Cohen provided live in-house workshops on sales culture for the management and leadership team at Crockett, but to reach the entire workforce with practical training on becoming more effective as a virtual sales team, Cohen and Crockett engaged the Professional Podcasts Division of the Lubetkin Media Companies to produce video versions of the custom training program for distribution over Crockett’s SharePoint internal communications platform.

The video training program enables Crockett to roll out the important sales culture messages to its widely dispersed workforce without the expense and logistical challenge of bringing employees to an offsite meeting far from their work locations.

The training program, which is proprietary to Crockett, consists of five video modules and workbook exercises developed by Cohen to emphasize the key practices critical to effective sales culture.

Professional Podcasts produced the videos on location in Baltimore and Bowie, MD, and also created a custom video montage introduction for the video series using images supplied by Crockett.

You can see the video introduction in the player here.

For more information on Todd Cohen’s sales culture workshops and keynote speeches, visit Todd’s website.

Visit the conference web page to see how they have embedded the video in the site, and to get more information about the conference!

Lubetkin Communications has produced a new website video promoting the services of nationally known sales culture expert and professional speaker Todd Cohen. The Philadelphia-based Cohen has been a client of Lubetkin Communications since 2005, when we produced a series of podcasts on sales culture which continue to generate thousands of downloads a year from Todd’s website.

The new web video features Todd discussing his book, Everyone’s in Sales, and his keynote speeches, workshops, and seminars.

“Elevator Pitch” videos like this one for Todd are surprisingly affordable and can help generate real traffic for your web presence, while conveying your message and value proposition in your own words. Let us help you produce an elevator pitch video for your website.

You can watch the video in this player, or visit ToddCohen.com for more information.

News Media May Contact:

CHERRY HILL, NJ – September 23, 2009 – Professional Podcasts LLC, the award-winning audio and video production subsidiary of Lubetkin Communications LLC, has produced an online electronic learning (e-Learning) program for Philadelphia-based sales culture expert Todd Cohen.

The program, accessible from Cohen’s website (www.toddcohen.com), is a 45-minute training course entitled “Essential Selling Skills,” available free to sales professionals who register at the site.

The multimedia program uses slides and synchronized audio and video commentary by Cohen to describe the important skills required for high-powered success in professional sales leadership positions, and focuses on the important responsibility of creating an effective sales culture in the sales professional’s organization.

“Sales culture is one of the most important elements of a successful sales organization, yet many companies don’t fully understand how critical it is to properly train both sales professionals and other personnel in how to create a collaborative sales culture in which everyone works for the ultimate good of the client,” said Cohen, a nationally recognized sales culture expert and consultant in creating winning sales cultures. “By offering this Essential Selling Skills course online, I’m hoping that we will get sales professionals to start thinking seriously about how to integrate effective sales culture creation into their organizations. That’s where the sales rubber hits the road, and that’s where we can make a significant difference in how well companies close the sales in their pipelines.”

Professional Podcasts uses a development tool called Articulate Rapid E-Learning Studio ’09 to combine elements of visual presentations like Microsoft PowerPoint slides, videos, and audio narrations or commentaries, in a synchronized e-learning program delivered through client websites or on disk.

The programs, delivered in the popular Adobe Flash video format, appear on a web page in a theater-style format customized with each client’s logo and corporate color schemes.

Presenters’ photos and bios are integrated into the presentation environment, which also includes handout materials, an interactive glossary, and audience participation materials such as quizzes and surveys.

Other examples of Articulate presentations produced by Professional Podcasts are:

1. A presentation on the importance of using podcasting to promote a company’s subject matter expertise, at http://www.professionalpodcasts.com/slideshows/socialmedia/player.html

2. A presentation analyzing a recent appeals court oral argument involving patent law disputes, produced for Woodcock Washburn LLC, an intellectual property law firm in Philadelphia, at http://www.woodcock.com/publications/podcasts/brock/player.html.

3. Presentations produced for KenCrest Consultants of Plymouth Meeting, PA that are available to subscribers at KenCrest’s Transition Map website, http://www.transitionmap.org.

“Articulate’s robust toolset enables us to convert presentations, speeches, and training materials into dynamic, highly interactive, visually attractive e-learning courses, presentations, quizzes, and surveys for clients like Todd Cohen, who want to deliver their content and expertise to their audiences in an online format,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Articulate programs we create for Todd and other e-learning clients are an excellent complement to our production of broadcast quality audio and video content for delivery over the Internet as podcasts.”

Professional Podcasts can produce Articulate-based e-Learning modules for hosting individually on clients’ websites, or through specialized Learning Management Systems that keep track of participants’ progress through corporate training programs administered online.

Programs can be designed in linear fashion or to permit students to revisit sections in a sequence of their choosing. Progress reports can be delivered automatically to training managers. The programs are compatible with the online learning industry’s Sharable Content Object Reference Model (SCORM) standards.

About Todd Cohen

Todd Cohen is a high-energy, high-performance sales leader. Since 1984, Todd and his sales teams have delivered more than $350 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

In 2007 Todd launched ToddCohen.com as a part of his company Sales Leader LLC to offer his expertise in sales, motivation, lecturing, and training to companies as well as individuals. His vision for the company is based on creating what he calls “Sales Culture” – a series of activities and attitudes that has the power to transform organizations in terms of revenue by helping people to see that “we are all in sales”.

As the Principal of SalesLeader LLC, Todd inspires, advises, and builds high-performance sales teams that produce outstanding results. He also provides strategic oversight for sales and marketing and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.  Todd also offers industry unique sales culture workshops to develop and refine sales skills.

A dynamic, inspiring and engaging public speaker, Todd has lectured and written extensively on topics such as:

• Sales Culture and the role it plays in driving succes
• Growing from a “sales rep” to a “sales professional”
• Selling intangible products
• Creating and using the right metrics to ensure success

Todd, a passionate believer in the power of networking, is the founder of The Innovators Club, a networking organization dedicated to advancing technology and entrepreneurship. He is also co-founder of Linked In Live Philly, a networking group for members of Linked-In to advance their professional networking skills.  He is also the co-leader of Career Transitions, a non profit group dedicated to helping professionals in transition.

He is a member of the National Speakers Association, the American Society for Training and Development and serves as co-chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group.  Todd has been active in the American Cancer Society as well as several other charitable organizations. Todd holds a Bachelors Degree in Business Administration from Temple University

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of audio and video podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use
of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.

The firm produces broadcast quality audio and video podcasts for corporate and organizational clients such as the Jewish Federation of Southern New Jersey; Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; NAPL, a graphic communications trade association; the Financial Planning Association’s Philadelphia Chapter; Leadership NJ; and for the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. The company was recognized for its podcast quality with a 2008 Jasper Award from the Jersey Shore Public Relations & Advertising Association.

More information and sample audio podcasts are available at http://www.professionalpodcasts.com/.

Video podcasts are available at http://professionalpodcasts.blip.tv/.

# # # #

Editors, Note: Todd Cohen is available to discuss his sales culture philosophy and training programs.

Mr. Lubetkin is also a Senior Fellow of the Society for New Communications Research (www.sncr.org), a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.

He is available to discuss how e-Learning and podcasting technology can help organizations communicate effectively with their audiences.

To interview Todd or Steve, please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.

In this episode, join Todd Cohen and his guest Rip Tilden for a stimulating conversation entitled “Lessons from the C-Suite – Building & Leading a Great Sales Team.”

Listen to the podcast here:

Rip Tilden joined Makarios Consulting as a partner in 2009, bringing with him more than 32 years of leadership experience as a senior executive in a wide range of public and private companies.  He is highly regarded as an effective team builder and leader with a proven ability to lead change, grow organizations and deliver strong results in intensely competitive industries.  He has led organizations with business operations in the United States and with strong customer footprints in Europe and Asia.  Mr. Tilden is known for integrity, outstanding communications skills, and a consistent record of successfully executing strategic vision to grow enterprise value.

During the past 15 years, Mr. Tilden has held senior leadership roles in three Philadelphia area companies.  From 1994—1996, he was a senior executive with Alco Standard (now known as Ikon Office Solutions). Alco was a Fortune 500 office products and distribution company based in Wayne, PA.  He then joined InterDigital Communications, where he was a member of the senior executive team of that King of Prussia-based wireless technology developer for 10 years.  He served as the company’s Chief Operating Officer from 2001—2005.  More recently, he led a multi-million dollar fitness and wellness business in West Chester as its general manager.

Mr. Tilden earned his Bachelor of Arts degree from DePauw University in 1975 and his MBA from the University of Chicago in 1982.

Produced by Professional Podcasts LLC, Cherry Hill, NJ.

Keywords: Community of Sales Professionals, Matrix Organization, Networking, Sales Candidates, Hiring Models, Sales Coaching, Sales Communication, Sales Community, Keywords: Sales Excellence, Sales Leadership, Sales Management, Training, Sales Metrics, Sales Networking, Sales Process Training, Sales Teams, Sales Training, Salesperson, Sales Training Program, virtual teams, sales success triad

del.icio.us Tags: Community of Sales Professionals,Matrix Organization,Networking,Sales Candidates,Hiring Models,Sales Coaching,Sales Communication,Sales Community,Keywords: Sales Excellence,Sales Leadership,Sales Management,Training,Sales Metrics,Sales Networking,Sales Process Training,Sales Teams,Sales Training,Salesperson,Sales Training Program,virtual teams