zanox Press Feed

Starter's orders for the Christmas trade: zanox presents the most attractive offers and deals at a glance

zanox — Mon, 2 Nov 2009 07:34:00 +0100

Berlin, 2 November 2009 - Right in time for the start of the Christmas trade, zanox, a global market leader for performance-based online marketing, is launching an exclusive, weekly round-up of the most promising advertiser campaigns for the end of the year. Beginning immediately, publishers will receive three recommendations in comparison every week, via their Account start page, the newsletter and the zanox Blogs: In this way, zanox publishers can find out which advertisers offer the most attractive Christmas promotions, which products promise the greatest success or which product will lead to the best conversions. On top of this, all the information on commissions, confirmation rates and times, as well as specials, such as expanded SEM facilities, search deep links, standalone newsletters and special ad media can be seen at a glance.

Advertiser selection will be carried out by zanox and will focus on the appeal of the exclusive Christmas promotions and the programme quality. This enables the publishers in the global network to plan their seasonal activities to perfection and to achieve the best possible year-end conversions.

The Christmas trade is also right at the foreground in the new blog series, "App of the Week": Every week on its Web Services Blog, the network will present a particular app from the zanox Application Store which publishers can use to expand their offering for the end of the year. These include innovative tools, such as product widgets, tailored cashback systems, solutions for recommendation marketing or for the monetisation of social networks.

Important links:

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partners (GAP) programme. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visit zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events

zanox expands Code of Conduct with guidelines for advertisers

zanox — Tue, 22 Sep 2009 14:13:00 +0200

Revised version takes account of international market feedback

zanox remains focused on international standards for affiliate networks

Berlin, 22.9.2009 - Today, zanox published an expanded version of its Code of Conduct for all participants in their global affiliate network. In addition to the section for publishers, the revised and restructured guidelines now also include a chapter specifically for advertisers. This provides advertisers with guidelines that should lead to a more attractive and transparent cooperation with publishers, for instance, with regard to conditions of participation for affiliate programmes, cancellation grounds or the actuality of the offering. The objective of these reforms is to establish symmetry in the quality and transparency demands of both parties and, in doing so, to define ideals for conduct within the partnership. From now on, the zanox Code of Conduct will be regularly expanded. For instance, it is planned to produce guidelines for developers, as well as rules of conduct vis-à-vis consumers.

As a globally-active company, zanox continues to champion the creation of international quality standards for affiliate networks with these revised guidelines. In the company's view, these include youth protection regulations which the zanox Code of Conduct already takes into account, such as the ICRA vocabulary of the Family Online Safety Institute (FOSI). Furthermore, zanox orientates itself by the best practice of advertisers and publishers on the international markets in which the network is active.

In order that the clear guidelines of the Code of Conduct avoid redundancies with the general terms and conditions, the revised version no longer gives special citation of the areas which are already declared impermissible by the company's general terms and conditions. Together with the new split into sections for publishers and advertisers, these improvements result in a clear and meaningful code of conduct for all network participants.

"With our refined Code of Conduct, we have reacted to feedback from our international network partners and have implemented relevant suggestions with the new advertiser guidelines. Above all, our Code of Conduct should create transparency and awareness of responsibility and serve as a guideline for what makes a good network partner," says Thomas Hessler, CEO and co-founder of zanox.

Important links:

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partners (GAP) programme. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visit zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events

dmexco 2009: zanox is the best affiliate network

zanox — Mon, 21 Sep 2009 10:01:00 +0200

German industry voice, iBusiness and trade blog, 100partnerprogramme.de confirm outstanding position of the German market leader for performance-based online marketing

zanox Open Campus at dmexco in Cologne: new apps and the most innovative tools around the subject of “monetization 2.0”

zanox Publisher Initiative: first milestones and new goals

Berlin, 21 September 2009 – At the opening of the first Digital Marketing Exposition and Conference (dmexco) in Cologne, zanox can point to one of the most important years in its company history. In the run up to the main fair, the German trade blogger, Karsten Windfelder of 100partnerprogramme.de and the online marketing magazine, iBusiness, awarded the Berlin company the title, "Best Affiliate Network."

Under the credo, "Open Network," zanox not only also introduces new features and services of its own platform at the dmexco Open Campus (booth F020 F028), but also the innovations of its partners who are also represented with their latest tools in the zanox Application Store.

Within the framework of its Publisher Initiative, at dmexco, the Berlin company provides initial insights into the development work in its new search tools and functions which will be accessible to the zanox network under the umbrella brand, zanox Search, and which form a further milestone in the service offensive launched last autumn.

monetization 2.0: an open forum for new monetisation ideas

The zanox philosophy of an 'open company' is also reflected in the market leader's trade-fair appearance: zanox will present itself, its network and its partners at the Open Campus. During dmexco, a place will be created in which partners can present their innovative strategies and latest tools on the subject of monetization 2.0, under the motto of "new ways to monetise the internet."

A restructured search area, now operating under the umbrella brand zanox Search, is among the most important new features which zanox will show at the Open Campus. One of the new search components which will be accessible to the entire zanox network in the future via the zanox Application Store, is a bid management solution for the optimisation and management of search engine marketing campaigns (SEM) from the Munich software firm, IntelliAd. A further important building block comes from the Hamburg software creator, artaxo, whose successful SEO solution, SEOlytics will expand future search functions. During the Open Campus, the Berlin firm, Webtrekk GmbH, which is also represented in the zanox Application Store with the latest version of its web analysis suite "Q3," will demonstrate how, for example, weather or economic data relating to other key data for a web offering may be managed together.

"We are delighted and very proud to have been awarded the title of "Best Affiliate Network" by respected industry connoisseurs, such as Karsten Windfelder and iBusiness. The dmexco fair is the perfect setting for us to celebrate this result together with our partners and to define the next steps in this success story," says Dimitrios Haratsis, zanox Regional Director DACH.

The zanox Publisher Initiative is going into the next round

The zanox Application Store, zanox Web Services and the zanox VIP Club are - along with the $2 Million Application Store Contest kicked-off in spring 2009 - part of the Publisher Initiative zanox launched last autumn which should make it easier for publishers in the zanox network to monetise their business ideas by means of specialised services and features, as well as optimum support. In Cologne, zanox will let their Application Store partners share their experiences and innovative tools. With fresh ideas and new services all around the topic of Search, zanox is setting the next milestone to ensure that it remains the Network of Choice for quality publishers in the future.

"When we gave the start signal for our Publisher Initiative last autumn, the aim was very clear: zanox should become the Network of Choice. The feedback we're getting now in Germany and the international markets shows us that we've made steps towards this goal. At the same time, however, this creates an obligation to set new standards for the future and that is what we want to show at dmexco," says Uwe Bormann, Senior Director of Marketing and PR at zanox.

Great praise for the innovation leader

In the past year, zanox has been able to further advance its outstanding position as the most innovative driver for performance-based online marketing services. For this, the company has received accolades and top reviews from all quarters. At the beginning of dmexco, the most important German affiliate marketing blog, 100partnerprogramme and the industry voice, iBusiness awarded zanox the title "Best Affiliate Network." Besides factors, such as reach, key revenue figures and the number and quality of exclusive affiliate programmes, the assessment gave particular consideration to unique selling points in terms of innovative services. These include the zanox Application Store, as yet unmatched in the industry, and the outstanding network support.

Shortly before, the UK-based high-tech portal TechCrunch Europe selected zanox in the top ten most innovative internet companies in Europe, thus reaffirming the international role of the globally-active affiliate network.

Important dates at dmexco 2009 in Cologne:
Agenda 23 & 24 September 2009

Power applications - new ways to monetise the internet
13:30 - 13:45:
zanox Application Store - Idea and Background, Heiko Rauch
13:45 - 14:00:
Efficient SEO Controlling with SEOlytics, Christoph Brenner, artaxo
14:00 - 14:15:
Why Bid Management Makes Sense for all Adwords Customers, Wolfhart Fröhlich, IntelliAd
14:15 - 14:30:
Brand Snapshot - My Brand in the Web, eprofessional
14:30 - 14:45:
Web Analysis in a New Dimension, Christian Sauer, Webtrekk
14:45 - 15:00:
Customised Cashback and Recommendation Marketing Applications, Pasquale Silvi, Triboo
15:00 - 15:15:
RecommendationAds: Monetisation through relevant Recommendations, Dominik Matyka, plista

zanox Booth Party: 23 September, 18:30-19:30 - Networking with DJ and drinks

zanox appoints Gregory Binsfeld as Regional Manager for international growth markets

zanox — Wed, 19 Aug 2009 12:29:00 +0200

Top senior affiliate marketer now in charge of business development within the US, UK, Eastern Europe and Asia Pacific regions

Berlin/London – August 19, 2009. zanox, a global leader for performance-based online marketing, has named Gregory Binsfeld to serve as the company's Regional Manager in the United States, United Kingdom, Eastern Europe and the Asia Pacific region. Gregory Binsfeld started his career at zanox in 2007 as a Global Director, supporting and defining strategic sales initiatives for all of zanox’s managed regions.

The experienced affiliate marketer is now in charge of continuing the focus of acquiring and managing global key-client publisher partnerships, while also establishing strategic advertiser sales initiatives. He manages a global sales team of 26 employees, responsible for developing zanox’s ongoing sales initiatives.

“I am extremely excited to work with my new global sales teams, for they truly have the valuable skills and knowledge within Affiliate Marketing. I strongly believe that this will help ensure our ongoing success in my newly appointed regions”, says Gregory Binsfeld, Regional Manager US, UK, EE and APAC. “We will continue to accelerate and drive forward the vision of zanox’ global initiative, focusing on A-client Publisher and Advertiser sales within my regions.”

“We feel confident that with the strong Publisher base Gregory helped to develop within the US, UK, Eastern Europe and Asia Pacific in the past years and the effects of the zanox Publisher Initiative, we will see even more positive growth in the regions for 2009”, says Thomas Hessler, CEO and co-founder of zanox.

Over the past eight years Gregory Binfeld has streamlined management processes and improved sales figures for various Affiliate Marketing and Ad Network companies, including Commission Junction, TradeDoubler, and Adconion. At zanox, he reports directly to the board.

About the zanox Publisher Initiative

The zanox Application Store and the $2 Million Dollar Application Store Contest are part of the zanox Publisher Initiative, which helps publishers in the zanox network to easily monetise their business ideas with enhanced services, features and support for all zanox partners. The central hub of the Publisher Initiative includes the company’s continuous expansion of zanox affiliate marketing features, the recently launched zanox Web Services as well as the zanox VIP Club for top-performing publishers.

"The zanox Publisher Initiative aims to take the overall quality of our network, products and services to a yet unrivalled level," says Uwe Bormann, Marketing Director of zanox. "By leveraging the market’s feedback to address our partners’ needs, we’re striving to become the global ‘Network of Choice’."

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visit www.zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events

zanox: The key of success is their business model

zanox — Thu, 25 Jun 2009 00:00:00 +0200

Office warming party at zanox’s new Milan office with more than 200 guests, including the opening of the third zanox Campus. Latest updates on local and international zanox developments

Milan, 25th June 2009 - zanox, a global leader for performance-based online marketing, today opens its new office facilities, including the third zanox Campus on Via Vincenco Monti 8, Milan with a huge networking party where more than 200 guests are expected from the local and international online marketing scene.

zanox commenced operations in Italy in 2005 and developed successfully in this growing market. Although Italy’s spending for online advertising ranks behind other European countries according to a survey produced by ZenithOptimedia in 2008, zanox registers above-average growth - a position zanox also demonstrates in its other countries of operation.

“We are absolutely delighted to celebrate the opening of our new Milan office and the third zanox Campus, highlighting the success of the zanox business model through continuous growth, both in terms of revenue and employee numbers. zanox is committed to this extremely-rapidly growing market”, says Michele Marzan, Country Manager zanox Italy.

“After establishing the Campus in Berlin about a year ago and our Campus in the heart of the Silicon Valley in May 2009, we are now offering an innovation platform for developers, publishers and other partners of our network in the boom-town of Milan”, says Thomas Hessler, CEO and co-founder of zanox.

The zanox Campus is a new open meeting point in Milan for publishers, start-up businesses and developers. Designed as a ‘Think Tank’ for modern web-based business models, projects and partners, the zanox Campus ultimately serves to support new online talent and to drive innovation. This addition follows the June 2008 launch of the first zanox Campus in at the company’s headquarters in Berlin, and the second in Silicon Valley in May 2009. Together, the Campuses serve as an open exchange space for all zanox partners across the US and Europe.

The zanox Campus, as well as zanox Web Services and the recently launched zanox Application Store reinforce the idea of an “open company” philosophy. By generating a system of collective intelligence and shared information among its publisher network, zanox is pushing forward on its mission to successfully monetise the internet.

Important Links:

The zanox Campus and the $2 Million Dollar Application Store Contest are part of the zanox Publisher Initiative which helps publishers in the zanox network to easily monetise their business ideas with enhanced services, features and support for all zanox partners. The central hub of the Publisher Initiative includes the company’s continuous expansion of zanox affiliate marketing features, the recently launched zanox Web Services, as well as the zanox VIP Club for top-performing publishers all aiming at zanox's goal of becoming the global 'Network of Choice' for online marketers.

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is occurring. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also motivated by swift and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme.

For further information, please visit http://www.zanox.com, http://blog.zanox.com, http://www.twitter.com/zanox or http://www.zanox.com/events