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          <span class="article-dateline-above-title">
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        <div class="body entry-content excerpt-content"><p>Every product owner should have the skills to create and evolve product strategy. A particularly talented one combines a deep understanding of their customers with a solid grasp of technology. Even with all that, I have my own list of things I need the product owner to be good at.</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/5/five-things-every-product-owner-should-do-well">Read More</a></span></div>
        
        
        
        
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/5/five-things-every-project-manager-should-do-well">Five Things Every Project Manager Should Do Well</a></h1>

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        <div class="body entry-content excerpt-content"><p>For any project, a quality UXer should be able to define the problem that design needs to solve, identify the skills required and the tasks involved, estimate the time it will take to accomplish those tasks and commit to a project schedule. But even with all that, we still need a project manager to do these five things well.&nbsp;</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/5/five-things-every-project-manager-should-do-well">Read More</a></span></div>
        
        
        
        
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  <article class="hentry tag-design tag-ux-work tag-survival author-dan-willis post-type-text article-index-3" id="article-53680aa2e4b06e5928c2e8f9" data-item-id="53680aa2e4b06e5928c2e8f9">
    
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/5/five-things-every-ux-designer-should-do-well">Five Things Every UX Designer Should Do Well</a></h1>

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        <div class="body entry-content excerpt-content"><p>It has been my experience that striving to do these five things well can transform an organization’s approach to design without the tedium and frustration of ideological debate.</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/5/five-things-every-ux-designer-should-do-well">Read More</a></span></div>
        
        
        
        
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  <article class="hentry tag-design tag-ux-work tag-survival author-dan-willis post-type-text article-index-4" id="article-536c036de4b029a7539168a9" data-item-id="536c036de4b029a7539168a9">
    
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        <div class="body entry-content excerpt-content"><p>As soon as we wedge the phrase “user experience” into a conversation, we make it sound like what we do is somehow exclusive</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/5/demystify-everything">Read More</a></span></div>
        
        
        
        
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  <article class="hentry tag-design tag-ux-work author-dan-willis post-type-text article-index-5" id="article-534b153ce4b0288e77e1f61e" data-item-id="534b153ce4b0288e77e1f61e">
    
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/4/design-it-like-a-rollercoaster">Design It Like a Rollercoaster</a></h1>

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        <div class="body entry-content excerpt-content"><p>"When a user puts the elements together in a certain way, they get the experience we had in mind. But when they choose only some of the elements and then they combine them in ways we hadn’t intended, they can still have a satisfying (and in some cases exceptional) experience."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/design-it-like-a-rollercoaster">Read More</a></span></div>
        
        
        
        
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/4/draw-on-all-three-brains">Draw On All Three Brains</a></h1>

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        <div class="body entry-content excerpt-content"><p>"We like to think that although we may be influenced by emotions and other factors, decision-making is a conscious activity. Our new brains get downright snotty about it, practically ignoring the contribution from the meat deeper inside our skulls."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/draw-on-all-three-brains">Read More</a></span></div>
        
        
        
        
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/4/beware-your-inner-lumper">Beware Your Inner Lumper</a></h1>

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        <div class="body entry-content excerpt-content"><p>"How we organize things isn’t just philosophical: Most of us are born either as Lumpers or Splitters and we won’t change over the course of our lives."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/beware-your-inner-lumper">Read More</a></span></div>
        
        
        
        
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  <article class="hentry tag-news-industry tag-content-strategy tag-semantic tag-the-future tag-innovation author-dan-willis post-type-text article-index-8" id="article-534206cee4b0907609b0f12f" data-item-id="534206cee4b0907609b0f12f">
    
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/4/make-it-semantic-from-the-start">Make It Semantic from the Start</a></h1>

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        <div class="body entry-content excerpt-content"><p>"Traditional publishing and content management systems bind content to display and delivery mechanisms, which forces a recycling approach for multi-platform publishing."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/make-it-semantic-from-the-start">Read More</a></span></div>
        
        
        
        
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  <article class="hentry tag-problem-solving tag-innovation tag-failure tag-project-leadership author-dan-willis post-type-text article-index-9" id="article-534201dae4b0cc31700469a1" data-item-id="534201dae4b0cc31700469a1">
    
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  				<h1 class="entry-title" data-content-field="title"><a href="/uxcrank/2014/4/be-russian">Be Russian</a></h1>

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        <div class="body entry-content excerpt-content"><p>"There’s something to be said for putting thoughtful, solid, but potentially flawed solutions out there and improving them in reaction to the ways users break them."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/be-russian">Read More</a></span></div>
        
        
        
        
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        <div class="body entry-content excerpt-content"><p>"To me, design is a wildly creative activity, but one that is judged stringently on its ability to satisfy well-reasoned criteria."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/design-is-a-side-effect">Read More</a></span></div>
        
        
        
        
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        <div class="body entry-content excerpt-content"><p>"People get distracted by ideal button placement or color choices or “turning up the volume” on content, but significant UX issues start at the very beginning of a challenge and continue long past the implementation of any initial solutions."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/the-fall-will-kill-you">Read More</a></span></div>
        
        
        
        
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        <div class="body entry-content excerpt-content"><p>"Content and design are partners in the effort to satisfy the specific goals of specific types of users. That makes just as much sense to me now as it did back in 1995."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/2/2/lead-with-content">Read More</a></span></div>
        
        
        
        
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        <div class="body entry-content excerpt-content"><p>"It’s not that I don’t care, I always care about my work. And it’s not that my work isn’t engaging, I always find interesting aspects to concentrate on. Professional Life, you and I just aren’t the pair we used to be."</p><span class="inline-action"><a class="inline-read-more" href="/uxcrank/2014/4/re-examine-your-relationship">Read More</a></span></div>
        
        
        
        
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							    <div data-content-field="site-description" class="site-description"><h1>Case studies, articles and artwork by seasoned UX consultant and author Dan Willis (@uxcrank).</h1></div>
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  <h3>Contact</h3><p>dan [at] dswillis [dotcom]</p><h3>Case studies</h3>
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<ul>
  
    <li><a href="/case-studies/?category=Facilitation"><span class="name">Facilitation</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Writing"><span class="name">Writing</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Critiquing+and+coaching"><span class="name">Critiquing and coaching</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Video+production"><span class="name">Video production</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Organizational+design"><span class="name">Organizational design</span> <span class="count"><span>(</span>3<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=User+research"><span class="name">User research</span> <span class="count"><span>(</span>4<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Mobile"><span class="name">Mobile</span> <span class="count"><span>(</span>5<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Content+strategy"><span class="name">Content strategy</span> <span class="count"><span>(</span>6<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Information+architecture"><span class="name">Information architecture</span> <span class="count"><span>(</span>6<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Project+leadership"><span class="name">Project leadership</span> <span class="count"><span>(</span>6<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Design"><span class="name">Design</span> <span class="count"><span>(</span>8<span>)</span></span></a></li>
  
    <li><a href="/case-studies/?category=Stakeholder+management"><span class="name">Stakeholder management</span> <span class="count"><span>(</span>8<span>)</span></span></a></li>
  
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  <h3 id="yui_3_10_1_1_1397436045216_6648">ux crank Articles by Tag</h3>
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    <li><a href="/uxcrank/?tag=Bald+apes"><span class="name">Bald apes</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Failure"><span class="name">Failure</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Information+architecture"><span class="name">Information architecture</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=News+industry"><span class="name">News industry</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Semantic"><span class="name">Semantic</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=The+future"><span class="name">The future</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Content+strategy"><span class="name">Content strategy</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Innovation"><span class="name">Innovation</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Problem+solving"><span class="name">Problem solving</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Project+leadership"><span class="name">Project leadership</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Rant"><span class="name">Rant</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Survival"><span class="name">Survival</span> <span class="count"><span>(</span>4<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=Design"><span class="name">Design</span> <span class="count"><span>(</span>7<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?tag=UX+work"><span class="name">UX work</span> <span class="count"><span>(</span>7<span>)</span></span></a></li>
  
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  <h3 id="yui_3_10_1_1_1397436045216_6649">ux crank articles by month</h3>
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    <li><a href="/uxcrank/?month=may-2014&view=calendar"><span class="name">May 2014</span> <span class="count"><span>(</span>4<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?month=april-2014&view=calendar"><span class="name">April 2014</span> <span class="count"><span>(</span>6<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?month=march-2014&view=calendar"><span class="name">March 2014</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?month=february-2014&view=calendar"><span class="name">February 2014</span> <span class="count"><span>(</span>2<span>)</span></span></a></li>
  
    <li><a href="/uxcrank/?month=august-2009&view=calendar"><span class="name">August 2009</span> <span class="count"><span>(</span>1<span>)</span></span></a></li>
  
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  <h3>upcoming talks &amp; workshops</h3>
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