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    <title>@Sheamus</title>
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    <description>Most recent posts at @Sheamus</description>
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      <pubDate>Mon, 17 May 2010 13:18:00 -0700</pubDate>
      <title>The Trouble With Audio Books</title>
      <link>http://www.sheamus.co.uk/the-trouble-with-audio-books</link>
      <guid>http://www.sheamus.co.uk/the-trouble-with-audio-books</guid>
      <description>
        <![CDATA[<p>
	<p>For a while now, I’ve been trying to get into audio books.</p>
<p><span style="">Forget the iPad – this is the very cutting edge of technology. The thing is, I love to read, but simply cannot find enough time. Like an addict, I find myself sneaking pages thanks to the Kindle app on my iPhone – usually when I have to visit the bathroom, or endure yet another British queue. Or both. Otherwise, the best I can usually manage is a pathetic 15-20 minutes when I go to bed. That last one or two pages before sleep? Forget about it.</span></p>
<p><span style=""><span style="">Some clarification – I read <em style="">thousands</em></span> of words per day. On Wikipedia. Go ahead – ask me anything about Iron Man or drip irrigation. My issue is with reading <em style="">books</em>, very much in the old-school sense of that word. Also, the awful snob inside of me feels it’s very important to tell you that I very rarely read (or listen to) novels. I hate to use the word ‘faction’, but that’s essentially where I’m at. Historical works, biographies, social science, marketing texts – that’s me.</span></p>
<p>So, I figured audio books are the way forward. With audio books, I could, I assumed, read (in a sense) whilst doing other things. Like working, or Twitter, or Wikipedia. Yeah, I figured I could listen to books whilst browsing through Wikipedia, riding a unicycle, learning another language, and doing that thing where you pat your head and rub your stomach in a circle, all at the same time.</p>
<p>Except I can’t. Oh, don’t get me wrong – all that other stuff is a piece of cake. It’s the audio books themselves that are giving me fits.</p>
<p>Here’s my dilemma – I’m a drifter. My mind likes to race away here, there and everywhere, and the problem with audio books is that they make it easy for you to think about other things. That is, other things apart from the book.</p>
<p>It’s their fault. They <em style="">make</em> you do this. The narrator (in my case, this is always the author, because I’ll be damned if I’m going to pay money to listen to anybody else) spins a good yarn that is both well-conceived and delivered. It might be somebody like Seth Godin or Malcolm Gladwell – they’ll say something clever and insightful, and it will send me away to a magical place.</p>
<p>Before you know it, ten minutes have passed and I have absolutely no idea what the hell they’re talking about.</p>
<p>Sure, this happens with proper books, too. You’re reading for a little while and then you notice that two obviously very important characters are engaged in some pointed dialogue and you don’t know anything about either of them. So you flick back a couple of pages, find some text you <em style="">do</em> recognise, and start over. Sometimes it’s just the one paragraph that leaves you in a kind of literary Groundhog Day, forcing you to read it again and again until you give up completely, still none the wiser as to what is actually going on.</p>
<p>That’s fine. That’s how it’s <em style="">meant</em> to be. But in audio books, this vacuum of incomprehension is troublesome. Yes, you can rewind, but how far? You have absolutely no idea how long you haven’t actually been listening. You resort to jumping back to random points, straining for recognition. You find something that sounds vaguely familiar and give it a go – thirty seconds later, you realise that you know all of this (thank you very much) and now you’re really up against it, stymied in the digital media hell that is somewhere between too far, and not far enough. It’s familiar ground, albeit one that was previously reserved for DVDs that have been ejected accidentally.</p>
<p>So, you end up making half an effort, and then just kind of plod on with it, hoping that you’ll suddenly make sense of a name or a topic. You tell yourself to focus – come on, this is easy – and this is what you do… for a little while.</p>
<p>Then, another ten minutes have passed, and you have absolutely no idea what the hell they’ve been talking about.</p>
<p>Repeat.</p>
<p>The good news? Listening to audio books in this method (let’s call it <em style="">casual reading</em>) allows you to get through at least one a day. For example, earlier this afternoon I bombed through Gladwell’s <em style=""><a href="http://www.amazon.com/gp/product/0316346624?ie=UTF8&amp;tag=sheamus-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0316346624">The Tipping Point</a></em> in about three hours flat. And it was so good, I plan to read it again tomorrow.</p>
<p>And perhaps the next day. Maybe then all those black spots will have gone away.</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
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      <pubDate>Wed, 28 Apr 2010 07:50:00 -0700</pubDate>
      <title>What I Don't Like About Facebook's Like Button</title>
      <link>http://www.sheamus.co.uk/problem-facebook-like-button</link>
      <guid>http://www.sheamus.co.uk/problem-facebook-like-button</guid>
      <description>
        <![CDATA[<p>
	<p>I just made a visit to TechCrunch. Facebook's new like button is included in a widget on their right sidebar (this one is for the TechCrunch page on Facebook, previously - and more intelligently - known as 'become a fan of').</p>
<p><img src="http://i.imgur.com/67Agp.png" alt="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>Now, do I like TechCrunch on Facebook, or don't I? I thought I <em>already</em> liked TechCrunch on Facebook - back in the days when I was known as a fan of their fine website - but now I'm all confused, as this like button doesn't really help me either way.</p>
<p>So I click on it.</p>
<p>And now I <em>unlike</em> them.</p>
<p>How do I know? The button changes colour, but still says 'like'.</p>
<p><img src="http://i.imgur.com/rBTQo.png" alt="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>So, essentially, when visiting a page that I might want to like, I have to already <em>know</em> I like it, because otherwise I'm going to unlike it when I click on 'like'.</p>
<p>Click on the like button again, and I like them. I know for definite this time as my image has appeared.</p>
<p><img src="http://i.imgur.com/J6A8c.png" alt="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>Shouldn't it have been there from the start? I see this same issue on like buttons everywhere, irrespective of what you're actually giving your vote of approval to.</p>
<p>Some people are saying Facebook have won the internet. You could have fooled me.</p>
<p> </p>
	
</p>

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      </description>
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        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
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      <pubDate>Mon, 08 Feb 2010 03:08:00 -0800</pubDate>
      <title>Kindle Owners: You&#8217;re Being Conned, And That&#8217;s Why Digital Books Will Never Take Off</title>
      <link>http://www.sheamus.co.uk/the-kindle-con</link>
      <guid>http://www.sheamus.co.uk/the-kindle-con</guid>
      <description>
        <![CDATA[<p>
	<div style="float: right; padding-left: 10px;"><a href="http://www.amazon.com/gp/product/1591843162?ie=UTF8&amp;tag=manbloggingne-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591843162"><img src="http://twittercism.com/images/seth_godin_linchpin.jpg" border="0" alt="" /></a><img src="http://www.assoc-amazon.com/e/ir?t=manbloggingne-20&amp;l=as2&amp;o=1&amp;a=1591843162" border="0" height="1" alt="" width="1" style="border: none !important; margin: 0px !important;" /></div>
<p>I don&rsquo;t care if the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=manbloggingne-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B0015T963C">Kindle</a> has <a href="http://www.techcrunch.com/2010/01/29/3-million-amazon-kindles-sold-apparently/">sold three million units</a>.</p>
<p>Seth Godin&rsquo;s latest book, <em style=""><a href="http://www.amazon.com/gp/product/1591843162?ie=UTF8&amp;tag=manbloggingne-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591843162">Linchpin</a></em>, is out now and available for $11.50 in hardback. The <a href="http://www.amazon.com/Linchpin-ebook/dp/B00354Y9ZU/ref=sr_1_1?ie=UTF8&amp;s=digital-text&amp;qid=1265626152&amp;sr=8-1">Kindle version</a>, meanwhile, is priced at $14.09.</p>
<p>How on earth has Amazon managed to justify this, and, more importantly, why are Kindle owners accepting it? Here&rsquo;s my theory: poor people don&rsquo;t buy Kindles. Heck, average-earning folk don&rsquo;t buy Kindles. It&rsquo;s simply early adopters and others who have money to burn.</p>
<p>And if you don&rsquo;t object to burning money, paying $14.09 for convenience for your fancy-new toy isn&rsquo;t going to be that much of an issue. (After all &ndash; you&rsquo;ve already spent <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=manbloggingne-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B0015T963C">$259</a> on it.) To you. Everybody else will rightly object.</p>
<p>Kindle owners might buy more books than the average person (if only to justify the initial expense), but the (incredibly) long tail is still in all those millions and millions of readers around the world who buy just one book a month, or only a few books each year.</p>
<p>The same reasoning behind MP3s applies to all electronic media. Once you&rsquo;ve built one copy, you&rsquo;ve essentially made a million. There is no warehouse holding thousands and thousands of unsold books. There is no risk. There&rsquo;s just your one electronic version, which (bandwidth aside) takes up the same amount of space whether it&rsquo;s downloaded once or a billion times, and is essentially all profit after the costs of making that download have been met. The author isn&rsquo;t going to lose out, as the costs of making that book in that format are almost zero.</p>
<p>Godin&rsquo;s book should be $2.99 on the Kindle. And until it is &ndash; and this goes for the iPad as well &ndash; they&rsquo;re never going to tap into the broader (and hugely lucrative) <em style="">real </em>book-reader market.</p>
	
</p>

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      </description>
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        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
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      <pubDate>Tue, 12 Jan 2010 05:50:00 -0800</pubDate>
      <title>&quot;Which Blogs Do You Subscribe To?&quot;</title>
      <link>http://www.sheamus.co.uk/my-blog-subscriptions</link>
      <guid>http://www.sheamus.co.uk/my-blog-subscriptions</guid>
      <description>
        <![CDATA[<p>
	<p>I&rsquo;ve actually been asked this question a few times of late, mostly recently by <a href="http://twitter.com/_fran_/status/7666412387">@_fran_</a> on Twitter, and I thought rather than trying to squeeze everything into a multitude of tweets it made more sense to do a quick blog post!</p>
<p>In total, I have an RSS subscription to <strong style="">53</strong> blogs. That&rsquo;s not a particularly large number, but I find it&rsquo;s just about right to give me all the social media and tech information I need, as well as a few other bits and pieces in which I have an interest.</p>
<p>(Also &ndash; two of these blogs are my own, which I subscribe to for the purposes of testing, not to flatter myself.)</p>
<p>And while the list fluctuates occasionally as I add and remove subscriptions, most of the folks on this list are permanent and long-term reads. Hence, I recommend each and every one without hesitation or disclaimer.</p>
<p>Here&rsquo;s the list in alphabetical order, including links to the blog and RSS feed.</p>
<p><span style="font-weight: bold;">140Char<br /><span style="font-weight: normal;"><a href="http://www.140char.com/">http://www.140char.com</a><br /><a href="http://feeds2.feedburner.com/140char">http://feeds2.feedburner.com/140char</a></span></span></p>
<p><span style="font-weight: bold;"><span style="font-weight: normal;"><a href="http://feeds2.feedburner.com/140char"></a><span style="font-weight: bold;">BlogStorm<br /><span style="font-weight: normal;"><a href="http://www.blogstorm.co.uk/">http://www.blogstorm.co.uk</a><br /><a href="http://feeds2.feedburner.com/blogstorm">http://feeds2.feedburner.com/blogstorm</a></span></span></span></span></p>
<p><span style="font-weight: bold;">Building43<br /><span style="font-weight: normal;"><a href="http://www.building43.com/">http://www.building43.com</a><br /><a href="http://feeds.feedburner.com/building43">http://feeds.feedburner.com/building43</a></span></span></p>
<p><span style="font-weight: bold;">Chris Garrett on New Media<br /><span style="font-weight: normal;"><a href="http://www.chrisg.com/">http://www.chrisg.com</a><br /><a href="http://feeds2.feedburner.com/chrisgcom">http://feeds2.feedburner.com/chrisgcom</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">ChrisBrogan.com<br /><span style="font-weight: normal;"><a href="http://www.chrisbrogan.com/">http://www.chrisbrogan.com</a><br /><a href="http://feeds2.feedburner.com/chrisbrogandotcom">http://feeds2.feedburner.com/chrisbrogandotcom</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Copyblogger<br /><span style="font-weight: normal;"><a href="http://www.copyblogger.com/">http://www.copyblogger.com</a><br /><a href="http://feeds.copyblogger.com/Copyblogger">http://feeds.copyblogger.com/Copyblogger</a></span></span></p>
<p><span style="font-weight: bold;">Cracked<br /><span style="font-weight: normal;"><a href="http://www.cracked.com/">http://www.cracked.com</a><br /><a href="http://feeds2.feedburner.com/CrackedRSS">http://feeds2.feedburner.com/CrackedRSS</a></span></span></p>
<p><span style="font-weight: bold;">Daily Blog Tips<br /><span style="font-weight: normal;"><a href="http://www.dailyblogtips.com/">http://www.dailyblogtips.com</a><br /><a href="http://feeds2.feedburner.com/DailyBlogTips">http://feeds2.feedburner.com/DailyBlogTips</a></span></span></p>
<p><span style="font-weight: bold;">Daily Writing Tips<br /><span style="font-weight: normal;"><a href="http://www.dailywritingtips.com/">http://www.dailywritingtips.com</a><br /><a href="http://feeds2.feedburner.com/DailyWritingTips">http://feeds2.feedburner.com/DailyWritingTips</a></span></span></p>
<p><span style="font-weight: bold;">Derren Brown Blog<br /><span style="font-weight: normal;"><a href="http://derrenbrown.co.uk/blog/">http://derrenbrown.co.uk/blog/</a><br /><a href="http://www.derrenbrown.co.uk/blog/feed/">http://www.derrenbrown.co.uk/blog/feed/</a></span></span></p>
<p><span style="font-weight: bold;">Dilbert Daily Strip<br /><span style="font-weight: normal;"><a href="http://www.dilbert.com/strips/">http://www.dilbert.com/strips/</a><br /><a href="http://feeds2.feedburner.com/DilbertDailyStrip">http://feeds2.feedburner.com/DilbertDailyStrip</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Dosh Dosh<br /><span style="font-weight: normal;"><a href="http://www.doshdosh.com/">http://www.doshdosh.com</a><br /><a href="http://feeds2.feedburner.com/DoshDosh">http://feeds2.feedburner.com/DoshDosh</a></span></span></p>
<p><span style="font-weight: bold;">Freakonomics<br /><span style="font-weight: normal;"><a href="http://freakonomics.blogs.nytimes.com/">http://freakonomics.blogs.nytimes.com/</a><br /><a href="http://www.freakonomics.com/blog/?feed=rss2">http://www.freakonomics.com/blog/?feed=rss2</a></span></span></p>
<p><span style="font-weight: bold;">Geeks Are Sexy<br /><span style="font-weight: normal;"><a href="http://www.geeksaresexy.net/">http://www.geeksaresexy.net</a><br /><a href="http://feeds2.feedburner.com/geeksAreSexyTechnologyNews">http://feeds2.feedburner.com/geeksAreSexyTechnologyNews</a></span></span></p>
<p><span style="font-weight: bold;">Google Chrome Blog<br /><span style="font-weight: normal;"><a href="http://chrome.blogspot.com/">http://chrome.blogspot.com/</a><br /><a href="http://feeds2.feedburner.com/blogspot/Egta">http://feeds2.feedburner.com/blogspot/Egta</a></span></span></p>
<p><span style="font-weight: bold;">Google Chrome Releases<br /><span style="font-weight: normal;"><a href="http://googlechromereleases.blogspot.com/">http://googlechromereleases.blogspot.com/</a><br /><a href="http://googlechromereleases.blogspot.com/atom.xml">http://googlechromereleases.blogspot.com/atom.xml</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Graham Cluley's Blog<br /><span style="font-weight: normal;"><a href="http://www.sophos.com/blogs/gc/">http://www.sophos.com/blogs/gc/</a><br /><a href="http://feeds.feedburner.com/GrahamCluleysBlog">http://feeds.feedburner.com/GrahamCluleysBlog</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Hitwise Intelligence &ndash; Robin Goad &ndash; UK<br /><span style="font-weight: normal;"><a href="http://weblogs.hitwise.com/robin-goad/">http://weblogs.hitwise.com/robin-goad/</a><br /><a href="http://weblogsfeed.hitwise.com/hitwise/robin-goad">http://weblogsfeed.hitwise.com/hitwise/robin-goad</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Inside Facebook<br /><span style="font-weight: normal;"><a href="http://www.insidefacebook.com/">http://www.insidefacebook.com</a><br /><a href="http://feeds.feedburner.com/InsideFacebook">http://feeds.feedburner.com/InsideFacebook</a></span></span></p>
<p><span style="font-weight: bold;">Jesse Newhart<br /><span style="font-weight: normal;"><a href="http://www.jessenewhart.com/">http://www.jessenewhart.com</a><br /><a href="http://feeds2.feedburner.com/jessenewhart/JgJE">http://feeds2.feedburner.com/jessenewhart/JgJE</a></span></span></p>
<p><span style="font-weight: bold;">Kevin Rose<br /><span style="font-weight: normal;"><a href="http://kevinrose.com/">http://kevinrose.com/</a><br /><a href="http://feeds2.feedburner.com/krose">http://feeds2.feedburner.com/krose</a></span></span></p>
<p><span style="font-weight: bold;">LouisGray.com<br /><span style="font-weight: normal;"><a href="http://www.louisgray.com/">http://www.louisgray.com</a><br /><a href="http://feeds2.feedburner.com/LouisgraycomLive">http://feeds2.feedburner.com/LouisgraycomLive</a></span></span></p>
<p><span style="font-weight: bold;">Mashable!<br /><span style="font-weight: normal;"><a href="http://www.mashable.com/">http://www.mashable.com</a><br /><a href="http://feeds2.feedburner.com/Mashable">http://feeds2.feedburner.com/Mashable</a></span></span></p>
<p><span style="font-weight: bold;">Matt Cutts: Gadgets, Google, and SEO<br /><span style="font-weight: normal;"><a href="http://www.mattcutts.com/">http://www.mattcutts.com</a><br /><a href="http://feeds.mattcutts.com/mattcutts/uJBW">http://feeds.mattcutts.com/mattcutts/uJBW</a></span></span></p>
<p><strong style=""></strong></p>
<p><strong>Pro Blog Design</strong><br /><span style="font-weight: normal;"><a href="http://www.problogdesign.com/">http://www.problogdesign.com</a><br /><a href="http://feeds2.feedburner.com/ProBlogDesign">http://feeds2.feedburner.com/ProBlogDesign</a></span></p>
<p><span style="font-weight: bold;">Problogger Blog Tips<br /><span style="font-weight: normal;"><a href="http://www.problogger.net/">http://www.problogger.net</a><br /><a href="http://feeds2.feedburner.com/ProbloggerHelpingBloggersEarnMoney">http://feeds2.feedburner.com/ProbloggerHelpingBloggersEarnMoney</a></span></span></p>
<p><span style="font-weight: bold;">ProBlogger Job Board<br /><span style="font-weight: normal;"><a href="http://jobs.problogger.net/">http://jobs.problogger.net/</a><br /><a href="http://feeds.feedburner.com/ProBloggerJobs">http://feeds.feedburner.com/ProBloggerJobs</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">RingTV.com - Latest Posts<br /><span style="font-weight: normal;"><a href="http://www.ringtv.com/">http://www.ringtv.com</a><br /><a href="http://www.ringtv.com/rss/blog.php">http://www.ringtv.com/rss/blog.php</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Scobleizer: Technology, Innovation, And Geek Enthusiasm<br /><span style="font-weight: normal;"><a href="http://www.scobleizer.com/">http://www.scobleizer.com</a><br /><a href="http://www.scobleizer.com/feed/">http://www.scobleizer.com/feed/</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Scripting News (Dave Winer)<br /><span style="font-weight: normal;"><a href="http://www.scripting.com/">http://www.scripting.com</a><br /><a href="http://www.scripting.com/rss.xml">http://www.scripting.com/rss.xml</a></span></span></p>
<p><span style="font-weight: bold;">Seth&rsquo;s Blog (Seth Godin)<br /><span style="font-weight: normal;"><a href="http://sethgodin.typepad.com/">http://sethgodin.typepad.com/</a><br /><a href="http://feeds.feedburner.com/typepad/sethsmainblog">http://feeds.feedburner.com/typepad/sethsmainblog</a></span></span></p>
<p><span style="font-weight: bold;">Silicon Alley Insider<br /><span style="font-weight: normal;"><a href="http://www.businessinsider.com/alleyinsider">http://www.businessinsider.com/alleyinsider</a><br /><a href="http://feeds2.feedburner.com/typepad/alleyinsider/silicon_alley_insider">http://feeds2.feedburner.com/typepad/alleyinsider/silicon_alley_insider</a></span></span></p>
<p><span style="font-weight: bold;">Slate Magazine - Fighting Words (Christopher Hitchens)<br /><span style="font-weight: normal;"><a href="http://www.slate.com/id/2241080/">http://www.slate.com/id/2241080/</a><br /><a href="http://www.slate.com/rss/feed.aspx?id=2073766">http://www.slate.com/rss/feed.aspx?id=2073766</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">Social Media Rockstar<br /><span style="font-weight: normal;"><a href="http://www.socialmediarockstar.com/">http://www.socialmediarockstar.com</a><br /><a href="http://feeds2.feedburner.com/SocialMediaRockstar">http://feeds2.feedburner.com/SocialMediaRockstar</a></span></span></p>
<p><span style="font-weight: bold;">Stay N&rsquo; Alive (Jesse Stay)<br /><span style="font-weight: normal;"><a href="http://www.staynalive.com/">http://www.staynalive.com</a><br /><a href="http://feeds2.feedburner.com/StayNAlive">http://feeds2.feedburner.com/StayNAlive</a></span></span></p>
<p><span style="font-weight: bold;">TechCrunch<br /><span style="font-weight: normal;"><a href="http://www.techcrunch.com/">http://www.techcrunch.com</a><br /><a href="http://feeds2.feedburner.com/Techcrunch">http://feeds2.feedburner.com/Techcrunch</a></span></span></p>
<p><span style="font-weight: bold;">TechCrunch Europe<br /><span style="font-weight: normal;"><a href="http://eu.techcrunch.com/">http://eu.techcrunch.com/</a><br /><a href="http://feedproxy.google.com/TechCrunchUK">http://feedproxy.google.com/TechCrunchUK</a></span></span></p>
<p><span style="font-weight: bold;">Techmeme<br /><span style="font-weight: normal;"><a href="http://www.techmeme.com/">http://www.techmeme.com</a><br /><a href="http://www.techmeme.com/index.xml">http://www.techmeme.com/index.xml</a></span></span></p>
<p><span style="font-weight: bold;">The Blog of Author Tim Ferriss<br /><span style="font-weight: normal;"><a href="http://www.fourhourworkweek.com/blog/">http://www.fourhourworkweek.com/blog/</a><br /><a href="http://feeds2.feedburner.com/timferriss">http://feeds2.feedburner.com/timferriss</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">The Michel Fortin Blog<br /><span style="font-weight: normal;"><a href="http://www.michelfortin.com/">http://www.michelfortin.com</a><br /><a href="http://feeds.feedburner.com/TheMichelFortinBlog">http://feeds.feedburner.com/TheMichelFortinBlog</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">The Official Posterous Posterous<br /><span style="font-weight: normal;"><a href="http://blog.posterous.com/">http://blog.posterous.com/</a><br /><a href="http://blog.posterous.com/rss.xml">http://blog.posterous.com/rss.xml</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">The Secret Diary Of Steve Jobs<br /><span style="font-weight: normal;"><a href="http://www.fakesteve.net/">http://www.fakesteve.net/</a><br /><a href="http://feeds.feedburner.com/TheSecretDiaryOfSteveJobs">http://feeds.feedburner.com/TheSecretDiaryOfSteveJobs</a></span></span></p>
<p><span style="font-weight: bold;">The SocialToo Blog<br /><span style="font-weight: normal;"><a href="http://blog.socialtoo.com/">http://blog.socialtoo.com/</a><br /><a href="http://feeds2.feedburner.com/TheSocialtooBlog">http://feeds2.feedburner.com/TheSocialtooBlog</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">TweetDeck's Posterous<br /><span style="font-weight: normal;"><a href="http://blog.tweetdeck.com/">http://blog.tweetdeck.com/</a><br /><a href="http://tweetdeck.posterous.com/rss.xml">http://tweetdeck.posterous.com/rss.xml</a></span></span></p>
<p><strong style=""></strong></p>
<p><span style="font-weight: bold;">TwiTip<br /><span style="font-weight: normal;"><a href="http://www.twitip.com/">http://www.twitip.com</a><br /><a href="http://feeds2.feedburner.com/Twitip">http://feeds2.feedburner.com/Twitip</a></span></span></p>
<p><span style="font-weight: bold;">Twitter Blog<br /><span style="font-weight: normal;"><a href="http://blog.twitter.com/">http://blog.twitter.com</a><br /><a href="http://feeds2.feedburner.com/TwitterBlog">http://feeds2.feedburner.com/TwitterBlog</a></span></span></p>
<p><span style="font-weight: bold;"><span style="font-weight: normal;"><strong>Twittercism<br /><span style="font-weight: normal;"><a href="http://twittercism.com" target="_self">http://twittercism.com</a><br /><a href="http://feeds2.feedburner.com/twittercism">http://feeds2.feedburner.com/twittercism</a></span></strong></span></span></p>
<p><span style="font-weight: bold;">Unreasonable Faith<br /><span style="font-weight: normal;"><a href="http://www.unreasonablefaith.com/">http://www.unreasonablefaith.com</a><br /><a href="http://feeds2.feedburner.com/UnreasonableFaith">http://feeds2.feedburner.com/UnreasonableFaith</a></span></span></p>
<p><span style="font-weight: bold;">Wired Top Stories<br /><span style="font-weight: normal;"><a href="http://www.wired.com/">http://www.wired.com/</a><br /><a href="http://feeds.wired.com/wired/index">http://feeds.wired.com/wired/index</a></span></span></p>
<p><span style="font-weight: bold;">Write To Done<br /><span style="font-weight: normal;"><a href="http://www.writetodone.com/">http://www.writetodone.com</a><br /><a href="http://feeds2.feedburner.com/writetodone">http://feeds2.feedburner.com/writetodone</a></span></span></p>
<p><span style="font-weight: bold;">xkcd.com<br /><span style="font-weight: normal;"><a href="http://www.xkcd.com/">http://www.xkcd.com</a><br /><a href="http://xkcd.com/rss.xml">http://xkcd.com/rss.xml</a></span></span></p>
<p>It&rsquo;s worth noting that one of the reasons why I subscribe to a (relatively) low number of blogs (certainly compared to some scribes) is because I also receive a lot of updates from other blogs through Twitter, Reddit, Digg, etc.</p>
<p>I recommend you check out the list above &ndash; I&rsquo;m sure you&rsquo;ll find one or two feeds that are worth further investigation. :)</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Sun, 20 Dec 2009 09:17:00 -0800</pubDate>
      <title>Rage Against The Machine Have The Christmas Number One</title>
      <link>http://www.sheamus.co.uk/ratm-xmas-number-one</link>
      <guid>http://www.sheamus.co.uk/ratm-xmas-number-one</guid>
      <description>
        <![CDATA[<p>
	<p>At least, that's how it seems. The sales figures for the UK Christmas top twenty have been circulating, and here they are.</p>
<div class="CodeRay">
  <div class="code"><pre>1        KILLING IN THE NAME        RAGE AGAINST THE MACHINE        502672
2        THE CLIMB        JOE MCELDERRY        450838
3        BAD ROMANCE        LADY GAGA        61677
4        THE OFFICIAL BBC CHILDREN IN NEED MEDLEY        PETER KAY'S ANIMATED ALL STAR        52605
5        STARSTRUKK        3OH3 FT KATY PERRY        40742
6        YOU KNOW ME        ROBBIE WILLIAMS        38435
7        3 WORDS        CHERYL COLE        36232
8        RUSSIAN ROULETTE        RIHANNA        34094
9        DON'T STOP BELIEVIN'        JOURNEY        33337
10        MEET ME HALFWAY        BLACK EYED PEAS        32517
11        TIK TOK        KESHA        26571
12        YOU ARE NOT ALONE        X FACTOR FINALISTS 2009        24404
13        DOESN'T MEAN ANYTHING        ALICIA KEYS        23415
14        DECEMBER SONG (I DREAMED OF CHRISTMAS)        GEORGE MICHAEL        22243
15        LET THE BASS KICK IN MIAMI GIRL        CHUCKIE &amp; LMFAO        21556
16        MORNING AFTER DARK        TIMBALAND/NELLY FURTADO/SOSHY        19687
17        FIGHT FOR THIS LOVE        CHERYL COLE        18859
18        FAIRYTALE OF NEW YORK        POGUES FT KIRSTY MACCOLL        18457
19        WHATCHA SAY        JASON DERULO        18278
20        LOOK FOR ME        CHIPMUNK FT TALAY RILEY        17775</pre></div>
</div>

<p>If true, as you can see RATM have secured the #1 spot this Christmas, and by a healthy 50,000.</p>
<p>This is still <strong>unofficial</strong>. At the time of writing, I'm listening to Mariah Carey at #21 in the charts with "All I Want For Christmas Is You". You can monitor the countdown from this point forward and if any of the songs above is not in the correct place then the entire list is likely a little suspect. However, it has been completely right from #40-#21 thus far. Make of that what you will.</p>
<p><strong>UPDATE 17:31 - </strong>Accurate up to #'18, <em>Fairytale Of New York</em>, thus far.</p>
<p><strong>UPDATE 17:47 - </strong>Correct up to #14, <em>December Song.</em></p>
<p><strong>UPDATE 17:55 - </strong>X Factor finalists at #12!</p>
<p><strong>UPDATE 18:15 - </strong>100% accurate up to #8, Rihanna.</p>
<p><strong>UPDATE 18:05 - </strong>Bring on the top ten. 100% accurate so far.</p>
<p><strong>UPDATE 18:29 - </strong>We're all good to #5...</p>
<p><strong>UPDATE 18:39 - </strong>Okay, 100% accurate up to Lady Gaga at #3. Should be Joe next...</p>
<p><strong>UPDATE 18:45 - </strong>Joe is the #2, RATM are number one. The leak was 100% accurate. Thanks to everybody who took part. If you enjoyed this post, I normally write about Twitter at <a href="http://twittercism.com" target="_self">Twittercism.com</a>. Cheers!</p>
	
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Mon, 28 Sep 2009 06:57:00 -0700</pubDate>
      <title>Why Do We Allow Athletes, Musicians And Movie Stars To Get Paid Such Vast Sums Of Money?</title>
      <link>http://www.sheamus.co.uk/superstar-salaries</link>
      <guid>http://www.sheamus.co.uk/superstar-salaries</guid>
      <description>
        <![CDATA[<p>
	<p>Yesterday, Tiger Woods picked up a cheque for $10 million for <a href="http://news.bbc.co.uk/sport1/hi/golf/8277883.stm">coming second</a> in the PGA Tour Championship.</p>
<p>Phil Mickelson won the season-ending golf tournament with a final round 65. "Let me see if I get this straight,&rdquo; asked Phil, &ldquo;I shot 65 and he shot 70 and gets a check for $10m?&rdquo;</p>
<p>I should probably expand on this by adding that Mickelson was joking, and that the $10 million that Woods received was for placing first overall in the season-long FedEx Cup.</p>
<p>Still, ten million is ten million. The top athletes earn obscene amounts of money. As do movie stars. And musicians &ndash; I for one did not shed a tear when the credit crunch dug into Paul McCartney&rsquo;s estimated <a href="http://www.gigwise.com/news/50608/The-Credit-Crunch-Hits-Sir-Paul-McCartneys-Wealth-Hard">$700 million fortune</a>.</p>
<p>$700 million! Nobody needs that kind of money nor, more importantly, deserves it. Not even an icon like McCartney. The music of The Beatles may have changed the world, but McCartney undid an awful lot of that with Wings.</p>
<p>Here&rsquo;s my point: during hard times, people like to point fingers, and they like to point them at bankers. It&rsquo;s certainly true that the bonuses that the investment banks have been handing out to their staff are excessive and, certainly when the banks themselves have been bailed out, insulting. And I certainly do not have a problem with Gordon Brown&rsquo;s plans to <a href="http://www.reuters.com/article/rbssFinancialServicesAndRealEstateNews/idUSLR4986620090927">introduce legislation</a> to control these payments. (Bankers aside, nor I imagine does anybody else.)</p>
<p>So why, then, is nobody cracking down on the prize money given to athletes like Tiger Woods? Or the huge salaries commanded by Will Smith, Tom Cruise, Tom Hanks, and many others in the movie business? Why are The Beatles <em style="">allowed</em> to rake in a load more money that they don&rsquo;t need with a <a href="http://www.heraldscotland.com/arts-ents/music-features/the-beatles-for-sale-yet-again-1.917906">video game</a>?</p>
<p>In many respects, the entertainment and sports industries are as self-regulating as any other. If you have a series of movie flops, you&rsquo;re unlikely to be given $25m for your next film. If you miss the cut five weeks in a row, you&rsquo;re probably not going to picking up that $10m Tour Championship bonus.</p>
<p>But the differences between the remuneration potential for the stars in sports and entertainment and those in the world of finance are considerable. If you have a very bad year trading commodities, you can actually lose everything you have. Not just your job &ndash; everything.</p>
<p>Tom Cruise hasn&rsquo;t had a major hit since <em style="">Mission Impossible III</em> in 2006. His last film, <em style="">Valkyrie</em>, made about $200m worldwide, but was budgeted at $90m, and Cruise himself received $20m in advance, and 20 per cent of the backend. A

huge amount

for what many perceived to be an underperformer, both commercially and critically.</p>
<p>Tiger Woods has had a good year &ndash; his 68.84 scoring average is amongst his very-best &ndash; but by his high standards it&rsquo;s actually been disappointing. He hasn&rsquo;t picked up one of golf&rsquo;s major tournaments since the 2008 US Open. Woods played just 17 events in 2009, winning six, and that was enough for him to earn over $10m in prize money, plus the $10m bonus he picked up yesterday.</p>
<p>Of course, for both Cruise and Woods, these earnings from their &lsquo;real&rsquo; jobs are simply the icing on the cake. The real money is in endorsements. And this is where the superstars have an opportunity to keep earning vast sums of money, even when their films and TV shows are flopping and they&rsquo;re three-putting every green.</p>
<p>While it&rsquo;s certainly true that if they never perform again ultimately their advertising opportunities will dry up, do you <em style="">really</em> think it&rsquo;s going to happen for Tiger Woods and Tom Cruise anytime soon? Woods is arguably the world&rsquo;s greatest living brand, and&nbsp;is tipped to pass&nbsp;<a href="http://www.telegraph.co.uk/sport/columnists/andrewbaker/2305435/Tiger-Woods-the-1-billion-man.html" target="_self">one&nbsp;</a><a href="http://www.telegraph.co.uk/sport/columnists/andrewbaker/2305435/Tiger-Woods-the-1-billion-man.html" target="_self"><em>billion</em></a><a href="http://www.telegraph.co.uk/sport/columnists/andrewbaker/2305435/Tiger-Woods-the-1-billion-man.html" target="_self">&nbsp;dollars in overall earnings</a>&nbsp;in 2010. Cruise, even with wave after wave of questionable publicity and a lack of (Cruise-like) success at the box office isn&rsquo;t going away anytime soon, nor are his immense salary demands.</p>
<p>In the real world, and that includes bankers as much as it does you and I, a couple of years of massive underperformance means you&rsquo;re not only out of a job, but likely massively out of pocket, too. There are no endorsement opportunities. There is no senior tour, or lucrative after-dinner speaker circuit. It&rsquo;s game over.</p>
<p>I&rsquo;m not defending bankers. Far from it &ndash; if you lose a lot of money, certainly if it&rsquo;s client money, then you should not only be held financially responsible (i.e., with no bonus payment), you should probably be fired, too.</p>
<p>What I don&rsquo;t like is that it&rsquo;s all very much one rule for one. Sure, penalise and legislate the banks and the bankers, but let&rsquo;s do something about the obscene payments in the sports and entertainment industries, too.</p>
<p>And then pass that saving on to the rest of us, with a huge reduction in ticket, DVD, CD and merchandise prices. Because if the stars are earning a lot less, then so should the studios, labels and clubs, too.</p>
	
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Fri, 25 Sep 2009 08:48:00 -0700</pubDate>
      <title>HOWTO: Make Money Online</title>
      <link>http://www.sheamus.co.uk/how-to-make-money-by-reading-this-article-in</link>
      <guid>http://www.sheamus.co.uk/how-to-make-money-by-reading-this-article-in</guid>
      <description>
        <![CDATA[<p>
	<p style="text-align: left;">Between 1992-2006, I worked in the bond markets, five of those years as a trader.</p>
<p>When you&rsquo;re a part of the financial cog, people are always trying to sell you <em style="">systems</em>. Systems that promise to make you money.</p>
<p>&ldquo;This system made me a ton of cash. Buy my system, and you can make money, too.&rdquo;</p>
<p>None of these systems work. Not one. Here&rsquo;s the scoop: nobody would sell a system that actually makes money. Nobody. Except a moron. No, the only reason they&rsquo;re selling these &lsquo;systems&rsquo; is because they don&rsquo;t work or have <em style="">stopped working</em>.</p>
<p>Of course, it&rsquo;s not really a lie. The system does make money: for the seller. Everybody else tries it for a bit, realises that it isn&rsquo;t working, and then writes it off as a lesson learned. Only to do it all again a few months later.</p>
<p>And let&rsquo;s not forget, if one of these systems actually <em style="">did</em> work, word would get around. Established, respectable publications would begin to sing its praises. Everybody would start using it. And then it would stop working, because everybody was using it.</p>
<p>Of course, you see these systems in the gambling business, too. One system will predict the lottery numbers. Another promises to help you figure out which horse to bet on. And don&rsquo;t forget that <strong style="">guaranteed</strong> way to beat the roulette table!</p>
<p>Social media is littered with these systems, too. (And littered is the perfect word, as they&rsquo;re all crap.) I expect scammers and con artists selling &lsquo;<a href="http://twittercism.com/internet-marketer-scams/">twitter train</a>&rsquo; follower systems, but it saddens me when you see otherwise-respectable bloggers and social media authorities lending their name to affiliate-marketing snares and dodgy pyramid schemes.</p>
<p>What&rsquo;s en vogue right now are these systems that promise to show you how you can set up successful and lucrative membership site in five minutes for free.</p>
<p>Here&rsquo;s one <a href="http://setupamembershipsite.com/mst/index.php">example</a>. Here&rsquo;s their &lsquo;proof&rsquo;, which actually made me laugh out loud.</p>
<p align="center"><img src="http://twittercism.com/images/system_proof.png" alt="" /></p>
<p>Clearly, lots of people fall for this stuff, as there are lots of these systems around. They generally follow a similar pattern.&nbsp;</p>
<ol type="1" style="margin-top: 0cm;">
<li style="">You      can learn how to make a ton of money by handing over a small sum of money.</li>
<li style="">You      better hurry, though, as this offer is for the first X customers only.</li>
<li style="">After      this, it&rsquo;ll be twice the price, but still really cheap!</li>
<li style="">After      that, we&rsquo;re <em style="">not going to sell it      anymore</em>.</li>
<li style="">Hey,      we lied &ndash; you can still buy it, at ten times the original price! Guess what      &ndash; it&rsquo;s still a great deal!</li>
</ol>
<p>Get a few big-name bloggers in your niche to sing your praises and you&rsquo;re basically sitting on a goldmine. Everybody makes money. Well, everybody at the very top

of the ladder, as they&rsquo;re sharing out the spoils from all the people who signed up for the system. Because they trusted the bloggers.</p>
<p>Nobody else makes squat.</p>
<p>The guy who came up with the idea probably makes a small fortune.</p>
<p>The guy who gets there late sees everybody else doing it and promptly hands over his $500.</p>
<p>...</p>
<p>You know what?</p>
<p>I gotta get me a piece of the action.</p>
	
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
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      <pubDate>Fri, 25 Sep 2009 02:54:12 -0700</pubDate>
      <title>I Want To Be Able To Pay For Everything With My Phone</title>
      <link>http://www.sheamus.co.uk/i-want-to-be-able-to-pay-for-everything-with</link>
      <guid>http://www.sheamus.co.uk/i-want-to-be-able-to-pay-for-everything-with</guid>
      <description>
        <![CDATA[<p>
	<p>
<p>Have you heard? You can now <a href="http://mashable.com/2009/09/23/starbucks-iphone/">pay for your coffee</a> with your iPhone at Starbucks.</p>
<p>This is a nice step forward, but I want to be able to pay for <em style="">everything</em> with my phone.&nbsp;</p>
<ol type="1" style="margin-top: 0cm;">
<li style="">When      I&rsquo;m buying groceries, I want to be able to scan all the barcodes as I      shop, which will keep a running tally of costs, nutrition, etc, and then      when I get to the till I simply scan my phone and it&rsquo;s charged      accordingly.</li>
<li style="">When      my son&rsquo;s PAYG phone runs out of credit, I want to be able to send a text      message that tops him up (and charges me).</li>
<li style="">When      eating out, I want the waiter to bring a little machine to my table that      connects to my phone, and that&rsquo;s how I pay the bill.</li>
<li style="">I      want to walk into the cinema, have it immediately &lsquo;see&rsquo; my phone, and my      ticket is already halfway printed before I reach the machine. (I&rsquo;d      pre-arrange the movie I wanted to see ahead of time with a text message.)</li>
<li style="">I      don&rsquo;t want to have to queue to pay at the car park. I simply send a text      message when I&rsquo;m ready to leave and it charges my phone.</li>
</ol>
<p>And when I say pay with my phone, that&rsquo;s exactly what I mean. Not <em style="">using</em> my phone to pay, but actually getting charged somewhere else. I want the transaction to be charged to my phone bill. I take my phone everywhere, and I pay my bill every month &ndash; why can&rsquo;t it come with an acceptable line of credit?</p>
<p>This could work with PAYG customers, too. If you have credit on your phone, you should be able to use it as a means of payment. It&rsquo;s <em style="">our</em> money. Let us spend it how we want.</p>
</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Fri, 18 Sep 2009 04:38:00 -0700</pubDate>
      <title>An Easy Way For Banks (And Amazon) To Make Even More Money</title>
      <link>http://www.sheamus.co.uk/an-easy-way-for-banks-and-amazon-to-make-even</link>
      <guid>http://www.sheamus.co.uk/an-easy-way-for-banks-and-amazon-to-make-even</guid>
      <description>
        <![CDATA[<p>
	<p><span style="float: right;"><a href="http://www.amazon.com/gp/product/B002GZQYMK?ie=UTF8&amp;tag=sheamus-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002GZQYMK"><img src="http://twittercism.com/images/muse.jpg" border="0" alt="" /></a></span></p>
<p>I&rsquo;ve been thinking about this idea for at least a couple of years and I keep waiting for somebody to develop it. I can only assume that the reason it hasn&rsquo;t happened is because of some legal obstacle. If this is true then money, as they say, talks, and this is such a killer idea that I imagine it won&rsquo;t be long before somebody finds a loophole.</p>
<p>Picture the scene: it&rsquo;s 11.37pm on a Saturday night. You&rsquo;ve just left your favourite bar, and now you&rsquo;re going on to a nightclub. First, you need some money. You head to the ATM, punch in your details, select the amount you want to withdrawal, and wait.</p>
<p>The machine whirrs, and while it&rsquo;s counting your money, a new image pops up on the screen. There, right in front of you, are the top ten best-selling albums on Amazon.com, all at Amazon.com prices. All with free P&amp;P.</p>
<p>You&rsquo;ve just been listening to music, you&rsquo;ve had a few drinks, and the <a href="http://www.amazon.com/gp/product/B002GZQYMK?ie=UTF8&amp;tag=sheamus-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002GZQYMK" target="_self">latest Muse album</a>&nbsp;(AL) sounds like a really good idea. You click one button on the screen, and Amazon takes the money directly from your account. A couple of days later, the CD arrives.</p>
<p>Or maybe you don&rsquo;t want a CD. Don&rsquo;t worry. There&rsquo;s another button you can click that shows the top ten best-selling DVD releases, too. And books. And MP3s. And ringtones.</p>
<p>All cheaply priced. All irresistibly <em style="">affordable</em>.</p>
<p>Price everything at &pound;10 or less, and Amazon &ndash; and your bank, who will take a cut &ndash; are on to a sure-fire winner. The bank already has all of your address and payment details. Amazon takes care of the rest.</p>
<p>Not everybody cares about the top ten best-seller lists, but enough people <em style="">do</em> pay attention to make this extremely profitable for the first bank that gets into bed with Amazon.</p>
<p>Or any other major retailer &ndash; the only part that matters is the price you see on the screen must be low enough for the offer to be extremely attractive. If you have to go away and think about it, the sale is dead. Even if this feature was only pitched at student accounts or was configured in some way to only appear to people of a certain age or other demographic, I cannot think of a single reason why it wouldn&rsquo;t be a major success.</p>
<p>The best part? There&rsquo;s virtually no risk. The bank isn't investing in any stock, and Amazon isn't investing in any bank. And if you wake up the next morning and realise you bought the wrong CD, all you have to do is return it.</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Thu, 17 Sep 2009 06:37:00 -0700</pubDate>
      <title>Thank You For Smoking</title>
      <link>http://www.sheamus.co.uk/thank-you-for-smoking-1</link>
      <guid>http://www.sheamus.co.uk/thank-you-for-smoking-1</guid>
      <description>
        <![CDATA[<p>
	<p>This post is dedicated to the manager and waiter standing in the doorway of their empty restaurant: thank you for smoking.</p>
<p>Really, I mean it. Thank you. You made deciding where I wanted to buy my lunch just that little bit easier.</p>
<p>&nbsp;</p>
	
</p>

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      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Tue, 15 Sep 2009 01:18:00 -0700</pubDate>
      <title>Think Differently: Here&#8217;s To The Crazy Ones (1997-present)</title>
      <link>http://www.sheamus.co.uk/think-differently-heres-to-the-crazy-ones-199</link>
      <guid>http://www.sheamus.co.uk/think-differently-heres-to-the-crazy-ones-199</guid>
      <description>
        <![CDATA[<p>
	<p>&nbsp;</p>
<p>A look at Apple&rsquo;s classic <em style="">Think Different</em> advertisement campaign, plus some other parodies and spoofs.</p>
<p><strong>The Original</strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/QAQ9qPiEfQA&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/QAQ9qPiEfQA&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><strong>Think Different 2007<span style="font-weight: normal;">&nbsp;</span></strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/YHineBZTpNw&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/YHineBZTpNw&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><strong>Think Differently Again. Please.</strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/Jm6TFTcZoxU&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/Jm6TFTcZoxU&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><strong>iPhone Misfits</strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/a40BQ8ThsTc&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/a40BQ8ThsTc&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><strong>Think Different-er</strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/zdBQ5gnd7c4&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/zdBQ5gnd7c4&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><strong>The Different Ones</strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/xKPeoTY2JAo&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/xKPeoTY2JAo&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><span style="font-style: italic;"><strong>Star Wars</strong></span></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/8_A21fXz5E8&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/8_A21fXz5E8&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p><strong>And finally&hellip;</strong></p>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/NY57NgcZ8C0&hl=en&fs=1&" /></param><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" src="http://www.youtube.com/v/NY57NgcZ8C0&hl=en&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="344" width="425"></embed></object></p>
<p>The parodies show how&nbsp;easily&nbsp;the message can be changed, but I&rsquo;m not sure it matters. The original is still very powerful stuff.</p>
<p>&nbsp;</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Mon, 14 Sep 2009 01:54:00 -0700</pubDate>
      <title>Give Me A Common Courtesy Car</title>
      <link>http://www.sheamus.co.uk/give-me-a-common-courtesy-car</link>
      <guid>http://www.sheamus.co.uk/give-me-a-common-courtesy-car</guid>
      <description>
        <![CDATA[<p>
	
<p style="font-size: 1.05em;">My wife was recently involved in a road accident. The fault was about 50/50 between her and the other driver. (I know this because I had just exited the car and saw everything from about 10 yards.) Still, the insurance company somehow managed to find us responsible.</p>
<p style="font-size: 1.05em;">Thankfully, she wasn&rsquo;t injured, but the car was damaged and had to be sent to the shop for repair. This was meant to take about a week. In the meantime, our insurance provided us with a courtesy car, which also came from the garage. The vehicle wasn&rsquo;t the issue &ndash; it was nearly-new, clean, and it&rsquo;s always fun to try something else for a little while.</p>
<p style="font-size: 1.05em;">What did take me aback was that the car came labelled. As well as the logo of the garage (which is dubious in and of itself), the words COURTESY CAR were written in a large, bold font on the driver and passenger doors.</p>
<p style="font-size: 1.05em;">What could they possibly hope to accomplish from this? I see at least two major pitfalls.</p>
<ol style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 35px; margin: 0px;">
<li>I don&rsquo;t know how it is where you live, but in the UK when a car is labelled in a way that puts the driver in a certain light (for example, the &lsquo;L&rsquo; plate) it encourages a small but persistent number of moronic drivers to behave in a moronic fashion (driving too close, beeping their horns, cutting you off, etc). By marking this car as &lsquo;courtesy&rsquo;, it encourages the same behaviour. (Which it did.)</li>
<li>When you pick up your courtesy car, the garage makes a list of anything that is currently wrong with it, no matter how minor. If the car gets damaged, you&rsquo;re responsible &ndash; your insurance has to cover it. You&rsquo;re already involved in a situation with your insurance company &ndash; that&rsquo;s why you have the courtesy car. The last thing you want is for&nbsp;<em>that</em>&nbsp;to get damaged, too, and so you go out of your way to be extra, extra-careful. But that wouldn&rsquo;t stop some deadbeat opening his door a little too aggressively or running his key over your paintwork when you park at the supermarket. And how could he resist, with COURTESY CAR all but inviting him to take a swing?</li>
</ol>
<p style="font-size: 1.05em;">The repair actually ended up taking two weeks, and during this period we had to change to a second courtesy car. Once again, it came with the same big old ugly label.</p>
<p style="font-size: 1.05em;">Most people are great, but enough of them are idiots that it means that anything that singles you out as being different is a potential issue, particularly if it&rsquo;s without your consent. Everything about this decision feels wrong. Why do the cars need to carry any kind of labelling at all? They&nbsp;<em>know</em>&nbsp;it belongs to them. But none of that really matters, as they&rsquo;re not the ones driving it. Why single out my wife for a potentially unpleasant experience, and then have somebody else&nbsp;<em>charge</em>&nbsp;her if it all goes wrong?</p>
<p style="font-size: 1.05em;">(And if the garage needed to label it a courtesy car so they could find it in the lot, we have a whole other set of problems to deal with.)</p>
<p>&nbsp;</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Sun, 13 Sep 2009 03:35:31 -0700</pubDate>
      <title>Breaking The Cycle Of Conflict</title>
      <link>http://www.sheamus.co.uk/breaking-the-cycle-of-conflict</link>
      <guid>http://www.sheamus.co.uk/breaking-the-cycle-of-conflict</guid>
      <description>
        <![CDATA[<p>
	<p><span style="font-family: Lucida Grande; font-size: 12px; color: #333333; line-height: 16px;">
<p style="font-size: 1.05em;">Believe it or not, I&rsquo;m a licensed&nbsp;<a href="http://en.wikipedia.org/wiki/Bouncer_(doorman)" style="color: #0066cc; text-decoration: underline;">doorman</a>.</p>
<p style="font-size: 1.05em;">(That&rsquo;s not me in the picture.)</p>
<p style="font-size: 1.05em;">I did door work for two years. (Prior to this, I was a bond trader, but I&rsquo;ll save those stories for another time.) To qualify for this enviable position, I had to do a course (and an exam). This lasted about a week, and actually taught me quite a lot about the psychology of the profession.</p>
<p style="font-size: 1.05em;">One of the key concepts you learn is&nbsp;<em>The Cycle of Conflict</em>. This instructs you in how your attitude and behaviour can impact (and potentially degrade) a physical confrontation.</p>
<p style="font-size: 1.05em; text-align: center;">&lt;img src="http://twittercism.com/images/cycle_of_conflict.png"&gt;</p>
<p style="font-size: 1.05em;"><span style="font-size: 12px;">
<p style="font-size: 1.05em;">If I entered a hostile situation in the right frame of mind, nine times out of ten it could be diffused fairly easily. Conversely, if my attitude (or that of the people I worked with) was off, events would inevitably take a turn for the worse. The goal was to be approachable but professional. (&lsquo;Shiny happy&rsquo; can be just as disastrous as rude.)</p>
<p style="font-size: 1.05em;">The lessons I learned from these experiences have stood me in good stead in my interactions with others within social media. If my encounter with person A has left me feeling out of sorts, angry or confused, an immediate encounter with person B is often problematic or unrewarding, particularly if person B is also feeling a little feisty.</p>
<p style="font-size: 1.05em;">It&rsquo;s considerably wiser to delay an interaction until a point in time when you&rsquo;re at your best &ndash; particularly if you&rsquo;re handling a complaint &ndash; than to feel obligated to take care of things right now, even if you&rsquo;re being told to do so by your boss. Trying to ease someone else&rsquo;s state of mind when you yourself are frazzled rarely works out. Instead, you&rsquo;ll find yourself trapped in the cycle of conflict, and once you&rsquo;re there it&rsquo;s very, very tough to climb out.</p>
<p style="font-size: 1.05em;">It&rsquo;s curious to me that through experience I&rsquo;ve taught myself to be professional, civil and friendly with all the enquiries I receive from colleagues, clients, associates and complete strangers (the latter group is arguably where this is most important, as these people can quickly move into the other subsets), but can often struggle to maintain this decorum with the people I know and love. Friends, parents, siblings, children and wives are typically the individuals with whom we share the most exchanges, but it&rsquo;s all too easy to approach these encounters with the wrong mindset.</p>
<p style="font-size: 1.05em;">The funny part is we can react badly because we expect more from them. I find this to be especially true during interactions with friends on&nbsp;<a href="http://twittercism.com/" style="color: #b85b5a; text-decoration: underline;">Twitter</a>, Facebook and other social networks, and sometimes email. It usually goes like this:</p>
<ol style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 35px; margin: 0px;">
<li style="margin-top: 7px; margin-right: 0px; margin-bottom: 8px; margin-left: 10px; padding: 0px;">You say something (possibly flippant, because you&rsquo;re in a bad mood)</li>
<li style="margin-top: 7px; margin-right: 0px; margin-bottom: 8px; margin-left: 10px; padding: 0px;">Your friend says something back that you didn&rsquo;t expect or like (in many cases this will be fairly innocent, but the message gets warped by the limitations of text. Emoticons can help or make it worse)</li>
<li style="margin-top: 7px; margin-right: 0px; margin-bottom: 8px; margin-left: 10px; padding: 0px;">Your feelings are hurt, so you ask them, &ldquo;Why would you say that?&rdquo;</li>
<li style="margin-top: 7px; margin-right: 0px; margin-bottom: 8px; margin-left: 10px; padding: 0px;">Their feelings are hurt that you thought the worst of them</li>
<li style="margin-top: 7px; margin-right: 0px; margin-bottom: 8px; margin-left: 10px; padding: 0px;">Repeat</li>
</ol>
<p style="font-size: 1.05em;">We assume that our friends will be supportive and polite (even if we&rsquo;re not always that way ourselves) and if we perceive their action or response as being aggressive or thoughtless, our initial reaction is often to be angry or upset. And because we&rsquo;ve acted this way, we&rsquo;re less likely to give them the benefit of the doubt, but will usually afford this second opportunity to clients or customers. This is great for business, less so for personal relationships, which is potentially a negative for both. After all, what happens when a client becomes a friend? (Shocking as that may sound, it can and does happen.)</p>
<p style="font-size: 1.05em;">I&rsquo;ve found that in these situations the onus of responsibility to break the conflict cycle almost always rests with you.&nbsp;<em>You</em>&nbsp;have to be the person to step back, take a deep breath and try to make amends. You have to be the first person to say &ldquo;I&rsquo;m sorry,&rdquo; or &ldquo;I made a mistake.&rdquo; You can&rsquo;t expect the other person to take the lead, particularly if you&rsquo;re at fault.</p>
<p style="font-size: 1.05em;">(Of course, this assumes that this is true. If the other person is just being an ass, then you should step back&nbsp;<em>and</em>&nbsp;step away.)</p>
<p style="font-size: 1.05em;">The trick here is to realise&nbsp;<em>before</em>&nbsp;you enter a dialogue that you&rsquo;re in trouble. That&rsquo;s where the real skill lies. Once you&rsquo;re in deep then it&rsquo;s usually too late, and now you&rsquo;re all about damage control and social liability. By paying attention to your emotional state-of-mind and reading the warning signs you can readily prevent a lot of unnecessary (and, let&rsquo;s face it, usually entirely pointless) conflict from taking place.</p>
</span></p>
</span></p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Sat, 12 Sep 2009 11:25:00 -0700</pubDate>
      <title>Want To Know The Real Secret To Becoming A Top Problogger? Go Bald!</title>
      <link>http://www.sheamus.co.uk/want-to-know-the-real-secret-to-becoming-a-to</link>
      <guid>http://www.sheamus.co.uk/want-to-know-the-real-secret-to-becoming-a-to</guid>
      <description>
        <![CDATA[<p>
	<p><a href="http://sethgodin.typepad.com/">Seth Godin</a>, Darren Rowse (<a href="http://problogger.net/">Problogger</a>), Leo Babauta (<a href="http://zenhabits.net/">Zen Habits</a>) and Jeremy Schoemaker (<a href="http://shoemoney.com/">Shoemoney</a>). What&rsquo;s the connection? All top bloggers, the elite in their niche, and all make Larry David look like Fabio.</p>
<p style="text-align: center;"><span style="">&lt;img src="http://twittercism.com/images/probloggers_bald.jpg"&gt;</span></p>
<p><span style="">And it&rsquo;s not just these gurus. <a href="http://chrisbrogan.com" target="_self">Chris Brogan</a> </span><span style=""><a href="http://www.flickr.com/photos/chrisbrogan/3475297532/" target="_self">went bald</a></span><span style=""> earlier this year (okay, it was for charity, but it counts &ndash; his profile has gone through the roof ever since), <a href="http://bitcast-ons.bitgravity.com/gawker/assets/video/stills/c/Cashmore_corruptable.flv.jpg">Pete Cashmore</a> of </span><span style=""><a href="http://mashable.com" target="_self">Mashable</a></span><span style=""> has his hair shaved down to a #2 grade, <a href="http://fourhourworkweek.com/blog/" target="_self">Tim Ferriss</a> is </span><span style=""><a href="http://www.wired.com/images_blogs/gadgetlab/images/2009/04/01/teageek1.jpg" target="_self">losing his by the day</a></span><span style=""> and I&rsquo;m pretty sure </span><span style=""><a href="http://copyblogger.com" target="_self">Copyblogger</a></span><span style="">&rsquo;s <a href="http://twitter.com/account/profile_image/copyblogger?hreflang=en">Brian Clark</a> wears a wig. (Nobody&rsquo;s hair is <em style="">that</em> wavy.)</span></p>
<p><span style="">Clearly, these guys are onto something. This, I suspect, is their secret. Hair is a distraction. All that shampooing, combing and moussing. <em style="">It holds you back</em>.</span></p>
<p><span style="">As I steer unconvincingly past my mid-30s and note that my hair is already on its way out, I&rsquo;m thinking that all I need to do to take me to the next level as a blogger is to shave it all off.</span></p>
<p><span style="">(That, and glasses. Glasses seem pretty popular with these dudes, too. Should have gone to Specsavers.)</span></p>
<p><span style="">Armed with just these simple tools, you too can be number one. What&rsquo;s that? First-class writing ability? The creation of great ideas that spread like viruses? Charisma? Respect? Updating your blog each and every day? Building a relevant and engaged army of friends and fans who you treat as equals (and not underlings)?</span></p>
<p><span style="">Nah. None of that stuff matters at all.</span></p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Sat, 12 Sep 2009 04:01:00 -0700</pubDate>
      <title>Everybody Has A Story</title>
      <link>http://www.sheamus.co.uk/everybody-has-a-story</link>
      <guid>http://www.sheamus.co.uk/everybody-has-a-story</guid>
      <description>
        <![CDATA[<p>
	
<p style="font-size: 1.05em;">As social media has expanded and grown over the years, each new platform has had its (large) share of resisters and naysayers, most of whom offer the same excuses:</p>
<ol style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 35px; margin: 0px;">
<li>&ldquo;I don&rsquo;t have&nbsp;<a href="http://twittercism.com/find-the-time/" style="color: #0066cc; text-decoration: underline;">time</a>&nbsp;for that.&rdquo;</li>
<li>&ldquo;I don&rsquo;t see the&nbsp;<a href="http://www.usatoday.com/tech/news/2009-08-24-online-tweet-twitter_N.htm?csp=usat.me" style="color: #0066cc; text-decoration: underline;">point</a>.&rdquo;</li>
<li>&ldquo;I have nothing interesting to say.&rdquo;</li>
</ol>
<p style="font-size: 1.05em;">The people in the first group often become late-adopters, and occasionally addicts (suddenly they have&nbsp;<em>lots</em>&nbsp;of time). Those in group two sometimes eventually see the point, but while they might begrudgingly accept once platform (say, Facebook) they&rsquo;re often resistant to the next (Twitter).</p>
<p style="font-size: 1.05em;">It&rsquo;s the third group that mystifies me the most. I don&rsquo;t see how anybody can make a statement like that. I want to ask them, don&rsquo;t you have anything interesting to say in <a href="http://www.sheamus.co.uk/unreal-life" target="_self">&lsquo;real life&rsquo;</a>, either?</p>
<p style="font-size: 1.05em;">Worse, they can often be very dismissive of those who do engage in social media, suggesting that all everybody does is talk about what they had for lunch, or the last time they used the bathroom. In other words, nothing. Please: don&rsquo;t drag us all down to your level. (Incidentally, it was a tuna sandwich, and 9.42am.)</p>
<p style="font-size: 1.05em;">Here&rsquo;s the thing: they&rsquo;re wrong. Everybody has a story. Everybody has something to say. You may disagree, but that&rsquo;s because you haven&rsquo;t&nbsp;<em>been there</em>. (In my experience, a very large percentage of the opposed will, when pressed, admit that they haven&rsquo;t actually used the social network they&rsquo;re criticising, or if so perhaps only fleetingly.)</p>
<p style="font-size: 1.05em;">The beauty of platforms like Twitter is that once you open yourself up to the possibilities of&nbsp;<em>engagement</em>&nbsp;with people you haven&rsquo;t met (and other crazy yet rewarding things) you&rsquo;ll find that all this stuff just comes flooding out of you. Stories you&rsquo;d long forgotten &ndash;&nbsp;<em>great</em>&nbsp;stories &ndash; are suddenly right there at your fingertips.</p>
<p style="font-size: 1.05em;">And guess what? Other people are not only interested, but they&rsquo;re interested in you.</p>
<p>&nbsp;</p>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Fri, 11 Sep 2009 12:58:00 -0700</pubDate>
      <title>Seriously, now: what has happened to @doshdosh?</title>
      <link>http://www.sheamus.co.uk/seriously-now-what-has-happened-to-doshdosh-a</link>
      <guid>http://www.sheamus.co.uk/seriously-now-what-has-happened-to-doshdosh-a</guid>
      <description>
        <![CDATA[<p>
	<p><strong>UPDATE:</strong>&nbsp;And he's <a href="http://twitter.com/doshdosh/status/3982090320" target="_self">back</a>. Travelling!? Honestly.</p>
<p>###</p>
<p>It's gone beyond normal. He hasn't posted on Twitter (or updated on <a href="http://friendfeed.com/doshdosh" target="_self">Friendfeed</a>) since June 3. He hasn't updated his (very popular) <a href="http://doshdosh.com" target="_self">blog</a> since May 18th.</p>
<p>His <a href="http://twitter.com/doshdosh/status/2020756927" target="_self">final tweet</a> is disturbingly ominous.</p>
<p style="text-align: center;"><img src="http://twittercism.com/images/doshdosh.png" border="1" alt="" /></p>
<p>I've tried sending him email but have had no reply. It's a little strange. Does anyone know him personally?&nbsp;</p>
	
</p>

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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Fri, 11 Sep 2009 03:16:00 -0700</pubDate>
      <title>Unreal Life</title>
      <link>http://www.sheamus.co.uk/unreal-life</link>
      <guid>http://www.sheamus.co.uk/unreal-life</guid>
      <description>
        <![CDATA[<p>
	
<p style="font-size: 1.05em;">&ldquo;Yeah, but it&rsquo;s not like that in real-life.&rdquo;</p>
<p style="font-size: 1.05em;">Real life. What does that even mean? In modern usage, we like to refer to &lsquo;real life&rsquo; as the stuff that begins where the internet ends, but the internet is a huge part of all life (real or otherwise). It&rsquo;s as&nbsp;<em>real</em>&nbsp;as anything else.</p>
<p style="font-size: 1.05em;">(I believe the correct usage is to refer to &lsquo;real life&rsquo; within quotation marks, both to differentiate and emphasise the absurdity of such. For the sake of consistency I will attempt to maintain that practice throughout this text.)</p>
<p style="font-size: 1.05em;">What about relationships? Tell some people you have&nbsp;<a href="http://twittercism.com/what-is-a-friend/" style="color: #b85b5a; text-decoration: underline;">friends</a>&nbsp;online, and they&rsquo;ll often say, &ldquo;Yeah, but they&rsquo;re not&nbsp;<em>real</em>&nbsp;friends. You&rsquo;ve never even met.&rdquo; Why does this even matter? I haven&rsquo;t seen some of my &lsquo;real friends&rsquo; in years. We have almost zero in common. If we met today, we wouldn&rsquo;t be all that far from total strangers.</p>
<p style="font-size: 1.05em;">Like you, I engage with several of my online friends far more than I do the majority of my &lsquo;real friends&rsquo;. The internet affords us the opportunity to share information and discuss things online that simply isn&rsquo;t there (certainly as readily) in the &lsquo;real world&rsquo;. You might want to talk about that new iPhone app, or the latest episode of&nbsp;<em>Mad Men</em>, or something crazy you just saw on the street, but none of your real friends are interested. They&rsquo;re too busy, or they simply don&rsquo;t have an opinion. Log on to Twitter, and in minutes you can find dozens of people who&nbsp;<em>do</em>&nbsp;care. Who do have an opinion. Who are interested.</p>
<p style="font-size: 1.05em;">The internet doesn&rsquo;t provide us with everything we need in &lsquo;real life&rsquo;, but in many areas it&rsquo;s not only an equal, but an improvement. Social media makes us&nbsp;<em>more</em>&nbsp;social, not less. I&rsquo;m having more conversations, and learning more, than at any point in my thirty-seven years. Couple global connectivity with the ripple effect and you not only create the potential for all of us to be heard, but you have a potential audience of hundreds of millions (and very soon, billions), many of whom want to teach, want to be educated, want to engage, and want to grow.</p>
<p style="font-size: 1.05em;">Isn&rsquo;t that what &lsquo;real life&rsquo; is all about?</p>
<p>&nbsp;</p>
	
</p>

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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/136552/sgb_jn.png</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Thu, 10 Sep 2009 04:38:08 -0700</pubDate>
      <title>Seriously, *Who* Is Buying Viagra Online?</title>
      <link>http://www.sheamus.co.uk/seriously-who-is-buying-viagra-online</link>
      <guid>http://www.sheamus.co.uk/seriously-who-is-buying-viagra-online</guid>
      <description>
        <![CDATA[<p>
	<p><span style="font-family: Lucida Grande, Verdana, Arial, sans-serif; font-size: 12px; color: #333333; line-height: 16px;">
<p style="font-size: 1.05em;">And penis-enlargement creams? And &lsquo;world class cheap watches&rsquo;? And Xanax? And Russian wives? And diet pills?</p>
<p style="font-size: 1.05em;">Who actually clicks the buy button on anything that is sent to them unsolicited via email?</p>
<p style="font-size: 1.05em;">Evidently, some people&nbsp;<em>must</em>&nbsp;be, otherwise spam would have stopped a long time ago. Thought: the spam companies should all get together, compare notes and see who is making these purchases. Then they should create a new, unique database of just those guys. And then send all the spam out to them. And only them.</p>
<p style="font-size: 1.05em;">Clearly, they&rsquo;ll buy anything. Just imagine the boost you&rsquo;ll see in conversion rates.</p>
</span></p>
	
</p>

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        <posterous:profileUrl>http://posterous.com/people/4aLC1tTg6VHz</posterous:profileUrl>
        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
      </posterous:author>
    </item>
    <item>
      <pubDate>Wed, 09 Sep 2009 00:55:24 -0700</pubDate>
      <title>What's the male equivalent for 'moose'?</title>
      <link>http://www.sheamus.co.uk/whats-the-male-equivalent-for-moose</link>
      <guid>http://www.sheamus.co.uk/whats-the-male-equivalent-for-moose</guid>
      <description>
        <![CDATA[<p>
	<div class='p_embed p_image_embed'>
<a href="http://posterous.com/getfile/files.posterous.com/sheamus/6slez82ky3oAwX9eh8iOWuqZxP6T5qSikDl1l6Fuxl6tSpskdy6ydQxpk76b/Media_CardBlackBerrypicturesIM.jpg.scaled.1000.jpg"><img alt="Media_cardblackberrypicturesim" height="375" src="http://posterous.com/getfile/files.posterous.com/sheamus/tH8kZDifLoxMgUZb3tSkf0PiWjJtmPELgYJRntRzY74IzZfsvz3o2kA09OtH/Media_CardBlackBerrypicturesIM.jpg.scaled.500.jpg" width="500" /></a>
</div>
<p>Sent from my BlackBerry® wireless device</p>
	
</p>

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        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
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        <media:thumbnail url="http://posterous.com/getfile/files.posterous.com/sheamus/tH8kZDifLoxMgUZb3tSkf0PiWjJtmPELgYJRntRzY74IzZfsvz3o2kA09OtH/Media_CardBlackBerrypicturesIM.jpg.scaled.500.jpg" width="500" height="375"/>
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      <pubDate>Mon, 07 Sep 2009 03:15:00 -0700</pubDate>
      <title>Video Killed My Attention Span</title>
      <link>http://www.sheamus.co.uk/video-killed-my-attention-span</link>
      <guid>http://www.sheamus.co.uk/video-killed-my-attention-span</guid>
      <description>
        <![CDATA[<p>
	<p>Increasingly I&rsquo;m finding myself being really precious with my attention span. Nowhere is this more apparent than with online video.</p>
<p>Back in the day &ndash; say, the late-1990s &ndash; when video on the internet was still a bit of a novelty, I&rsquo;d be quite happy to sit there and watch any length of clip. Five minutes, ten minutes &ndash; heck, even a heady fifteen &ndash; was no problem at all. It actually felt like a bit of a treat.</p>
<p>Nowadays, when I click on a link and get surprised by a video, I find myself making a very quick decision based on this simple process.</p>
<p style="text-align: center;">&lt;img src="http://twittercism.com/images/attention_span.png"&gt;</p>
<p>What&rsquo;s odd about this behaviour is watching video is a very easy to thing to do. The effort one expends is minimal. Whereas, reading volumes and volumes of text, particularly online, is actually quite straining, but I&rsquo;m more than happy to get lost in Wikipedia, and dreamily let the hours slide by.</p>
	
</p>

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        <posterous:firstName>Sh&#233;a</posterous:firstName>
        <posterous:lastName>Bennett</posterous:lastName>
        <posterous:nickName>sheamus</posterous:nickName>
        <posterous:displayName>Sh&#233;a Bennett</posterous:displayName>
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