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    <title>Go Big or Go Home</title>
    
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    <link rel="alternate" type="text/html" href="http://www.robschultz.com/rob_schultz/" />
    <id>tag:typepad.com,2003:weblog-330031</id>
    <updated>2010-01-15T08:20:41-06:00</updated>
    <subtitle>Rob Schultz shares his experiences on start-up as both an entrepreneur and venture capitalist.</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/lmxE" /><feedburner:info uri="typepad/lmxe" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Are government grants a good source of gap funds?</title>
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        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef012876d9b0fa970c</id>
        <published>2010-01-15T08:20:41-06:00</published>
        <updated>2010-01-15T08:20:41-06:00</updated>
        <summary>One of the hardest phases in getting a start-up off the ground is obtaining "gap funds" to get from the lab to the point where the company has met enough milestones to be venture fundable. If you know me, you'll...</summary>
        <author>
            <name>robschultz</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Start-up" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="government grants" />
        <category scheme="http://sixapart.com/ns/types#tag" term="SBIR" />
        <category scheme="http://sixapart.com/ns/types#tag" term="start-ups" />
        <category scheme="http://sixapart.com/ns/types#tag" term="venture capital" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml">One of the hardest phases in getting a start-up off the ground is
obtaining "gap funds" to get from the lab to the point where the
company has met enough milestones to be venture fundable.  If you know
me, you'll always hear me say that most venture capitalists are NOT
very venturous.  They tend to look for measurable milestones to base
their investment on, like commercialized technology, early customers,
management teams, etc.  Personal savings, SBIRs/STTRs, angels and early
stage venture investors are the common sources of these gap funds. 
Many entrepreneurs are swooned by SBIRs because it is viewed as "free
money".  They don't have to get diluted, no new people on their board,
they stay in full control.  If you learned early in life that nothing
is free, take that same lesson into the process of considering and SBIR
as a source of gap funds.  SBIRs and other government grants are posted
to get the brightest innovators to work on the toughest technical
problems the government has to offer.  The military, Department of
Homeland Security, National Institute of Health are common agencies
that post these grants.  In return for the grant, they expect
deliverables and rights to the technology developed.  So, the money
really isn't free.  SBIRs are a great fit for your start-up if, and
only if, the deliverables required by the grant are directly aligned
with your technology development plan.  If not, producing the
technology for the government will only be a distraction and not help
your start-up meet the critical milestones required to get classic
venture capital funding.</div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2010/01/are-government-grants-a-good-source-of-gap-funds.html</feedburner:origLink></entry>
    <entry>
        <title>The Value of Sharing: Social Engagement | ShareThis</title>
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        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0120a758cb82970b</id>
        <published>2009-12-16T13:02:10-06:00</published>
        <updated>2009-12-16T13:02:10-06:00</updated>
        <summary>First, and foremost - and most exciting for us - we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009....</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><blockquote>First, and foremost - and most exciting for us - we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has doubled, meaning our publishers are getting better at optimizing their sharing and consumers now expect it to be there.</blockquote>

<p><small>via <a href="http://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/#STS=g3agwlbx.1urq">sharethis.com</a></small></p>

<p>This is the most comprehensive perspective on Social Engagement I have seen.</p></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/12/the-value-of-sharing-social-engagement-sharethis.html</feedburner:origLink></entry>
    <entry>
        <title>Paul Kedrosky and Brad Feld: Start-up Visas Can Jump-Start the Economy - WSJ.com</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/whvBPYqwtTg/paul-kedrosky-and-brad-feld-start-up-visas-can-jump-start-the-economy---wsjcom.html" />
        <link rel="replies" type="text/html" href="http://www.robschultz.com/rob_schultz/2009/12/paul-kedrosky-and-brad-feld-start-up-visas-can-jump-start-the-economy---wsjcom.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0120a6fd9821970b</id>
        <published>2009-12-02T08:49:46-06:00</published>
        <updated>2009-12-02T08:49:46-06:00</updated>
        <summary>Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com via online.wsj.com...</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><blockquote> Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com</blockquote>

<p><small>via <a href="http://online.wsj.com/article/SB10001424052748704402404574525772299940870.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A%20typepad%2Falleyinsider%2Fsilicon_alley_insider%20%28Silicon%20Alley%20Insider%29&amp;utm_content=Google%20Feedfetcher#close=1">online.wsj.com</a></small></p>

<p>this is so true.  Combine this with facts that a significant percentage of PhDs are foreign.  PhDs are usually funded by the University.  We basically educate the world and then force them to go home.  Not only more H-1B Visa, but the time frames need to be flexible to accommodate start-up cycles.</p></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/12/paul-kedrosky-and-brad-feld-start-up-visas-can-jump-start-the-economy---wsjcom.html</feedburner:origLink></entry>
    <entry>
        <title>Great promo video on Champaign-Urbana Community</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/nLLb5ZTIPjQ/great-promo-video-on-champaignurbana-community.html" />
        <link rel="replies" type="text/html" href="http://www.robschultz.com/rob_schultz/2009/11/great-promo-video-on-champaignurbana-community.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0128756dc9f1970c</id>
        <published>2009-11-09T20:39:38-06:00</published>
        <updated>2009-11-09T20:39:38-06:00</updated>
        <summary>Kinda makes you want to live and grow your business here, doesn't it?</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Champaign" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Commuity" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Urbana" />
        
<content type="html" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;object width="425" height="344"&gt;Kinda makes you want to live and grow your business here, doesn't it?&lt;param name="movie" value="http://www.youtube.com/v/cyqxyhccIBk&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/cyqxyhccIBk&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"&gt;&lt;/object&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/11/great-promo-video-on-champaignurbana-community.html</feedburner:origLink></entry>
    <entry>
        <title>Funny, but true training story</title>
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        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0120a652a23f970b</id>
        <published>2009-11-04T08:31:37-06:00</published>
        <updated>2009-11-04T08:31:37-06:00</updated>
        <summary>Below is a real live email exchange between members of our triathlon club in Champaign, IL. Names have been withheld to protect the innocent so to speak. What I can say is that several members of our club are also...</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="font-size: 14px;"><span style="font-size: 14px;"><span style="color: #0000ff; font-size: 14px;">Below
is a real live email exchange between members of our triathlon club in
Champaign, IL.  Names have been withheld to protect the innocent so to
speak.  What I can say is that several members of our club are also
police officers which I will call Cop #1, and Cop #2.  </span><span style="font-size: 11pt;"><span style="color: #0000ff; font-size: 14px;">We will call the athlete in the email exchange Triathlete #1.</span>  </span></span></span><p> <span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">----- Original Message -----</span></span><br /><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;" /></span> <font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size: 11pt;">From: Triathlete #1<br />
Date: Sun, 1 Nov 2009 17:42:30 -0600<br />
To:<span style="color: #111111;"><span style="text-decoration: none;"> Triathlon Group</span></span><a href="http://" style="font-family: yui-tmp;"><span style="color: #0000ff; font-size: 14px;" /></a><br />
Subject: kirby<br />
<br />
I was out for an afternoon run, enjoying the weather and doing my usual<br />
10 mile loop around Kirby/mattis/prospect/Duncan/Windsor/etc. finishing<br />
up running down Kirby towards mattis and I see a man in the sidewalk<br />
yelling into a cell-phone, brandishing a gun.  I quickly crossed the<br />
street flagged a motorist to call 911 and then called 911 myself when I<br />
got to Panera.  By the time I ran home, the police were at my house,<br />
they had caught they guy and wanted to ask some questions.  I always<br />
felt skittish running down that section of Kirby, and this time my<br />
irrational instincts were made rational.  Just a head’s up.<br />
<br />
Triathlete #1</span></font> </p><p><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;"> </span></span></p><p> <span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">----- Original Message -----</span></span> </p><p><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">From: </span></span><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Cop #1</span></span><br /><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size: 11pt;">
To: </span></font><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;"><span style="color: #111111;"><span style="text-decoration: none;">Triathlon Group</span></span><a href="http://" style="font-family: yui-tmp;"><span style="color: #0000ff; font-size: 14px;" /></a></span></span><br /><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size: 11pt;">
Sent: Sun Nov 01 17:53:26 2009<br />
Subject: Re:  kirby<br />
<br />
I saw you out today, little did I know you were "working!".  Job well<br />
done, glad no one got hurt.<br />
<br />
Cop #1</span></font></p><p><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;" /></span> <font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size: 11pt;">----- Original Message -----<br />
From: </span></font><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Cop #1</span></span><br /><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size: 11pt;">
To: </span></font><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;"><span style="color: #111111;"><span style="text-decoration: none;">Triathlon Group</span></span><a href="http://" style="font-family: yui-tmp;"><span style="color: #0000ff; font-size: 14px;" /></a></span></span><br /><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size: 11pt;">
Sent: Mon Nov 02 18:07:56 2009<br />
Subject: RE: Re:  kirby<br />
<br />
Triathlete #1,<br />
<br />
I spoke to the officer that handled this call yesterday.  I am not sure<br />
this will make you feel any better but apparently the individual you saw<br />
yelling into the phone  was holding an airsoft pistol.  These neat<br />
little 'toy' guns shoot little plastic pellets.  They look just like the<br />
real thing so you had reason to be alarmed.  In fact, the officer<br />
thought it looked real as well, so this fine citizen was ordered to the<br />
ground at gun point.  Thankfully he complied without incident (we really<br />
don't want to shoot people).<br />
<br />
I think your route is safe, however, I would be alert around the house<br />
where this individual lives.  He is obviously not the brightest person<br />
in that block.  Really, you have to be pretty stupid to stand on Kirby<br />
Ave., screaming into a phone, waving a gun around while you have weed in<br />
your pocket.<br />
<br />
Thanks for calling!</span></font>
 </p></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/11/funny-but-true-training-story.html</feedburner:origLink></entry>
    <entry>
        <title>Ultramarathon Unvieled Start-up Lessons</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/yYOtl1T7v3w/ultramarathon-unvieled-startup-lessons.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0120a6a28a1f970c</id>
        <published>2009-11-02T23:29:00-06:00</published>
        <updated>2009-11-02T23:29:00-06:00</updated>
        <summary>I completed my first 50 mile ultra marathon at the Madison, Northface Challenge a few weeks ago. I ran the race with my brother who had completed one prior. I asked him, so what is our strategy in completing one...</summary>
        <author>
            <name>robschultz</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Sports" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Start-up" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="start-up lessons" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ultramarathon" />
        <category scheme="http://sixapart.com/ns/types#tag" term="venture capital" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I completed my first 50 mile ultra marathon at the Madison, Northface Challenge a few weeks ago.  I ran the race with my brother who had completed one prior.  I asked him, so what is our strategy in completing one of these things and he said, easy....we will not be overly aggressive for the first 25 miles and we will just keep moving forward at all cost.  </p><p>This is the same advice I have given start-up companies over the last year and a half as they have struggled to make it through the recession.  It is critical for start-ups to know the right time to kick it into another gear.  I have seen many companies fail because they try and scale before they fully understand their business model and how it works.  Start-ups often think they need to run with the competition even though it may not be their time.  At the beginning of the race many guys passed us who I knew we could beat.  My tendency was to pick up the pace when they ran by, but Gus held me back assuring me we would see them again later in the race.  Sure enough, we passed everyone that passed us in the first 10 miles of the race in the last 10 miles.  We knew the right time to pick up the pace.  </p><p>Second, is that as a start-up you need to push through your darkest hours, or as we say in the running world is pushing through the wall - it is always better on the other side.  Resiliency is an extremely important start-up characteristic.  Live to fight another day we always say.  You can't compete if you are not in the game.</p></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/11/ultramarathon-unvieled-startup-lessons.html</feedburner:origLink></entry>
    <entry>
        <title>One Llama Pumpkin (www.onellama.com)</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/hcLYSfnN2JI/one-llama-pumpkin-wwwonellamacom.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0120a6293a50970b</id>
        <published>2009-10-28T12:29:27-05:00</published>
        <updated>2009-10-28T12:29:27-05:00</updated>
        <summary />
        <author>
            <name>robschultz</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Start-up" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="internet radio" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><a href="http://www.robschultz.com/.a/6a00d8341c597b53ef0120a6808d9b970c-pi" style="display: inline;"><img alt="IMG00219" border="0" class="asset asset-image at-xid-6a00d8341c597b53ef0120a6808d9b970c image-full" src="http://www.robschultz.com/.a/6a00d8341c597b53ef0120a6808d9b970c-800wi" title="IMG00219" /></a> <br /></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/10/one-llama-pumpkin-wwwonellamacom.html</feedburner:origLink></entry>
    <entry>
        <title>Most Valuable Private Companies</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/t6bH9IIhl5A/most-valuable-private-companies.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c597b53ef0120a5d0ad5a970c</id>
        <published>2009-09-17T11:46:45-05:00</published>
        <updated>2009-09-17T11:46:45-05:00</updated>
        <summary />
        <author>
            <name>robschultz</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><iframe src="http://www.businessinsider.com/embed?id=4aa028c08ff4f50e46dbc1e7&amp;width=400&amp;height=430" width="400" height="430" border="0" frameborder="0" /></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/09/most-valuable-private-companies.html</feedburner:origLink></entry>
    <entry>
        <title>US Laps the World in End User Innovation</title>
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        <id>tag:typepad.com,2003:post-67685395</id>
        <published>2009-06-05T13:53:40-05:00</published>
        <updated>2009-06-05T15:10:30-05:00</updated>
        <summary>How Twitter Will Change the Way We Live -- Printout -- TIME Posted using ShareThis</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://shar.es/ooC6">How Twitter Will Change the Way We Live -- Printout -- TIME</a></p><p>Posted using <a href="http://sharethis.com">ShareThis</a></p></div>
</content>


    <feedburner:origLink>http://www.robschultz.com/rob_schultz/2009/06/glo_title.html</feedburner:origLink></entry>
    <entry>
        <title>Bottom's Up!</title>
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        <link rel="replies" type="text/html" href="http://www.robschultz.com/rob_schultz/2009/06/bottoms-up.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67629521</id>
        <published>2009-06-04T10:23:37-05:00</published>
        <updated>2009-06-04T11:03:19-05:00</updated>
        <summary>If you’re planning to enter a business-plan competition, most judges are looking for you to really demonstrate and understanding of your businesses, which of course can come from actually getting it started. Here are the top six elements they look...</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;br /&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;/span&gt;



&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;If you’re
planning to enter a business-plan competition, most judges are looking for you
to really demonstrate and understanding of your businesses, which of course can
come from actually getting it started. Here are the top six elements they look
for:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;



&lt;ol start="1" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin-bottom: 6pt;"&gt;&lt;strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;A clear upfront explanation&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; of exactly what the product does and who benefits from it. If
&amp;#0160; &amp;#0160;&amp;#0160; you can’t tell me what you do in one slide with a couple bullet points, you’re in trouble. Everything else
&amp;#0160; &amp;#0160;&amp;#0160; you tell me up to the point where you say what you do, I will forget.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="margin-bottom: 6pt;"&gt;&lt;strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;A clear definition of a need
and value&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; in the market. Do customers really
&amp;#0160; &amp;#0160;&amp;#0160; want what you’re planning to sell. Do they need a better mousetrap, or do they already have something
&amp;#0160; &amp;#0160;&amp;#0160; that is good enough? Why have you
&amp;#0160; &amp;#0160;&amp;#0160; chosen to offer this particular product or service—simply because you know
&amp;#0160; &amp;#0160;&amp;#0160; how to do it, or because consumers really want it? Finally, why do they
&amp;#0160; &amp;#0160;&amp;#0160; want it from you? Do customers
&amp;#0160; &amp;#0160;&amp;#0160; already see greater value in what you have to offer versus your
&amp;#0160; &amp;#0160;&amp;#0160; competitors?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="margin-bottom: 6pt;"&gt;&lt;strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;Evidence of direct contact&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; with customers and suppliers. How many potential
&amp;#0160; &amp;#0160;&amp;#0160; consumers have you talked with—10? 50? 100? It’s a continuing frustration to
encounter students from the best B-schools who haven’t bothered to reach
out to anyone in the marketplace to gather intelligence from the people
&amp;#0160; &amp;#0160;&amp;#0160; who will actually use the offering or to identify the cost of selling the
&amp;#0160; &amp;#0160;&amp;#0160; product. Not only will this kind of
&amp;#0160; &amp;#0160;&amp;#0160; contact help produce a better business plan, but it will help create a
&amp;#0160; &amp;#0160;&amp;#0160; better product or service by incorporating features most important to the
&amp;#0160; &amp;#0160;&amp;#0160; potential buyer.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="margin-bottom: 6pt;"&gt;&lt;strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;Do you have a real customer&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; or some in the pipeline? If you already have people you’ve sold
&amp;#0160; &amp;#0160;&amp;#0160; to— or at least people you’ve talked to about the product and its price—it
&amp;#0160; &amp;#0160;&amp;#0160; demonstrates you’ve done your work on building your business, and your
&amp;#0160; &amp;#0160;&amp;#0160; odds of succeeding go up.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="margin-bottom: 6pt;"&gt;&lt;strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;A bottoms-up approach&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; to sizing the
&amp;#0160; &amp;#0160;&amp;#0160; opportunity. Have you figured out
&amp;#0160; &amp;#0160;&amp;#0160; what customers are willing to pay and how many customers are available? Just Googling the marketplace and
&amp;#0160; &amp;#0160;&amp;#0160; looking for analysts estimates is not sufficient research. You must talk to people to determine a
&amp;#0160; &amp;#0160;&amp;#0160; price point, the urgency of the need and the breadth of the market. Multiply the number of potential
&amp;#0160; &amp;#0160;&amp;#0160; customers by the price, and you come up with the true addressable
&amp;#0160; &amp;#0160;&amp;#0160; market. You should also build 12-month
&amp;#0160; &amp;#0160;&amp;#0160; financials with this bottoms-up strategy. How many people will it take to deliver your product to the first
&amp;#0160; &amp;#0160;&amp;#0160; five customers? The next ten? How much sales and marketing support
&amp;#0160; &amp;#0160;&amp;#0160; will you need? It also tells judges
&amp;#0160; &amp;#0160;&amp;#0160; you have a realistic understanding of how to build your business.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;What’s your funding strategy?&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; How much do you have to accomplish before
&amp;#0160; &amp;#0160;&amp;#0160; you can raise or borrow money? Does
&amp;#0160; &amp;#0160;&amp;#0160; the product need to be ready for market or only the first phase completed?
&amp;#0160; &amp;#0160;&amp;#0160; What do you need to accomplish with the initial capital you receive to go
&amp;#0160; &amp;#0160;&amp;#0160; back in 12 months or 18 months for more?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;



&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;br /&gt;Explore the
market, not just your mind, and you’ll have a far better likelihood of emerging
from your next competition and into the real world as a winner. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
</content>


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    <entry>
        <title>A Business Meeting on the Bike?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/wKjT58glNRk/glo_title-1.html" />
        <link rel="replies" type="text/html" href="http://www.robschultz.com/rob_schultz/2009/05/glo_title-1.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67463863</id>
        <published>2009-05-30T19:12:08-05:00</published>
        <updated>2009-05-30T19:13:51-05:00</updated>
        <summary>Is Triathlon the New Golf? | Amateur Endurance | Editorials Posted using ShareThis</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://shar.es/3fjK">Is Triathlon the New Golf? | Amateur Endurance | Editorials</a></p><p>Posted using <a href="http://sharethis.com">ShareThis</a></p></div>
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    <entry>
        <title>Eden Park Wins Award</title>
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        <id>tag:typepad.com,2003:post-67423749</id>
        <published>2009-05-29T16:02:45-05:00</published>
        <updated>2009-05-30T19:14:45-05:00</updated>
        <summary>Eden Park Illumination, Inc. Awarded 'Red Herring 100 North America' Posted using ShareThis</summary>
        <author>
            <name>robschultz</name>
        </author>
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://shar.es/X8xL">Eden Park Illumination, Inc. Awarded 'Red Herring 100 North America'</a></p><p>Posted using <a href="http://sharethis.com">ShareThis</a></p></div>
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    <entry>
        <title>Twouble with Twitter</title>
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        <id>tag:typepad.com,2003:post-65541077</id>
        <published>2009-04-16T07:48:38-05:00</published>
        <updated>2009-04-16T07:48:38-05:00</updated>
        <summary>"Twouble with Twitter" sous-titré Uploaded by LePostfr</summary>
        <author>
            <name>robschultz</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
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    <entry>
        <title>Creative Financing in Tough Times</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/HKJGR2M-jtU/creative-financing-in-tough-times.html" />
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        <id>tag:typepad.com,2003:post-64937299</id>
        <published>2009-04-01T09:24:30-05:00</published>
        <updated>2009-04-01T09:24:30-05:00</updated>
        <summary>Your bankers won't answer the phone, the venture capitalists all have alligator arms and your start-up needs cash. However, you are generating revenue and have a solid sales pipeline. What do you do? Get creative. The best advice I ever...</summary>
        <author>
            <name>robschultz</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Start-up" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.robschultz.com/rob_schultz/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Your bankers won't answer the phone, the venture capitalists all have alligator arms and your start-up needs cash.  However, you are generating revenue and have a solid sales pipeline.  What do you do?  Get creative.  The best advice I ever received as an entrepreneur was from one of a wise board member of mine in 2001.  He told me know matter how many great opportunities you have in your sales pipeline, no matter how unique your technology is, no matter how solid your management team is, no matter how great your company is....<strong>you are out of business when you are out of cash</strong>.  There is no future if your run out of cash today.  Plain and simple.  Unfortunately sometimes good businesses go out of business. </p><p>All is not lost.  Tough times sometimes require creative solutions to financing cash flow gaps.  Below is an excerpt from an email I received an astute entrepreneur who is considering implementing a creative solution to raise cash.  He is running a successful SaaS software business and is business is strong enough that he probably could raise venture capital if he had to, but terms would be onerous in these times.  He is doing exactly the right things to keep his business alive to fight another day when things turn around.</p><br /><div style="margin-left: 40px;"><em><span style="color: #0000ff; font-family: Trebuchet MS;">We have basically two revenue streams, our recurring monthly subscription fees and a setup fee when we bring on a new customer.  We are not yet profitable, our cash burn is not substantial but our runway is getting tight.</span><br /><span style="color: #0000ff; font-family: Trebuchet MS;"> </span><br /><span style="color: #0000ff; font-family: Trebuchet MS;">I am looking at offering our customers the ability to pre-pay their monthly subscription for a year or two and providing some financing incentives for them.   This would drag forward some cash but obviously reduce our monthly cash in take later on.  It seems like a nice way to solve some short term cash issues, but throws the whole SaaS subscription model on its head (at least from a cash flow perspective).</span><br /><span style="color: #0000ff; font-family: Trebuchet MS;"> </span><br /><span style="color: #0000ff; font-family: Trebuchet MS;">My guts says it’s a good way to help finance things, but I’m wondering if it’s a rob peter-to-pay-paul scenario.  Should I be more protective of the future cash flow?</span><br /><span style="color: #0000ff; font-family: Trebuchet MS;"> </span><br /><span style="color: #0000ff; font-family: Trebuchet MS;">I’d appreciate any thoughts you might have on this.  </span></em><br /></div></div>
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    <entry>
        <title>IVCA Q&amp;A: IllinoisVENTURES CEO, Managing Director John Banta</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/lmxE/~3/_cWxqiz4DoM/illinois-venture-capital-association.html" />
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        <id>tag:typepad.com,2003:post-63982475</id>
        <published>2009-03-12T09:47:06-05:00</published>
        <updated>2009-03-12T10:03:48-05:00</updated>
        <summary>March 11, 2009 0:00 AM - IVCA CHICAGO – IllinoisVENTURES is a seed- and early stage technology investment firm focused on research-driven companies in information technologies, the physical sciences, life sciences and clean technology. Managing director and CEO John Banta...</summary>
        <author>
            <name>robschultz</name>
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<div xmlns="http://www.w3.org/1999/xhtml"><div style="font-size: 11px;">March 11, 2009 0:00 AM - IVCA</div>
		<div style="margin-top: 10px;">
CHICAGO – IllinoisVENTURES is a seed- and early stage technology
investment firm focused on research-driven companies in information
technologies, the physical sciences, life sciences and clean technology.<br /><br />Managing
director and CEO John Banta has a wealth of experience in clean
technologies, which are currently among the hottest investments for
venture capitalists. The IVCA recently interviewed Banta to discuss
IllinoisVENTURES, the current climate for green tech investments and
the research that creates new enterprises.<br /><br /><hr /><br /><span style="font-weight: bold;">IVCA: How did IllinoisVENTURES establish and distinguish itself as a seed- and early stage technology investment firm?</span><br /><span style="font-weight: bold;">John Banta:</span>
We were born out of a conviction that competitive return can be
achieved through investment in a portfolio domiciled in large part in
Illinois and the Midwest. The impetus was a willingness on the part of
the University of Illinois to attack a challenge in a creative and
commercially powerful way.<br /><br />We’ve developed a particular
expertise in research-derived work and have developed a portfolio of
industry-leading holdings in highly fundable domains. In the process, I
think we’ve crafted a uniquely capital-efficient approach that has
served us well in both good (and now with the rather bad) environments.<br /><br /><span style="font-weight: bold;">IVCA:
The root of your company is in academia. What bridges the need between
those academic roots and the venture capital community?</span><br /><span style="font-weight: bold;">JB:</span>
Like any early stage venture investor, a significant aspect of our
effort involves fostering successful co-investor relationships with
leading firms that are active in our areas of technical endeavor.<br /><br />Where
we’ve excelled is in developing deep expertise in specific domains.
When combined with our highly active approach, this allows us to act as
“feet on the ground” for investors that may not have staff on the
ground in the Midwest.<br /><br /><span style="font-weight: bold;">IVCA: In
your development work with Midwest universities and federal
laboratories, what type of research are you finding to be most
attractive for investors?</span><br /><span style="font-weight: bold;">JB: </span>There
are not a lot of new rules. As investors, we look for projects that
start with a defensible advantage to allow sustained margins against
scalable markets.<br /><br />The trick when doing research-derived work is
to focus on technology that can be made into a product in commercially
relevant form and validated with real customers in a reasonable time
frame. This is a requirement to achieve a competitive return. That
approach tends to ring well with peers and has helped us facilitate the
development of co-investor syndicates.<br /><br /><span style="font-weight: bold;">IVCA:
Green tech has excited the investor community. What does
IllinoisVENTURES focus on within the green tech realm that garners the
most interest in the venture capital community?</span><br /><span style="font-weight: bold;">JB: </span>Beneath
the trendy “green tech” and “clean tech” monikers are long-standing
areas of work for us: industrial bioprocessing, advanced materials,
device physics, etc. These happen to translate productively into
applications like renewable biochemicals, water sensing, remediation
and lighting.<br /><br />That the venture spend has expanded so
significantly in these areas is terrific, but as always, it’s critical
to have a perspective on where the “puck is going to be” as it relates
to current commitments while avoiding areas at risk of having become
overfunded.<br /><br /><span style="font-weight: bold;">IVCA: How will the
Barack Obama administration, which is committed to more
science-friendly policies, help to expand the type of technologies
IllinoisVENTURES is committed to?</span><br /><span style="font-weight: bold;">JB:</span>
It’s clear that renewable energy research will continue to grow in key
areas and that NIH funding will remain fairly stable. This bodes well
for the continued flow of future fundable projects. Having said that,
innovation would always occur even in tough environments as evidenced
by Silicon Valley’s leading companies (many of which have roots in the
malaise of the 1970s).<br /><br /><span style="font-weight: bold;">IVCA:
Information technologies are a constantly evolving dynamic. What trends
or areas of IT will garner the most interest in 2009 and beyond?</span><br /><span style="font-weight: bold;">JB: </span>Data.
Data. Data. Over the last 10 years, the Internet went through several
phases. The first phase was about commercialization and creating
companies like Amazon and eBay. The second phase was about
socialization through blogging, tweeting, Facebook, etc.<br /><br />The
next phase will be about helping make sense of all the data that is
being created on the Internet through better understanding context,
keywords and classification. Also, opportunities have emerged as
information technology has met the power grid and has created the smart
grid.<br /><br />New challenges exist around monitoring, securing and protecting all the data.<br /><br /><span style="font-weight: bold;">IVCA: What advantages does IllinoisVENTURES have as a Midwest-based venture capital firm?</span><br /><span style="font-weight: bold;">JB: </span>We
benefit from three factors. First, there were a limited number of truly
early stage investors focused on research-derived investing in the
Midwest. We are now among the most active.<br /><br />Second, we’ve been
fortunate to develop expertise in industries and technical domains that
have emerged as highly fundable. This is a reflection of the nature of
the vast high-quality research base in the Midwest and ashift in the
venture spend. Finally, at the heart of all our projects are people.
The human capital markets in many of our areas of focus are actually
pretty rich in the Midwest. </div><br /><br /><br /><p><br /><a href="http://www.illinoisvc.org/pages/article/94.php?article_id=1443">Illinois Venture Capital Association</a></p><p>Posted using <a href="http://sharethis.com">ShareThis</a></p></div>
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