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MLS and Microsoft agree multi-year tie-up

2013-05-20T09:23:45-07:00

Major League Soccer (MLS) and Microsoft have struck a multi-year deal which will include the launch of a new app exclusively on Windows 8.

Continental backing for St. George’s Park

2013-05-20T09:02:30-07:00

Continental Tyres has become an official supporting partner of St. George’s Park, The FA’s new National Football Centre in Burton-upon-Trent, UK.

Astros appoint Ryan as president

2013-05-20T07:49:07-07:00

Major League Baseball’s (MLB) Houston Astros have appointed Reid Ryan as president.

Hoyer named president of BWF

2013-05-20T07:46:26-07:00

Denmark’s Poul-Erik Hoyer has been elected as the new president of the Badminton World Federation (BWF).

Columbus Crew renew with host of partners

2013-05-20T06:54:48-07:00

Major League Soccer (MLS) outfit the Columbus Crew has renewed deals with a host of corporate partners.

Olympic cyclist Clancy joins Skoda as ambassador

2013-05-20T06:52:56-07:00

Olympic gold medallist Ed Clancy has become a brand ambassador for the UK arm of Czech carmaker Skoda in a two-year deal.

DHL takes naming rights to Lions Tour

2013-05-20T06:01:48-07:00

Global logistics firm DHL has become the naming rights partner of the upcoming British & Irish Lions Tour in Australia.

Back from the brink: Borussia Dortmund’s remarkable recovery

2013-05-20T05:11:42-07:00

Two years after winning the Bundesliga in 2002, Borussia Dortmund found itself in financial ruin and on the brink of collapse. Chief financial officer Thomas Tress tells the tale of a remarkable recovery which last season saw the club crowned German champions again.

BeIN Sport in Trophée des Champions walkover

2013-05-20T05:10:15-07:00

BeIN Sport has secured the TV rights to this year's edition of French soccer's Trophée des Champions.

Itaipava set to sign second stadium deal in Brazil

2013-05-20T05:02:29-07:00

The Grupo Petropolis brewery is reportedly set to announce a second major stadium naming rights deal in as many months.

Ascot brings in data marketing company

2013-05-20T04:57:56-07:00

Data-driven marketing company Two Circles has been appointed by Ascot Racecourse to oversee two major projects at the British racing venue this year.

Maxim Italy splash on Yamaha Factory Racing

2013-05-20T04:56:50-07:00

Yamaha Factory Racing has agreed a sponsorship deal with Maxim Italy for the 2013 Moto GP season.

Beachley back with Wyndham Resorts

2013-05-20T04:45:30-07:00

Champion surfer Layne Beachley has renewed her contract to be a brand ambassador for Wyndham Resorts Asia Pacific for a seventh successive year.

Fifa appoints Intersport as official World Cup shop

2013-05-20T04:41:24-07:00

World soccer’s governing body Fifa has appointed Intersport as the official event shop of the 2014 Fifa World Cup in Brazil.

TSN and RDS retain US Open rights

2013-05-20T04:39:00-07:00

Canadian broadcasters TSN and RDS have signed a new deal with the United States Tennis Association (USTA) to retain the multimedia rights to the US Open beyond 2015.

Middlesbrough agree three-year Adidas extension

2013-05-20T04:37:45-07:00

Championship soccer side Middlesbrough have extended their kit deal with Adidas.

Bangladeshi FA adds Pizza Hut

2013-05-20T04:37:07-07:00

The Bangladeshi Football Federation (BFF) has secured funding for the AFC Women's Asian Cup qualifying matches which will be played in the country this week.

Asian Paralympic Committee looking for more TV time

2013-05-17T08:38:28-07:00

The Asian Paralympic Committee (APC) has agreed a deal with the Asia Pacific Broadcasting Union (ABU) intended to enhance television coverage of major Paralympic events in Asia.

Fulham joins West Ham and Chelsea in new deal

2013-05-17T07:54:12-07:00

Premier League outfit Fulham FC has agreed new kit supply deal with German apparel giant Adidas.

New owners at Super Rugby’s Auckland Blues

2013-05-17T07:04:41-07:00

A newly-formed partnership has acquired the licence to operate the Auckland Blues Super Rugby franchise until 2020.