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<article class="post clearfix cat-192 cat-193 post-456 type-post status-publish format-standard hentry category-banking category-fintech tag-banking tag-fintech tag-mobile-banking tag-relationship-pricing" id="post-456">
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<h1 class="post-title">
<a href="/monetizing-mobile-banking/" title="Monetizing mobile banking">Monetizing mobile banking</a>
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<p>Mobile is all the rage these days. With Facebook now routinely ahead of analyst estimates largely due to their drive to monetize the mobile channel through improved ad sales performance, it is no wonder that “mobile” is making headlines day in, day out. Companies are scrambling to not only adopt mobile but profit from it.(…)</p>
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<article class="post clearfix cat-192 cat-3 cat-193 post-448 type-post status-publish format-standard hentry category-banking category-design category-fintech tag-banking tag-design tag-fintech" id="post-448">
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<h1 class="post-title">
<a href="/branch_of_the_future/" title="TED for banking: 3 ways banks are designing the branch of the future">TED for banking: 3 ways banks are designing the branch of the future</a>
</h1>
<p>Recently, while researching branch design for our quarterly journal, I noticed that banks have been quietly creating the “branch of the future” mainly through the areas of Technology, Experimentation, and Design. Now, I’m a big fan of TED (Technology, Entertainment, and Design) and the amazing content they publish, so I was fairly tickled when I realized the same acronym(…)</p>
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<article class="post clearfix cat-192 cat-4 cat-193 post-439 type-post status-publish format-standard hentry category-banking category-economics category-fintech tag-banking tag-fintech tag-relationship-pricing" id="post-439">
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<h1 class="post-title">
<a href="/redefining-traditional-value-propositions-in-banking/" title="Redefining Traditional Value Propositions in Banking">Redefining Traditional Value Propositions in Banking</a>
</h1>
<p>The value that banks deliver to customers is changing – that is one of the currents that runs through Joseph DiVanna’s excellent Redefining Financial Services. I’ve been reading this book (and a few others of DiVanna’s) to better understand where my own company, Zafin, fits into the value proposition of banking services in general. We(…)</p>
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<article class="post clearfix cat-184 post-401 type-post status-publish format-standard hentry category-strategy tag-brainboost-education tag-clay-shirky tag-dan-pink tag-online-appointment-scheduling tag-opencal tag-tony-hsieh tag-wired tag-zappos" id="post-401">
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<h1 class="post-title">
<a href="/the-preservation-of-the-problem/" title="The Preservation of the Problem">The Preservation of the Problem</a>
</h1>
<p>“Well, organizations that are founded to solve problems end up committed to the preservation of the problems. So Trentway-Wagar, an Ontario-based bus company, sues PickupPal, an online ride-sharing service, because T-W isn’t committed to solving transportation problems. It’s committed to solving transportation problems with buses. In the media world, Britannica is now committed to making(…)</p>
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<article class="post clearfix cat-6 cat-184 post-394 type-post status-publish format-standard hentry category-marketing category-strategy tag-customer-service tag-groupon" id="post-394">
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<h1 class="post-title">
<a href="/more-about-groupon/" title="More about Groupon">More about Groupon</a>
</h1>
<p>So I won’t repost the entire entry I wrote earlier today over at the OpenCal blog, but I do think it is worth a read – anyway, I wrote about how to make a Groupon campaign more successful based on some tips I have heard from businesses that have used it and from researching the(…)</p>
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<article class="post clearfix cat-5 post-330 type-post status-publish format-standard hentry category-human-behaviour tag-clay-shirky tag-cognitive-surplus tag-double-rainbow tag-future tag-remix tag-social-media tag-ted tag-youtube" id="post-330">
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<h1 class="post-title">
<a href="/the-remix-culture/" title="The Remix Culture">The Remix Culture</a>
</h1>
<p>This post is, I guess, about the intersection of an article I recently read in the Globe and Mail and a video I saw on how we have developed a culture that loves the remix. In the article, which is about generating killer ideas, many great strategies stick out, but ‘borrow an idea’ is in(…)</p>
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<article class="post clearfix cat-7 post-370 type-post status-publish format-standard hentry category-social-media tag-augmented-reality tag-design tag-future tag-online-booking tag-social-media tag-twitter" id="post-370">
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<h1 class="post-title">
<a href="/if-you-cant-imagine-a-different-world-you-won%e2%80%99t-get-there-first-part-3-of-3/" title="If you can’t imagine a different world, you won’t get there first (part 3 of 3)">If you can’t imagine a different world, you won’t get there first (part 3 of 3)</a>
</h1>
<p>(continued from here) Social media will likely follow this same cycle. First it is everything, then it is nothing and it was all a big waste of time, and then we’ll find out it really is necessary and relevant and important. So after all that, we’ll end up with the equivalent of websites everywhere, of(…)</p>
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<article class="post clearfix cat-7 post-366 type-post status-publish format-standard hentry category-social-media tag-facebook tag-foursquare tag-reviews tag-social-media tag-twitter tag-yelp" id="post-366">
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<h1 class="post-title">
<a href="/if-you-can%e2%80%99t-imagine-a-different-world-you-won%e2%80%99t-get-there-first-part-2-of-3/" title="If you can’t imagine a different world, you won’t get there first (part 2 of 3)">If you can’t imagine a different world, you won’t get there first (part 2 of 3)</a>
</h1>
<p>(continued from here) Well, here’s what I do. I read stories, listen to the news, see what people around me are doing, and then I choose a specific area to consider. So let’s go with social media, and run it through the check-list. Is it super-hyped right now? Check. Is everyone talking about how it(…)</p>
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<article class="post clearfix cat-7 post-363 type-post status-publish format-standard hentry category-social-media tag-facebook tag-foursquare tag-future tag-interaction tag-long-vs-short-term tag-social-media tag-twitter" id="post-363">
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<h1 class="post-title">
<a href="/if-you-can%e2%80%99t-imagine-a-different-world-you-won%e2%80%99t-get-there-first-part-1-of-3/" title="If you can’t imagine a different world, you won’t get there first (part 1 of 3)">If you can’t imagine a different world, you won’t get there first (part 1 of 3)</a>
</h1>
<p>Here is one of my favourite activities: think about the future in regards to technology, and then think about where we are going, and what people will want, and why, and what they will pay for that. You can’t do this aimlessly (not productively anyway); you must have a specific area in mind. For example,(…)</p>
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<article class="post clearfix cat-6 post-356 type-post status-publish format-standard hentry category-marketing tag-advertising tag-groupon tag-loyalty tag-online-booking tag-repeat-business" id="post-356">
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<h1 class="post-title">
<a href="/groupon-what-makes-it-so-irresistible/" title="Groupon: what makes it so irresistible?">Groupon: what makes it so irresistible?</a>
</h1>
<p>Groupon does a couple of remarkable things. First off, Groupon adds e-commerce to small businesses that can’t do so. You don’t need to install anything (though online booking can help you deal with the onslaught of new business), you don’t need to purchase an https cetificate, you don’t need to sign up for a merchant(…)</p>
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</div><div class="widget widget_text" id="text-4"><h4 class="widgettitle">About me</h4> <div class="textwidget"><p>My name is Darren Negraeff - I'm the Marketing Director for <a href="https://www.zafin.com/">Zafin</a> - we create pricing and billing innovations for banks and financial institutions. When I'm not at work you can find me throwing a disc for my dog Sally or staring in wonder at my tomato plants.  Or poring over a book - I love to read.  These days I read mostly non-fiction, but I have an extensive library of fiction as well.</p>
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