

The Click: Internet Marketing, Social Media and More!

Optimum7.Com — Mon, 8 Jun 2009 11:56:43 -0500

We introduce a new series of Podcasts this month. Joelle and Melissa speak about Internet Marketing, Social Media, Social Bookmarking, Micro-blogging, Online Branding and Design. In this episode, you will learn many tricks as well as important online marketing techniques you can easily implement.

Website Optimization The Total Picture

Optimum7.Com — Mon, 16 Mar 2009 16:56:43 -0500

The TOTAL PICTURE involves a well coordinated STRATEGY. A strategy differs from a tactic in that it takes all contributing factors into account. It involves establishing a clear set of objectives, then develops the necessary processes involved to meet those objectives. A strategy involves “thinking” and measuring and researching and analyzing. A tactic just attempts a task.

SEO and Internet Marketing It’s all about Transparency

Optimum7.Com — Mon, 16 Mar 2009 16:53:47 -0500

The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.

Internet Marketing Just Part of the Revolution

Optimum7.Com — Mon, 16 Mar 2009 16:42:32 -0500

The revolution involves the liberation of the “individual” to actually control their lives through small and large changes in technology and services. Through every advance, every device, every software package, every application and every medium the individual has gained more and more control of exactly if, how, when and with whom they will interact.

How to Use Long-Tailed Keywords for Better Traffic

Optimum7.Com — Mon, 16 Mar 2009 16:28:15 -0500

Long-tailed keywords are keyword phrases used by Internet users that have 3 or more words in them. An example is Real Estate Broker in Miami. This is highly targeted, and if you are a real estate broker in Miami, you would want to rank for this over broker. Why?

How to Manage Growth in Ecommerce Marketing

Optimum7.Com — Mon, 16 Mar 2009 16:20:49 -0500

The vast amount of technology available can both have positive and negative consequences. One of the positive consequences is selection; a wide variety of options is always good for business. One of the negative consequences is that sometimes business owners or decision makers do not know which solution is the best to use. Let’s create a hypothetical situation where we have an ecommerce operation and our marketing efforts including SEO and Internet Marketing are finally paying off. We have been in business for about two years and we sell brand name electronics on our site. It’s a very saturated market and competition is fierce. We were receiving about 2000 unique visitors per day, which 60% was from organic search, 30% was from our Affiliate Marketing Network (Let’s assume we use Commission Junction) and 10% of traffic was coming from other sources. We had a 2 % conversion rate which means we were getting 40 orders per day.

SEO Companies

Optimum7 Internet Marketing — Thu, 24 Jul 2008 04:00:00 -0500

As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy.

SEO Marketing

Optimum7 Internet Marketing — Thu, 24 Jul 2008 03:00:00 -0500

One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for. Sixty-Eight percent of online searchers DON’T go past the first page... 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath.

Internet Marketing & Blogs - Really Necessary?

Optimum7 Internet Marketing — Thu, 24 Jul 2008 02:00:00 -0500

The answer to this question is not ambiguous … Yes!!! If you want to know why and how, I invite you to please read on. If you are interested in a successful website and a successful website equals quality internet marketing and includes search engine optimization, conversion optimization, blogs should be an essential part of the overall website marketing approach.

SEO - Significance to C-Level Execs

Optimum7 Internet Marketing — Thu, 24 Jul 2008 01:00:00 -0500

C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and “the purpose of it all.” Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize.

Internet Marketing - An in house function

Optimum7 Internet Marketing — Thu, 24 Jul 2008 00:00:00 -0500

Is Internet Marketing an in house function?

Website Optimization

Optimum7 Internet Marketing — Wed, 23 Jul 2008 23:00:00 -0500

Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO. However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even “tricks.” However so-called White Hat SEO or “ethical” SEO or much more accurately, EFFECTIVE SEO, involves no tricks and the lexicon of meta tags and title tags does little justice to the true scope of what is involved in SEO.

8 Ways to Build Traffic to Your Website

Optimum7 Internet Marketing — Wed, 23 Jul 2008 22:00:00 -0500

Your Website must get traffic to have the opportunity to succeed. If your website is well designed to convert visitors into new customers and your business model is ready to go to execute new business and provide excellent support, then building traffic is the absolute key to your online success. Here are 8 straight forward ways to build traffic to your site.

How to Keep Your Customers Coming Back

Optimum7 Internet Marketing — Wed, 23 Jul 2008 21:00:00 -0500

If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it's in the rear view mirror).

Conversion, The Real Bottom line

Optimum7 Internet Marketing — Thu, 24 Jul 2008 14:00:00 -0500

Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION.

Google Page Rank is Dead.

Optimum7 Internet Marketing — Wed, 23 Jul 2008 15:00:00 -0500

PPC or SEO

Optimum7 Internet Marketing — Wed, 23 Jul 2008 16:00:00 -0500

Let me give you the answer up front... Both! Now read on if you wish to know more. Firstly, to make sure everyone knows the physical difference see the illustration provided ...

About Optimum7

Optimum7 Internet Marketing — Wed, 23 Jul 2008 17:00:00 -0500

Optimum7 - About Us Podcast - Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thread is that after designing and launching the website, the leads and / or the online sales that were expected just didn’t materialize.

Brief Overview of Optimum7

Optimum7 Internet Marketing — Wed, 23 Jul 2008 18:00:00 -0500

Optimum7 Brief Overview

Optimum7 - PPC (Pay Per Click)

Optimum7 Internet Marketing — Wed, 23 Jul 2008 19:00:00 -0500

Optimum7 - PPC - Pay Per Click - Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients’ websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to “bridge the gap” while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy.

Optimum7 - Search Engine Optimization Services

Optimum7 Internet Marketing — Wed, 23 Jul 2008 09:00:00 -0500

Optimum7 - SEO - The problem is simple: You have already created a website but you are not getting enough leads or sales. You type in search engine keyword phrases in Google, Yahoo or MSN and you are not on the 1st page, 2nd page or even the 3rd page. Even if you are sometimes found on the 2nd or 3rd page you want to increase your ranking so that you will be found by more searchers looking for products and services. How can people do business with you if they don’t know you exist and they cannot find you?

Optimum7 - Services

Optimum7 Internet Marketing — Wed, 23 Jul 2008 11:00:00 -0500

Optimum7 - Services Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business. The 2 major services Optimum7 provide our clients to execute effective Internet Marketing are: • Search Engine Optimization • Sponsored Search Management